The latest punch thrown in Yahoo!'s fight to stay relevant and avoid a take over by Microsoft is their unveiling of their new ad management software, named AMP!, which will Continue reading »

Microsoft today announced the release of a new ROI measurement tool called "engagement mapping." Rather than measure ROI based on the last ad a user clicks, Microsoft's new tool attempts Continue reading »

After nearly a year in closed beta, Google is expected to announce tonight that its AdSense for Video program is now open to publishers. When the program's pilot was announced Continue reading »

By Rajeev Goel, Co-Founder of PubMatic There has been a lot of coverage about the potential Yahoo! acquisition by Microsoft over the last week. This coverage has looked at issues Continue reading »

Since Microsoft made its $44 billion offer for Yahoo! (so far rejected), many industry veterans, including Fred Wilson and Paul Kedrosky, have proposed ideas for Yahoo! to increase profitability, avoid Continue reading »

Though unsurprising, a new study released today by a consortium of big players in advertising found hard numbers to back up what you might have guessed. Specifically, that only 6% Continue reading »

AOL today announced the Open Mobile Platform, which the company plans to release to developers this summer. AOL says the software development platform will help developers create applications across major Continue reading »

In 2000, Chris Barrett and Luke McCabe paid for their college education by offering their lives up for sponsorship. In 2005, Alex Tew started The Million Dollar Homepage and sold Continue reading »

You're walking down the street. You pass a Starbucks. Mmm, that Triple Venti Nonfat Latte sure does look delicious, but you've only got three bucks on you. Maybe next time. Continue reading »

"Pre-roll ads are going the way of popups and other intrusive ads," predicted Fred Wilson a little over a month ago. "They won't be around in a couple years. And Continue reading »