Even with the home mortgage meltdown in the US theatening to pull the econonmy into a recession, analysts feel confident that the online ad market will remain healthy. "We believe Continue reading »

Kevin Kelly may be best known as the founding executive editor of Wired magazine, but he's also a long-time blogger and the author of numerous books. One of those books, Continue reading »

Research firm Borrell Associates predicts that 2008 online spending for local advertisements will jump 48% to $12.6 billion driven by a demand for paid search and video ads, according to Continue reading »

A new forecast from ZenithOptimedia predicts that the ad spending will jump 6.7% globally to $486 billion. For online ad spending, the news is especially good. Zenith expects Internet ad

Reuters is reporting that Fox Interactive Media President Peter Levinsohn said Monday that his company is in the discussion stages of creating an ad network, internally dubbed "FIM Serve," that Continue reading »

PricewaterhouseCoopers and the Interactive Advertising Bureau released their 3rd quarter numbers estimating total ad buys online today. Big growth continues, but take it with a giant grain of salt. Last

Ad network AdBrite announced this morning that they have begun selling full-page ad units of the sort that you've no doubt seen on some of the bigger, more old-school web Continue reading »

digg_url = 'http://digg.com/tech_news/Here_Comes_the_Money_YouTube_Videos_Coming_to_AdSense'; digg_bgcolor = '#ffffff'; digg_skin = 'compact'; According to early reports from the Associated Press and Variety, Google is set to make a major announcement tomorrow concerning Continue reading »

When Yahoo's next-generation online advertising system was launched on 5 February this year, it was expected to be a panacea for Yahoo's ailing fortunes. Yahoo's Panama ad system is designed Continue reading »

The growing ranks of online marketers gathered this week at ad:tech Chicago. Big technology players like Google, DoubleClick, WebTrends, Omniture, and Advertising.com were present, along with email marketing firms, large Continue reading »