Paul Berry, the Huffington Post's CTO since 2007, is one of the best regarded tech leaders in New York. After helping build one of the biggest news sites in the world, Berry announced this week that he's leaving AOL soon to focus on two new ventures: A social startup called Rebel Mouse and an incubator called SoHo Tech Lab to goof around with a bunch of different ideas and see what works.
I caught up with Berry this week to learn more about his experience growing HuffPost and what he's planning for his new projects. Following is a lightly edited transcript of our conversation.
We've been watching with some interest - shall we say - as AOL attempts to secretly prepare for a MapQuest social network called mqVibe. It hasn't been announced yet, but we've been able to connect enough dots to figure out that it's a neighborhood social and business network. UPDATE: And it launches tomorrow.
Our intrepid gumshoe at Fusible.com has poked around some more, and now we have specifics about the kinds of features we can expect to see on mqVibe. It will sport tight Facebook integration, and it will combine reviews and popularity votes on neighborhoods and businesses into a "vibe score." AOL really is going to take a shot at Google Places and Yelp.
Something cool is coming to your neighborhood. AOL appears to be preparing us for some kind of neighborhood-based social network built around MapQuest (remember them?). It has registered a bunch of domains this year that all point to a page that says something called "mqVibe" is coming soon.
Earlier this month, we reported on a slew of domain name purchases and trademark applications that indicated some kind of AOL social network was in the works. At the time, we figured it could have just been speculative. But no, it looks like AOL is serious. MapQuest will be the hub of AOL's effort to get on the social networking map.
Judging by trademark applications and domain name registrations, it appears that AOL is preparing to announce a social networking site called NVIBE. AOL registered NVIBE.com on September 9, and they applied on the same day for five trademarks that describe interest- and location-based social networking services.
AOL acquired Bebo, another social networking site, for $850 million in 2008 but sold it for around $10 million two years later. Ouch. AOL has not announced any news related to NVIBE, nor has the domain been linked to the trademark applications in any way other than the date of origin, but these trademarks clearly describe the features of a full-fledged social network.
Five years ago this week I began writing for AOL's blog network Weblogs Inc. I wrote 5 technology news stories each day and was paid a mere $5 per article. It was grueling, that was just one of 3 jobs I had at the time - and it was great.
AOL's secret internal plan to ramp up its online content business was leaked today to New York business blog Business Insider and people are saying it's got "content farm" written all over it. In-house writers are expected to write 5 to 10 blog posts per day and those stories are expected to go from an average of 1500 pageviews per post today to an amazing 7000 views per post in the future. How will stories be selected? The only thing that will matter, apparently, is search engine friendliness and monetization potential. That might sound terrible to outsiders, but having been there I want to say: Good luck AOL, I hope that strategy works wonderfully for you. I genuinely do.
Google and AOL just announced that they have renewed their global search alliance for another five years. Google will continue to power search on all of AOLs properties. For the most part, the new agreement just reinforces the existing contract, but the two companies also plan to expand their current alliance to cover mobile search and AOLs videos will now be syndicated on YouTube. According to the latest data from Web analytics firm comScore, AOL currently accounts for 2.3% of the search market in the U.S.
AOL's MapQuest announced today that it is launching an open-source mapping initiative, beginning with the U.K. and then heading to the United States. The project, available now at open.mapquest.co.uk, uses the new modern design and layout for MapQuest revealed last week in beta format. However, the data on the site comes from the OpenStreetMap community, an ongoing effort to create free and editable maps worldwide.
Along with the launch of "MapQuest Open," as the project is called, AOL also announced a $1 million OpenStreetMap investment fund to support the growth of open-source mapping in the U.S. "MapQuest is the first large-scale mapping site to embrace the open-source community," said Jon Brod, executive vice president of AOL Ventures, Local and Mapping.
Yahoo announced today that it is buying Associated Content, a user-generated media company with 380,000 contributors and 16 million monthly visitors.
Yahoo, the second largest search engine after Google, said it will complete this acquisition in the third quarter of 2010. Although financial terms were not released by either company, the deal is thought to be worth in the area of $90-100 million.
Once upon a time, ICQ was synonymous with instant messaging. While ICQ doesn't have this kind of clout anymore, it is still very popular in Russia and other countries that use the Cyrillic alphabet. AOL bought ICQ in 1998 for $287 million, but the company has been trying to sell ICQ for quite a while. After a short bidding war between China's Tencent and Russia's Digital Sky Technologies and ProfMedia, AOL just announced that it has sold ICQ to Digital Sky Technologies (DST) for $187.5 million.
AOL is continuing with its push to create content on a massive local scale, according to a story by the Silicon Valley Insider. The story says that AOL is looking to "expand Patch, its network of local news blogs, from 30 sites to 'hundreds', by the end of 2010."
AOL recently announced a similar 0-to-60 sort of initiative with its attempt to cover every single band at this year's South By Southwest festival with its content distribution project Seed.
