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Apple: Time to Drop Anti-PC Sarcasm from TV Ads
Written by Guest Author / October 27, 2009 4:00 PM / 25 Comments
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I always looked forward to seeing new "I'm a Mac - I'm a PC" ads on television. As a long-time Mac fan and a marketing pro, I really admired these Continue reading »


Apprupt: Analytics & Marketing for iPhone App Performance
Written by Jolie O'Dell / October 26, 2009 10:20 PM / 7 Comments
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The App Store could be your goldmine or simply another dead end. Or the long tail could end up being where your mobile dev shop slowly turns a corner into Continue reading »


Loopt Launches "Loopt Mix": Less About Networking, More About Dating
Written by Sarah Perez / October 19, 2009 8:01 AM / 0 Comments
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Loopt, makers of a popular mobile social networking application of the same name, is introducing a new iPhone application today called Loopt Mix. Where their original app focuses on connecting Continue reading »


Sweb Apps 2.0: Build Your Own Mobile Storefront for the iPhone
Written by Sarah Perez / October 19, 2009 5:59 AM / 1 Comments
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New from Sweb Apps, the company whose online service lets anyone create their own iPhone application - no coding required - is Sweb Apps 2.0, the next generation of the Continue reading »


Who's Ignoring Those iPhone Ads? Women.
Written by Sarah Perez / October 16, 2009 6:28 AM / 10 Comments
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According to mobile marketing firm Brand in Hand, female iPhone users are the worst demographic in terms of interacting with mobile ads on the iPhone. The company, whose high-profile clients Continue reading »


New iPhone App Piracy Statistics Reveal "Try Before You Buy" Mentality is a Myth
Written by Sarah Perez / October 14, 2009 7:48 AM / 10 Comments
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Jailbreaking, the act of hacking your iPhone or iPod Touch so that it allows for the installation of unapproved third-party applications, is a popular activity among the tech community. But Continue reading »


How to Jailbreak the iPhone to Firmware 3.1.2
Written by Sarah Perez / October 12, 2009 7:52 AM / 70 Comments
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The iPhone hacker George Hotz, (aka geohot on Twitter) has done it again. Earlier this year, he made a name for himself in the hacking community as being the first Continue reading »


App Classics: The App Store's Missing Hall of Fame
Written by Sarah Perez / October 7, 2009 6:55 AM / 7 Comments
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Despite Apple's recent addition of the "Apps for Everything" section to their website, a new feature that makes it easier for iPhone owners to find great apps by category, the Continue reading »


iPhone's Flash Apps: Let the Games Begin
Written by Dana Oshiro / October 5, 2009 6:04 PM / 4 Comments
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Early this morning at the MAX 2009 Conference, Adobe previewed Flash Professional CS5 and announced that the new release will let Flash developers export their files as iPhone apps. The Continue reading »


Mobile Web: BlackBerry Leads Apple in World's Third-Largest Mobile Market
Written by Frederic Lardinois / September 30, 2009 9:25 AM / 6 Comments
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InMobi, which is the largest mobile ad network in Asia, Africa, and Indonesia, just released some interesting data regarding mobile web usage which shows that RIM's BlackBerry is leading the Continue reading »


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