Apprupt: Analytics & Marketing for iPhone App Performance
The App Store could be your goldmine or simply another dead end. Or the long tail could end up being where your mobile dev shop slowly turns a corner into profitability. But how do developers know where to turn for the fine-tuning that transforms sparse user interest into a robust business?
Apprupt is a performance analytics shop focusing specifically on iPhone apps. They track the click-thrus and conversion rates for online and mobile links to iPhone applications, and they claim to help developers find the sweet spot where highly focused user targeting meets pure monetization. But how does the end-of-the-rainbow promise hold up?
Especially for independent and solo shops, narrowing and enhancing marketing efforts is a smart economic choice. Apprupt gives developers the option to add a single layer into their creations in order to deliver marketing data across multiple sessions.
Clicks, downloads, rates, and revenue are all available from the Apprupt dashboard:
Developers can create links for separate campaigns. Each campaign is tracked individually, and the resulting data can be used - much like the feedback from other typical direct response campaigns - to ditch unsuccessful efforts, adjust budgets to support successful campaigns, and conduct testing on which methods will yield the best results.
Apprupt analytics apply to such media buys as online or mobile media, be they links or banners, as well as social media promotion on sites such as Twitter, Facebook, or blogs. Interestingly enough, app optimization data is offered from Apprupt absolutely free, although premium features may be introduced in the future.
For the time being, Apprupt supports iPhone and iPod Touch apps only, but support for other mobile operating systems is in the works.
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Appsfire.com offers a similar free service with our GetAp.ps short URL that does not require any setup and any code to include (in private test right now but already used by top apps like TuneWiki eg getap.ps/TuneWiki )
we agree this type of service is necessary as iPhone apps are becoming businesses
I think as the tech world becomes more and more an "Application Economy" products like Apprupt and TapMetrics - http://www.tapmetrics.com - are going to become more and more valuable.
If you're doing iPhone app work and not using one of these guys, you're probably doing it wrong.
Yeah, I completely agree with my fellow commenter's. As iphone apps are becoming popular and becoming an integral part of our life these things are sure to become a necessity. Thanks for sharing this info.
There are a couple of companies out there that offer iphone analytics. Medialets has been around since before the iphone launch, and has produced some really interesting analytics around the iphone and android.
Of course, having a powerhouse like Omniture enter the space will really make it interesting…
How does this compare to Flurry which is often recommended by AdMob? Would anyone else me interested in a comparison across iPhone analytics tools? Tweet me and if there is enough interest I will do so.
Hi,
thank you for talking about our service! As mentioned, we really do see a need for more transparency and better marketing in the app market, which is where our focus lies. As to the question of how we are different, we've just blogged about this over at our site.
We think we are different in that we focus on helping developers improve their marketing as opposed to their product.
You can find the entire post here: http://bit.ly/3iM1mx/" title="How About Your Product Marketing?">How About Your Product Marketing?
Best regards
Kjell
Sorry, link was broken, here it is:
http://bit.ly/3iM1mx