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      <language>en</language>
      <copyright>Copyright 2012 Richard MacManus</copyright>
      <managingEditor>readwriteweb@gmail.com</managingEditor>
      <lastBuildDate>Sun, 25 Dec 2011 15:45:00 -0800</lastBuildDate>
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         <title>Check Out the Companies That Make ReadWriteWeb Possible </title>
		<description><![CDATA[<p><img alt="sponsors_thankyou-1.png" src="http://www.readwriteweb.com/images/sponsors_thankyou-1.png" width="150" height="150" class="alignright" />Our readers know ReadWriteWeb as the blog that's ahead of the technology curve. Our sponsors know us as that, too. Once a week we introduce our sponsors to our readers and let them know a little more about who they are and what they do. You can say thanks to the companies that make ReadWriteWeb happen by tweeting them (see the link below each sponsor) or following them using our Twitter list.</p>

<p>Interested in being a ReadWriteWeb sponsor? Our readers are smart, tech-savvy decision makers; 40% have a graduate degree or PhD, and over 45% play a key role in information technology purchasing decisions. More than 1 million people on Twitter follow us to stay abreast of the latest Web technology trends from around the globe. To find out more about our sponsor packages, visit our <a href="http://readwriteweb.com/advertise">advertising page</a> or <a href="mailto:sales@readwriteweb.com">email our COO</a>.</p>
]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d.ads.readwriteweb.com/ck.php?n=30933&amp;cb=30933' target='_blank'><img src='http://d.ads.readwriteweb.com/avw.php?zoneid=14&amp;cb=30933&amp;n=30933' border='0' alt='' align="right" /></a></p>]]>

<![CDATA[<hr>

<p><em>Skip to info about:</em>

<a href="#zoho">Zoho Projects</a>: Online project management with collaboration and bug tracking
<a href="#GageIn">GageIn</a>: Provides unique applications for business professionals and the enterprise
<a href="#alcatellucent">Alcatel-Lucent</a>: Application developer platform |
<a href="#medill">Medill School of Journalism</a>: Digital journalism programs |
<a href="#datastax">DataStax</a>: The commercial leader in Apache Cassandra |
<a href="#btbuckets">BTBuckets</a>: Free personalization and on-site behavioral targeting tool |
<a href="#americanu">Digital Media Skills Certificate at American University</a>: Retool your technical skills, refocus your career goals, and reinvigorate how you think about Digital Media |
<a href="#rightscale">RightScale</a>: A fully automated cloud management platform |
<a href="#Rovi">Rovi</a>: Helps people discover and buy movies, TV shows, music, & other entertainment |
<a href="#skytap">Skytap</a>: Cloud solutions for enterprises and ISVs |
<a href="#spredfast">Spredfast</a>: A Social CRM that enables organizations to monitor, manage and measure social media initiatives |
<a href="#clickatell">Clickatell</a>: SMS provider |
<a href="#toopia">Toopia</a>: Our iPhone app developer
</p>

<hr>
<br />


<a name="zoho"></a>
<h2>Zoho Projects</h2>

<p><img alt="zoho-projects.jpg" src="http://www.readwriteweb.com/zoho-projects.jpg" width="125" height="125" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" />Zoho Projects is an online project management application that enables your team to work together efficiently and get things done fast. It's intuitive, easy-to-use interface makes communication and collaboration absolutely simple. It also packs a wide range of features like the all-info-in-one-glance dashboard, time tracking, editable Gantt charts, bug tracking and more. It's the secret behind how many businesses, organizations & groups within them reach their project milestones on time. <strong><a href="https://projects.zoho.com/signup.na?utm_source=RWW&utm_medium=banner&utm_campaign=brings%2Bteam%2Btogether">Sign Up Now</a></strong>.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@zohoprojects%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Zoho Projects on Twitter</a> for making ReadWriteWeb possible.</em></p>


<a name="GageIn"></a>
<h2>GageIn</h2>

<p>GageIn is a business content hub for professionals. Our content, curated from 2
million company websites, 19 thousand publications, and social media platforms,
enables users to discover, act on and share the most relevant updates with their
network.</p>
 
<p><strong>Sales</strong>: Potential leads and sales triggers emailed to you every day</p>
 
<p><strong>Marketing</strong>: Monitor trends & key events and engage your target audiences</p>
 
<p><strong>Research</strong>: Develop critical business insights and gain a competitive advantage</p>
 
<p>Critical information is easily accessible so professionals can spend less time
searching and more time doing their jobs. Sign up for a <a href="https://www.gagein.com/memberregister/true">free account</a> today!</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@GageIn%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank GageIn on Twitter</a> for making ReadWriteWeb possible.</em></p>


<a name="alcatellucent"></a>
<h2>Alcatel-Lucent</h2>

<p><img alt="sponsor_al_logo.jpg" src="http://www.readwriteweb.com/sponsor_al_logo.jpg" width="250" height="91" align="right"/>Alcatel-Lucent, one of the largest innovation powerhouses in the communications industry, is turning the network into a powerful platform for developers.</p>
<p>With the launch of the <a href="http://www.openapiservice.com" rel="nofollow">Alcatel-Lucent Developer Platform</a>, the company provides service providers and enterprises with tools that enable third-party developers to build, test, manage and distribute applications across networks, including television, broadband Internet and mobile. Alcatel-Lucent's introduction of a radical new business model combines network APIs with other third-party APIs, and opens revenue sharing opportunities to support developers in their pre-revenue wallets and provides an additional revenue channel for service providers.</p>
<p>The developer platform is part of a larger push by the company to combine the trusted capabilities of service providers with the speed and innovation of the Web.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@openapiservice%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Alcatel-Lucent on Twitter</a> for making ReadWriteWeb possible.</em></p>


<a name="medill"></a>
<h2>Medill School of Journalism</h2>

<p><img alt="sponsor_medillreadwriteweb.jpg" src="http://www.readwriteweb.com/sponsor_medillreadwriteweb.jpg" width="270" height="166" align="right" />The <a href="http://www.medill.northwestern.edu" target="_blank" rel="nofollow">Medill School of Journalism</a> at Northwestern University offers programs that combine the enduring skills and values of journalism with new techniques and knowledge that are essential to thrive in a digital world. You might have a passion for creating finely crafted prose, or for telling stories using visual tools. Maybe you are invigorated by the possibilities of <a href="http://www.medill.northwestern.edu/innovation/default.aspx" target="_blank" rel="nofollow">interactive publishing</a>, or by videography for the <a href="http://www.medill.northwestern.edu/innovation/page.aspx?id=134783" target="_blank" rel="nofollow">small screen</a>. Maybe you are an <a href="http://www.medill.northwestern.edu/journalism/grad/page.aspx?id=125579" target="_blank" rel="nofollow">experienced professional</a> looking to renew and retool your multimedia skills. You can find your niche in Medill's graduate journalism program.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@MedillSchool%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank the Medill School of Journalism on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="datastax"></a>
<h2>Datastax</h2>

<p><img alt="datastax.png" src="http://www.readwriteweb.com/datastax.png" width="230" height="46" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" /><a href="http://www.datastax.com/">DataStax</a> is the developer of DataStaxEnterprise, a distributed, scalable, and highly available database platform built on Apache Cassandra that delivers optimal performance either on premise or in the cloud for modern enterprise applications that manage both real-time and analytic workloads.  The company has over 100 customers, including leaders such as Netflix, Cisco, Rackspace and Constant Contact, and spanning verticals including web, financial services, telecommunications, logistics and government. DataStax is backed by industry leading investors, including Lightspeed Venture Partners and Crosslink Capital and is based in Burlingame, CA with offices in Austin, TX and Stamford, CT.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@datastax%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Datastax on Twitter</a> for making ReadWriteWeb possible.</em></p>



<a name="btbuckets"></a>
<h2>BTBuckets</h2>

<p><img alt="btbuckets3.jpg" src="http://www.readwriteweb.com/btbuckets3.jpg" width="250" height="66" align="right" /><a href="http://btbuckets.com/" rel="nofollow">BTBuckets</a> is a free personalization and on-site behavioral targeting tool that allows websites to increase engagement and ultimately maximize conversion rate optimization (CRO) by clustering and targeting specific user groups.  With a simple installation process (a
single tag implemented on your site's webpages just like Google Analytics), BTBuckets can update and adapt your website in real-time to create the best experience for that specific user segment without the need to change any HTML code on your website.</p>
<p>BTBuckets segmentation capabilities include behavioral, demographic, customer life-cycle, technographic and firmograhic.  Install the BTBuckets browser extension to create segments from within the Google Analytics interface and target these users immediately.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@btbuckets%20for%20sponsoring%20@rww.%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank BTBuckets on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="americanu"></a>
<h2>Digital Media Skills Certificate at American University</h2>

<p><img alt="SOC Logo_Sqaure_125x125.jpg" src="http://www.readwriteweb.com/SOC%20Logo_Sqaure_125x125.jpg" width="125" height="125" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" />American University's online graduate certificate in Digital Media Skills allows students to work full-time while taking challenging graduate-level online courses taught by experienced faculty trained to deliver superior content.  In just 12 months, students will complete coursework in Digital Media Literacy, Web Development, Dynamic Content, and Video for Social Media.  The final capstone project allows students to focus their interests in a particular area and to produce a professional portfolio that clearly demonstrates their skills, knowledge and digital vision. An optional on-campus session at the end of the program allows the opportunity to get one-on-one critiques from industry leaders.</p>

<p>Retool your technical skills, refocus your career goals, and reinvigorate how you think about Digital Media. <a href="link to http://www.american.edu/soc/film/degrees/digital-certificate-description.cfm" rel="nofollow">The future is here. Don't be left behind. Learn more.</a></p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@AU_SOC%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank American University on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="rightscale"></a>
<h2>RightScale</h2>

<p><img alt="rightscale_logo.jpg" src="http://www.readwriteweb.com/rightscale_logo.jpg" width="250" height="48" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" /><a href="http://rightscale.com/">RightScale</a> is the leader in cloud computing management and enables organizations to easily deploy and manage business critical applications across multiple clouds.</p>
 
<p>Why you'll love RightScale:</p>
 
<ul><li>Manage your entire cloud infrastructure from a single dashboard</li>
<li>Use ServerTemplates™ for dynamic configuration at run-time</li>
<li>Monitor and scale deployments to meet fluctuating demand</li>
<li>Clone servers and deployments and modify as needed</li>
<li>Launch deployments across multiple clouds</li></ul>
 
<p>Once you create your free account, you'll be able to launch, monitor, and manage a server deployment in the cloud from the Web-based RightScale Dashboard. <a href="https://www.rightscale.com/s/cloud-computing-management.php?ls=Advertising%2FSponsorship&sd=RWW&campaign=70170000000gINv&campaign_status=Responded&utm_source=RWW&utm_medium=textlink&utm_content=fe_weekly_text&utm_campaign=Free_Edition">Try it free!</a></p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@rightscale%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank RightScale on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="Rovi"></a>
<h2>Rovi</h2>

<p><img alt="rovi125.png" src="http://www.readwriteweb.com/rovi125.png" width="124" height="123" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" /><a href="http://www.rovicorp.com/" rel="nofollow">Rovi</a>'s comprehensive catalogue of entertainment metadata provides CE manufacturers, service providers and online, mobile and application developers the necessary foundation to effectively market in the digital marketplace. Rovi's deep information about music, movies, TV shows, celebrities and more engages consumers and helps them navigate through overwhelming amounts of digital entertainment content. It provides the ingredients for advance search and recommendations which encourages continuous discovery and increases consumption of your products. Rovi's large collection of images can also help differentiate your products by creating more visually appealing experiences.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@RoviCorp%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Rovi on Twitter</a> for making ReadWriteWeb possible.</em></p>


<a name="skytap"></a>
<h2>Skytap</h2>

<p><a href="http://www.skytap.com/about-us/contact-us.php" rel="nofollow"><img alt="Skytap-Logo-250x250.png" src="http://www.readwriteweb.com/Skytap-Logo-250x250.png" width="258" height="248" align="right" /></a><a href="http://www.skytap.com/" rel="nofollow">Skytap</a> provides cloud automation solutions for enterprises and software vendors to develop, test, migrate, evaluate, demo, and train on new and existing applications in the cloud. Skytap Cloud is ideal for distributed Dev/Test, Training and Sales Demo teams.  Teams are empowered to:</p>

<ul><li>Create multiple cloud environments in seconds</li>
<li>Run existing applications without any code changes</li>
<li>Deploy virtual data centers, take snapshots and collaborate</li>
<li>Accelerate bug resolution cycles by 75%</li>
<li>Reduce operating costs by 70% annually</li></ul>

<p>Customers of all sizes can deploy Skytap in a day.  Try <a href="http://www.skytap.com/" rel="nofollow">Skytap</a> for free.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@skytap%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Skytap on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="spredfast"></a>
<h2>Spredfast</h2>

<p>Spredfast is a social media management system designed to help companies succeed in social business. A software- as-a-service (SaaS) solution, Spredfast provides a unified platform for enterprises and agencies to manage, monitor and measure their social media programs. It also enables coordination of team activity and integration of social data into existing business systems. Spredfast works with brands like Nokia, AARP, Bayer, Wunderman and HomeAway to extend and publish their content and engage with their social community from a single interface on major social networks including Facebook, Twitter, YouTube, LinkedIn, Blogs and Flickr. For more information visit <a href="http://spredfast.com">http://spredfast.com</a>.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@spredfast%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Spredfast on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="clickatell"></a>
<h2>Clickatell</h2>

<p><img alt="sponsor_clickatell.jpg" src="http://www.readwriteweb.com/sponsor_clickatell.jpg" width="252" height="100" align="right" />Clickatell has over <a href="http://www.clickatell.com/success_stories.php" rel="nofollow">22,000 customers</a> utilizing our service from small mom & pop outfits to large Fortune 500 companies including Avaya, Oracle, Shell, Barclays, BP, CNN, BBC and more. Here's why you should trust us to mobilize your business: Our <a href="http://www.clickatell.com/products/sms_gateway.php" rel="nofollow">SMS gateway</a> offers you wider <a href="http://www.clickatell.com/pricing/basic_coverage.php" rel="nofollow">coverage</a> than any other SMS provider delivering messages to 600 network operators in 200 countries. Our gateway is not limited to SMS text messaging. You can also send a number of other message types including Ringtones, VCards, Binary, EMS, Unicode, Flash SMS, WAP Push, and more. </p>
<p>Clickatell offers you direct connectivity to its core SMS gateway platform via a number of APIs 
(application programming interfaces) including; <a href="http://www.clickatell.com/central/login.php?prod_id=2" rel="nofollow">HTTP</a> (internet post), <a href="http://www.clickatell.com/central/login.php?prod_id=11" rel="nofollow">SMPP</a>, <a href="http://www.clickatell.com/central/login.php?prod_id=7" rel="nofollow">FTP</a>, <a href="http://www.clickatell.com/central/login.php?prod_id=13" rel="nofollow">XML</a>, <a href="http://www.clickatell.com/central/login.php?prod_id=9" rel="nofollow">SMTP</a> 
(email to SMS), <a href="http://www.clickatell.com/central/login.php?prod_id=14" rel="nofollow">SOAP</a> and <a href="http://www.clickatell.com/central/login.php?prod_id=12" rel="nofollow">COM Object</a>. Each API has full documentation with sample code where applicable. Learn more about Clickatell <a href="http://www.clickatell.com/" rel="nofollow">here</a>.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@clickatell%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Clickatell on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="toopia"></a>
<h2>Toopia</h2>

<p><img alt="sponsor_rwwap_0210.jpg" src="http://www.readwriteweb.com/sponsor_rwwap_0210.jpg" width="160" height="305" align="right" /><a href="http://www.toopia.com" rel="nofollow">Nicolas Koenig</a> is the developer who made our beautiful iPhone app a reality. He runs an iPhone development shop from the Netherlands called <a href="http://www.toopia.com" rel="nofollow">Toopia</a>. Toopia also created the Thermometer iPhone app, which enables your iPhone or iPod touch to get the current temperature based on your location. The RWW app lets you read us on the go, follow us on Twitter, share stories on Facebook and Twitter, and browse at your leasure using Read it Later and Instapaper. <a href="http://www.readwriteweb.com/iphone" rel="nofollow">Download the ReadWriteWeb iPhone application here</a>.</p>

<p><em>Thank <a href="http://twitter.com/home?status=Thanks%20@Toopia%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Toopia</a> on Twitter for making ReadWriteWeb possible.</em></p>

<p>The companies above pay our rents or mortgages and we appreciate it. We hope you'll stop by their sites and see what they've got to offer.</p>

<p><strong>Have you got a smart company that could use some more visits by the sophisticated readers of a blog like ReadWriteWeb's?</strong> <a href="mailto:sean@readwriteweb.com">Drop us a line</a> and let's talk.</p>

<p>Thanks to all our sponsors and our readers for your support!</p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/archives/check_out_the_companies_that_make_readwriteweb_possible_122511.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/archives/check_out_the_companies_that_make_readwriteweb_possible_122511.php</link>
         <guid>http://www.readwriteweb.com/archives/check_out_the_companies_that_make_readwriteweb_possible_122511.php</guid>
         <category>Sponsors</category>
         <pubDate>Sun, 25 Dec 2011 15:45:00 -0800</pubDate>
<author>Admin</author>
      </item>
      
      <item>
         <title>Check Out the Companies That Make ReadWriteWeb Possible </title>
		<description><![CDATA[<p><img alt="sponsors_thankyou-1.png" src="http://www.readwriteweb.com/images/sponsors_thankyou-1.png" width="150" height="150" class="alignright" />Our readers know ReadWriteWeb as the blog that's ahead of the technology curve. Our sponsors know us as that, too. Once a week we introduce our sponsors to our readers and let them know a little more about who they are and what they do. You can say thanks to the companies that make ReadWriteWeb happen by tweeting them (see the link below each sponsor) or following them using our Twitter list.</p>

<p>Interested in being a ReadWriteWeb sponsor? Our readers are smart, tech-savvy decision makers; 40% have a graduate degree or PhD, and over 45% play a key role in information technology purchasing decisions. More than 1 million people on Twitter follow us to stay abreast of the latest Web technology trends from around the globe. To find out more about our sponsor packages, visit our <a href="http://readwriteweb.com/advertise">advertising page</a> or <a href="mailto:sales@readwriteweb.com">email our COO</a>.</p>
]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d.ads.readwriteweb.com/ck.php?n=30797&amp;cb=30797' target='_blank'><img src='http://d.ads.readwriteweb.com/avw.php?zoneid=14&amp;cb=30797&amp;n=30797' border='0' alt='' align="right" /></a></p>]]>

<![CDATA[<hr>

<p><em>Skip to info about:</em>

<a href="#zoho">Zoho Projects</a>: Online project management with collaboration and bug tracking
<a href="#GageIn">GageIn</a>: Provides unique applications for business professionals and the enterprise
<a href="#alcatellucent">Alcatel-Lucent</a>: Application developer platform |
<a href="#medill">Medill School of Journalism</a>: Digital journalism programs |
<a href="#datastax">DataStax</a>: The commercial leader in Apache Cassandra |
<a href="#btbuckets">BTBuckets</a>: Free personalization and on-site behavioral targeting tool |
<a href="#americanu">Digital Media Skills Certificate at American University</a>: Retool your technical skills, refocus your career goals, and reinvigorate how you think about Digital Media |
<a href="#rightscale">RightScale</a>: A fully automated cloud management platform |
<a href="#Rovi">Rovi</a>: Helps people discover and buy movies, TV shows, music, & other entertainment |
<a href="#skytap">Skytap</a>: Cloud solutions for enterprises and ISVs |
<a href="#spredfast">Spredfast</a>: A Social CRM that enables organizations to monitor, manage and measure social media initiatives |
<a href="#clickatell">Clickatell</a>: SMS provider |
<a href="#toopia">Toopia</a>: Our iPhone app developer
</p>

<hr>
<br />


<a name="zoho"></a>
<h2>Zoho Projects</h2>

<p><img alt="zoho-projects.jpg" src="http://www.readwriteweb.com/zoho-projects.jpg" width="125" height="125" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" />Zoho Projects is an online project management application that enables your team to work together efficiently and get things done fast. It's intuitive, easy-to-use interface makes communication and collaboration absolutely simple. It also packs a wide range of features like the all-info-in-one-glance dashboard, time tracking, editable Gantt charts, bug tracking and more. It's the secret behind how many businesses, organizations & groups within them reach their project milestones on time. <strong><a href="https://projects.zoho.com/signup.na?utm_source=RWW&utm_medium=banner&utm_campaign=brings%2Bteam%2Btogether">Sign Up Now</a></strong>.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@zohoprojects%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Zoho Projects on Twitter</a> for making ReadWriteWeb possible.</em></p>


<a name="GageIn"></a>
<h2>GageIn</h2>

<p>GageIn is a business content hub for professionals. Our content, curated from 2
million company websites, 19 thousand publications, and social media platforms,
enables users to discover, act on and share the most relevant updates with their
network.</p>
 
<p><strong>Sales</strong>: Potential leads and sales triggers emailed to you every day</p>
 
<p><strong>Marketing</strong>: Monitor trends & key events and engage your target audiences</p>
 
<p><strong>Research</strong>: Develop critical business insights and gain a competitive advantage</p>
 
<p>Critical information is easily accessible so professionals can spend less time
searching and more time doing their jobs. Sign up for a <a href="https://www.gagein.com/memberregister/true">free account</a> today!</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@GageIn%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank GageIn on Twitter</a> for making ReadWriteWeb possible.</em></p>


<a name="alcatellucent"></a>
<h2>Alcatel-Lucent</h2>

<p><img alt="sponsor_al_logo.jpg" src="http://www.readwriteweb.com/sponsor_al_logo.jpg" width="250" height="91" align="right"/>Alcatel-Lucent, one of the largest innovation powerhouses in the communications industry, is turning the network into a powerful platform for developers.</p>
<p>With the launch of the <a href="http://www.openapiservice.com" rel="nofollow">Alcatel-Lucent Developer Platform</a>, the company provides service providers and enterprises with tools that enable third-party developers to build, test, manage and distribute applications across networks, including television, broadband Internet and mobile. Alcatel-Lucent's introduction of a radical new business model combines network APIs with other third-party APIs, and opens revenue sharing opportunities to support developers in their pre-revenue wallets and provides an additional revenue channel for service providers.</p>
<p>The developer platform is part of a larger push by the company to combine the trusted capabilities of service providers with the speed and innovation of the Web.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@openapiservice%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Alcatel-Lucent on Twitter</a> for making ReadWriteWeb possible.</em></p>


<a name="medill"></a>
<h2>Medill School of Journalism</h2>

<p><img alt="sponsor_medillreadwriteweb.jpg" src="http://www.readwriteweb.com/sponsor_medillreadwriteweb.jpg" width="270" height="166" align="right" />The <a href="http://www.medill.northwestern.edu" target="_blank" rel="nofollow">Medill School of Journalism</a> at Northwestern University offers programs that combine the enduring skills and values of journalism with new techniques and knowledge that are essential to thrive in a digital world. You might have a passion for creating finely crafted prose, or for telling stories using visual tools. Maybe you are invigorated by the possibilities of <a href="http://www.medill.northwestern.edu/innovation/default.aspx" target="_blank" rel="nofollow">interactive publishing</a>, or by videography for the <a href="http://www.medill.northwestern.edu/innovation/page.aspx?id=134783" target="_blank" rel="nofollow">small screen</a>. Maybe you are an <a href="http://www.medill.northwestern.edu/journalism/grad/page.aspx?id=125579" target="_blank" rel="nofollow">experienced professional</a> looking to renew and retool your multimedia skills. You can find your niche in Medill's graduate journalism program.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@MedillSchool%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank the Medill School of Journalism on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="datastax"></a>
<h2>Datastax</h2>

<p><img alt="datastax.png" src="http://www.readwriteweb.com/datastax.png" width="230" height="46" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" /><a href="http://www.datastax.com/">DataStax</a> is the developer of DataStaxEnterprise, a distributed, scalable, and highly available database platform built on Apache Cassandra that delivers optimal performance either on premise or in the cloud for modern enterprise applications that manage both real-time and analytic workloads.  The company has over 100 customers, including leaders such as Netflix, Cisco, Rackspace and Constant Contact, and spanning verticals including web, financial services, telecommunications, logistics and government. DataStax is backed by industry leading investors, including Lightspeed Venture Partners and Crosslink Capital and is based in Burlingame, CA with offices in Austin, TX and Stamford, CT.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@datastax%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Datastax on Twitter</a> for making ReadWriteWeb possible.</em></p>



<a name="btbuckets"></a>
<h2>BTBuckets</h2>

<p><img alt="btbuckets3.jpg" src="http://www.readwriteweb.com/btbuckets3.jpg" width="250" height="66" align="right" /><a href="http://btbuckets.com/" rel="nofollow">BTBuckets</a> is a free personalization and on-site behavioral targeting tool that allows websites to increase engagement and ultimately maximize conversion rate optimization (CRO) by clustering and targeting specific user groups.  With a simple installation process (a
single tag implemented on your site's webpages just like Google Analytics), BTBuckets can update and adapt your website in real-time to create the best experience for that specific user segment without the need to change any HTML code on your website.</p>
<p>BTBuckets segmentation capabilities include behavioral, demographic, customer life-cycle, technographic and firmograhic.  Install the BTBuckets browser extension to create segments from within the Google Analytics interface and target these users immediately.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@btbuckets%20for%20sponsoring%20@rww.%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank BTBuckets on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="americanu"></a>
<h2>Digital Media Skills Certificate at American University</h2>

<p><img alt="SOC Logo_Sqaure_125x125.jpg" src="http://www.readwriteweb.com/SOC%20Logo_Sqaure_125x125.jpg" width="125" height="125" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" />American University's online graduate certificate in Digital Media Skills allows students to work full-time while taking challenging graduate-level online courses taught by experienced faculty trained to deliver superior content.  In just 12 months, students will complete coursework in Digital Media Literacy, Web Development, Dynamic Content, and Video for Social Media.  The final capstone project allows students to focus their interests in a particular area and to produce a professional portfolio that clearly demonstrates their skills, knowledge and digital vision. An optional on-campus session at the end of the program allows the opportunity to get one-on-one critiques from industry leaders.</p>

<p>Retool your technical skills, refocus your career goals, and reinvigorate how you think about Digital Media. <a href="link to http://www.american.edu/soc/film/degrees/digital-certificate-description.cfm" rel="nofollow">The future is here. Don't be left behind. Learn more.</a></p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@AU_SOC%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank American University on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="rightscale"></a>
<h2>RightScale</h2>

<p><img alt="rightscale_logo.jpg" src="http://www.readwriteweb.com/rightscale_logo.jpg" width="250" height="48" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" /><a href="http://rightscale.com/">RightScale</a> is the leader in cloud computing management and enables organizations to easily deploy and manage business critical applications across multiple clouds.</p>
 
<p>Why you'll love RightScale:</p>
 
<ul><li>Manage your entire cloud infrastructure from a single dashboard</li>
<li>Use ServerTemplates™ for dynamic configuration at run-time</li>
<li>Monitor and scale deployments to meet fluctuating demand</li>
<li>Clone servers and deployments and modify as needed</li>
<li>Launch deployments across multiple clouds</li></ul>
 
<p>Once you create your free account, you'll be able to launch, monitor, and manage a server deployment in the cloud from the Web-based RightScale Dashboard. <a href="https://www.rightscale.com/s/cloud-computing-management.php?ls=Advertising%2FSponsorship&sd=RWW&campaign=70170000000gINv&campaign_status=Responded&utm_source=RWW&utm_medium=textlink&utm_content=fe_weekly_text&utm_campaign=Free_Edition">Try it free!</a></p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@rightscale%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank RightScale on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="Rovi"></a>
<h2>Rovi</h2>

<p><img alt="rovi125.png" src="http://www.readwriteweb.com/rovi125.png" width="124" height="123" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" /><a href="http://www.rovicorp.com/" rel="nofollow">Rovi</a>'s comprehensive catalogue of entertainment metadata provides CE manufacturers, service providers and online, mobile and application developers the necessary foundation to effectively market in the digital marketplace. Rovi's deep information about music, movies, TV shows, celebrities and more engages consumers and helps them navigate through overwhelming amounts of digital entertainment content. It provides the ingredients for advance search and recommendations which encourages continuous discovery and increases consumption of your products. Rovi's large collection of images can also help differentiate your products by creating more visually appealing experiences.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@RoviCorp%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Rovi on Twitter</a> for making ReadWriteWeb possible.</em></p>


<a name="skytap"></a>
<h2>Skytap</h2>

<p><a href="http://www.skytap.com/about-us/contact-us.php" rel="nofollow"><img alt="Skytap-Logo-250x250.png" src="http://www.readwriteweb.com/Skytap-Logo-250x250.png" width="258" height="248" align="right" /></a><a href="http://www.skytap.com/" rel="nofollow">Skytap</a> provides cloud automation solutions for enterprises and software vendors to develop, test, migrate, evaluate, demo, and train on new and existing applications in the cloud. Skytap Cloud is ideal for distributed Dev/Test, Training and Sales Demo teams.  Teams are empowered to:</p>

<ul><li>Create multiple cloud environments in seconds</li>
<li>Run existing applications without any code changes</li>
<li>Deploy virtual data centers, take snapshots and collaborate</li>
<li>Accelerate bug resolution cycles by 75%</li>
<li>Reduce operating costs by 70% annually</li></ul>

<p>Customers of all sizes can deploy Skytap in a day.  Try <a href="http://www.skytap.com/" rel="nofollow">Skytap</a> for free.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@skytap%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Skytap on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="spredfast"></a>
<h2>Spredfast</h2>

<p>Spredfast is a social media management system designed to help companies succeed in social business. A software- as-a-service (SaaS) solution, Spredfast provides a unified platform for enterprises and agencies to manage, monitor and measure their social media programs. It also enables coordination of team activity and integration of social data into existing business systems. Spredfast works with brands like Nokia, AARP, Bayer, Wunderman and HomeAway to extend and publish their content and engage with their social community from a single interface on major social networks including Facebook, Twitter, YouTube, LinkedIn, Blogs and Flickr. For more information visit <a href="http://spredfast.com">http://spredfast.com</a>.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@spredfast%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Spredfast on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="clickatell"></a>
<h2>Clickatell</h2>

<p><img alt="sponsor_clickatell.jpg" src="http://www.readwriteweb.com/sponsor_clickatell.jpg" width="252" height="100" align="right" />Clickatell has over <a href="http://www.clickatell.com/success_stories.php" rel="nofollow">22,000 customers</a> utilizing our service from small mom & pop outfits to large Fortune 500 companies including Avaya, Oracle, Shell, Barclays, BP, CNN, BBC and more. Here's why you should trust us to mobilize your business: Our <a href="http://www.clickatell.com/products/sms_gateway.php" rel="nofollow">SMS gateway</a> offers you wider <a href="http://www.clickatell.com/pricing/basic_coverage.php" rel="nofollow">coverage</a> than any other SMS provider delivering messages to 600 network operators in 200 countries. Our gateway is not limited to SMS text messaging. You can also send a number of other message types including Ringtones, VCards, Binary, EMS, Unicode, Flash SMS, WAP Push, and more. </p>
<p>Clickatell offers you direct connectivity to its core SMS gateway platform via a number of APIs 
(application programming interfaces) including; <a href="http://www.clickatell.com/central/login.php?prod_id=2" rel="nofollow">HTTP</a> (internet post), <a href="http://www.clickatell.com/central/login.php?prod_id=11" rel="nofollow">SMPP</a>, <a href="http://www.clickatell.com/central/login.php?prod_id=7" rel="nofollow">FTP</a>, <a href="http://www.clickatell.com/central/login.php?prod_id=13" rel="nofollow">XML</a>, <a href="http://www.clickatell.com/central/login.php?prod_id=9" rel="nofollow">SMTP</a> 
(email to SMS), <a href="http://www.clickatell.com/central/login.php?prod_id=14" rel="nofollow">SOAP</a> and <a href="http://www.clickatell.com/central/login.php?prod_id=12" rel="nofollow">COM Object</a>. Each API has full documentation with sample code where applicable. Learn more about Clickatell <a href="http://www.clickatell.com/" rel="nofollow">here</a>.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@clickatell%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Clickatell on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="toopia"></a>
<h2>Toopia</h2>

<p><img alt="sponsor_rwwap_0210.jpg" src="http://www.readwriteweb.com/sponsor_rwwap_0210.jpg" width="160" height="305" align="right" /><a href="http://www.toopia.com" rel="nofollow">Nicolas Koenig</a> is the developer who made our beautiful iPhone app a reality. He runs an iPhone development shop from the Netherlands called <a href="http://www.toopia.com" rel="nofollow">Toopia</a>. Toopia also created the Thermometer iPhone app, which enables your iPhone or iPod touch to get the current temperature based on your location. The RWW app lets you read us on the go, follow us on Twitter, share stories on Facebook and Twitter, and browse at your leasure using Read it Later and Instapaper. <a href="http://www.readwriteweb.com/iphone" rel="nofollow">Download the ReadWriteWeb iPhone application here</a>.</p>

<p><em>Thank <a href="http://twitter.com/home?status=Thanks%20@Toopia%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Toopia</a> on Twitter for making ReadWriteWeb possible.</em></p>

<p>The companies above pay our rents or mortgages and we appreciate it. We hope you'll stop by their sites and see what they've got to offer.</p>

<p><strong>Have you got a smart company that could use some more visits by the sophisticated readers of a blog like ReadWriteWeb's?</strong> <a href="mailto:sean@readwriteweb.com">Drop us a line</a> and let's talk.</p>

<p>Thanks to all our sponsors and our readers for your support!</p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/archives/check_out_the_companies_that_make_readwriteweb_possible_121811.php#comments-open">Discuss</a></strong>]]>

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         <category></category>
         <pubDate>Sun, 18 Dec 2011 11:00:00 -0800</pubDate>
<author>Admin</author>
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         <title>Check Out the Companies That Make ReadWriteWeb Possible </title>
		<description><![CDATA[<p><img alt="sponsors_thankyou-1.png" src="http://www.readwriteweb.com/images/sponsors_thankyou-1.png" width="150" height="150" class="alignright" />Our readers know ReadWriteWeb as the blog that's ahead of the technology curve. Our sponsors know us as that, too. Once a week we introduce our sponsors to our readers and let them know a little more about who they are and what they do. You can say thanks to the companies that make ReadWriteWeb happen by tweeting them (see the link below each sponsor) or following them using our Twitter list.</p>

<p>Interested in being a ReadWriteWeb sponsor? Our readers are smart, tech-savvy decision makers; 40% have a graduate degree or PhD, and over 45% play a key role in information technology purchasing decisions. More than 1 million people on Twitter follow us to stay abreast of the latest Web technology trends from around the globe. To find out more about our sponsor packages, visit our <a href="http://readwriteweb.com/advertise">advertising page</a> or <a href="mailto:sales@readwriteweb.com">email our COO</a>.</p>
]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d.ads.readwriteweb.com/ck.php?n=30665&amp;cb=30665' target='_blank'><img src='http://d.ads.readwriteweb.com/avw.php?zoneid=14&amp;cb=30665&amp;n=30665' border='0' alt='' align="right" /></a></p>]]>

<![CDATA[<hr>

<p><em>Skip to info about:</em>

<a href="#zoho">Zoho Projects</a>: Online project management with collaboration and bug tracking
<a href="#GageIn">GageIn</a>: Provides unique applications for business professionals and the enterprise
<a href="#alcatellucent">Alcatel-Lucent</a>: Application developer platform |
<a href="#medill">Medill School of Journalism</a>: Digital journalism programs |
<a href="#datastax">DataStax</a>: The commercial leader in Apache Cassandra |
<a href="#btbuckets">BTBuckets</a>: Free personalization and on-site behavioral targeting tool |
<a href="#americanu">Digital Media Skills Certificate at American University</a>: Retool your technical skills, refocus your career goals, and reinvigorate how you think about Digital Media |
<a href="#rightscale">RightScale</a>: A fully automated cloud management platform |
<a href="#Rovi">Rovi</a>: Helps people discover and buy movies, TV shows, music, & other entertainment |
<a href="#skytap">Skytap</a>: Cloud solutions for enterprises and ISVs |
<a href="#spredfast">Spredfast</a>: A Social CRM that enables organizations to monitor, manage and measure social media initiatives |
<a href="#clickatell">Clickatell</a>: SMS provider |
<a href="#toopia">Toopia</a>: Our iPhone app developer
</p>

<hr>
<br />


<a name="zoho"></a>
<h2>Zoho Projects</h2>

<p><img alt="zoho-projects.jpg" src="http://www.readwriteweb.com/zoho-projects.jpg" width="125" height="125" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" />Zoho Projects is an online project management application that enables your team to work together efficiently and get things done fast. It's intuitive, easy-to-use interface makes communication and collaboration absolutely simple. It also packs a wide range of features like the all-info-in-one-glance dashboard, time tracking, editable Gantt charts, bug tracking and more. It's the secret behind how many businesses, organizations & groups within them reach their project milestones on time. <strong><a href="https://projects.zoho.com/signup.na?utm_source=RWW&utm_medium=banner&utm_campaign=brings%2Bteam%2Btogether">Sign Up Now</a></strong>.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@zohoprojects%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Zoho Projects on Twitter</a> for making ReadWriteWeb possible.</em></p>


<a name="GageIn"></a>
<h2>GageIn</h2>

<p>GageIn is a business content hub for professionals. Our content, curated from 2
million company websites, 19 thousand publications, and social media platforms,
enables users to discover, act on and share the most relevant updates with their
network.</p>
 
<p><strong>Sales</strong>: Potential leads and sales triggers emailed to you every day</p>
 
<p><strong>Marketing</strong>: Monitor trends & key events and engage your target audiences</p>
 
<p><strong>Research</strong>: Develop critical business insights and gain a competitive advantage</p>
 
<p>Critical information is easily accessible so professionals can spend less time
searching and more time doing their jobs. Sign up for a <a href="https://www.gagein.com/memberregister/true">free account</a> today!</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@GageIn%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank GageIn on Twitter</a> for making ReadWriteWeb possible.</em></p>


<a name="alcatellucent"></a>
<h2>Alcatel-Lucent</h2>

<p><img alt="sponsor_al_logo.jpg" src="http://www.readwriteweb.com/sponsor_al_logo.jpg" width="250" height="91" align="right"/>Alcatel-Lucent, one of the largest innovation powerhouses in the communications industry, is turning the network into a powerful platform for developers.</p>
<p>With the launch of the <a href="http://www.openapiservice.com" rel="nofollow">Alcatel-Lucent Developer Platform</a>, the company provides service providers and enterprises with tools that enable third-party developers to build, test, manage and distribute applications across networks, including television, broadband Internet and mobile. Alcatel-Lucent's introduction of a radical new business model combines network APIs with other third-party APIs, and opens revenue sharing opportunities to support developers in their pre-revenue wallets and provides an additional revenue channel for service providers.</p>
<p>The developer platform is part of a larger push by the company to combine the trusted capabilities of service providers with the speed and innovation of the Web.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@openapiservice%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Alcatel-Lucent on Twitter</a> for making ReadWriteWeb possible.</em></p>


<a name="medill"></a>
<h2>Medill School of Journalism</h2>

<p><img alt="sponsor_medillreadwriteweb.jpg" src="http://www.readwriteweb.com/sponsor_medillreadwriteweb.jpg" width="270" height="166" align="right" />The <a href="http://www.medill.northwestern.edu" target="_blank" rel="nofollow">Medill School of Journalism</a> at Northwestern University offers programs that combine the enduring skills and values of journalism with new techniques and knowledge that are essential to thrive in a digital world. You might have a passion for creating finely crafted prose, or for telling stories using visual tools. Maybe you are invigorated by the possibilities of <a href="http://www.medill.northwestern.edu/innovation/default.aspx" target="_blank" rel="nofollow">interactive publishing</a>, or by videography for the <a href="http://www.medill.northwestern.edu/innovation/page.aspx?id=134783" target="_blank" rel="nofollow">small screen</a>. Maybe you are an <a href="http://www.medill.northwestern.edu/journalism/grad/page.aspx?id=125579" target="_blank" rel="nofollow">experienced professional</a> looking to renew and retool your multimedia skills. You can find your niche in Medill's graduate journalism program.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@MedillSchool%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank the Medill School of Journalism on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="datastax"></a>
<h2>Datastax</h2>

<p><img alt="datastax.png" src="http://www.readwriteweb.com/datastax.png" width="230" height="46" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" /><a href="http://www.datastax.com/">DataStax</a> is the developer of DataStaxEnterprise, a distributed, scalable, and highly available database platform built on Apache Cassandra that delivers optimal performance either on premise or in the cloud for modern enterprise applications that manage both real-time and analytic workloads.  The company has over 100 customers, including leaders such as Netflix, Cisco, Rackspace and Constant Contact, and spanning verticals including web, financial services, telecommunications, logistics and government. DataStax is backed by industry leading investors, including Lightspeed Venture Partners and Crosslink Capital and is based in Burlingame, CA with offices in Austin, TX and Stamford, CT.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@datastax%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Datastax on Twitter</a> for making ReadWriteWeb possible.</em></p>



<a name="btbuckets"></a>
<h2>BTBuckets</h2>

<p><img alt="btbuckets3.jpg" src="http://www.readwriteweb.com/btbuckets3.jpg" width="250" height="66" align="right" /><a href="http://btbuckets.com/" rel="nofollow">BTBuckets</a> is a free personalization and on-site behavioral targeting tool that allows websites to increase engagement and ultimately maximize conversion rate optimization (CRO) by clustering and targeting specific user groups.  With a simple installation process (a
single tag implemented on your site's webpages just like Google Analytics), BTBuckets can update and adapt your website in real-time to create the best experience for that specific user segment without the need to change any HTML code on your website.</p>
<p>BTBuckets segmentation capabilities include behavioral, demographic, customer life-cycle, technographic and firmograhic.  Install the BTBuckets browser extension to create segments from within the Google Analytics interface and target these users immediately.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@btbuckets%20for%20sponsoring%20@rww.%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank BTBuckets on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="americanu"></a>
<h2>Digital Media Skills Certificate at American University</h2>

<p><img alt="SOC Logo_Sqaure_125x125.jpg" src="http://www.readwriteweb.com/SOC%20Logo_Sqaure_125x125.jpg" width="125" height="125" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" />American University's online graduate certificate in Digital Media Skills allows students to work full-time while taking challenging graduate-level online courses taught by experienced faculty trained to deliver superior content.  In just 12 months, students will complete coursework in Digital Media Literacy, Web Development, Dynamic Content, and Video for Social Media.  The final capstone project allows students to focus their interests in a particular area and to produce a professional portfolio that clearly demonstrates their skills, knowledge and digital vision. An optional on-campus session at the end of the program allows the opportunity to get one-on-one critiques from industry leaders.</p>

<p>Retool your technical skills, refocus your career goals, and reinvigorate how you think about Digital Media. <a href="link to http://www.american.edu/soc/film/degrees/digital-certificate-description.cfm" rel="nofollow">The future is here. Don't be left behind. Learn more.</a></p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@AU_SOC%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank American University on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="rightscale"></a>
<h2>RightScale</h2>

<p><img alt="rightscale_logo.jpg" src="http://www.readwriteweb.com/rightscale_logo.jpg" width="250" height="48" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" /><a href="http://rightscale.com/">RightScale</a> is the leader in cloud computing management and enables organizations to easily deploy and manage business critical applications across multiple clouds.</p>
 
<p>Why you'll love RightScale:</p>
 
<ul><li>Manage your entire cloud infrastructure from a single dashboard</li>
<li>Use ServerTemplates™ for dynamic configuration at run-time</li>
<li>Monitor and scale deployments to meet fluctuating demand</li>
<li>Clone servers and deployments and modify as needed</li>
<li>Launch deployments across multiple clouds</li></ul>
 
<p>Once you create your free account, you'll be able to launch, monitor, and manage a server deployment in the cloud from the Web-based RightScale Dashboard. <a href="https://www.rightscale.com/s/cloud-computing-management.php?ls=Advertising%2FSponsorship&sd=RWW&campaign=70170000000gINv&campaign_status=Responded&utm_source=RWW&utm_medium=textlink&utm_content=fe_weekly_text&utm_campaign=Free_Edition">Try it free!</a></p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@rightscale%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank RightScale on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="Rovi"></a>
<h2>Rovi</h2>

<p><img alt="rovi125.png" src="http://www.readwriteweb.com/rovi125.png" width="124" height="123" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" /><a href="http://www.rovicorp.com/" rel="nofollow">Rovi</a>'s comprehensive catalogue of entertainment metadata provides CE manufacturers, service providers and online, mobile and application developers the necessary foundation to effectively market in the digital marketplace. Rovi's deep information about music, movies, TV shows, celebrities and more engages consumers and helps them navigate through overwhelming amounts of digital entertainment content. It provides the ingredients for advance search and recommendations which encourages continuous discovery and increases consumption of your products. Rovi's large collection of images can also help differentiate your products by creating more visually appealing experiences.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@RoviCorp%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Rovi on Twitter</a> for making ReadWriteWeb possible.</em></p>


<a name="skytap"></a>
<h2>Skytap</h2>

<p><a href="http://www.skytap.com/about-us/contact-us.php" rel="nofollow"><img alt="Skytap-Logo-250x250.png" src="http://www.readwriteweb.com/Skytap-Logo-250x250.png" width="258" height="248" align="right" /></a><a href="http://www.skytap.com/" rel="nofollow">Skytap</a> provides cloud automation solutions for enterprises and software vendors to develop, test, migrate, evaluate, demo, and train on new and existing applications in the cloud. Skytap Cloud is ideal for distributed Dev/Test, Training and Sales Demo teams.  Teams are empowered to:</p>

<ul><li>Create multiple cloud environments in seconds</li>
<li>Run existing applications without any code changes</li>
<li>Deploy virtual data centers, take snapshots and collaborate</li>
<li>Accelerate bug resolution cycles by 75%</li>
<li>Reduce operating costs by 70% annually</li></ul>

<p>Customers of all sizes can deploy Skytap in a day.  Try <a href="http://www.skytap.com/" rel="nofollow">Skytap</a> for free.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@skytap%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Skytap on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="spredfast"></a>
<h2>Spredfast</h2>

<p>Spredfast is a social media management system designed to help companies succeed in social business. A software- as-a-service (SaaS) solution, Spredfast provides a unified platform for enterprises and agencies to manage, monitor and measure their social media programs. It also enables coordination of team activity and integration of social data into existing business systems. Spredfast works with brands like Nokia, AARP, Bayer, Wunderman and HomeAway to extend and publish their content and engage with their social community from a single interface on major social networks including Facebook, Twitter, YouTube, LinkedIn, Blogs and Flickr. For more information visit <a href="http://spredfast.com">http://spredfast.com</a>.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@spredfast%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Spredfast on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="clickatell"></a>
<h2>Clickatell</h2>

<p><img alt="sponsor_clickatell.jpg" src="http://www.readwriteweb.com/sponsor_clickatell.jpg" width="252" height="100" align="right" />Clickatell has over <a href="http://www.clickatell.com/success_stories.php" rel="nofollow">22,000 customers</a> utilizing our service from small mom & pop outfits to large Fortune 500 companies including Avaya, Oracle, Shell, Barclays, BP, CNN, BBC and more. Here's why you should trust us to mobilize your business: Our <a href="http://www.clickatell.com/products/sms_gateway.php" rel="nofollow">SMS gateway</a> offers you wider <a href="http://www.clickatell.com/pricing/basic_coverage.php" rel="nofollow">coverage</a> than any other SMS provider delivering messages to 600 network operators in 200 countries. Our gateway is not limited to SMS text messaging. You can also send a number of other message types including Ringtones, VCards, Binary, EMS, Unicode, Flash SMS, WAP Push, and more. </p>
<p>Clickatell offers you direct connectivity to its core SMS gateway platform via a number of APIs 
(application programming interfaces) including; <a href="http://www.clickatell.com/central/login.php?prod_id=2" rel="nofollow">HTTP</a> (internet post), <a href="http://www.clickatell.com/central/login.php?prod_id=11" rel="nofollow">SMPP</a>, <a href="http://www.clickatell.com/central/login.php?prod_id=7" rel="nofollow">FTP</a>, <a href="http://www.clickatell.com/central/login.php?prod_id=13" rel="nofollow">XML</a>, <a href="http://www.clickatell.com/central/login.php?prod_id=9" rel="nofollow">SMTP</a> 
(email to SMS), <a href="http://www.clickatell.com/central/login.php?prod_id=14" rel="nofollow">SOAP</a> and <a href="http://www.clickatell.com/central/login.php?prod_id=12" rel="nofollow">COM Object</a>. Each API has full documentation with sample code where applicable. Learn more about Clickatell <a href="http://www.clickatell.com/" rel="nofollow">here</a>.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@clickatell%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Clickatell on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="toopia"></a>
<h2>Toopia</h2>

<p><img alt="sponsor_rwwap_0210.jpg" src="http://www.readwriteweb.com/sponsor_rwwap_0210.jpg" width="160" height="305" align="right" /><a href="http://www.toopia.com" rel="nofollow">Nicolas Koenig</a> is the developer who made our beautiful iPhone app a reality. He runs an iPhone development shop from the Netherlands called <a href="http://www.toopia.com" rel="nofollow">Toopia</a>. Toopia also created the Thermometer iPhone app, which enables your iPhone or iPod touch to get the current temperature based on your location. The RWW app lets you read us on the go, follow us on Twitter, share stories on Facebook and Twitter, and browse at your leasure using Read it Later and Instapaper. <a href="http://www.readwriteweb.com/iphone" rel="nofollow">Download the ReadWriteWeb iPhone application here</a>.</p>

<p><em>Thank <a href="http://twitter.com/home?status=Thanks%20@Toopia%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Toopia</a> on Twitter for making ReadWriteWeb possible.</em></p>

<p>The companies above pay our rents or mortgages and we appreciate it. We hope you'll stop by their sites and see what they've got to offer.</p>

<p><strong>Have you got a smart company that could use some more visits by the sophisticated readers of a blog like ReadWriteWeb's?</strong> <a href="mailto:sean@readwriteweb.com">Drop us a line</a> and let's talk.</p>

<p>Thanks to all our sponsors and our readers for your support!</p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/archives/check_out_the_companies_that_make_readwriteweb_possible_121111.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/archives/check_out_the_companies_that_make_readwriteweb_possible_121111.php</link>
         <guid>http://www.readwriteweb.com/archives/check_out_the_companies_that_make_readwriteweb_possible_121111.php</guid>
         <category>Sponsors</category>
         <pubDate>Sun, 11 Dec 2011 11:40:00 -0800</pubDate>
<author>Admin</author>
      </item>
      
      <item>
         <title>Get Ready for IPv6</title>
		<description><![CDATA[<p><img alt="v6.png" src="http://www.readwriteweb.com/enterprise/v6.png" width="150" height="150" class="mt-image-none" style="" />It's an IPv4 world today, but the days of IPv4 are numbered. </p>

<p>As of February 2011, the Internet Assigned Numbers Authority (IANA) had allocated all remaining public IP address ranges to the five global regional Internet registries. A quick look at this IPv4 Exhaustion Counter below shows a total of 13.24 /8 (8-bit) IPv4 address ranges remaining, for a total of less than 3,400 remaining unallocated IPv4 addresses. Essentially, this means <br />
IPv4 is played out.</p>]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d.ads.readwriteweb.com/ck.php?n=30489&amp;cb=30489' target='_blank'><img src='http://d.ads.readwriteweb.com/avw.php?zoneid=14&amp;cb=30489&amp;n=30489' border='0' alt='' align="right" /></a></p>]]>

<![CDATA[<p>In this <a href="http://www.readwriteweb.com/enterprise/resources/ipv6-networking/">sponsored brief by Ed Tittel and Jeff Carrell</a>, you can dive into the basics of IPv6 and start planning your network's transition.</p>

<p><em>How to Prepare for IPv6 Networking</em> explains the benefits of IPv6 (it's not just more addresses), what's needed to support IPv6 and a case study for IPv6 setup. If you're not acquainted with IPv6 yet, it's time to get started.</p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/enterprise/2011/12/get-ready-for-ipv6.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/enterprise/2011/12/get-ready-for-ipv6.php</link>
         <guid>http://www.readwriteweb.com/enterprise/2011/12/get-ready-for-ipv6.php</guid>
         <category>RWEnterpriseSponsored</category>
         <pubDate>Fri, 02 Dec 2011 11:00:00 -0800</pubDate>
<author>Admin</author>
      </item>
      
      <item>
         <title>How Do Business-Critical Database Applications Perform Under Virtualization?</title>
		<description><![CDATA[<p><img alt="vmware_intel_logos.jpg" src="http://www.readwriteweb.com/cloud/vmware_intel_logos.jpg" width="150" height="89" class="mt-image-none" style="" />Research from Principled Technologies suggests that a large UNIX/RISC-based, business-critical database application handling peaks of 10,000 queries per hour is delivering good performance. Using that metric, Principled Technologies set about testing 12 VMs hosted on a server running VMware vSphere 5.0 using the Intel Xeon E7 processor family.</p>

<p>How did it handle? According to Principled Technologies, "this solution comfortably supported 12 80GB databases" without over-committing resources and allowing all VMs to run in parallel with solid performance.</p>]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d.ads.readwriteweb.com/ck.php?n=30486&amp;cb=30486' target='_blank'><img src='http://d.ads.readwriteweb.com/avw.php?zoneid=14&amp;cb=30486&amp;n=30486' border='0' alt='' align="right" /></a></p>]]>

<![CDATA[<p><a title="View Intel + VMware Delivered 12 Virtualized Business-Critical Database Applications on Scribd" href="http://www.scribd.com/doc/65939457/Intel-VMware-Delivered-12-Virtualized-Business-Critical-Database-Applications" style="margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block; text-decoration: underline;">Intel + VMware Delivered 12 Virtualized Business-Critical Database Applications</a><iframe class="scribd_iframe_embed" src="http://www.scribd.com/embeds/65939457/content?start_page=1&view_mode=list&access_key=key-1qi8y0zc3723cxwgbi7r" data-auto-height="true" data-aspect-ratio="0.772727272727273" scrolling="no" id="doc_5207" width="100%" height="600" frameborder="0"></iframe><script type="text/javascript">(function() { var scribd = document.createElement("script"); scribd.type = "text/javascript"; scribd.async = true; scribd.src = "http://www.scribd.com/javascripts/embed_code/inject.js"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(scribd, s); })();</script></p>

<div><a href="http://www.readwriteweb.com/cloud/case-studies/12-virtualized.pdf" onClick="javascript:secondTracker._trackPageview('/ PDF/case studies/12-virtualized');" target="rwcloud_new">Download White Paper PDF</a></div>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/cloud/2011/12/virtualizing-business-critical-1.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/cloud/2011/12/virtualizing-business-critical-1.php</link>
         <guid>http://www.readwriteweb.com/cloud/2011/12/virtualizing-business-critical-1.php</guid>
         <category>RWCloudSponsored</category>
         <pubDate>Fri, 02 Dec 2011 11:00:00 -0800</pubDate>
<author>Admin</author>
      </item>
      
      <item>
         <title>Check Out the Companies That Make ReadWriteWeb Possible  </title>
		<description><![CDATA[<p><img alt="sponsors_thankyou-1.png" src="http://www.readwriteweb.com/images/sponsors_thankyou-1.png" width="150" height="150" class="alignright" />Our readers know ReadWriteWeb as the blog that's ahead of the technology curve. Our sponsors know us as that, too. Once a week we introduce our sponsors to our readers and let them know a little more about who they are and what they do. You can say thanks to the companies that make ReadWriteWeb happen by tweeting them (see the link below each sponsor) or following them using our Twitter list.</p>

<p>Interested in being a ReadWriteWeb sponsor? Our readers are smart, tech-savvy decision makers; 40% have a graduate degree or PhD, and over 45% play a key role in information technology purchasing decisions. More than 1 million people on Twitter follow us to stay abreast of the latest Web technology trends from around the globe. To find out more about our sponsor packages, visit our <a href="http://readwriteweb.com/advertise">advertising page</a> or <a href="mailto:sales@readwriteweb.com">email our COO</a>.</p>
]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d.ads.readwriteweb.com/ck.php?n=30367&amp;cb=30367' target='_blank'><img src='http://d.ads.readwriteweb.com/avw.php?zoneid=14&amp;cb=30367&amp;n=30367' border='0' alt='' align="right" /></a></p>]]>

<![CDATA[<hr>

<p><em>Skip to info about:</em>


<a href="#alcatellucent">Alcatel-Lucent</a>: Application developer platform |
<a href="#medill">Medill School of Journalism</a>: Digital journalism programs |
<a href="#datastax">DataStax</a>: The commercial leader in Apache Cassandra |
<a href="#btbuckets">BTBuckets</a>: Free personalization and on-site behavioral targeting tool |
<a href="#conduit">Conduit</a>: The fastest-growing network of web and mobile app publishers |
<a href="#americanu">Digital Media Skills Certificate at American University</a>: Retool your technical skills, refocus your career goals, and reinvigorate how you think about Digital Media |
<a href="#rightscale">RightScale</a>: A fully automated cloud management platform |
<a href="#Rovi">Rovi</a>: Helps people discover and buy movies, TV shows, music, & other entertainment |
<a href="#skytap">Skytap</a>: Cloud solutions for enterprises and ISVs |
<a href="#spredfast">Spredfast</a>: A Social CRM that enables organizations to monitor, manage and measure social media initiatives |
<a href="#clickatell">Clickatell</a>: SMS provider |
<a href="#toopia">Toopia</a>: Our iPhone app developer
</p>

<hr>
<br />


<a name="alcatellucent"></a>
<h2>Alcatel-Lucent</h2>

<p><img alt="sponsor_al_logo.jpg" src="http://www.readwriteweb.com/sponsor_al_logo.jpg" width="250" height="91" align="right"/>Alcatel-Lucent, one of the largest innovation powerhouses in the communications industry, is turning the network into a powerful platform for developers.</p>
<p>With the launch of the <a href="http://www.openapiservice.com" rel="nofollow">Alcatel-Lucent Developer Platform</a>, the company provides service providers and enterprises with tools that enable third-party developers to build, test, manage and distribute applications across networks, including television, broadband Internet and mobile. Alcatel-Lucent's introduction of a radical new business model combines network APIs with other third-party APIs, and opens revenue sharing opportunities to support developers in their pre-revenue wallets and provides an additional revenue channel for service providers.</p>
<p>The developer platform is part of a larger push by the company to combine the trusted capabilities of service providers with the speed and innovation of the Web.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@openapiservice%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Alcatel-Lucent on Twitter</a> for making ReadWriteWeb possible.</em></p>


<a name="medill"></a>
<h2>Medill School of Journalism</h2>

<p><img alt="sponsor_medillreadwriteweb.jpg" src="http://www.readwriteweb.com/sponsor_medillreadwriteweb.jpg" width="270" height="166" align="right" />The <a href="http://www.medill.northwestern.edu" target="_blank" rel="nofollow">Medill School of Journalism</a> at Northwestern University offers programs that combine the enduring skills and values of journalism with new techniques and knowledge that are essential to thrive in a digital world. You might have a passion for creating finely crafted prose, or for telling stories using visual tools. Maybe you are invigorated by the possibilities of <a href="http://www.medill.northwestern.edu/innovation/default.aspx" target="_blank" rel="nofollow">interactive publishing</a>, or by videography for the <a href="http://www.medill.northwestern.edu/innovation/page.aspx?id=134783" target="_blank" rel="nofollow">small screen</a>. Maybe you are an <a href="http://www.medill.northwestern.edu/journalism/grad/page.aspx?id=125579" target="_blank" rel="nofollow">experienced professional</a> looking to renew and retool your multimedia skills. You can find your niche in Medill's graduate journalism program.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@MedillSchool%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank the Medill School of Journalism on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="datastax"></a>
<h2>Datastax</h2>

<p><img alt="datastax.png" src="http://www.readwriteweb.com/datastax.png" width="230" height="46" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" /><a href="http://www.datastax.com/">DataStax</a> is the developer of DataStaxEnterprise, a distributed, scalable, and highly available database platform built on Apache Cassandra that delivers optimal performance either on premise or in the cloud for modern enterprise applications that manage both real-time and analytic workloads.  The company has over 100 customers, including leaders such as Netflix, Cisco, Rackspace and Constant Contact, and spanning verticals including web, financial services, telecommunications, logistics and government. DataStax is backed by industry leading investors, including Lightspeed Venture Partners and Crosslink Capital and is based in Burlingame, CA with offices in Austin, TX and Stamford, CT.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@datastax%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Datastax on Twitter</a> for making ReadWriteWeb possible.</em></p>



<a name="btbuckets"></a>
<h2>BTBuckets</h2>

<p><img alt="btbuckets3.jpg" src="http://www.readwriteweb.com/btbuckets3.jpg" width="250" height="66" align="right" /><a href="http://btbuckets.com/" rel="nofollow">BTBuckets</a> is a free personalization and on-site behavioral targeting tool that allows websites to increase engagement and ultimately maximize conversion rate optimization (CRO) by clustering and targeting specific user groups.  With a simple installation process (a
single tag implemented on your site's webpages just like Google Analytics), BTBuckets can update and adapt your website in real-time to create the best experience for that specific user segment without the need to change any HTML code on your website.</p>
<p>BTBuckets segmentation capabilities include behavioral, demographic, customer life-cycle, technographic and firmograhic.  Install the BTBuckets browser extension to create segments from within the Google Analytics interface and target these users immediately.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@btbuckets%20for%20sponsoring%20@rww.%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank BTBuckets on Twitter</a> for making ReadWriteWeb possible.</em></p>


<a name="conduit"></a>
<h2>Conduit</h2>

<p><img src="http://www.readwriteweb.com/sonsor_conduit.gif" width="270" height="60"  align="right"/><p>Conduit is the fastest-growing network of web and <a href="http://mobile.conduit.com/">mobile app</a> publishers with over 260,000 members and their 230 million end-users. The Conduit Network empowers publishers - from global brands to independent developers - to create, exchange and distribute apps, and to collaborate through business partnerships.</p>
<p>Conduit enables publishers to seamlessly encapsulate content and deploy it everywhere from web browsers and Community Toolbars to mobile devices across all platforms. Publishers can distribute and exchange their apps directly, or through the <a href="http://apps.conduit.com/">Conduit App Marketplace</a>. Conduit-powered apps enhance engagement, retention and monetization beyond the boundaries of the publisher's website.</p>
<p>With Conduit, global brands including Major League Baseball, Time Warner Cable, Univision, the Chelsea Football Club, Fox News, iVillage, Groupon, Travelocity, and TechCrunch are marketing themselves online - along with hundreds of thousands of small and medium-sized organizations in more than 120 countries around the world.  Join the Conduit Network at <a href="http://www.conduit.com/">www.conduit.com</a>.</p>
<p><em><a href="http://twitter.com/home?status=Thanks%20@Conduit%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Conduit on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="americanu"></a>
<h2>Digital Media Skills Certificate at American University</h2>

<p><img alt="SOC Logo_Sqaure_125x125.jpg" src="http://www.readwriteweb.com/SOC%20Logo_Sqaure_125x125.jpg" width="125" height="125" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" />American University's online graduate certificate in Digital Media Skills allows students to work full-time while taking challenging graduate-level online courses taught by experienced faculty trained to deliver superior content.  In just 12 months, students will complete coursework in Digital Media Literacy, Web Development, Dynamic Content, and Video for Social Media.  The final capstone project allows students to focus their interests in a particular area and to produce a professional portfolio that clearly demonstrates their skills, knowledge and digital vision. An optional on-campus session at the end of the program allows the opportunity to get one-on-one critiques from industry leaders.</p>

<p>Retool your technical skills, refocus your career goals, and reinvigorate how you think about Digital Media. <a href="link to http://www.american.edu/soc/film/degrees/digital-certificate-description.cfm" rel="nofollow">The future is here. Don't be left behind. Learn more.</a></p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@AU_SOC%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank American University on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="rightscale"></a>
<h2>RightScale</h2>

<p><img alt="rightscale_logo.jpg" src="http://www.readwriteweb.com/rightscale_logo.jpg" width="250" height="48" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" /><a href="http://rightscale.com/">RightScale</a> is the leader in cloud computing management and enables organizations to easily deploy and manage business critical applications across multiple clouds.</p>
 
<p>Why you'll love RightScale:</p>
 
<ul><li>Manage your entire cloud infrastructure from a single dashboard</li>
<li>Use ServerTemplates™ for dynamic configuration at run-time</li>
<li>Monitor and scale deployments to meet fluctuating demand</li>
<li>Clone servers and deployments and modify as needed</li>
<li>Launch deployments across multiple clouds</li></ul>
 
<p>Once you create your free account, you'll be able to launch, monitor, and manage a server deployment in the cloud from the Web-based RightScale Dashboard. <a href="https://www.rightscale.com/s/cloud-computing-management.php?ls=Advertising%2FSponsorship&sd=RWW&campaign=70170000000gINv&campaign_status=Responded&utm_source=RWW&utm_medium=textlink&utm_content=fe_weekly_text&utm_campaign=Free_Edition">Try it free!</a></p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@rightscale%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank RightScale on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="Rovi"></a>
<h2>Rovi</h2>

<p><img alt="rovi125.png" src="http://www.readwriteweb.com/rovi125.png" width="124" height="123" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" /><a href="http://www.rovicorp.com/" rel="nofollow">Rovi</a>'s comprehensive catalogue of entertainment metadata provides CE manufacturers, service providers and online, mobile and application developers the necessary foundation to effectively market in the digital marketplace. Rovi's deep information about music, movies, TV shows, celebrities and more engages consumers and helps them navigate through overwhelming amounts of digital entertainment content. It provides the ingredients for advance search and recommendations which encourages continuous discovery and increases consumption of your products. Rovi's large collection of images can also help differentiate your products by creating more visually appealing experiences.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@RoviCorp%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Rovi on Twitter</a> for making ReadWriteWeb possible.</em></p>


<a name="skytap"></a>
<h2>Skytap</h2>

<p><a href="http://www.skytap.com/about-us/contact-us.php" rel="nofollow"><img alt="Skytap-Logo-250x250.png" src="http://www.readwriteweb.com/Skytap-Logo-250x250.png" width="258" height="248" align="right" /></a><a href="http://www.skytap.com/" rel="nofollow">Skytap</a> provides cloud automation solutions for enterprises and software vendors to develop, test, migrate, evaluate, demo, and train on new and existing applications in the cloud. Skytap Cloud is ideal for distributed Dev/Test, Training and Sales Demo teams.  Teams are empowered to:</p>

<ul><li>Create multiple cloud environments in seconds</li>
<li>Run existing applications without any code changes</li>
<li>Deploy virtual data centers, take snapshots and collaborate</li>
<li>Accelerate bug resolution cycles by 75%</li>
<li>Reduce operating costs by 70% annually</li></ul>

<p>Customers of all sizes can deploy Skytap in a day.  Try <a href="http://www.skytap.com/" rel="nofollow">Skytap</a> for free.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@skytap%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Skytap on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="spredfast"></a>
<h2>Spredfast</h2>

<p>Spredfast is a social media management system designed to help companies succeed in social business. A software- as-a-service (SaaS) solution, Spredfast provides a unified platform for enterprises and agencies to manage, monitor and measure their social media programs. It also enables coordination of team activity and integration of social data into existing business systems. Spredfast works with brands like Nokia, AARP, Bayer, Wunderman and HomeAway to extend and publish their content and engage with their social community from a single interface on major social networks including Facebook, Twitter, YouTube, LinkedIn, Blogs and Flickr. For more information visit <a href="http://spredfast.com">http://spredfast.com</a>.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@spredfast%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Spredfast on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="clickatell"></a>
<h2>Clickatell</h2>

<p><img alt="sponsor_clickatell.jpg" src="http://www.readwriteweb.com/sponsor_clickatell.jpg" width="252" height="100" align="right" />Clickatell has over <a href="http://www.clickatell.com/success_stories.php" rel="nofollow">22,000 customers</a> utilizing our service from small mom & pop outfits to large Fortune 500 companies including Avaya, Oracle, Shell, Barclays, BP, CNN, BBC and more. Here's why you should trust us to mobilize your business: Our <a href="http://www.clickatell.com/products/sms_gateway.php" rel="nofollow">SMS gateway</a> offers you wider <a href="http://www.clickatell.com/pricing/basic_coverage.php" rel="nofollow">coverage</a> than any other SMS provider delivering messages to 600 network operators in 200 countries. Our gateway is not limited to SMS text messaging. You can also send a number of other message types including Ringtones, VCards, Binary, EMS, Unicode, Flash SMS, WAP Push, and more. </p>
<p>Clickatell offers you direct connectivity to its core SMS gateway platform via a number of APIs 
(application programming interfaces) including; <a href="http://www.clickatell.com/central/login.php?prod_id=2" rel="nofollow">HTTP</a> (internet post), <a href="http://www.clickatell.com/central/login.php?prod_id=11" rel="nofollow">SMPP</a>, <a href="http://www.clickatell.com/central/login.php?prod_id=7" rel="nofollow">FTP</a>, <a href="http://www.clickatell.com/central/login.php?prod_id=13" rel="nofollow">XML</a>, <a href="http://www.clickatell.com/central/login.php?prod_id=9" rel="nofollow">SMTP</a> 
(email to SMS), <a href="http://www.clickatell.com/central/login.php?prod_id=14" rel="nofollow">SOAP</a> and <a href="http://www.clickatell.com/central/login.php?prod_id=12" rel="nofollow">COM Object</a>. Each API has full documentation with sample code where applicable. Learn more about Clickatell <a href="http://www.clickatell.com/" rel="nofollow">here</a>.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@clickatell%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Clickatell on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="toopia"></a>
<h2>Toopia</h2>

<p><img alt="sponsor_rwwap_0210.jpg" src="http://www.readwriteweb.com/sponsor_rwwap_0210.jpg" width="160" height="305" align="right" /><a href="http://www.toopia.com" rel="nofollow">Nicolas Koenig</a> is the developer who made our beautiful iPhone app a reality. He runs an iPhone development shop from the Netherlands called <a href="http://www.toopia.com" rel="nofollow">Toopia</a>. Toopia also created the Thermometer iPhone app, which enables your iPhone or iPod touch to get the current temperature based on your location. The RWW app lets you read us on the go, follow us on Twitter, share stories on Facebook and Twitter, and browse at your leasure using Read it Later and Instapaper. <a href="http://www.readwriteweb.com/iphone" rel="nofollow">Download the ReadWriteWeb iPhone application here</a>.</p>

<p><em>Thank <a href="http://twitter.com/home?status=Thanks%20@Toopia%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Toopia</a> on Twitter for making ReadWriteWeb possible.</em></p>

<p>The companies above pay our rents or mortgages and we appreciate it. We hope you'll stop by their sites and see what they've got to offer.</p>

<p><strong>Have you got a smart company that could use some more visits by the sophisticated readers of a blog like ReadWriteWeb's?</strong> <a href="mailto:sean@readwriteweb.com">Drop us a line</a> and let's talk.</p>

<p>Thanks to all our sponsors and our readers for your support!</p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/archives/check_out_the_companies_that_make_readwriteweb_possible_112711.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/archives/check_out_the_companies_that_make_readwriteweb_possible_112711.php</link>
         <guid>http://www.readwriteweb.com/archives/check_out_the_companies_that_make_readwriteweb_possible_112711.php</guid>
         <category>Sponsors</category>
         <pubDate>Sun, 27 Nov 2011 11:30:55 -0800</pubDate>
<author>Admin</author>
      </item>
      
      <item>
         <title>Brief: The Critical Importance of the New Data Infrastructure</title>
		<description><![CDATA[<p><img alt="centurylink.jpg" src="http://www.readwriteweb.com/enterprise/centurylink.jpg" width="150" height="150" class="mt-image-none" style="" />Enterprises are increasingly turning to the cloud for their computing needs, and are now accessing everything from individual applications to entire infrastructures remotely rather than via on-premises <br />
hardware and software. Meanwhile, the sheer volume of data that enterprises have to deal with is exploding, as is the number of sources of that data.  </p>

<p>Data needs to travel without encumbrances in the enterprise for people to take full advantage of its capabilities. Organizations need to have an infrastructure in place that can handle multiple forms of data effectively. That infrastructure also has to be elastic and flexible enough in order for development teams to deploy the applications the enterprise needs to stay competitive.</p>]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d.ads.readwriteweb.com/ck.php?n=30354&amp;cb=30354' target='_blank'><img src='http://d.ads.readwriteweb.com/avw.php?zoneid=14&amp;cb=30354&amp;n=30354' border='0' alt='' align="right" /></a></p>]]>

<![CDATA[<p>In this brief, sponsored by CenturyLink, John Paul Titlow looks at <a href="http://www.readwriteweb.com/enterprise/resources/the-critical-importance-of-the/index.php">The Criitical Importance of the New Data Infrastructure</a> and covers:</p>

<ul>
<li>What the new data infrastructure looks like.</li>
<li>The forms of data being used on the network.</li>
<li>How a network can be a bottleneck for business in a data-intensive environment.</li>
<li>The relationship between business and IT as companies transition to elastic environments.</li>

<p>Titlow covers a number of issues related to the data explosion that are relevant to almost every company today. <a href="http://www.readwriteweb.com/enterprise/resources/the-critical-importance-of-the/index.php">The Critical Importance of the New Data Infrastructure</a> brief outlines the issues, and what you can do to avoid costly mistakes when developing and expanding your own infrastructure</p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/enterprise/2011/11/brief-the-critical-importance.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/enterprise/2011/11/brief-the-critical-importance.php</link>
         <guid>http://www.readwriteweb.com/enterprise/2011/11/brief-the-critical-importance.php</guid>
         <category>RWEnterpriseSponsored</category>
         <pubDate>Fri, 25 Nov 2011 12:15:00 -0800</pubDate>
<author>Admin</author>
      </item>
      
      <item>
         <title>A Look at Unified Networking for Cloud Environments</title>
		<description><![CDATA[<p><img alt="intel-networking.jpg" src="http://www.readwriteweb.com/cloud/cloud-builders-video.jpg" width="150" height="150" class="mt-image-none" style="" />Large server environments, network storage, and pervasive virtualization make for powerful computing &ndash; but also complex environments. But you can simplify your environment with unified networking.</p>

<p>This demo from Intel and NetApp shows you how you can reduce network complexity, while also bringing the performance you need to keep your network admins happy.</p>]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d.ads.readwriteweb.com/ck.php?n=30346&amp;cb=30346' target='_blank'><img src='http://d.ads.readwriteweb.com/avw.php?zoneid=14&amp;cb=30346&amp;n=30346' border='0' alt='' align="right" /></a></p>]]>

<![CDATA[<p><iframe width="610" height="340" src="http://www.youtube.com/embed/yMnDaOn_k8c?rel=0" frameborder="0" allowfullscreen></iframe></p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/cloud/2011/11/a-look-at-unified-networking-f.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/cloud/2011/11/a-look-at-unified-networking-f.php</link>
         <guid>http://www.readwriteweb.com/cloud/2011/11/a-look-at-unified-networking-f.php</guid>
         <category>RWCloudSponsored</category>
         <pubDate>Thu, 24 Nov 2011 10:00:00 -0800</pubDate>
<author>Admin</author>
      </item>
      
      <item>
         <title>MacBook Air Contest Winners and November Extension</title>
		<description><![CDATA[<p><!-- BANNER #1 --><br />
<script type="text/javascript" src="http://thirdparty.fmpub.net/placement/391404?fleur_de_sel=[timestamp]"></script> <br />
<!-- BANNER #1 -->The moment many of you have been waiting for is here. We're pleased to announce the last two winners of the MacBook Air contest! Give a big hand to Aaron Meyers and Marshall May! If you're not Meyers or May, don't lose hope: We're extending the last MacBook Air contest for 2011 through Thanksgiving Weekend.</p>

<p>Meyers, senior business systems analyst for a government contractor, responded to "<a href="http://www.readwriteweb.com/cloud/2011/09/macbook-air-contest-tell-us-ho.php">tell us how you won management over to virtualization</a>." Meyers provided an in-depth response that contest judge Roger Levy, SVP of product at Engine Yard, deamed worthy of a MacBook Air.</p>]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d.ads.readwriteweb.com/ck.php?n=30258&amp;cb=30258' target='_blank'><img src='http://d.ads.readwriteweb.com/avw.php?zoneid=14&amp;cb=30258&amp;n=30258' border='0' alt='' align="right" /></a></p>]]>

<![CDATA[<p>May, a software engineer for an education company in Provo, UT, responded to our <a href="http://www.readwriteweb.com/cloud/2011/10/macbook-air-contest-winner-and.php">query about the most successful virtualization projects</a>. OpenStack contributor Rick Clark judged this one for us, and chose <a href="http://disqus.com/MRyno/">May's lengthy and detailed response</a> that covers working with virtualization in the education space. </p>

<p>If you're not Meyers or May, though, this is your last chance of the year to win a MacBook Air from ReadWriteCloud. Head over to the <a href="http://www.readwriteweb.com/cloud/2011/11/november-macbook-air-contest-a.php">November contest page</a>, and answer the question: "What workloads are you running under virtualization, and what are you holding back?" (Be sure to comment on the original contest page, not this one!)  </p>

<p>All you need is a <a href="http://disqus.com/">Disqus</a> account, and be sure to <a href="http://www.readwriteweb.com/cloud/contest/rules.php">read the contest rules</a>. The contest is extended through Sunday, November 27th at 11:59 (Eastern). We're looking forward to your responses &ndash; don't delay!</p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/cloud/2011/11/macbook-air-contest-winners-an.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/cloud/2011/11/macbook-air-contest-winners-an.php</link>
         <guid>http://www.readwriteweb.com/cloud/2011/11/macbook-air-contest-winners-an.php</guid>
         <category>Contest</category>
         <pubDate>Mon, 21 Nov 2011 11:30:00 -0800</pubDate>
<author>Admin</author>
      </item>
      
      <item>
         <title>Check Out the Companies That Make ReadWriteWeb Possible </title>
		<description><![CDATA[<p><img alt="sponsors_thankyou-1.png" src="http://www.readwriteweb.com/images/sponsors_thankyou-1.png" width="150" height="150" class="alignright" />Our readers know ReadWriteWeb as the blog that's ahead of the technology curve. Our sponsors know us as that, too. Once a week we introduce our sponsors to our readers and let them know a little more about who they are and what they do. You can say thanks to the companies that make ReadWriteWeb happen by tweeting them (see the link below each sponsor) or following them using our Twitter list.</p>

<p>Interested in being a ReadWriteWeb sponsor? Our readers are smart, tech-savvy decision makers; 40% have a graduate degree or PhD, and over 45% play a key role in information technology purchasing decisions. More than 1 million people on Twitter follow us to stay abreast of the latest Web technology trends from around the globe. To find out more about our sponsor packages, visit our <a href="http://readwriteweb.com/advertise">advertising page</a> or <a href="mailto:sales@readwriteweb.com">email our COO</a>.</p>]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d.ads.readwriteweb.com/ck.php?n=30249&amp;cb=30249' target='_blank'><img src='http://d.ads.readwriteweb.com/avw.php?zoneid=14&amp;cb=30249&amp;n=30249' border='0' alt='' align="right" /></a></p>]]>

<![CDATA[<hr>

<p><em>Skip to info about:</em>

<a href="#semtech">Semantic Tech & Business Conference</a>: The voice of semantic Web business |
<a href="#alcatellucent">Alcatel-Lucent</a>: Application developer platform |
<a href="#medill">Medill School of Journalism</a>: Digital journalism programs |
<a href="#btbuckets">BTBuckets</a>: Free personalization and on-site behavioral targeting tool |
<a href="#zoho">Zoho Creator</a>: The easiest and fastest way to build custom applications on your own, online |
<a href="#conduit">Conduit</a>: The fastest-growing network of web and mobile app publishers |
<a href="#americanu">Digital Media Skills Certificate at American University</a>: Retool your technical skills, refocus your career goals, and reinvigorate how you think about Digital Media |
<a href="#rightscale">RightScale</a>: A fully automated cloud management platform |
<a href="#Rovi">Rovi</a>: Helps people discover and buy movies, TV shows, music, & other entertainment |
<a href="#skytap">Skytap</a>: Cloud solutions for enterprises and ISVs |
<a href="#frequency">Frequency</a>: A personal video service that combs the Web to find and deliver the stuff you're interested in most |
<a href="#clickatell">Clickatell</a>: SMS provider |
<a href="#toopia">Toopia</a>: Our iPhone app developer
</p>

<hr>
<br />

<a name="semtech"></a>
<h2>Semantic Tech & Business Conference - D.C.</h2>

<p><img alt="semtech_2011.gif" src="http://www.readwriteweb.com/semtech_2011.gif" width="125" height="125" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" /><a href="http://semtechbizdc2011.semanticweb.com/?c=strwwiaa" rel="nofollow">Semantic Tech & Business Conference</a>, held on November 29-December 1 in Washington, D.C. covers the latest innovations in Semantic Web and linked data technologies and how they can be applied to provide businesses with faster integration, productive collaboration, more accurate search, and better-informed analytics. More than 70 experts will lead discussions on how semantic technologies are being used to revolutionize enterprise IT, government, military/intelligence, healthcare, finance and publishing. </p>

<strong><a href="http://semtechbizdc2011.semanticweb.com/reg.cfm?c=/?c=strwwiaa" rel="nofollow">Register now </a>with code RWW and save 15% on gold passports, conference only, and one-day passes!</strong>

<p><em><a href="http://twitter.com/home?status=Thanks%20@semanticweb%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Semantic Tech & Business Conference on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="alcatellucent"></a>
<h2>Alcatel-Lucent</h2>

<p><img alt="sponsor_al_logo.jpg" src="http://www.readwriteweb.com/sponsor_al_logo.jpg" width="250" height="91" align="right"/>Alcatel-Lucent, one of the largest innovation powerhouses in the communications industry, is turning the network into a powerful platform for developers.</p>
<p>With the launch of the <a href="http://www.openapiservice.com" rel="nofollow">Alcatel-Lucent Developer Platform</a>, the company provides service providers and enterprises with tools that enable third-party developers to build, test, manage and distribute applications across networks, including television, broadband Internet and mobile. Alcatel-Lucent's introduction of a radical new business model combines network APIs with other third-party APIs, and opens revenue sharing opportunities to support developers in their pre-revenue wallets and provides an additional revenue channel for service providers.</p>
<p>The developer platform is part of a larger push by the company to combine the trusted capabilities of service providers with the speed and innovation of the Web.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@openapiservice%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Alcatel-Lucent on Twitter</a> for making ReadWriteWeb possible.</em></p>


<a name="medill"></a>
<h2>Medill School of Journalism</h2>

<p><img alt="sponsor_medillreadwriteweb.jpg" src="http://www.readwriteweb.com/sponsor_medillreadwriteweb.jpg" width="270" height="166" align="right" />The <a href="http://www.medill.northwestern.edu" target="_blank" rel="nofollow">Medill School of Journalism</a> at Northwestern University offers programs that combine the enduring skills and values of journalism with new techniques and knowledge that are essential to thrive in a digital world. You might have a passion for creating finely crafted prose, or for telling stories using visual tools. Maybe you are invigorated by the possibilities of <a href="http://www.medill.northwestern.edu/innovation/default.aspx" target="_blank" rel="nofollow">interactive publishing</a>, or by videography for the <a href="http://www.medill.northwestern.edu/innovation/page.aspx?id=134783" target="_blank" rel="nofollow">small screen</a>. Maybe you are an <a href="http://www.medill.northwestern.edu/journalism/grad/page.aspx?id=125579" target="_blank" rel="nofollow">experienced professional</a> looking to renew and retool your multimedia skills. You can find your niche in Medill's graduate journalism program.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@MedillSchool%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank the Medill School of Journalism on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="btbuckets"></a>
<h2>BTBuckets</h2>

<p><img alt="btbuckets3.jpg" src="http://www.readwriteweb.com/btbuckets3.jpg" width="250" height="66" align="right" /><a href="http://btbuckets.com/" rel="nofollow">BTBuckets</a> is a free personalization and on-site behavioral targeting tool that allows websites to increase engagement and ultimately maximize conversion rate optimization (CRO) by clustering and targeting specific user groups.  With a simple installation process (a
single tag implemented on your site's webpages just like Google Analytics), BTBuckets can update and adapt your website in real-time to create the best experience for that specific user segment without the need to change any HTML code on your website.</p>
<p>BTBuckets segmentation capabilities include behavioral, demographic, customer life-cycle, technographic and firmograhic.  Install the BTBuckets browser extension to create segments from within the Google Analytics interface and target these users immediately.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@btbuckets%20for%20sponsoring%20@rww.%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank BTBuckets on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="zoho"></a>
<h2>Zoho Creator</h2>

<p><img alt="sponsor_zohocreator125x125.png" src="http://www.readwriteweb.com/sponsor_zohocreator125x125.png" width="125" height="125" align="right" />Zoho Creator is a web based platform that lets users build customized business applications on their own. Zoho Creator is completely non-programmer friendly. It's intuitive drag and drop interface makes it easy for anyone to build apps easily and quickly. It packs a wide range of features including Workflow, Extensive Reports, Analytics, Schedulers, Notifications and more. <a href="http://www.zoho.com/creator/lp/custom-web-application-development.html?utm_source=RWW&utm_medium=Banner&utm_term=Biz-App&utm_content=YellowAnim&utm_campaign=RWW">Sign up for Free</a>!</p>


<p><em><a href="http://twitter.com/home?status=Thanks%20@zohocreator%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Zoho Creator on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="conduit"></a>
<h2>Conduit</h2>

<p><img src="http://www.readwriteweb.com/sonsor_conduit.gif" width="270" height="60"  align="right"/><p>Conduit is the fastest-growing network of web and <a href="http://mobile.conduit.com/">mobile app</a> publishers with over 260,000 members and their 230 million end-users. The Conduit Network empowers publishers - from global brands to independent developers - to create, exchange and distribute apps, and to collaborate through business partnerships.</p>
<p>Conduit enables publishers to seamlessly encapsulate content and deploy it everywhere from web browsers and Community Toolbars to mobile devices across all platforms. Publishers can distribute and exchange their apps directly, or through the <a href="http://apps.conduit.com/">Conduit App Marketplace</a>. Conduit-powered apps enhance engagement, retention and monetization beyond the boundaries of the publisher's website.</p>
<p>With Conduit, global brands including Major League Baseball, Time Warner Cable, Univision, the Chelsea Football Club, Fox News, iVillage, Groupon, Travelocity, and TechCrunch are marketing themselves online - along with hundreds of thousands of small and medium-sized organizations in more than 120 countries around the world.  Join the Conduit Network at <a href="http://www.conduit.com/">www.conduit.com</a>.</p>
<p><em><a href="http://twitter.com/home?status=Thanks%20@Conduit%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Conduit on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="americanu"></a>
<h2>Digital Media Skills Certificate at American University</h2>

<p><img alt="SOC Logo_Sqaure_125x125.jpg" src="http://www.readwriteweb.com/SOC%20Logo_Sqaure_125x125.jpg" width="125" height="125" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" />American University's online graduate certificate in Digital Media Skills allows students to work full-time while taking challenging graduate-level online courses taught by experienced faculty trained to deliver superior content.  In just 12 months, students will complete coursework in Digital Media Literacy, Web Development, Dynamic Content, and Video for Social Media.  The final capstone project allows students to focus their interests in a particular area and to produce a professional portfolio that clearly demonstrates their skills, knowledge and digital vision. An optional on-campus session at the end of the program allows the opportunity to get one-on-one critiques from industry leaders.</p>

<p>Retool your technical skills, refocus your career goals, and reinvigorate how you think about Digital Media. <a href="link to http://www.american.edu/soc/film/degrees/digital-certificate-description.cfm" rel="nofollow">The future is here. Don't be left behind. Learn more.</a></p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@AU_SOC%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank American University on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="rightscale"></a>
<h2>RightScale</h2>

<p><img alt="rightscale_logo.jpg" src="http://www.readwriteweb.com/rightscale_logo.jpg" width="250" height="48" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" /><a href="http://rightscale.com/">RightScale</a> is the leader in cloud computing management and enables organizations to easily deploy and manage business critical applications across multiple clouds.</p>
 
<p>Why you'll love RightScale:</p>
 
<ul><li>Manage your entire cloud infrastructure from a single dashboard</li>
<li>Use ServerTemplates™ for dynamic configuration at run-time</li>
<li>Monitor and scale deployments to meet fluctuating demand</li>
<li>Clone servers and deployments and modify as needed</li>
<li>Launch deployments across multiple clouds</li></ul>
 
<p>Once you create your free account, you'll be able to launch, monitor, and manage a server deployment in the cloud from the Web-based RightScale Dashboard. <a href="https://www.rightscale.com/s/cloud-computing-management.php?ls=Advertising%2FSponsorship&sd=RWW&campaign=70170000000gINv&campaign_status=Responded&utm_source=RWW&utm_medium=textlink&utm_content=fe_weekly_text&utm_campaign=Free_Edition">Try it free!</a></p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@rightscale%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank RightScale on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="Rovi"></a>
<h2>Rovi</h2>

<p><img alt="rovi125.png" src="http://www.readwriteweb.com/rovi125.png" width="124" height="123" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" /><a href="http://www.rovicorp.com/" rel="nofollow">Rovi</a>'s comprehensive catalogue of entertainment metadata provides CE manufacturers, service providers and online, mobile and application developers the necessary foundation to effectively market in the digital marketplace. Rovi's deep information about music, movies, TV shows, celebrities and more engages consumers and helps them navigate through overwhelming amounts of digital entertainment content. It provides the ingredients for advance search and recommendations which encourages continuous discovery and increases consumption of your products. Rovi's large collection of images can also help differentiate your products by creating more visually appealing experiences.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@RoviCorp%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Rovi on Twitter</a> for making ReadWriteWeb possible.</em></p>


<a name="skytap"></a>
<h2>Skytap</h2>

<p><a href="http://www.skytap.com/about-us/contact-us.php" rel="nofollow"><img alt="Skytap-Logo-250x250.png" src="http://www.readwriteweb.com/Skytap-Logo-250x250.png" width="258" height="248" align="right" /></a><a href="http://www.skytap.com/" rel="nofollow">Skytap</a> provides cloud automation solutions for enterprises and software vendors to develop, test, migrate, evaluate, demo, and train on new and existing applications in the cloud. Skytap Cloud is ideal for distributed Dev/Test, Training and Sales Demo teams.  Teams are empowered to:</p>

<ul><li>Create multiple cloud environments in seconds</li>
<li>Run existing applications without any code changes</li>
<li>Deploy virtual data centers, take snapshots and collaborate</li>
<li>Accelerate bug resolution cycles by 75%</li>
<li>Reduce operating costs by 70% annually</li></ul>

<p>Customers of all sizes can deploy Skytap in a day.  Try <a href="http://www.skytap.com/" rel="nofollow">Skytap</a> for free.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@skytap%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Skytap on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="frequency"></a>
<h2>Frequency</h2>

<p><a href="http://frequency.com/">Frequency</a> is a free video discovery platform with over 1,000 channels of programming.  Our users follow their favorite topics, channels, and videos posted to their Facebook and Twitter networks in one continuous, personalized stream.  The Frequency engine also allows users to follow the video streams of their favorite blogs and websites, by automatically extracting videos from their RSS Feeds and assembling them on a personal video page.   Even <a href="http://www.frequency.com/readwriteweb">ReadWriteWeb</a> has its own dedicated Frequency channel.  With over one million monthly users, Frequency viewers have cumulatively watched over 28 years of video through their personal streams since the site launched in late 2010.</a></p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@OnFrequency%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Frequency on Twitter</a> for making ReadWriteWeb possible.</em></p>


<a name="clickatell"></a>
<h2>Clickatell</h2>

<p><img alt="sponsor_clickatell.jpg" src="http://www.readwriteweb.com/sponsor_clickatell.jpg" width="252" height="100" align="right" />Clickatell has over <a href="http://www.clickatell.com/success_stories.php" rel="nofollow">22,000 customers</a> utilizing our service from small mom & pop outfits to large Fortune 500 companies including Avaya, Oracle, Shell, Barclays, BP, CNN, BBC and more. Here's why you should trust us to mobilize your business: Our <a href="http://www.clickatell.com/products/sms_gateway.php" rel="nofollow">SMS gateway</a> offers you wider <a href="http://www.clickatell.com/pricing/basic_coverage.php" rel="nofollow">coverage</a> than any other SMS provider delivering messages to 600 network operators in 200 countries. Our gateway is not limited to SMS text messaging. You can also send a number of other message types including Ringtones, VCards, Binary, EMS, Unicode, Flash SMS, WAP Push, and more. </p>
<p>Clickatell offers you direct connectivity to its core SMS gateway platform via a number of APIs 
(application programming interfaces) including; <a href="http://www.clickatell.com/central/login.php?prod_id=2" rel="nofollow">HTTP</a> (internet post), <a href="http://www.clickatell.com/central/login.php?prod_id=11" rel="nofollow">SMPP</a>, <a href="http://www.clickatell.com/central/login.php?prod_id=7" rel="nofollow">FTP</a>, <a href="http://www.clickatell.com/central/login.php?prod_id=13" rel="nofollow">XML</a>, <a href="http://www.clickatell.com/central/login.php?prod_id=9" rel="nofollow">SMTP</a> 
(email to SMS), <a href="http://www.clickatell.com/central/login.php?prod_id=14" rel="nofollow">SOAP</a> and <a href="http://www.clickatell.com/central/login.php?prod_id=12" rel="nofollow">COM Object</a>. Each API has full documentation with sample code where applicable. Learn more about Clickatell <a href="http://www.clickatell.com/" rel="nofollow">here</a>.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@clickatell%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Clickatell on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="toopia"></a>
<h2>Toopia</h2>

<p><img alt="sponsor_rwwap_0210.jpg" src="http://www.readwriteweb.com/sponsor_rwwap_0210.jpg" width="160" height="305" align="right" /><a href="http://www.toopia.com" rel="nofollow">Nicolas Koenig</a> is the developer who made our beautiful iPhone app a reality. He runs an iPhone development shop from the Netherlands called <a href="http://www.toopia.com" rel="nofollow">Toopia</a>. Toopia also created the Thermometer iPhone app, which enables your iPhone or iPod touch to get the current temperature based on your location. The RWW app lets you read us on the go, follow us on Twitter, share stories on Facebook and Twitter, and browse at your leasure using Read it Later and Instapaper. <a href="http://www.readwriteweb.com/iphone" rel="nofollow">Download the ReadWriteWeb iPhone application here</a>.</p>

<p><em>Thank <a href="http://twitter.com/home?status=Thanks%20@Toopia%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Toopia</a> on Twitter for making ReadWriteWeb possible.</em></p>

<p>The companies above pay our rents or mortgages and we appreciate it. We hope you'll stop by their sites and see what they've got to offer.</p>

<p><strong>Have you got a smart company that could use some more visits by the sophisticated readers of a blog like ReadWriteWeb's?</strong> <a href="mailto:sean@readwriteweb.com">Drop us a line</a> and let's talk.</p>

<p>Thanks to all our sponsors and our readers for your support!</p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/archives/check_out_the_companies_that_make_readwriteweb_possible_112011.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/archives/check_out_the_companies_that_make_readwriteweb_possible_112011.php</link>
         <guid>http://www.readwriteweb.com/archives/check_out_the_companies_that_make_readwriteweb_possible_112011.php</guid>
         <category>Sponsors</category>
         <pubDate>Sun, 20 Nov 2011 14:40:00 -0800</pubDate>
<author>Admin</author>
      </item>
      
      <item>
         <title>Comparing VMware vSphere and Microsoft Hyper-V Virtual Machine Migration</title>
		<description><![CDATA[<p><img alt="VMware logo 150x150 (NEW, use this)" src="http://www.readwriteweb.com/cloud/images/vmware_logo_0311.png" width="150" height="150" class="mt-image-none" style="" />The ability to migrate virtual machines from one physical server to another is a key reason businesses are choosing virtualization. Whether the migrations are for routine maintenance, balancing performance needs, work distribution (consolidating VMs onto fewer servers during non-peak hours to conserve resources), or another reason, the best virtual infrastructure platform executes the move as quickly as possible and with minimal impact to end users.</p>

<p>Principled Technologies tested VMware vSphere 5 vMotion against Microsoft Windows Server 2008 R2 SP1 with Hyper-V Live Migration. According to Principled Technologies, VMware was faster, had greater stability and less impact on application performance.</p>]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d.ads.readwriteweb.com/ck.php?n=30241&amp;cb=30241' target='_blank'><img src='http://d.ads.readwriteweb.com/avw.php?zoneid=14&amp;cb=30241&amp;n=30241' border='0' alt='' align="right" /></a></p>]]>

<![CDATA[<p><a title="View vMotion vs Live Migration 10 11 on Scribd" href="http://www.scribd.com/doc/73154928/vMotion-vs-Live-Migration-10-11" style="margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block; text-decoration: underline;">vMotion vs Live Migration 10 11</a><iframe class="scribd_iframe_embed" src="http://www.scribd.com/embeds/73154928/content?start_page=1&view_mode=list&access_key=key-xrw0nx56019cqxqmzob" data-auto-height="true" data-aspect-ratio="0.772727272727273" scrolling="no" id="doc_56895" width="100%" height="600" frameborder="0"></iframe><script type="text/javascript">(function() { var scribd = document.createElement("script"); scribd.type = "text/javascript"; scribd.async = true; scribd.src = "http://www.scribd.com/javascripts/embed_code/inject.js"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(scribd, s); })();</script></p>

<div><a href="http://www.readwriteweb.com/cloud/vMotion-vs-Live-Migration-10-11.pdf" onClick="javascript:secondTracker._trackPageview('/ PDF/case studies/vmotion');" target="rwcloud_new">Download Case Study PDF</a></div>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/cloud/2011/11/comparing-vmware-vsphere-and-m.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/cloud/2011/11/comparing-vmware-vsphere-and-m.php</link>
         <guid>http://www.readwriteweb.com/cloud/2011/11/comparing-vmware-vsphere-and-m.php</guid>
         <category>RWCloudSponsored</category>
         <pubDate>Fri, 18 Nov 2011 14:08:09 -0800</pubDate>
<author>Admin</author>
      </item>
      
      <item>
         <title>Check Out the Companies That Make ReadWriteWeb Possible </title>
		<description><![CDATA[<p><img alt="sponsors_thankyou-1.png" src="http://www.readwriteweb.com/images/sponsors_thankyou-1.png" width="150" height="150" class="alignright" />Our readers know ReadWriteWeb as the blog that's ahead of the technology curve. Our sponsors know us as that, too. Once a week we introduce our sponsors to our readers and let them know a little more about who they are and what they do. You can say thanks to the companies that make ReadWriteWeb happen by tweeting them (see the link below each sponsor) or following them using our Twitter list.</p>

<p>Interested in being a ReadWriteWeb sponsor? Our readers are smart, tech-savvy decision makers; 40% have a graduate degree or PhD, and over 45% play a key role in information technology purchasing decisions. More than 1 million people on Twitter follow us to stay abreast of the latest Web technology trends from around the globe. To find out more about our sponsor packages, visit our <a href="http://readwriteweb.com/advertise">advertising page</a> or <a href="mailto:sales@readwriteweb.com">email our COO</a>.</p>]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d.ads.readwriteweb.com/ck.php?n=30084&amp;cb=30084' target='_blank'><img src='http://d.ads.readwriteweb.com/avw.php?zoneid=14&amp;cb=30084&amp;n=30084' border='0' alt='' align="right" /></a></p>]]>

<![CDATA[<hr>

<p><em>Skip to info about:</em>

<a href="#semtech">Semantic Tech & Business Conference</a>: The voice of semantic Web business |
<a href="#alcatellucent">Alcatel-Lucent</a>: Application developer platform |
<a href="#medill">Medill School of Journalism</a>: Digital journalism programs |
<a href="#btbuckets">BTBuckets</a>: Free personalization and on-site behavioral targeting tool |
<a href="#zoho">Zoho Creator</a>: The easiest and fastest way to build custom applications on your own, online |
<a href="#conduit">Conduit</a>: The fastest-growing network of web and mobile app publishers |
<a href="#americanu">Digital Media Skills Certificate at American University</a>: Retool your technical skills, refocus your career goals, and reinvigorate how you think about Digital Media |
<a href="#rightscale">RightScale</a>: A fully automated cloud management platform |
<a href="#Rovi">Rovi</a>: Helps people discover and buy movies, TV shows, music, & other entertainment |
<a href="#skytap">Skytap</a>: Cloud solutions for enterprises and ISVs |
<a href="#frequency">Frequency</a>: A personal video service that combs the Web to find and deliver the stuff you're interested in most |
<a href="#clickatell">Clickatell</a>: SMS provider |
<a href="#toopia">Toopia</a>: Our iPhone app developer
</p>

<hr>
<br />

<a name="semtech"></a>
<h2>Semantic Tech & Business Conference - D.C.</h2>

<p><img alt="semtech_2011.gif" src="http://www.readwriteweb.com/semtech_2011.gif" width="125" height="125" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" /><a href="http://semtechbizdc2011.semanticweb.com/?c=strwwiaa" rel="nofollow">Semantic Tech & Business Conference</a>, held on November 29-December 1 in Washington, D.C. covers the latest innovations in Semantic Web and linked data technologies and how they can be applied to provide businesses with faster integration, productive collaboration, more accurate search, and better-informed analytics. More than 70 experts will lead discussions on how semantic technologies are being used to revolutionize enterprise IT, government, military/intelligence, healthcare, finance and publishing. </p>

<strong><a href="http://semtechbizdc2011.semanticweb.com/reg.cfm?c=/?c=strwwiaa" rel="nofollow">Register now </a>with code RWW and save 15% on gold passports, conference only, and one-day passes!</strong>

<p><em><a href="http://twitter.com/home?status=Thanks%20@semanticweb%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Semantic Tech & Business Conference on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="alcatellucent"></a>
<h2>Alcatel-Lucent</h2>

<p><img alt="sponsor_al_logo.jpg" src="http://www.readwriteweb.com/sponsor_al_logo.jpg" width="250" height="91" align="right"/>Alcatel-Lucent, one of the largest innovation powerhouses in the communications industry, is turning the network into a powerful platform for developers.</p>
<p>With the launch of the <a href="http://www.openapiservice.com" rel="nofollow">Alcatel-Lucent Developer Platform</a>, the company provides service providers and enterprises with tools that enable third-party developers to build, test, manage and distribute applications across networks, including television, broadband Internet and mobile. Alcatel-Lucent's introduction of a radical new business model combines network APIs with other third-party APIs, and opens revenue sharing opportunities to support developers in their pre-revenue wallets and provides an additional revenue channel for service providers.</p>
<p>The developer platform is part of a larger push by the company to combine the trusted capabilities of service providers with the speed and innovation of the Web.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@openapiservice%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Alcatel-Lucent on Twitter</a> for making ReadWriteWeb possible.</em></p>


<a name="medill"></a>
<h2>Medill School of Journalism</h2>

<p><img alt="sponsor_medillreadwriteweb.jpg" src="http://www.readwriteweb.com/sponsor_medillreadwriteweb.jpg" width="270" height="166" align="right" />The <a href="http://www.medill.northwestern.edu" target="_blank" rel="nofollow">Medill School of Journalism</a> at Northwestern University offers programs that combine the enduring skills and values of journalism with new techniques and knowledge that are essential to thrive in a digital world. You might have a passion for creating finely crafted prose, or for telling stories using visual tools. Maybe you are invigorated by the possibilities of <a href="http://www.medill.northwestern.edu/innovation/default.aspx" target="_blank" rel="nofollow">interactive publishing</a>, or by videography for the <a href="http://www.medill.northwestern.edu/innovation/page.aspx?id=134783" target="_blank" rel="nofollow">small screen</a>. Maybe you are an <a href="http://www.medill.northwestern.edu/journalism/grad/page.aspx?id=125579" target="_blank" rel="nofollow">experienced professional</a> looking to renew and retool your multimedia skills. You can find your niche in Medill's graduate journalism program.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@MedillSchool%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank the Medill School of Journalism on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="btbuckets"></a>
<h2>BTBuckets</h2>

<p><img alt="btbuckets3.jpg" src="http://www.readwriteweb.com/btbuckets3.jpg" width="250" height="66" align="right" /><a href="http://btbuckets.com/" rel="nofollow">BTBuckets</a> is a free personalization and on-site behavioral targeting tool that allows websites to increase engagement and ultimately maximize conversion rate optimization (CRO) by clustering and targeting specific user groups.  With a simple installation process (a
single tag implemented on your site's webpages just like Google Analytics), BTBuckets can update and adapt your website in real-time to create the best experience for that specific user segment without the need to change any HTML code on your website.</p>
<p>BTBuckets segmentation capabilities include behavioral, demographic, customer life-cycle, technographic and firmograhic.  Install the BTBuckets browser extension to create segments from within the Google Analytics interface and target these users immediately.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@btbuckets%20for%20sponsoring%20@rww.%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank BTBuckets on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="zoho"></a>
<h2>Zoho Creator</h2>

<p><img alt="sponsor_zohocreator125x125.png" src="http://www.readwriteweb.com/sponsor_zohocreator125x125.png" width="125" height="125" align="right" />Zoho Creator is a web based platform that lets users build customized business applications on their own. Zoho Creator is completely non-programmer friendly. It's intuitive drag and drop interface makes it easy for anyone to build apps easily and quickly. It packs a wide range of features including Workflow, Extensive Reports, Analytics, Schedulers, Notifications and more. <a href="http://www.zoho.com/creator/lp/custom-web-application-development.html?utm_source=RWW&utm_medium=Banner&utm_term=Biz-App&utm_content=YellowAnim&utm_campaign=RWW">Sign up for Free</a>!</p>


<p><em><a href="http://twitter.com/home?status=Thanks%20@zohocreator%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Zoho Creator on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="conduit"></a>
<h2>Conduit</h2>

<p><img src="http://www.readwriteweb.com/sonsor_conduit.gif" width="270" height="60"  align="right"/><p>Conduit is the fastest-growing network of web and <a href="http://mobile.conduit.com/">mobile app</a> publishers with over 260,000 members and their 230 million end-users. The Conduit Network empowers publishers - from global brands to independent developers - to create, exchange and distribute apps, and to collaborate through business partnerships.</p>
<p>Conduit enables publishers to seamlessly encapsulate content and deploy it everywhere from web browsers and Community Toolbars to mobile devices across all platforms. Publishers can distribute and exchange their apps directly, or through the <a href="http://apps.conduit.com/">Conduit App Marketplace</a>. Conduit-powered apps enhance engagement, retention and monetization beyond the boundaries of the publisher's website.</p>
<p>With Conduit, global brands including Major League Baseball, Time Warner Cable, Univision, the Chelsea Football Club, Fox News, iVillage, Groupon, Travelocity, and TechCrunch are marketing themselves online - along with hundreds of thousands of small and medium-sized organizations in more than 120 countries around the world.  Join the Conduit Network at <a href="http://www.conduit.com/">www.conduit.com</a>.</p>
<p><em><a href="http://twitter.com/home?status=Thanks%20@Conduit%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Conduit on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="americanu"></a>
<h2>Digital Media Skills Certificate at American University</h2>

<p><img alt="SOC Logo_Sqaure_125x125.jpg" src="http://www.readwriteweb.com/SOC%20Logo_Sqaure_125x125.jpg" width="125" height="125" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" />American University's online graduate certificate in Digital Media Skills allows students to work full-time while taking challenging graduate-level online courses taught by experienced faculty trained to deliver superior content.  In just 12 months, students will complete coursework in Digital Media Literacy, Web Development, Dynamic Content, and Video for Social Media.  The final capstone project allows students to focus their interests in a particular area and to produce a professional portfolio that clearly demonstrates their skills, knowledge and digital vision. An optional on-campus session at the end of the program allows the opportunity to get one-on-one critiques from industry leaders.</p>

<p>Retool your technical skills, refocus your career goals, and reinvigorate how you think about Digital Media. <a href="link to http://www.american.edu/soc/film/degrees/digital-certificate-description.cfm" rel="nofollow">The future is here. Don't be left behind. Learn more.</a></p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@AU_SOC%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank American University on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="rightscale"></a>
<h2>RightScale</h2>

<p><img alt="rightscale_logo.jpg" src="http://www.readwriteweb.com/rightscale_logo.jpg" width="250" height="48" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" /><a href="http://rightscale.com/">RightScale</a> is the leader in cloud computing management and enables organizations to easily deploy and manage business critical applications across multiple clouds.</p>
 
<p>Why you'll love RightScale:</p>
 
<ul><li>Manage your entire cloud infrastructure from a single dashboard</li>
<li>Use ServerTemplates™ for dynamic configuration at run-time</li>
<li>Monitor and scale deployments to meet fluctuating demand</li>
<li>Clone servers and deployments and modify as needed</li>
<li>Launch deployments across multiple clouds</li></ul>
 
<p>Once you create your free account, you'll be able to launch, monitor, and manage a server deployment in the cloud from the Web-based RightScale Dashboard. <a href="https://www.rightscale.com/s/cloud-computing-management.php?ls=Advertising%2FSponsorship&sd=RWW&campaign=70170000000gINv&campaign_status=Responded&utm_source=RWW&utm_medium=textlink&utm_content=fe_weekly_text&utm_campaign=Free_Edition">Try it free!</a></p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@rightscale%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank RightScale on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="Rovi"></a>
<h2>Rovi</h2>

<p><img alt="rovi125.png" src="http://www.readwriteweb.com/rovi125.png" width="124" height="123" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" /><a href="http://www.rovicorp.com/" rel="nofollow">Rovi</a>'s comprehensive catalogue of entertainment metadata provides CE manufacturers, service providers and online, mobile and application developers the necessary foundation to effectively market in the digital marketplace. Rovi's deep information about music, movies, TV shows, celebrities and more engages consumers and helps them navigate through overwhelming amounts of digital entertainment content. It provides the ingredients for advance search and recommendations which encourages continuous discovery and increases consumption of your products. Rovi's large collection of images can also help differentiate your products by creating more visually appealing experiences.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@RoviCorp%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Rovi on Twitter</a> for making ReadWriteWeb possible.</em></p>


<a name="skytap"></a>
<h2>Skytap</h2>

<p><a href="http://www.skytap.com/about-us/contact-us.php" rel="nofollow"><img alt="Skytap-Logo-250x250.png" src="http://www.readwriteweb.com/Skytap-Logo-250x250.png" width="258" height="248" align="right" /></a><a href="http://www.skytap.com/" rel="nofollow">Skytap</a> provides cloud automation solutions for enterprises and software vendors to develop, test, migrate, evaluate, demo, and train on new and existing applications in the cloud. Skytap Cloud is ideal for distributed Dev/Test, Training and Sales Demo teams.  Teams are empowered to:</p>

<ul><li>Create multiple cloud environments in seconds</li>
<li>Run existing applications without any code changes</li>
<li>Deploy virtual data centers, take snapshots and collaborate</li>
<li>Accelerate bug resolution cycles by 75%</li>
<li>Reduce operating costs by 70% annually</li></ul>

<p>Customers of all sizes can deploy Skytap in a day.  Try <a href="http://www.skytap.com/" rel="nofollow">Skytap</a> for free.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@skytap%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Skytap on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="frequency"></a>
<h2>Frequency</h2>

<p><a href="http://frequency.com/">Frequency</a> is a free video discovery platform with over 1,000 channels of programming.  Our users follow their favorite topics, channels, and videos posted to their Facebook and Twitter networks in one continuous, personalized stream.  The Frequency engine also allows users to follow the video streams of their favorite blogs and websites, by automatically extracting videos from their RSS Feeds and assembling them on a personal video page.   Even <a href="http://www.frequency.com/readwriteweb">ReadWriteWeb</a> has its own dedicated Frequency channel.  With over one million monthly users, Frequency viewers have cumulatively watched over 28 years of video through their personal streams since the site launched in late 2010.</a></p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@OnFrequency%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Frequency on Twitter</a> for making ReadWriteWeb possible.</em></p>


<a name="clickatell"></a>
<h2>Clickatell</h2>

<p><img alt="sponsor_clickatell.jpg" src="http://www.readwriteweb.com/sponsor_clickatell.jpg" width="252" height="100" align="right" />Clickatell has over <a href="http://www.clickatell.com/success_stories.php" rel="nofollow">22,000 customers</a> utilizing our service from small mom & pop outfits to large Fortune 500 companies including Avaya, Oracle, Shell, Barclays, BP, CNN, BBC and more. Here's why you should trust us to mobilize your business: Our <a href="http://www.clickatell.com/products/sms_gateway.php" rel="nofollow">SMS gateway</a> offers you wider <a href="http://www.clickatell.com/pricing/basic_coverage.php" rel="nofollow">coverage</a> than any other SMS provider delivering messages to 600 network operators in 200 countries. Our gateway is not limited to SMS text messaging. You can also send a number of other message types including Ringtones, VCards, Binary, EMS, Unicode, Flash SMS, WAP Push, and more. </p>
<p>Clickatell offers you direct connectivity to its core SMS gateway platform via a number of APIs 
(application programming interfaces) including; <a href="http://www.clickatell.com/central/login.php?prod_id=2" rel="nofollow">HTTP</a> (internet post), <a href="http://www.clickatell.com/central/login.php?prod_id=11" rel="nofollow">SMPP</a>, <a href="http://www.clickatell.com/central/login.php?prod_id=7" rel="nofollow">FTP</a>, <a href="http://www.clickatell.com/central/login.php?prod_id=13" rel="nofollow">XML</a>, <a href="http://www.clickatell.com/central/login.php?prod_id=9" rel="nofollow">SMTP</a> 
(email to SMS), <a href="http://www.clickatell.com/central/login.php?prod_id=14" rel="nofollow">SOAP</a> and <a href="http://www.clickatell.com/central/login.php?prod_id=12" rel="nofollow">COM Object</a>. Each API has full documentation with sample code where applicable. Learn more about Clickatell <a href="http://www.clickatell.com/" rel="nofollow">here</a>.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@clickatell%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Clickatell on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="toopia"></a>
<h2>Toopia</h2>

<p><img alt="sponsor_rwwap_0210.jpg" src="http://www.readwriteweb.com/sponsor_rwwap_0210.jpg" width="160" height="305" align="right" /><a href="http://www.toopia.com" rel="nofollow">Nicolas Koenig</a> is the developer who made our beautiful iPhone app a reality. He runs an iPhone development shop from the Netherlands called <a href="http://www.toopia.com" rel="nofollow">Toopia</a>. Toopia also created the Thermometer iPhone app, which enables your iPhone or iPod touch to get the current temperature based on your location. The RWW app lets you read us on the go, follow us on Twitter, share stories on Facebook and Twitter, and browse at your leasure using Read it Later and Instapaper. <a href="http://www.readwriteweb.com/iphone" rel="nofollow">Download the ReadWriteWeb iPhone application here</a>.</p>

<p><em>Thank <a href="http://twitter.com/home?status=Thanks%20@Toopia%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Toopia</a> on Twitter for making ReadWriteWeb possible.</em></p>

<p>The companies above pay our rents or mortgages and we appreciate it. We hope you'll stop by their sites and see what they've got to offer.</p>

<p><strong>Have you got a smart company that could use some more visits by the sophisticated readers of a blog like ReadWriteWeb's?</strong> <a href="mailto:sean@readwriteweb.com">Drop us a line</a> and let's talk.</p>

<p>Thanks to all our sponsors and our readers for your support!</p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/archives/check_out_the_companies_that_make_readwriteweb_possible_111311.php#comments-open">Discuss</a></strong>]]>

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         <link>http://www.readwriteweb.com/archives/check_out_the_companies_that_make_readwriteweb_possible_111311.php</link>
         <guid>http://www.readwriteweb.com/archives/check_out_the_companies_that_make_readwriteweb_possible_111311.php</guid>
         <category>Sponsors</category>
         <pubDate>Sun, 13 Nov 2011 10:00:00 -0800</pubDate>
<author>Admin</author>
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         <title>What&apos;s Powering the NYSE Technologies Community Cloud?</title>
		<description><![CDATA[<p><img alt="vmware_intel_logos.jpg" src="http://www.readwriteweb.com/cloud/vmware_intel_logos.jpg" width="150" height="89" class="mt-image-none" style="" />When NYSE Technologies launched its Capital Markets Community Platform it was heading into uncharted territory. As its first cloud platform, it would support a vast ecosystem of clients including small and large banks and asset managers, allowing them to create new products and services that will help decrease friction and costs in global trading. To learn more, check out this video, in which Kirk Skaugen from Intel, Stanley Young from NYSE Technologies and Steve Herrod from VMware discuss this groundbreaking cloud computing platform.</p>]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d.ads.readwriteweb.com/ck.php?n=30080&amp;cb=30080' target='_blank'><img src='http://d.ads.readwriteweb.com/avw.php?zoneid=14&amp;cb=30080&amp;n=30080' border='0' alt='' align="right" /></a></p>]]>

<![CDATA[<p><iframe width="560" height="315" src="http://www.youtube.com/embed/dZODXvdH_mE" frameborder="0" allowfullscreen></iframe></p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/cloud/2011/11/whats-powering-the-nyse-techno.php#comments-open">Discuss</a></strong>]]>

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         <link>http://www.readwriteweb.com/cloud/2011/11/whats-powering-the-nyse-techno.php</link>
         <guid>http://www.readwriteweb.com/cloud/2011/11/whats-powering-the-nyse-techno.php</guid>
         <category>RWCloudSponsored</category>
         <pubDate>Thu, 10 Nov 2011 10:10:00 -0800</pubDate>
<author>Admin</author>
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         <title>Sponsored Post: Any Chevrolet Volt Drivers Out There?</title>
		<description><![CDATA[<p><img alt="sponsor_chevyvolt_car.jpg" src="http://www.readwriteweb.com/sponsor_chevyvolt_car.jpg" width="150" height="150" class="mt-image-none" style="" />The Chevy Volt is getting a lot of attention these days, and if you drive a Volt, you are, too! Volt drivers say they're constantly getting stopped at grocery stores and cornered in parking lots by curious onlookers wanting to know how the Volt works. Surely, you can relate. What is your Volt story?<br />
</p>]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d.ads.readwriteweb.com/ck.php?n=29998&amp;cb=29998' target='_blank'><img src='http://d.ads.readwriteweb.com/avw.php?zoneid=14&amp;cb=29998&amp;n=29998' border='0' alt='' align="right" /></a></p>]]>

<![CDATA[<p>Maybe it's about what it's like to charge regularly and fill up rarely, the furthest you've driven on an electric charge, or perhaps how the Volt has made you competitive with maximizing your efficiency.  Now it's your turn to share how you have achieved these amazing feats and how the Volt has changed your life.</p>

<p>Please send your amazing stories to <a href="http://goo.gl/pa1Al">http://goo.gl/pa1Al</a> and you may be profiled for a feature!</p>

<div style="float: left; width: 150px;"><script type="text/javascript" src="http://thirdparty.fmpub.net/placement/443136?fleur_de_sel=[timestamp]"></script>
</div> 
<div style="float:left; width: 445px"><p><em>This post is sponsored by <a href="http://ad.doubleclick.net/clk;247195237;71894257;w">Chevrolet</a>- It's more car than electric.</em></p>
</div>
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<![CDATA[<strong><a href="http://www.readwriteweb.com/archives/sponsored_post_any_chevrolet_volt_drivers_out_there.php#comments-open">Discuss</a></strong>]]>

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         <link>http://www.readwriteweb.com/archives/sponsored_post_any_chevrolet_volt_drivers_out_there.php</link>
         <guid>http://www.readwriteweb.com/archives/sponsored_post_any_chevrolet_volt_drivers_out_there.php</guid>
         <category>Sponsors</category>
         <pubDate>Mon, 07 Nov 2011 10:45:00 -0800</pubDate>
<author>Admin</author>
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         <title>MacBook Air Contest and Poll: What Application(s) Make Up the Biggest Workload for Your Virtual Servers?</title>
		<description><![CDATA[<p><!-- BANNER #1 --><br />
<script type="text/javascript" src="http://thirdparty.fmpub.net/placement/391404?fleur_de_sel=[timestamp]"></script> <br />
<!-- BANNER #1 -->What workloads are you running under virtualization, and what are you holding back?</p>

<p>That's the question for ReadWriteCloud's October contest. Virtualization providers like VMware and hardware partners like Intel say that almost all workloads are suitable for virtualization. What workloads are you running under virtualzation today, and what are you holding back? Do you have workloads you're worried about moving to virtualization? If so &ndash; why?</p>]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d.ads.readwriteweb.com/ck.php?n=29973&amp;cb=29973' target='_blank'><img src='http://d.ads.readwriteweb.com/avw.php?zoneid=14&amp;cb=29973&amp;n=29973' border='0' alt='' align="right" /></a></p>]]>

<![CDATA[<p>The prize? A light, sleek MacBook Air. All you need to do is submit the best comment right here on this post, and you'll be taking home a MacBook Air! Participating is easy, you just need a <a href="http://disqus.com/">Disqus</a> account, and make sure you <a href="http://www.readwriteweb.com/cloud/contest/rules.php">follow the rules</a>.</p>

<p>We know ReadWriteCloud readers have been tackling virtualization projects for years. But lots of organizations have held back some of their workloads, and we'd like to know what, and why. We're also encouraging readers to participate in our poll, but don't delay &ndash; the poll and contest close on November 20th. But be sure to respond in the comments as well, to get a chance to win a sweet MacBook Air. </p>

<p>To win, you need to comment by end of day, November 20th. We'll announce the winner shortly thereafter. You can't win if you don't respond, so fire up the keyboard and let us know what made your most successful virtualization project a winner. We're eager to read your responses!</p>

<p><script type="text/javascript" charset="utf-8" src="http://static.polldaddy.com/p/5641252.js"></script><br />
<noscript><a href="http://polldaddy.com/poll/5641252/">What Application(s) Make Up the Biggest Workload for Your Virtual Servers?</a></noscript></p>

<p><strong>Update:</strong> We have a winner. The <a href="http://www.readwriteweb.com/cloud/2011/11/november-macbook-air-contest-a.php#comment-363818008">best response is from David Adams</a>, who's the CTO of a startup software company that makes automation systems for the travel industry. (VIP Event Resources.) Congrats, David!</p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/cloud/2011/11/november-macbook-air-contest-a.php#comments-open">Discuss</a></strong>]]>

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         <link>http://www.readwriteweb.com/cloud/2011/11/november-macbook-air-contest-a.php</link>
         <guid>http://www.readwriteweb.com/cloud/2011/11/november-macbook-air-contest-a.php</guid>
         <category>Contest</category>
         <pubDate>Fri, 04 Nov 2011 09:00:00 -0800</pubDate>
<author>Admin</author>
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