About Dana Oshiro

Dana Oshiro is the Senior Analyst and Publishing Strategist for NetShelter Technology Media - a publishing group with more than 136 million unique visitors and more than 200 properties. In her spare time she writes for ReadWriteWeb and her personal blog VillagersWithPitchforks. She tweets her thoughts at @suzyperplexus.
Recent Articles by Dana Oshiro

Organizational leadership theories too often manifest into tedious memoirs peppered with Sun Tzu and Machiavelli quotes. The frequent outcome is subjecting teams to rewriting job priorities as MBOs, KPIs or another pedantic upper management craze. When a cultural management program breeds further disillusionment, it hardly seems worth it. Naturally, when a free copy of Tribal...

Online reputation has been measured by in-bound links through Google Ranking, RSS and feed subscribers and now, the number of social media shares on services like Klout and Echo apps. As new reputation systems have emerged, an army of deceptive users have risen up to game them via link farms and exchanges, fake profile generators...

Two years ago, 93% of Americans believed companies should have a social media presence. Today, brands are hiring social media specialists for customer support, crowdsourced product development, promotions and even leads generation. At this point, with Twitter and Facebook having hit critical mass and millions opting into location-based advertisements, the issue for most organizations is...

When veteran blogger and venture capitalist Fred Wilson addresses an audience on the business opportunities in geolocational services, you can't help but listen. While we have our own opinions as to why users have gone geoloco this year, Wilson explained his perspective from an investment standpoint at today's Geoloco conference....

With more than 10 billion images indexed, Google Image Search has become the visual reference source to beat. Google's VP Marissa Mayer took the stage at a press conference today to announce the company's latest image search redesign. In November 2009, ReadWriteWeb covered the introduction of Image Swirl but since then little news has come...
Dana Oshiro Story Archive
- Using the Startup Process to Change Disaster Relief April 20, 2010 6:15 PM
- Inside Twitter's Developer Fears with OneForty's Laura Fitton April 15, 2010 11:00 AM
- How to Burn Bridges with Bootup Labs and Other Investors April 14, 2010 11:50 PM
- Seed Incubator Panel: YCombinator, VentureHacks, Capital Factory, TechStars March 16, 2010 3:00 PM
- Is Innovation Fair? Andrew Keen Says No March 14, 2010 2:04 PM
- Small Business Web Directory Launches at SXSW March 13, 2010 1:30 PM
- Beyond Ads: Monetizing Location-Based Services March 11, 2010 3:26 PM
- There is No Perfect VP of Sales and Marketing March 9, 2010 4:00 PM
- DeadHeads and Retweeters: Crowdsourcing Influence March 8, 2010 3:00 PM
- Follow the Hippie: Leadership Lessons Through Dance March 4, 2010 3:00 PM
- How to Prepare for Conversion and Optimization March 3, 2010 3:00 PM
- Series Seed Documents: Legal Templates for Early Investments March 2, 2010 3:00 PM
- Escape from New York: Is the Valley Necessary? March 1, 2010 3:00 PM
- Open Thread: PRManna - Copy Cat or Inspiration? February 26, 2010 7:21 PM
- In Hindsight: When VC Associates Misread the Landscape February 26, 2010 3:00 PM
- Always Be Closing: Ink the Deal and Do It Quickly February 26, 2010 1:00 PM
- The 3 Surprising Investment Sources Behind Your VC February 25, 2010 7:00 PM
- Keeping Out the Trolls: Relevancy in User-Generated Content February 25, 2010 5:00 PM
- Social Media Metrics: Why Am I Counting Tweets Again? February 24, 2010 4:01 PM
- Startup Visa Introduced: Is it a No-Brainer? February 24, 2010 11:49 AM
- Never Mind the Valley: Here's Washington DC February 24, 2010 6:33 AM
- Should Startups Pitch Associates For Funding? February 23, 2010 3:07 PM
- Becoming Market Leader: Finding and Beating the Competition February 22, 2010 4:00 PM
- Hiring Programmers: Screening Out Liars and Duds February 22, 2010 2:15 PM
- MyWare: Personalized Service or Invasion of Privacy? February 20, 2010 2:00 PM
- Where Are the Women Bloggers? They're Driving Your Sales February 19, 2010 3:57 PM
- Investing in Innovation: The Circle of Life February 18, 2010 8:00 PM
- Innovate100: Enter to Be The World's Most Promising Startup February 18, 2010 4:00 PM
- Hacking the iPhone App Store's Ranking Algorithm February 17, 2010 7:00 PM
- Is Humanism the Future of Sales and Conversion? February 17, 2010 12:30 PM
- Build Business Cases, Not Business Plans February 16, 2010 7:00 PM
- Scoop St: From Flash Mobs to Group Shopping Discounts February 16, 2010 3:00 PM
- AR App Development: Metaio Releases Unifeye Mobile SDK February 15, 2010 8:00 PM
- How to Land an Event Panel Spot or Speaker's Invite February 15, 2010 5:00 PM
- Find a Pattern Before Scaling Up Your Sales Team February 14, 2010 3:00 PM
- We're Still Not Facebook: Lessons from Late Adopters February 12, 2010 3:02 PM
- Skout's Location-Based Dating: The Quest for Love and Profit February 11, 2010 5:00 PM
- Cause-Based Funding: Startl and Philanthropic Startup Investment February 11, 2010 2:37 PM
- PRManna: Striving for a Tech-Focused HARO February 10, 2010 3:45 PM
- 6 Approaches to Your Company Blog February 9, 2010 8:14 PM
- Apple's Virtual Reality Store: Second Life or XBox Live? February 9, 2010 3:38 PM
- When Negotiation Becomes Dishonesty February 8, 2010 7:35 PM
- Where is Entrepreneurship Really Taught? February 8, 2010 3:30 PM
- The Importance of Quick Decisions February 6, 2010 10:00 AM
- How to Run an Online Contest February 5, 2010 4:07 PM
- Will Geo-Mobile Ad Networks Exist Without Apple? February 4, 2010 10:00 PM
- Is the Comcast NBC Merger the End for Web TV Startups? February 4, 2010 3:27 PM
- DimeRocker to Offer Turnkey Game Deployment on Facebook February 3, 2010 5:04 PM
- How Your Term Sheet Affects Your Reputation February 3, 2010 1:30 PM
- AngelList: Venture Hacks Launches Curated Investor Index February 2, 2010 5:29 PM
- Gordon To Render Flash for the iPad? February 2, 2010 3:00 PM
- 6 Great Approaches to Public Speaking February 1, 2010 7:03 PM
- Freemium is Weak, Subscription is Chic February 1, 2010 2:09 PM
- How the iPad is Changing Interaction Design January 31, 2010 7:00 PM
- Is the Real Revenue in Printing Money and Trading Sheep? January 29, 2010 5:31 PM
- HTML5 is Great for Mobile, Developers Say January 29, 2010 2:26 PM
- Never Mind the Valley: Here's Beijing January 28, 2010 8:12 PM
- How to Avoid Mediocre Co-Founders January 28, 2010 3:00 PM
- Why We Need Tech Events for Women January 27, 2010 6:37 PM
- Boston's Tech Scorecard and Playbook January 27, 2010 3:02 PM
- How to Reduce Risk While Changing Product Focus January 26, 2010 1:30 PM
- How Prizes Can Finance Core Technology January 25, 2010 6:00 PM
- Manage Against Brand-Damaging Videos with Yubby Pro January 25, 2010 2:00 PM
- How To Find a Great Startup Mentor January 24, 2010 10:14 AM
- Do Commercial Vendors Deserve Equity? January 22, 2010 4:59 PM
- How To Close a Deal with Phone Carriers and TV Networks January 22, 2010 1:30 PM
- Never Mind the Valley: Here's Israel January 21, 2010 9:00 PM
- Should Startups Jump on NetTV Monetization? January 21, 2010 2:30 PM
- Nokia Releases Ovi Maps with Free Walk and Drive Navigation January 21, 2010 4:00 AM
- Why Bloggers and Agencies Justify Social Media January 20, 2010 4:00 PM
- Crowdflower and Skout: How Labor on Demand is a Better Moderator January 20, 2010 10:00 AM
- NYC Seed Launches Summer Incubator for Startups January 19, 2010 5:07 PM
- When Your Funding is Your Worst Enemy January 19, 2010 3:13 PM
- Stock Options 101: Negotiating Ownership January 18, 2010 4:01 PM
- Startup Finance: Xero Powers Accounting in the Cloud January 18, 2010 2:30 PM
- Chicken Soup for the Startup: Dysfunctional Leadership Quotes January 17, 2010 5:11 PM
- Is Your Registration Process Scaring Away Users? January 15, 2010 4:30 PM
- On the Seesmic Acquisition: An Interview with Ping Founder Sean McCullough January 15, 2010 12:30 PM
- When the Soda Stops Being Free, Steve Blanks on Growth January 14, 2010 5:00 PM
- Never Mind the Valley: Here's Portland January 14, 2010 3:49 PM
- From Co-Working to Cubicles: Where Are You Working? January 13, 2010 6:21 PM
- Death to Flash: 3 Great HTML 5 Demos January 13, 2010 4:18 PM
- Why No One Will Sign Your NDA January 12, 2010 6:51 PM
- Social Media Secrets and Resources Revealed January 12, 2010 4:30 PM
- Software Patents: Should the Burden of Proof Be on the Accuser? January 11, 2010 8:00 PM
- Always Be Testing: 8 Services For Usability Feedback January 11, 2010 4:31 PM
- How the Cathedral and the Bazaar Is Shaping the Future of Comics January 9, 2010 5:22 PM
- Behold, The Power of the Programmers January 8, 2010 4:42 PM
- How Blogging and Tweeting Leaders Build Better Teams January 8, 2010 2:40 PM
- Are You Hiring the Right People at the Right Time? January 7, 2010 6:19 PM
- Never Mind the Valley: Here's Los Angeles January 7, 2010 3:55 PM
- Does Pandora for Cars Spell Death for Deejays? January 6, 2010 5:20 PM
- Should You Reserve Ad Budget for Sponsored Tweets? January 6, 2010 3:45 PM
- 5 Great Blogs For Funding Advice January 5, 2010 8:00 PM
- Will Recommendation Apps be the New iPhone App Hotness? January 5, 2010 3:31 PM
- Search, Monetize and Fact Check YouTube Transcripts with Speakertext January 4, 2010 8:00 PM
- ReadWriteWeb's List of Kid-Friendly Online Resources January 3, 2010 8:00 AM
- 5 Trends in 2009's Startups December 31, 2009 12:22 PM
- Race Shapes Teen Facebook and MySpace Adoption, says danah boyd December 30, 2009 2:56 PM
- Your Cyborg Eye Will Talk to You December 30, 2009 8:00 AM
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