Businesses and established organizations are vastly different environments than the Web 2.0 social networking-centric universe. Where Web 2.0 is all about sharing information and engaging in two-way conversations, the enterprise concerns itself, in part, with individuals who are guarded with information and an organizational structure that disseminates information in top-down fashion. From my experience of...
Can mobile phones be an effective tool in the fight against AIDS? A new group of organizations believe they can. Last week, in conjunction with the PopTech! conference, the Praekelt Foundation and partner organizations announced a new effort that will use the power of mobile messaging to help fight HIV/AIDS and tuberculosis in South Africa....
This post is the second in a two-part series based on: 1) the African mobile marketplace and how Africans utilize their mobile phones; and 2) how organizations are using social marketing to reach this highly mobile population for social change. The series is based on a conversation I had with Gustav Praekelt, a mobile entrepreneur...
This post is the first in a two-part series about 1) the African mobile marketplace and how Africans utilize their mobile phones; and 2) how organizations are using social marketing to reach this highly mobile population for social change. The series is based on a conversation I had with Gustav Praekelt, a mobile entrepreneur located...
