Jason Rothbart is an occasional writer for ReadWriteWeb's Enterprise Channel. He is also the Vice President for Customer Success at GroupSwim, a SaaS Enterprise Collaboration company. Jason has worked in the software and management consulting industry for 15 years. He is a passionate entrepreneur focusing on collaboration and Enterprise 2.0. You can reach Jason via his GroupSwim blog.
I'm going through an SEO overhaul of our company's website. There is definitely a combination of art and science that I never appreciated until having to do it. So, to save others some time, here are some very basic things that any business should do to optimize the ranking of its website in search engine...
RackSpace recently published a survey on cloud hosting. The company asked 1500 small and mid-sized businesses in the US and UK what they knew about cloud hosting and if they intend to use it. The results of the survey may surprise you. One key finding was that there is a large gap between small and...
The scale of layoffs over the past few weeks is unprecedented. The impact on these people who have been shown the door and on the companies that have let them go will linger for years to come. Besides the emotional damage that occurs when people are forced out, there is a tangible cost to companies...
This is my favorite time of the year: budget time. At my company we look at all the wonderful ways to spend money on communicating with prospects and customers. Working for a small company, we take every dime we spend very seriously. Last year, we attended five conferences. As we plan this year's budget, we...
Linking the value that a product or service provides to a price is an art, rarely a science. Software pricing, in particular, has suffered from this being done poorly. The old licensed-software model does not cut it anymore. Businesses won't stand to pay for a large number of software licenses they may or may not...
