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      <copyright>Copyright 2012 Richard MacManus</copyright>
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         <title>So Long, Farewell, auf Wiedersehen, Goodbye</title>
		<description><![CDATA[<p><img src="http://www.readwriteweb.com/images/goodbye-wave.jpg" width="123" height="85" />So, yesterday was officially my <a href="http://www.readwriteweb.com/archives/josh_catone_leaving_readwriteweb.php">last day at ReadWriteWeb</a>.  I know what you're all thinking: "Uh, so why are you posting today?  Just get outta here already!"  Okay, okay, you got me.  But this is my 747th post at ReadWriteWeb, and I just couldn't bring myself to leave without saying goodbye (and apologize in advance for quoting "The Sound of Music" in the title of my final post).  Richard had asked me to put up a farewell post yesterday afternoon, but I thought that might result in "Josh overkill" after his original announcement of my departure.</p>]]>
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<![CDATA[<p>A lot of people ask me how I came to write for ReadWriteWeb.  Before RWW I was <strike>basically</strike> completely unknown in the tech blogosphere.  I was writing for a large political blog/news site (though I wasn't very well known in that realm either), and my personal blog had an RSS readership of about 10 people.</p>

<p>The first time Richard became aware of me was in January 2007 when I <a href="http://www.readwriteweb.com/archives/ajax_ria.php#comment-42180">left a comment</a> on a poll asking if AJAX was an RIA technology.  To my surprise, Richard apparently liked my comment so much that he <a href="http://www.readwriteweb.com/archives/ajax_pepperoni.php">turned it into a full post</a>.  A few days later, I saw RWW feature writer Alex Iskold leave a comment on my personal blog and struck up an email conversation with him -- which I continued a month later when I sent him a congratulations note about the funding he landed for his company, <a href="http://www.adaptiveblue.com/">AdaptiveBlue</a>.</p>

<p>Toward the end of February, ReadWriteWeb wrote a post about OpenID that I thought I had a killer response to.  So I wrote up my thoughts on my personal blog (sadly, that post has been lost to the ether) and emailed a link to Richard.  After receiving a reply, I followed up with an offer to write some guest posts for RWW, saying that I'd been planning to write up a comparison of online IPTV providers.  And that's <a href="http://www.readwriteweb.com/archives/internet_killed_the_television_star_joost_babelgum_zattoo.php">exactly what I did</a> -- my first post was published about 2 weeks later.</p>

<p>After a couple of more guest posts, all three of which landed on the front page of Digg, Richard invited me to hold down the fort while he was away at the Web 2.0 Expo in San Francisco in April 2007.  I was still writing for that political site, but I thought -- who needs sleep for a week if it gets me a crack at writing for my favorite blog?  After that first trial week, Richard hired me on a part time basis, and I worked both jobs until July 2007 when I joined RWW on a more full-time basis.</p>

<p>In the 15 months I have worked here I have learned a <i>ton</i> about blogging, made a lot of great friends, and met a lot of awesome people. ReadWriteWeb has been very good to me, and I'll certainly miss it.  It was, however, time for a new chapter in my life.  I'll still be blogging, but I'll be joining a new outfit.  Where I'm headed isn't exactly a secret (I've told plenty of people), but I'll leave off saying here.  If you're curious, I'll announce it soon on my personal blog, <a href="http://www.mockriot.com/">mockriot</a> (a <i>very</i> occasionally updated tumblog).</p>

<p>I want to sincerely thank everyone who has read and commented on my work over the past year.  It means a lot to me that anyone cares what I have to say and I hope to continue interacting with you at my new gig.  ReadWriteWeb will remain my first daily read, and I want to extend my congratulations to Corvida and Frederic. Richard: You've assembled one hell of a team, and RWW rocks because of it!</p>

<p>Thanks again, everyone!</p>]]>
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</description>
         <link>http://www.readwriteweb.com/archives/so_long_josh_catone.php</link>
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         <category></category>
         <pubDate>Sat, 21 Jun 2008 10:30:00 -0800</pubDate>
<author>Josh Catone</author>
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         <title>Facebook Improves Messaging: Adds Search</title>
		<description><![CDATA[<p><img border="0" src="http://www.readwriteweb.com/images/facebook-logo.jpg" hspace="5" vspace="5" width="100" height="35" />Facebook <a href="http://blog.facebook.com/blog.php?post=20387467130">announced last night</a> that it was adding search to the Inbox feature of its site.  According to Facebook engineer Prashant Malik, Inbox search was something the company knew they needed for a long time, and was heavily requested by users.  Search is one of the fundamental features that any email-like messaging system needs, and adding it is significant for Facebook because it takes the Inbox app once step closer to being a viable email replacement for users.  Facebook is already the ultimate address book for many users, so why not make it a more usable messaging tool as well?</p>]]>
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<![CDATA[<p>The reason it took Facebook so long to add search, said Malik, is that the company "wanted to take the time to make sure we built the right solution that would scale to support everyone using the site."  MySpace recently <a href="http://www.readwriteweb.com/archives/google_gears_turns_one.php">adopted Google Gears</a> to encourage users to search and sort their emails offline, which will almost certainly make the service easier to scale.</p>

<p><img border="0" src="http://www.readwriteweb.com/images/facebook-inboxsearch.jpg" width="600" height="226" /><br /><i>Image via <a href="http://www.insidefacebook.com/2008/06/19/facebook-launches-inbox-search-screenshot/">Inside Facebook</a>.</i></p>

<p>Facebook's Inbox is still a long way toward being a "Gmail-killer" -- or any other full email option killer, for that matter.  Though the site does email full copies of messages -- a practice it began last December -- and though it lets users send messages to email addresses, it still lacks many of the "must have" features of an email client.  Message organizing features, for example, are almost non-existent, as is the ability to reply to all recipients of a group message.  There's also no way to reply to message sent from Facebook via an outside email client (i.e., the way you can reply to <a href="http://www.basecamphq.com/">Basecamp</a> message by replying to the notification email), nor is there a way to send messages to Facebook users from outside email clients (the latter is an effective type of spam control, however).</p>

<p>For some younger users, though, messages on sites like Facebook and MySpace have already supplanted email as the defacto method of asynchronous communication on the web.  Our own Bernard Lunn <a href="http://www.readwriteweb.com/archives/could_linkedin_replace_outlook.php">argued last week</a> that LinkedIn could do the same thing for him and Outlook by adding more robust messaging features.  I've long argued that Facebook could <a href="http://www.readwriteweb.com/archives/when_will_facebook_be_ready_for_business.php">transition into a network suitable for business</a>, and better messaging capabilities is definitely a step in the right direction.</p>]]>
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         <link>http://www.readwriteweb.com/archives/facebook_adds_inbox_search.php</link>
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         <category>Facebook</category>
         <pubDate>Fri, 20 Jun 2008 10:15:04 -0800</pubDate>
<author>Josh Catone</author>
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         <title>Ameritocracy: Crowdsourced Campaign Clarity - 100 Invites</title>
		<description><![CDATA[<p><img border="0" src="http://www.readwriteweb.com/images/ameritocracy-logo.jpg" width="150" height="36" /><a href="http://www.ameritocracy.com/">Ameritocracy</a>, which just launched into invite-only public beta, is a new political site that helps people cut through the noise and rate and review political information for credibility and relevance.  The site helps users to sort through the sea of information we're pummeled with via the media each day and pull out the more credible and relevant bits, while working together to discredit the information that isn't on the level.  100 ReadWriteWeb readers can get access to the site right now by signing up with the invite code: "readwrite"</p>]]>
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<![CDATA[<p>"Ameritocracy is an online community founded to level the playing field in political information by allowing any user to report, rate, and respond to brief quotes from politicians, the media, and other organizations," the site's Outreach Director, Bobby Kennedy III told us in an email.  "Anyone can contribute content, and our reputation system encourages quality user participation while building an index of how reliable different information gatekeepers are."</p>

<p>In addition to rating quotes on credibility and relevance to the reader (because relevance is so subjective, that makes it the less useful of the two metrics), users can also post challenging or supporting statements.  In that respect, Ameritocracy is something like a crowdsourced version of Annenberg's <a href="http://factcheck.org/">FactCheck.org</a>.  Users can also add context to quotes and discuss and debate quotes via a comment system.</p>

<p><img border="0" src="http://www.readwriteweb.com/images/ameritocracy-quote.jpg" width="600" height="337" /></p>

<p>According to the About page on the site, its goal is to "help people cut through the noise and gain quick access to the whole picture."  When we asked Kennedy if taking quotes out of context really helped reveal the full picture or just presented an even more limited view, he told us that "whole picture" was probably not the best term to use to describe what the site does.  "Our intent is that the short quotes, short user responses (Supporting, Challenging, and Adding Context), and the ratings make it far more efficient for people to get a broader view," he said. "The quote should be enough in-context that it captures the speaker's intent.  If not, the community can flag the quote as being Out of Context, and the contributing user will take a reputation hit."</p>

<p>Ameritocracy is attempting to create a non-partisan community that keeps the focus on fact checking and credibility and not on political ideology.  We like the idea of Ameritocracy.  Giving people a way to rate the credibility of political information or statements and challenge facts publicly helps to level the playing field and keep politicians, organizations, and the media honest.</p>

<p>If you're interested in participating at Ameritocracy, you can sign up with the invite code "readwrite" -- there are 100 invites available on a first come, first serve basis.</p>]]>
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</description>
         <link>http://www.readwriteweb.com/archives/ameritocracy_public_beta.php</link>
         <guid>http://www.readwriteweb.com/archives/ameritocracy_public_beta.php</guid>
         <category>Politics</category>
         <pubDate>Fri, 20 Jun 2008 08:31:57 -0800</pubDate>
<author>Josh Catone</author>
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         <title>Hakia Announces Semantic API</title>
		<description><![CDATA[<p><img border="0" src="http://www.readwriteweb.com/images/hakia-logo.jpg" width="150" height="59" />Semantic search engine <a href="http://www.hakia.com/">Hakia</a> today announced a <a href="http://blog.hakia.com/?p=312">set of APIs</a> that opens up their natural language processing and search platform to developers.  Hakia's Syndication Web Services really comes in two parts: search queries, which allow developers to add web search functionality leveraging Hakia's five billion page index, and XML feed calls, which give developers access to Hakia's underlying natural language processing technology.  The latter of the two is clearly the more compelling of the offerings.</p>]]>
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<![CDATA[<p>Mobile video firm, Berggi, released <a href="http://www.berggisearch.com/">Berggi Search</a>, a mobile search application that lets users search Hakia's index via the API from mobile phones.  Berggi is leveraging the part of the Hakia's API that lets developers lean on the company's search platform -- that, however, is not the part that really interests us.</p>

<p>What is more interesting are the XML feed calls that Hakia is offering that give access to their underlying NLP engine.  Right now, only the "Summarizer" element is available.  Summarizer, which Hakia says can be used to suggest tags or abstracts, analyzes and extracts meaning from large blocks of text or the contents of URLs.  Other elements that are not yet available are Categorizer, which identifies "categorical phrases" in text, Characterizer, which "identifies and expands descriptive keywords or tags," and Text Meaning Representation.</p>

<p>Hakia has an <a href="http://club.hakia.com/syndication.aspx">XML testing form</a> up on their Club Hakia page, and in our testing it seemed a little rough around the edges.  Compared to our testing of <a href="http://www.opencalais.com/">Open Calais</a> from Reuters (<a href="http://www.readwriteweb.com/archives/calais_20_launches.php">our coverage</a>), the summaries and tags the XML testing form returned using the Summarizer element weren't very impressive.  Mostly, it seemed to just return the headline or first sentence as the summary for articles we threw at it.  And for RWW articles, Hakia Summarizer would suggest as tags the tags that we entered by hand in MovableType.</p>

<p>Hakia's Syndication Web Services are free for up to 30,000 requests per day for search services (unlimited free queries for Quotes and Cartoons), and free for up to 1,000 requests per day for XML feed calls.  Have you had a chance to play with Hakia's new semantic API?  If so, what did you think?  How does it compare to Calais or Semantic Hacker? Let us know in the comments below.</p>

<p><i>Full Disclosure: Occasional ReadWriteWeb contributor <a href="http://www.readwriteweb.com/about_emre.php">Emre Sokullu</a> is a technology evangelist at Hakia.</i></p>]]>
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         <link>http://www.readwriteweb.com/archives/hakia_announces_semantic_api.php</link>
         <guid>http://www.readwriteweb.com/archives/hakia_announces_semantic_api.php</guid>
         <category>Semantic Web</category>
         <pubDate>Thu, 19 Jun 2008 12:56:42 -0800</pubDate>
<author>Josh Catone</author>
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         <title>Vint Cerf: High Oil Prices Could Help the Web</title>
		<description><![CDATA[<p><img border="0" src="http://www.readwriteweb.com/images/oil-drums.jpg" width="145" height="105" />While some of our European readers may snicker if I were to complain about having to pay $4.10/gallon to fill up my car's gas tank, the fact is that across the world many people are feeling pressure at the pump.  There are some who argue that the environmental benefits of high gas prices, which are changing our energy consumption habits for the better, outweigh the economic problems pricey fuel creates.  But one unexpected benefit of rising fuel costs might be felt on the web, where high gas prices may help to drive adoption of web apps, says Google vice president Vinton Cerf, <a href="http://afp.google.com/article/ALeqM5hMMOyED1Cw0mlN_v1l05AoqilVPg">according to the AFP</a>.</p>]]>
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<![CDATA[<p>"It (high oil prices) may have a positive impact on the Internet," Cerf told a group yesterday in Seoul, South Korea.  "We may turn increasingly to video conferencing or other kinds of electronic media in order to avoid having to travel."</p>

<p>Indeed, the demand for telecommuting is on the rise as a result of rising energy costs.  While not all jobs can be done from home, <a href="http://www.informationweek.com/news/management/trends/showArticle.jhtml?articleID=208700405">one study found</a> that if every worker in the United States who could telecommute -- 53% of white collar workers -- did so twice per week, 9.7 billion gallons of gas and $38.2 billion would be saved annually.  Another <a href="http://www.reuters.com/article/technologyNews/idUSN1033002320080610">recent study found</a> that 37% of IT workers in the US would be willing to take a 10% pay cut if telecommuting were offered as an option -- <a href="http://www.jobstoday.co.uk/ViewArticle.aspx?SectionID=4642&ArticleID=3687050">22% would take a pay cut</a> to work form home in the UK.  A bill requiring federal workers in the US who are eligible to work from home be allowed to at least 20% of the time recently <a href="http://www.itbusinessedge.com/blogs/sts/?p=400">passed in the House of Representatives</a> and a similar bill is making its way through the Senate.</p>

<p>So how does that help the web?  More home workers, means a larger market for applications designed to help remote workers collaborate.  Things like <a href="http://www.google.com/docs/">Google Docs</a>, <a href="http://www.basecamphq.com/">Basecamp</a>, <a href="http://www.dimdim.com/">Dimdim</a>, and <a href="http://www.palbee.com/index.aspx">PalBee</a> will all benefit from a larger contingent of home workers.</p>

<p>Do you work from home?  Would you be willing to take a pay cut if you were given that option?  Do you agree with Cerf, will the high cost of oil will force more people to work via the web rather than face to face?  Let us know in the comments below.</p>]]>
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         <category>Trends</category>
         <pubDate>Thu, 19 Jun 2008 11:33:00 -0800</pubDate>
<author>Josh Catone</author>
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         <title>Huffington Post To Take on Local Newspapers</title>
		<description><![CDATA[<p><img border="0" src="http://www.readwriteweb.com/images/ariannahuffington.jpg" hspace="5" vspace="5" width="150" height="100" />Last night at Guardian News & Media's internal Future of Journalism conference, Arianna Huffington revealed that her <a href="http://www.huffingtonpost.com/">Huffington Post</a> property is <a href="http://www.guardian.co.uk/media/2008/jun/19/digitalmedia.pressandpublishing?gusrc=rss&feed=media">planning to expand</a> into local news.  Initially, the site will launch an edited news aggregation site (similar to the main Huffington Post web site) localized for the US metro area around Chicago, Illinois.  The site will be managed by a single editor to start. "We are aspiring to be a newspaper in that we want to covering all news [sic], not just the political blogging the way we began," Huffington said to the conference attendees.</p>]]>
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<![CDATA[<p>Launched three years ago in May of 2005 as a politics-focused celebrity group blog, the Huffington Post has since grown up -- a lot.  It <a href="http://www.nytimes.com/2006/11/30/technology/30paper.html?ex=1322542800&en=9f5f42748d37194b&ei=5088&partner=rssnyt&emc=rss">added original reporting</a> in November 2006, has taken $10 million in venture financing over 2 rounds, has expanded beyond politics to cover media, business, the environment, and other hot button issues, and is the most linked to blog on the web <a href="http://technorati.com/pop/blogs/">according to Technorati</a>.  Now HuffPo wants to taken on local newspapers.</p>

<p>That makes sense given that analysts have predicted that local ad spending will <a href="http://www.readwriteweb.com/archives/local_online_ad_spending_2008.php">jump 48% this year</a> to $12.6 billion.  The majority of those ads will be search advertising, but clearly, local information is hot with consumers.  We've written about the <a href="http://www.readwriteweb.com/archives/the_rise_of_hyperlocal_information.php">rise of hyperlocal information</a> on ReadWriteWeb before -- Huffington and company are seeking to take advantage of this trend.  They want to turn the Huffington Post into a national, virtual newspaper group -- think Gannett or McClatchy but completely online.</p>

<p>And that makes sense, too.  A comScore study that we <a href="http://www.readwriteweb.com/archives/people_do_read_they_just_do_it_online.php">reported on in March</a> revealed that 38% of those between the ages of 18 and 24 are unlikely to read a physical newspaper during a typical week, but non-news readers are still voracious consumers of news. They just get their news online -- and not just from traditional newspaper sites.</p>

<p>"Non-newspaper readers are a particularly important segment to reach because they are heavier than average news consumers - they just prefer to consume it in a digital format," said comScore executive vice president Jack Flanagan. "That they are receptive to print, TV, and Internet news brands indicates a broad opportunity online, but the brands that will ultimately win over these key news consumers are the ones that successfully integrate cutting edge digital content with high quality journalism."  Clearly, that is a message that HuffPo gets -- their tag line is "The Internet Newspaper: News Blogs Video Community," and Arianna Huffington said last night that much of their venture funding will go toward building out a team of reporters.  Last year they <a href="http://www.guardian.co.uk/media/2007/jan/11/newmedia">hired BBC reporter Elinor Shields</a> to become the sites managing editor.</p>

<p>However, the Huffington Post is an <a href="http://www.readwriteweb.com/archives/news_aggregation_methods.php">edited aggregator</a> -- a team of editors oversees the site and specifically decides what links get space on the sites, writes headlines by hand, selects images, etc.  Last year I wrote for a competitor to the Huffington Post in the political news blogosphere, and from first hand experience I can tell you that it is hard work to gather and post news links and manage original and wire content. It will be interesting to see if HuffPo will be able to scale their local strategy to compete with automated local news aggregators like <a href="http://www.outside.in/">Outsite.in</a> and <a href="http://yourstreet.com/">YourStreet</a> (<a href="http://www.readwriteweb.com/archives/yourstreet_relaunches.php">our coverage</a>).</p>

<p><i>Image credit: <a href="http://www.flickr.com/photos/jdlasica/481736886/">jdlasica</a></i></p>]]>
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         <category>Product Reviews</category>
         <pubDate>Thu, 19 Jun 2008 09:18:08 -0800</pubDate>
<author>Josh Catone</author>
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         <title>China Web Boom: .CN Now More Popular than .Net</title>
		<description><![CDATA[<p><img border="0" src="http://www.readwriteweb.com/images/china-flag.jpg" width="125" height="100" />China's top-level domain has now surpassed .net as the web's third most popular top-level and second most popular country-specific domain, according to a study by VeriSign <a href="http://ap.google.com/article/ALeqM5gxg8j_PONVJP3zZePTAlzCANT28wD91CJSFO0">says the Associated Press</a>.  VeriSign said that registrations of .cn domains had surged 23% in the first quarter of this year, and tripled year-over-year.  China's domain boom is a sign of the country's growing importance on the web and rapidly expanding Internet user base.</p>]]>
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<![CDATA[<p>The VeriSign report didn't break down domain numbers, but the running total from Germany's DENIC shows that China's .cn domain has about <a href="http://www.denic.de/en/domains/statistiken/domainvergleich_tlds/index.html">11.8 million</a> active registrations -- good enough for 3rd place and 230,000 more than fourth place .net domains.  Germany's .de extension is in second place, about a quarter million registrations ahead of China, and the grand daddy of all domain extensions, .com, is comfortably in first place with 76.5 million domain registrations.</p>

<p>It's not surprising that China's web site ecosystem is seeing such huge growth -- their Internet user population is as well.  In February, the Chinese Ministry of Industry and Information reported that the country had <a href="http://www.chinadaily.com.cn/china/2008-04/24/content_6641838.htm">221 million Internet users</a>, which means that it has effectively passed the United States as the world's largest net population.  And there's still a lot of room to grow -- China only has about 16% of its population on the Internet, according to <a href="http://www.internetworldstats.com/stats.htm">Internet World Stats</a>, compared to 71.4% of Americans who are online.</p>

<p>In our <a href="http://www.readwriteweb.com/archives/2008_web_predictions.php">2008 web predictions</a>, Richard MacManus predicted that this would be a break out year for China on the Internet.  "The most interesting innovations on the Web in 2008 won't happen in Silicon Valley, but in Asia (China, Japan, Korea)," wrote MacManus. "At least one startup from China will break through in the US market with Twitter-like success in 2008 - and it will almost certainly be a Mobile Web app."</p>

<p>We haven't had a Twitter-like success come out of China year (it's still early in 2008, though), but China is definitely experiencing a web boom.  Doing business in China, however, <a href="http://www.smh.com.au/news/biztech/doing-business-in-china-is-tricky-yahoo-ceo/2008/04/04/1207249410085.html">can be very  tricky</a>.  Jerry Yang, CEO of Yahoo!, a company that has had <a href="http://en.wikipedia.org/wiki/Yahoo%21#Work_in_the_People.27s_Republic_of_China">a tough go in China</a>, said that doing business in other countries was difficult because of legal "gray areas."  Google has also <a href="http://www.nytimes.com/2006/04/23/magazine/23google.html?pagewanted=8&ei=5090&en=972002761056363f&ex=1303444800">taken heat</a> for cooperating with Chinese censors.</p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/archives/china_web_boom_cn_domain.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/archives/china_web_boom_cn_domain.php</link>
         <guid>http://www.readwriteweb.com/archives/china_web_boom_cn_domain.php</guid>
         <category>International</category>
         <pubDate>Wed, 18 Jun 2008 19:31:45 -0800</pubDate>
<author>Josh Catone</author>
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         <title>Firefox 3 Sets Download &apos;Record&apos; - Are You Using It?</title>
		<description><![CDATA[<p><img border="0" src="http://www.readwriteweb.com/images/firefox-logowide.jpg" width="150" height="62" />Firefox has already surpassed the 5 million download mark it set out to meet in its first 24 hours.  As I write this, the browser just passed the 7 million download mark for its version 3.0 software, and with over 6800 downloads per minute (and rising) is on track to do 8 million or more by 1pm ET (24 hours since the download went live).  Whether that's a record is hard to say, but it's very impressive nonetheless.  Are you using Firefox 3?  Do you plan to upgrade?</p>]]>
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<![CDATA[<p>You can watch the <a href="http://downloadcounter.sj.mozilla.com/">live count</a> as it streams in from Mozilla's raw server logs, and according to <a href="http://www.spreadfirefox.com/en-US/worldrecord/">the download day</a> page, the majority of downloads have come from the US.  Despite some <a href="http://www.readwriteweb.com/archives/get_firefoxif_you_can.php">hiccups yesterday</a>, Firefox had no problem setting the record (though no one really seems to know if there was any old mark to break -- so anything might have been a record with Guinness watching).</p>

<p>Net Applications has been <a href="http://marketshare.hitslink.com/report.aspx?qprid=31">tracking the uptake</a> of Firefox 3 since yesterday morning, and it is now at around 4.5% -- not bad for its first 24 hours.  Firefox on the whole is <a href="http://www.readwriteweb.com/archives/firefox_continues_long_march_to_the_top.php">closing in on 20% market share</a> and is higher among tech savvy crowds (over 50% on this blog, for example).  That 4.5% of <strike>Firefox</strike> web browser users are already using version 3 indicates that about 25% of its user base has upgraded overnight -- that's very impressive.</p>

<p>If you're still on the fence about upgrading, check out the pair of great overviews of FF3 from Lifehacker <a href="http://lifehacker.com/396206/the-history-of-firefox-10-to-30-in-screenshots">here</a> and <a href="http://lifehacker.com/396312/power-users-guide-to-firefox-3">here</a>.</p>

<p>Are you using Firefox 3?  Do you plan to upgrade? Let us know in the comments and vote in our poll below.</p>

<p><script type="text/javascript" language="javascript" src="http://s3.polldaddy.com/p/710522.js"></script><noscript> <a href ="http://answers.polldaddy.com/poll/710522/" >Are you using Firefox 3?</a>  <br/> <span style="font-size:9px;"> (<a href ="http://www.polldaddy.com">  polls</a>)</span></noscript></p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/archives/firefox_3_sets_download_record.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/archives/firefox_3_sets_download_record.php</link>
         <guid>http://www.readwriteweb.com/archives/firefox_3_sets_download_record.php</guid>
         <category>Product Reviews</category>
         <pubDate>Wed, 18 Jun 2008 07:34:39 -0800</pubDate>
<author>Josh Catone</author>
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      <item>
         <title>Build Your Own Reddit With Reddit</title>
		<description><![CDATA[<p><img border="0" src="http://www.readwriteweb.com/images/reddit-opensource.jpg" width="150" height="84" />Social news site Reddit's secret announcement -- which people have been <a href="http://www.brentcsutoras.com/2008/06/17/reddits-secret-announcement-just-got-tagged/">speculating about</a> for the past 24 hours -- is out of the bag: Reddit is open sourcing their code.  "We've always strived to be as open and transparent with our users as possible, and [open sourcing our code] is the next logical step," said Reddit in a <a href="http://blog.reddit.com/2008/06/reddit-goes-open-source.html">blog post</a>. Reddit, which was built and maintained by just 5 people, also posted a list of the more than 15 other open source projects that the site relies on.</p>]]>
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<![CDATA[<p>The code is available at <a href="http://code.reddit.com/">an official Trac page</a> and is licensed under the <a href="http://code.reddit.com/LICENSE">Common Public Attribution License</a>, which means that anyone running the code must publish changes publicly, but that the software is free for commercial use.  Some of Reddit's code is not being made public, mostly stuff that deals with anti-spam and anti-cheating algorithms, according to Reddit.</p>

<p>"Since reddit's beginning, we have stood on the shoulders of giants in the open source world. Every library, tool and platform we depend on is open," said the announcement blog post. "Until now, the only portion of reddit that wasn't freely available is reddit itself. We are proud and excited that we're finally giving back to the community that has given us so much."</p> 

<p>It makes sense for Reddit, which has grown because of very passionate and technically savvy community, might go this route.  Open sourcing Reddit's code will very likely lead to a stronger product and tighter community, and not to the birth of strong competitors. Anyone who wants to create niche Reddits on topics that the site doesn't adequately cover is now free to do so, however.</p>

<p>Reddit is written in Python.  An explanatory video from the company is below.</p>

<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/uo4O4T-7BiE"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/uo4O4T-7BiE" type="application/x-shockwave-flash" wmode="transparent" width="425" height="344"></embed></object></p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/archives/reddit_open_source.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/archives/reddit_open_source.php</link>
         <guid>http://www.readwriteweb.com/archives/reddit_open_source.php</guid>
         <category>Product Reviews</category>
         <pubDate>Wed, 18 Jun 2008 07:09:35 -0800</pubDate>
<author>Josh Catone</author>
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         <title>Software Company Ditches AdWords for... Kiva?</title>
		<description><![CDATA[<p><img border="0" src="http://www.readwriteweb.com/images/jama-logo.jpg" width="115" height="113" />Two months ago, Portland, Oregon-based <a href="http://www.jamasoftware.com/">Jama Software</a> -- the makers of a web-based project management app called Contour -- began a program called "You try. We give."  The idea was simple, for everyone who signed up for a free trial of Contour, the company would set aside some money to invest in microloans at <a href="http://www.kiva.org/">Kiva</a>.  In theory, word of their philanthropy would help spread their product and more people would sign up to try it out, get hooked, and pay for the full version.  Today, Jama made a bold decision: stop advertising on Google AdWords, and instead funnel the money from their advertising budget into Kiva.</p>]]>
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<![CDATA[<p>According to Jama, the average cost-per-click and cost-per-lead for Google AdWords -- which was eating up 80% of their monthly marketing budget -- was 2-3x their target despite their best optimization efforts.  So in short, Google wasn't providing the ROI they were after.</p>

<p>"So, we had an idea. We had been sponsoring Kiva.org for the past few months as an organization we really admire and believe in - they're the online micro-lending site that helps entrepreneurs in the developing world. And, we wanted to figure out a way to funnel the dollars we were sending to Google ads over to Kiva loans," wrote Jama's Director of Customer Outreach & Marketing, John Simpson <a href="http://www.jamasoftware.com/blog/2008/06/17/trading-google-adwords-for-kiva-loansand-loving-every-click/">in a blog post today</a>.</p>

<p>The idea is the same as the original "You try. We give." program.  Jama is hoping that press coverage of their unusual marketing plan (such as this), as well as word of mouth, will send as much traffic -- perhaps higher quality traffic -- as Google AdWords.  And because Kiva loans are theoretically repaid (currently <a href="http://www.kiva.org/about/facts/">97.97% of the time</a>), any traffic Jama receives via this experiment is bound to end up being a lot cheaper, and perhaps even free.</p>

<p>"In the pursuit of growing our own business, we decided we'd much rather help a small store owner in Uganda feed her village than support the Google billionaires' hobby of flying to space," said Eric Winquist, CEO and founder of Jama Software in an emailed press release.  Simpson told us he's excited to see if innovative social marketing tactics can out perform traditional search marketing.</p>

<p>"This program just gives people an added incentive to try our product versus the traditional enterprise tools from IBM and Telelogic, or to pass it along to a colleague or friend," Simpson told ReadWriteWeb in an email.  "We're going up against 'the institutional big blue' so we differentiate ourselves by being a company with personality and more of a personal touch - we could never outspend them.  The Kiva programs serves as a positive first impression and it illustrates our commitment as a company to giving back, whether big or small."</p>

<p>According to Simpson, eventually Jama might supplement their social public relations strategy with more traditional ad buys from Google or elsewhere.  Once loans start being repaid, Jama could theoretically put last month's ad budget toward traditional advertising while this month's ad budget is being used to fund a microloan in the developing world.</p>

<p>Kiva co-founder and chief marketing officer Jessica Jackley Flannery was overjoyed by Jama's decision to choose Kiva over AdWords.  "We're thrilled when a company like Jama Software develops an innovative program that supports both our global mission at Kiva and their own goals.  It's such a simple concept, but that's the  beauty of it," she said.  We tend to agree, and we wish Jama the best in their efforts, and luck to anyone who receives loans via Kiva.</p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/archives/ditching_adwords_for_kiva.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/archives/ditching_adwords_for_kiva.php</link>
         <guid>http://www.readwriteweb.com/archives/ditching_adwords_for_kiva.php</guid>
         <category>Trends</category>
         <pubDate>Tue, 17 Jun 2008 18:16:59 -0800</pubDate>
<author>Josh Catone</author>
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      <item>
         <title>Long Tail Ad Network Makes Sense for Technorati</title>
		<description><![CDATA[<p><img border="0" src="http://www.readwriteweb.com/images/technoratimedia-logo.jpg" width="150" height="29" />Last week, when we heard that Technorati had raised another $7.5 million, bringing their total raised to $30 million, we <a href="http://www.readwriteweb.com/archives/poll_blog_search_engines.php">asked you</a> what blog search engine you use.  41% of you answered Technorati, but it was clear that Google Blog Search has cut into Technorati's marketshare, and some commenters said that they didn't have a need for a dedicated blog search -- Google worked just fine.  This morning, Technorati expanded beyond the business of blog search to blog advertising with the launch of <a href="http://www.technoratimedia.com/">Technorati Media</a>.</p>]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d.ads.readwriteweb.com/ck.php?n=6575&amp;cb=6575' target='_blank'><img src='http://d.ads.readwriteweb.com/avw.php?zoneid=14&amp;cb=6575&amp;n=6575' border='0' alt='' align="right" /></a></p>]]>

<![CDATA[<p>Since it seems likely that <a href="http://www.readwriteweb.com/archives/do_regular_people_really_read_blogs.php">regular people don't read blogs</a> (at least not, er, regularly), the market for a dedicated blog search engine is possibly a very small one.  Even Google buries their Blog Search option way down in the "More" drop down menu on their site.</p>

<p>However, blogs are still big business.  While most "regular" people might not be avid blog readers, they still read them passively when encountering blog content via links from mainstream sources, links in emails, or search results.  All that adds up to a lot of monetizable, niche traffic.  That's where Technorati is hoping to score big.  The company says that it "collects, organizes, highlights, and distributes the online global conversation," which is short hand for, "we have a lot of data on who's saying what about what."</p>

<p>This morning I talked to Alan Levy, CEO of <a href="http://www.blogtalkradio.com/">BlogTalkRadio</a>, which has been an early beta tester of the new Technorati Media ad network.  Levy had nothing but nice things to say about Technorati. "There's no doubt that major brands want to be part of the conversation with the blogosphere," Levy told me, and Technorati has a reputation as a company that understands that conversation.  Blogs are conversational in nature, Levy said, and the long tail network that Technorati is assembling will allow brands to be part of that via very targeted advertising.</p>

<p>Appealing to the long tail is a smart play for Technorati.  As we <a href="http://www.readwriteweb.com/archives/blogosphere_long_tail.php">wrote last November</a>, there's no money <em>in</em> the long tail, but there is plenty to be made <em>on</em> the long tail because there is volume there. That's essentially how AdSense works -- sell targeted ads to specific niches across a huge inventory assembled from low traffic sites.  If Technorati, which sells on a CPM basis and is willing to negotiate the revenue split with blogs -- something Google won't do except with its largest publishers -- can out perform AdSense for long tail bloggers, they'll have a real winner on their hands.</p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/archives/long_tail_ad_network_technorati_media.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/archives/long_tail_ad_network_technorati_media.php</link>
         <guid>http://www.readwriteweb.com/archives/long_tail_ad_network_technorati_media.php</guid>
         <category>Advertising</category>
         <pubDate>Tue, 17 Jun 2008 11:02:03 -0800</pubDate>
<author>Josh Catone</author>
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      <item>
         <title>Mobile Banking on the Rise</title>
		<description><![CDATA[<p><img border="0" src="http://www.readwriteweb.com/images/iphone-bank.jpg" width="150" height="80" />Earlier this month we <a href="http://www.readwriteweb.com/archives/survey_48_of_bank_customers_wa.php">reported on a survey</a> that revealed that 48% of online banking customers between the ages of 18 and 34 would be interested in using "secure gadgets for personal banking" if their bank offered them.  More than a quarter of bank customers would consider switching to another bank if it took better advantage of web 2.0 technologies.  While that survey was flawed in some ways, there is another access point to banking information that customer may want more than secure widgets: mobile.</p>]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d.ads.readwriteweb.com/ck.php?n=6572&amp;cb=6572' target='_blank'><img src='http://d.ads.readwriteweb.com/avw.php?zoneid=14&amp;cb=6572&amp;n=6572' border='0' alt='' align="right" /></a></p>]]>

<![CDATA[<p>One third of the world's largest banks are <a href="http://www.emarketer.com/Article.aspx?id=1006305&src=article_head_sitesearch">planning to launch mobile services</a> in the next 1-2 years, according to a February 2008 survey.  In the US, 53% of banks plan mobile services roll outs over the next two years.  And it's easy to see why.  The Pew Internet & American Life Project Online Shopping report (<A href="http://www.pewinternet.org/pdfs/PIP_Online%20Shopping.pdf">PDF</a>) from February found that 39% of Americans are doing their banking on the Internet, and analysts predict that <A href="http://www.moconews.net/entry/419-mobile-banking-estimated-to-generate-up-to-62-billion-transactions-in-2">mobile banking will  grow</a> to 884 million users worldwide by 2012.</p>

<p>With <a href="http://www.readwriteweb.com/archives/mobile_web_use_growing_faster_than_ever.php">mobile usage on the rise</a> one major US bank launched a suite of mobile banking services last year.  A year later, <a href="http://www.bofa.mobi/">Bank of America's mobile site</a> has <a href="http://www.moconews.net/entry/419-bank-of-america-says-it-has-1-million-mobile-users-details-other-mobile/">a million unique active user accounts</a>.  On peak days, Bank of America sees 100,000 users sign into its mobile services, with more use coming from mobile-savvy city dwellers (where cellular data and wifi coverage are generally better).  80% of the bank's mobile users are under the age of 45, and Bank of America reports that 2/3rds of users are under the age of 35.</p>

<p>Not surprisingly, the most popular devices are smart phones like the iPhone, Blackberry, and Windows Mobile-based phones. With some analysts expecting <a href="http://www.alleyinsider.com/2008/6/rbc_iphone_3g_sales">iPhone sales to triple</a> this holiday season, we're likely to see the up trend in online banking continue.  Where do you do your banking?  Let us know in the comments.</p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/archives/mobile_banking_on_the_rise.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/archives/mobile_banking_on_the_rise.php</link>
         <guid>http://www.readwriteweb.com/archives/mobile_banking_on_the_rise.php</guid>
         <category>Mobile</category>
         <pubDate>Tue, 17 Jun 2008 09:52:11 -0800</pubDate>
<author>Josh Catone</author>
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      <item>
         <title>Social Media Used to Keep Flood Victims Informed</title>
		<description><![CDATA[<p><img src="http://www.readwriteweb.com/images/redcross-logo.jpg" width="150" height="58" />Getting information out to victims and their families during a disaster is a major issue for any relief organization.  So while the Central United States recovers from a spate of storms that has ravaged towns with tornadoes and flooding, the American Red Cross is relying on a number of web 2.0 technologies to spread information to the press and people affected by the severe weather.  The <a href="http://redcrossmidwestflooding.wordpress.com/">online newsroom</a> that the organization has set up relies on a number of web 2.0 widgets.</p>]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d.ads.readwriteweb.com/ck.php?n=6566&amp;cb=6566' target='_blank'><img src='http://d.ads.readwriteweb.com/avw.php?zoneid=14&amp;cb=6566&amp;n=6566' border='0' alt='' align="right" /></a></p>]]>

<![CDATA[<p>The newsroom site runs off of Wordpress, and it's being used to push out press releases, media, and information about shelters.  The Red Cross is using <a href="http://www.utterz.com/">Utterz</a> to post <a href="http://redcrossmidwestflooding.wordpress.com/category/audio/">audio reports</a> from the field, <a href="http://www.flickr.com/photos/americanredcross/">Flickr</a> for photos and <a href="http://www.youtube.com/user/AmRedCross">YouTube</a> for videos, as well as a <a href="http://redcrossmidwestflooding.wordpress.com/photos-and-video/">Slide-powered slideshow widget</a> that allows anyone to upload photos of disaster areas. The site also features a <a href="http://redcrossmidwestflooding.wordpress.com/maps/">Google Maps mashup</a> that depicts the surprisingly large number of relief operations currently being run by the American Red Cross (hint: click the "view larger map" link, because viewing the informative popups inside the widget on site is next to impossible).</p>

<p>That the Red Cross is using social media sharing sites like Utterz, Flickr, and YouTube (they even have a <a href="http://twitter.com/RedCross">Twitter account</a>) is not surprising.  We reported in April on a <a href="http://www.readwriteweb.com/archives/report_in_emergencies_people_turn_to_social_media.php">study that appeared in New Scientist magazine</a> that found that social media sites, blogs, and instant messaging services are better at connecting people and providing warnings during emergencies than traditional sources of such information.</p>

<p><img src="http://www.readwriteweb.com/images/nokian95thumb.jpg" align="right" />During last fall's <a href="http://www.centernetworks.com/california-fires-social-media">California wildfires</a>, for example, the best source of breaking information was a combination of Twitter, YouTube, Flickr, blogs, and other tools of citizen journalists.  As the fires continued to rage out of control, media poured into <a href="http://www.readwriteweb.com/archives/online_citizen_journalism_mainstream.php">CNN's i-Report section</a>, which collects user submitted news photos and videos, and the value of citizen journalism became so apparent that the company eventually <a href="http://www.readwriteweb.com/archives/cnn_to_launch_completely_user.php">spun i-Report off as a standalone web site</a>.</p>

<p>"The real contribution of citizen journalists in a story like this, where whole areas of land are closed off and the fields of greatest danger keep shifting, is in having more eyes on the ground," Thomas Hollihan, a professor of media at the Annenberg School of Communication at the University of Southern California, <a href="http://www.baltimoresun.com/entertainment/bal-te.to.citizen25oct25,0,1319067.story">told the Baltimore Sun</a>. "Citizen journalists are swapping information back and forth - reporting where the flames are now headed or showing images on their cell phones of the fire. And with so much happening so quickly, that kind of information can be really powerful - if it is accurate."</p>

<p>Last spring, when tragedy struck Virginia Tech University, the "I'm ok at VT" group on Facebook <a href="http://www.alertnet.org/thenews/newsdesk/N17428959.htm">famously connected students with families and friends</a>.  Hundreds of other support groups, blogs, and web site sprung up on social networking sites and around the web as a way to connect students and help them through troubling times.  The Red Cross operates a <a href="https://disastersafe.redcross.org/">similar site</a> for connecting disaster survivors with friends and family.</p>

<p>From disaster relief and <a href="http://www.readwriteweb.com/archives/report_mobile_activism_on_the_rise.php">other non-governmental organizations</a> to citizen journalists and the mainstream media, web 2.0 and mobile technology is being used to connect, inform, and mobilize people during disasters.</p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/archives/social_media_red_cross_floods.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/archives/social_media_red_cross_floods.php</link>
         <guid>http://www.readwriteweb.com/archives/social_media_red_cross_floods.php</guid>
         <category>Real World</category>
         <pubDate>Mon, 16 Jun 2008 18:53:43 -0800</pubDate>
<author>Josh Catone</author>
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         <title>Quillpill: Cell Phone Novels Escape Japan</title>
		<description><![CDATA[<p><img border="0" src="http://www.readwriteweb.com/images/quillpill-logo.jpg" width="75" height="90" />For better or for worse the concept of the cell phone novel is making a splash in Western countries via a Twitter-like app called <a href="http://www.quillpill.com/">Quillpill</a>.  Quillpill handles all the heavy lifting -- i.e., aggregating each post and displaying them in the correct order.  Essentially, Quillpill is a mobile writing application that imposes a Twitter-style 140 character limit on each entry.</p>]]>
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<![CDATA[<p>Novels written and delivered on cell phones have been a huge fad in Japan, with 5 of the 10 bestselling novels of 2007 in the island nation originally composed on cell phones.  My <a href="http://www.readwriteweb.com/archives/japanese_mobile_phone_novels.php">critique of the trend</a> last December drew the ire of many commenters here, who accused me of being antediluvian for saying that the idea of cell phone novels "made me wince."</p>

<p>Having read some of the <a href="http://www.quillpill.com/browse">stories on Quillpill</a> my initial assessment may have been a bit harsh.  While Pulitzer material they are not, many of these are not as bad as the images that the term "cell phone novel" evokes.  Quillpill writers have so far found a way to embrace the 140 character constraint without resorting to emoticons and chat acronyms, even if punctuation and grammar in some of the stories leaves something to be desired.</p>

<p>A couple of weeks ago we wrote about a competition that challenged people to write <a href="http://www.readwriteweb.com/archives/award_winning_fiction_in_140_characters.php">an entire story</a> in just 140 characters.  "Being constrained to exactly 140 characters will spark your creative juices and force you to focus stringently on word choice, sentence structure, and even punctuation," said Copyblogger's Brian Clark in introducing the contest, and the results were quite awesome.  Quillpill expands on the idea that constraints have the potential to lead to more creative and innovative output.  While I still cringe at calling anything written in this manner a novel -- even if it is of novel length -- and I'd certainly not care to <em>read</em> a novel on my phone, I have changed my mind on the potential for the cell phone as a creative writing medium.</p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/archives/quillpill_cell_phone_novels.php#comments-open">Discuss</a></strong>]]>

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         <link>http://www.readwriteweb.com/archives/quillpill_cell_phone_novels.php</link>
         <guid>http://www.readwriteweb.com/archives/quillpill_cell_phone_novels.php</guid>
         <category>Product Reviews</category>
         <pubDate>Mon, 16 Jun 2008 12:32:38 -0800</pubDate>
<author>Josh Catone</author>
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         <title>Study: More People are Turning to the Web for Political Info</title>
		<description><![CDATA[<p><img border="0" src="http://www.readwriteweb.com/images/political-logos.jpg" width="106" height="70" />A <a href="http://www.pewinternet.org/PPF/r/252/report_display.asp">new study</a> from the Pew Internet and American Life Project reveals that 46% of Americans have used the Internet, email, or text messaging to get or share election information this year.  35% have watched online political videos -- triple the number that watched video online in 2004, while 39%, according to the study, have turned to the web for "unfiltered" campaign information, such as raw video or transcripts of speeches and debates.  But Americans aren't convinced that all this social media business is a good thing for politics.</p>]]>
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<![CDATA[<p>Beyond making C-SPAN-like unfiltered material more sexy, the Internet is also getting more people involved.  The Pew study found that 5% of Americans have posted their own political commentary to newsgroups, discussion boards, or blogs, a figure that grows to 12% when looking at the 18-29 year old set, which indicates that the web as a major factor in politics is a trend that is likely to continue.</p>

<p>That young votes are more likely to be involved with politics online is an advantage for Democrats, because young voters tend to lean toward presumptive Democratic nominee Barack Obama, according to Pew.  Obama's supporters are more web savvy than those of his competitors, and even though the study found that just 6% of American's have given to a presidential campaign via the web, Barack Obama's record haul owes a <a href="http://www.theatlantic.com/doc/200806/obama-finance">far greater percentage to online contributions</a>.  Just 2% of Americans gave online during the last presidential election.  Given the increased web involvement of the millennial generation, we can probably expect 2012 to be another record setting cycle in terms of online involvement and fundraising.</p>

<p>However, is all this information gathering shifting online a good thing?  Americans aren't so sure.  While 22% of Americans say that they wouldn't even be involved with a campaign in any way if not for the Internet, 35% feel that the web magnifies the most extreme voices, which can "drown out average people's views."  And a majority of Americans surveyed feel that the web is full of propaganda and misinformation that too many people believe.</p>

<p>We <a href="http://www.readwriteweb.com/archives/and_you_thought_the_tech_blog.php">noted last week</a> that the echo chamber effect of the blogosphere has a way of making rumors go wild and have far-reaching consequences outside of the web.  That said, it is exciting that such a large percentage of Americans are now using the web to seek primary sources that were previously unavailable or hard to attain.  Whereas in the past people had to rely on information filtered by reporters, now voters are able to use the web to find videos, transcripts and position papers to see the quotes in context, so to speak -- and then offer their own opinions back to fellow voters.  That has to be a net positive.</p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/archives/internet_campaign_information_pew_study.php#comments-open">Discuss</a></strong>]]>

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         <link>http://www.readwriteweb.com/archives/internet_campaign_information_pew_study.php</link>
         <guid>http://www.readwriteweb.com/archives/internet_campaign_information_pew_study.php</guid>
         <category>Trends</category>
         <pubDate>Mon, 16 Jun 2008 11:24:44 -0800</pubDate>
<author>Josh Catone</author>
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