Ravit Lichtenberg is the founder and chief strategist at Ustrategy.com — a boutique consultancy focusing on helping startups succeed.
Ravit works with CEOs to create product offerings that makes sense to customers and VCs, develops differentiation strategy, creates superior user experience, and helps companies get funded. Ravit authors a blog at ravitlichtenberg.com
With more than 550 million people on Facebook, 65 million tweets posted on Twitter each day, and 2 billion video views each day on YouTube, social media has become an integral part of our connected lives. But this is just the beginning. For the past two years, I have been forecasting the evolution social media...
This time last year, I wrote about the 10 ways social media will change 2009, and while all predictions have materialized or are on their way, it has only become clear in recent months how significant tweetmeme_url = 'http://www.readwriteweb.com/archives/10_ways_social_media_will_change_in_2010.php'; tweetmeme_source = 'rww'; of a change we've seen this year. 2009 will go down as the...
To most people, the term "open source" immediately conjures an image of two geeks sitting in a dark room (probably a basement) -- curtains drawn, McDonald's remains strewn across the desk, and 42 oz sodas within arms' reach -- coding away at their computers, listening to Linkin Park or a game soundtrack. People automatically associate...
Corporations know that their relationships with customers are drastically changing as a result of the new capabilities made possible by Web 2.0 and social media. Customers increasingly expect to engage with brands instantaneously and satisfactorily. They no longer tolerate long delays in response, live operators buried down the 1-800-line call tree, or the ever-mounting irrelevant...
Facebook: When Strategy Fails to Meet Execution
