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A Bad Day for Apple: Banned iPhone Ads, Embarrassing Security Hole, and a Censored Comic

Written by Frederic Lardinois / August 27, 2008 10:23 AM / 7 Comments

iphone_logo_aug08.jpgFor most companies, having to deal with one piece of bad publicity in a day is already bad enough. Apple, however, has to deal with three pieces of bad publicity today. In England, the Advertising Standards Authority, moved to ban one of Apple's ads for the iPhone because of misleading statements in it. Also, an embarrassing security hole in the iPhone firmware lets anybody bypass your security code, and Apple's move to ban a violent comic book from the App Store has also set off a minor firestorm of protests.

iPhone Ad Banned

Apparently, two British TV viewers were unhappy about the fact that one Apple TV ad for the iPhone stated that the phone would give you access to the whole Internet. However, because the phone does not support Flash or Java, these folks argued that this is a misleading statement and the Advertising Standards Authority  agreed.

Security Hole

The gaping security hole in Apple's firmware for both the iPhone and iPod touch is maybe the most embarrassing of these three stories for Apple, especially because the problem was already known and fixed back in the days of the first iPhone.

If you lock your phone with a security code, anybody can bypass that code by hitting the 'Emergency Call' button and then double tapping your home button (if it is still set to display your favorites, which is the default behavior). After that, you have full access to the contact list, email, web etc.

If you want to protect your self from this, just set the home button to do anything but display your favorites (Settings -> General -> Home Button.)

Comic Book Controversy

apple_banned_comic.pngAs if all of this weren't enough, Apple itself created some more controversy after it moved to ban the violent comic book Murderdrome (which is based on the ComicReader app) from its App Store. As Apple's SDK states, the apps are not to offend anybody and Apple itself is the sole arbiter of offensiveness, so the company was in its right to ban this book, which, after all, features a good number of beheadings and ripped out limbs, which might make some users feel a bit queasy about the comic.

Apple's SDK states:

"Applications must not contain any obscene, pornographic, offensive or defamatory content or materials of any kind (text, graphics, images, photographs, etc.), or other content or materials that in Apple's reasonable judgement may be found objectionable by iPhone or iPod touch users."

On the other hand, this is a comic book and, while a bit over the top, it doesn't feature anything that other comic books haven't shown before.

For developers, this once again shows the dangers of working within Apple's closed off iPhone ecology, where Apple has the final say over what gets included and what doesn't, with no place but the Internet to complain about it.

So What Does Apple Do?

In typical Apple fashion, the company has not made any statement about any of these issues yet - and is likely not to do so anytime soon. That, for better or worse, is the way Apple operates. At the same time, though, the disastrous launch of MobileMe forced Apple to issue repeated notices about the status of the service. Maybe (and just maybe) this current firestorm of problems might just force the company to open up a bit more, though we don't expect Steve Jobs to start blogging about iPhone apps anytime soon.


Comments

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  1. I can't really say I'm surprised about the security hole. Even the iPhone For Dummies ebooks (which I've been using... it's actually pretty useful, and explains a lot of things much better than the manual) has some basic hacks. Apple isn't always the best about that...

    Posted by: Sara | August 27, 2008 12:41 PM



  2. "...For developers, this once again shows the dangers of working within Apple's closed of iPhone ecology, where Apple has the final say over what gets included and what doesn't.."

    Amen. Try this instead:

    http://android-developers.blogspot.com/2008/02/android-sdk-m5-rc14-now-available.html

    Posted by: Todd | August 27, 2008 12:58 PM



  3. You forgot to mention Steve Jobs is still not dead, Apple's Cupertino campus is still in quakeland, 10 million Macs might spontaneously combust, Apple's agreement with Cisco on the use of the iPhone name might unravel forcing Apple to recall all the phones and, obviously, Greenpeace might sue Apple for not using enough green pixels on its homepage. These are serious risks. It could happen. Where would AAPL be then?

    Posted by: Kontra | August 27, 2008 1:23 PM



  4. How does the security hole affect the iPod Touch? It doesn't have an "emergency call" button (obviously), is there some other way to bypass the passcode screen on it? The original Apple advisory did not mention the Touch, only the iPhone.

    Posted by: Sandy | August 27, 2008 1:36 PM



  5. oh boy what a controversial day

    Posted by: rizzy | August 27, 2008 3:22 PM



  6. WHY DON'T YOU POST SOME OF THE GOOD THINGS THAT HAPPENED TO APPLE TODAY TOOOOOOOOOO??????????? YOU NON-JOURNALISTS ONLY TRY TO SMEAR APPLE.

    Posted by: Dave J. | August 27, 2008 5:40 PM



  7. Dave J, actually we did :-) Try this story, you'll like it I promise:

    http://www.readwriteweb.com/archives/apple_inetwork.php

     Posted by: Richard MacManus Author Profile Page Posted on FriendFeed   | August 27, 2008 9:55 PM



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