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Best LittleCo of 2008 & Most Promising for 2009 - Page 2

Written by Richard MacManus / December 22, 2008 10:00 AM / 11 Comments

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Most Promising Company of 2008: Brightkite

Again this was a tough choice. We were impressed with the potential of many apps this year. Open source music app SongBird, micro-lending service Kiva, online finance service Mint, health social network PatientsLikeMe - to name just some. However we ultimately came back to a type of application that made a breakthrough this year: Mobile Web. We named Apple Best BigCo of 2008 due to its iPhone platform, but we think there's still a lot of untapped potential in mobile. In particular no one company has yet broken through with a mobile-native social network. We think mobile social network Brightkite may become that app.

Brightkite was named in our Top 10 Mobile Web Apps of 2008, in which Sarah Perez explained that Brightkite includes an iPhone app, but it's much more than a toy for the exclusive club of iPhone owners. The service - a device agnostic, SMS-based application - lets you "check in" at various locations out in the real world and then see who else is there, has been there, and who is nearby. You can check in via text, web,or iPhone, but text is easiest if you're using a traditional cell phone.

While Brightkite hasn't been hugely successful yet in terms of numbers, we think it has a lot of potential. There's still some debate as to whether consumers really want new and separate social networks for the mobile phone. As we noted back in October, no other social network, including those specialized for mobile devices, had even reached 15% adoption. That means Brightkite and others like it still have a way to go before they become a solid part of the new mobile web.

However, if any of these apps have a chance for success, it's Brightkite. With the service's Twitter integration and live event niche, it offers something unique.

So there you have it: Zoho is our Best LittleCo of 2008 and Brightkite is our Most Promising for 2009. Agree? Or feel like arguing about it? We invite you to let your feelings known in the comments.

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Comments

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  1. I strongly agree with your selection of Zoho. I use them for my document needs. Zoho Docs clearly is the best online office suite. It really kills Google Docs.

    I've been using Google Apps for Your Domain for several years for my email. However, I still use Zoho over Google the Google suite.

    I'd even consider switching to Zoho Mail, but I haven't heard anything good or bad about it. Does anyone have any insights?

    Posted by: AppBeacon | December 22, 2008 10:07 AM



  2. ZOHO- Certainly yes but Brightkite-Not sure!

    Anita CM
    http://www.vantrix.net

    Posted by: Anita CM | December 22, 2008 10:41 AM



  3. Zoho and Brightkite for the win!

    Posted by: Robert Scoble Posted on FriendFeed   | December 22, 2008 10:43 AM



  4. Thank you RWW Team. We are honored.

    Zoho is a work in progress and it will only get better in 2009.

    Posted by: Raju Vegesna | December 22, 2008 12:17 PM



  5. BrightKite rocks, I can't wait to see where they go.

    The wall feature is a dream for event organizers (we used it for Ignite Boulder, works seamlessly).

    That is a mighty impressive list of past winners!

    Posted by: Andrew Hyde | December 22, 2008 12:21 PM



  6. I was a very early adopter of Bright Kite and I've really enjoyed seeing it grow. The most fun moments I've had on it are when I'm in a new city or at a conference and I get to meet new people because of it. It's been a bit like an introduction service for me in a place with a bunch of strangers.

    Plus, I LOVE the integration with Twitter. I love having location based photos, yet also posted to Twitter in one action.

    Posted by: Ingrid Alongi | December 22, 2008 12:30 PM



  7. Agree

    Posted by: Matt Meeks | December 22, 2008 12:50 PM



  8. Zoho is definitely a good choice as it offers a wide choice of products and some of them will be winners and stay for a long time.

    However as Zoho is not a very small company (100-200 employees?), thus you could (s)elect a micro company too.

    What's the Best Micro Company?

    Posted by: LEADSExplorer | December 23, 2008 2:20 AM



  9. ı have followed your writing for a long time.really you have given very successful information.

    Posted by: oyun | December 24, 2008 4:48 PM



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    Posted by: MORRIS | December 24, 2008 7:24 PM



  11. I vote for YouTube but I'm about a year behind the times.

    Steven
    http://unitedstatesvicepresident.com news and politics

    Posted by: Steven Fox | December 25, 2008 4:30 AM



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