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Bing According to Microsoft: Unique Visits Up 8% in June

Written by Frederic Lardinois / July 13, 2009 11:35 AM / 9 Comments

bing_logo_may09.pngWe already knew that Bing, Microsoft's new search engine was doing quite well, but today, Microsoft released its own data about the state of the service. Bing launched just a bit more than one month ago, and since then, we have seen reports from numerous third-party web analytics firms that Bing was indeed doing quite well. According to Microsoft's own data, Bing saw an 8% growth in unique users in June compared to the previous month. The company also noted that the number of users who would be "likely to recommend" Bing to others doubled in June.

Shopping and Travel

In addition, Microsoft also announced that Bing Shopping saw a 300% increase in visits and Bing Travel saw its traffic grow by 90% month to month (though Bing Travel's image is a bit tarnished by a recent controversy about its design).

Source: StatCounter Global Stats - Search Engine Market Share

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Overall, the numbers Microsoft cites for Bing's traffic compare well with data we have seen from various web analytics firms, so we have little reason to believe that Microsoft doctored them (though the latest data from Compete is slightly less encouraging for Bing). Microsoft, however, also detailed some data about the results advertisers are seeing on Bing, though we will have to withhold judgment here. It is hard to find hard data about this, and while Microsoft announced that TigerDirect saw its sales and order volume triple, and its conversion rates and average order size "increase significantly," we just don't know if this was a special case or something advertisers saw across the board.

Developers

According to Microsoft, developers are also taking a liking to the Bing API. The number of registered developers doubled last month, and incoming API requests are up 50% since launch.

What's Next?

While Microsoft didn't specify any exact numbers, the fact that far more users are likely to recommend Bing than they were likely to recommend Live Search must be an encouraging sign for the company.

Microsoft didn't specify any future plans in today's post, but we know that Microsoft's biggest challenge is to overcome Google's momentum and to keep users on its service and from switching back to Google.

Comments

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  1. I must say I'm very proud of Microsoft coming this far. Google is too big, they are owning the internt as we speak. This is of course not good, because if Google slaps your website then you are finished. A monopoly is always a bad situation in any industry, so lets hope Bing grows!

    Posted by: Martial Arts Expert | July 13, 2009 12:34 PM



  2. Competition is what we need.

    Posted by: jason | July 13, 2009 12:54 PM



  3. "Competition is what we need."

    Oh the massive, *MASSIVE* irony!

    Posted by: Todd | July 13, 2009 1:09 PM



  4. Bing According to Microsoft: Unique Visits Up 8% in June
    Iam Not Very Happy weth Visits ! :) robert1960s@myself.com
    windows xp 98 & 2000 out dus Visits ! :) rob.

    Posted by: robw | July 13, 2009 1:33 PM



  5. I'm happy with Bing as they are showing many of my site in top position! Go Microsoft!

    Posted by: Jay | July 13, 2009 10:07 PM



  6. Google is an amazing company and I dont think they will have to worry about Bing, from what I remember Google owns 81% of the search market and 32% of all internet traffic. I still support Google all the way.

    Posted by: Structured Wiring Contractor | July 14, 2009 7:38 AM



  7. competetion is good for us users

    i like bing

    google can not rule the world

    Posted by: friendlinzh | July 14, 2009 9:41 AM



  8. The overlap in the search results is incredible and the amount of uniquely relevant search results one can obtain from Microsoft over Google is slim in my experience so far.

    In my opinion, Microsoft has too much "legacy" to best the nimble application tools and API's, analytical and ad services offered by Google, though version 2.0 of the Bing API has offered some improvements.

    It also looks to me (a little surprisingly) that MS should take some lessons from Google on how to keep the garbage out of their index.

    Posted by: Ken Ewell | July 15, 2009 9:39 AM



  9. hi

    I think the people have started using bing .But still google rules the search market

    Posted by: Dubai Properties | July 20, 2009 10:18 PM



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