The concept for Mobile Tuesday was born out of research that showed that the Tuesday after Thanksgiving was a slow shopping day, as are many Tuesdays throughout the year. To encourage the shopping madness to continue, Mobile Tuesday will send out coupons from various retailers to participants' cell phones. Mobigosee is paid only when those mobile coupons are redeemed.

According to AdAge, the advertising campaign, including radio and outdoor media, will launch tomorrow in 10 U.S. cities. Earlier this year that campaign was going to include a major car manufacturer and several well-known luxury brands, but due to the weakening economy, many of the early participants were forced to pull out as budgets were slashed. Tomorrow's launch will now just include McDonald's, Finish Line, and RedTag.

Mobile Tuesday's promotion will also have an online presence at a yet-to-be revealed URL. However, some 18,000 crafty shoppers have discovered the link thanks to sites posting Black Friday deals. Mobigosee already considers the campaign a success as they have surpassed their original goal of 5,000 and the campaign has not even officially begun.