In Read/WriteWeb's \ninterview with Matt Cutts of Google today, on the topic of next-generation search,\nthe very last question I asked him was how Google is going about indexing video. It's a\nbig question, because with YouTube and other online video sites seemingly taking over the\nWeb (as far as consumer content goes), video search is a key issue going forward. blinkx, which in its press release claims to be \"the\nlargest video search engine on the Web\", today released a set of Video SEO (search engine\noptimization) guidelines and a community wiki. blinkx’s goal is to\nprovide a forum for discussions around best practices, via the wiki, as well as\nrecommendations on how advertisers and content owners can maximize their results for\nvideo content.

blinkx's whitepaper covers the following\ntopics:

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• Cleaning and conversion of metadata
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• Optimizing titles, description and filenames
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• Leveraging sitemaps
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• Utilizing Media RSS
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• Content Management
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• Where to submit
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• What to Avoid
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There is certainly a lot of useful info here on how blinkx and other search engines\nrank video content. I especially liked this high level view of the video search\nindustry: