ReadWriteWeb

Cartoon: Java-Enabled

Written by Rob Cottingham / November 1, 2009 1:49 PM / 11 Comments

Of all the technologies powering the social Web, few are as under-appreciated as the espresso machine.

We go gaga over great mashups, we drool over high-powered hardware, and we lust for private beta invitations to Google's latest whatever-the-hell-it-is. But none of these would be possible without machines to blast steam through finely ground coffee beans, and baristas with the skill to pull a perfect espresso shot.

It's more than just caffeine, formidable as that drug is. There's something about a really, really good cup of coffee - Americano, latte, clover-press, siphon or even drip - that can nudge your day in a happier, more productive direction. (Or maybe that's just the caffeine talking.)

So, the next time you start your day with a smashing cup of coffee, look your barista in the eye and say, "Thank you. Thank you for fueling the social media revolution. And - yes, I know people are behind me, but this is important - thank you for the example you set with your attention to detail. Thank you for - no, there's no need to call security. I'm just saying a simple thank-you for everything you're doing for Web 2.0 and - fine, FINE, I'll go."

So where does coffee fit into your dev process? Are you in more of a spiritually grounded green-tea kind of office? Or have you managed to kick the caffeine habit altogether?

More Noise to Signal.


Comments

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  1. Is that before or after the economic crisis?

    Posted by: Catherine Winters | November 1, 2009 2:00 PM



  2. Pathetic post. Come on, RWW

    Posted by: Anonymous Coward | November 1, 2009 2:16 PM



  3. What? No mention of the Aeropress? At least, a Keurig should be on your list.

    Posted by: Dennis Ashendorf | November 1, 2009 3:01 PM



  4. Catherine - Works both ways. These days, a lot of the baristas you'll be thanking are former lead developers for web applications.

     Posted by: Rob Cottingham Author Profile Page | November 1, 2009 3:02 PM



  5. Dennis - Space limitations (you'll notice I left out the french press) prevented me from listing every kind of way-cool coffee machine I like. A complete list will be published when RWW's top-secret project ReadDrinkWeb launches next week.

     Posted by: Rob Cottingham Author Profile Page | November 1, 2009 3:05 PM



  6. "We lust for private beta invitations to Google's latest whatever-the-hell-it-is". Haha! Hopefully people get more matured about it rather than drooling over & type such nonsense! "Maybe when I wake up in the morning, Google fairy would have left me an invite for whatever-the-hell-it-is under my pillow

     Posted by: Sandeep Swaminathan Author Profile Page | November 1, 2009 6:09 PM



  7. Impostor!!!

    Every geek worth his or her weight in cappuccino knows that it is not steam but pressurized hot water, heated just below its boiling point, that's used to make espresso.

    Shame!

    Posted by: swag.myopenid.com Author Profile Page | November 1, 2009 6:34 PM



  8. Busted, Swag... although I prefer "wannabe." (And while we're in confessional mode, I make my tea with boiling water. Alert the authorities.)

     Posted by: Rob Cottingham Author Profile Page | November 1, 2009 6:57 PM



  9. All I can say is AMEN!

    Posted by: Nikki Brown | November 1, 2009 8:39 PM



  10. That is about the worst comic I have ever seen. I pray to FSM that more do not exist and that this guy doesn't fancy himself humorous or artistic. D:

    Posted by: Coheed | November 2, 2009 7:46 AM



  11. In the 90s we built the e-commerce site for a Kona coffee farm and were paid with a continuous supply of pure Kona coffee in 5 pound bags, which were consumed at all hours of the day and night. To this day when I'm in Kona I stop by to remind the owner that his coffee powered a good part of the web.

     Posted by: Tom Author Profile Page | November 2, 2009 3:12 PM



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