Today at DEMO09, a company called cc:Betty launched their new smart email service which creates "mailspaces" for your email conversations. These online sites serve as a home for your email discussions, functioning somewhat like a SharePoint site or a Google Group, but far more robust and much easier to create. The collaborative workspaces are populated with the email conversations themselves as well as images, videos, audio files, and more all retrieved from within the email thread. Most importantly, they can be created on-the-fly. All you need to do is "cc: Betty."
We've all heard the expression "I live in my email" - something which tends to be uttered among information overloaded corporate workers whose inbox is the central portal where they spend their entire workday. Despite this fact, we haven't seen a lot of innovation in terms of services that try to extend or improve that experience. Although we're all desperate for help in the battle of the inbox, we just haven't been offered much assistance beyond a handful of extensions like Xobni and Xoopit, services like Gist, and the now-open-sourced automated assistant I Want Sandy,
What makes cc:Betty interesting is the simplicity involved in the creation of these online collaborative "mailspaces." CC'ing (short for carbon copying) is a common task for email users, which makes adding this one extra step to your workflow neither time-consuming nor difficult. And beyond adding the cc: information (Betty@ccbetty.com), no additional action is necessary on the user's part in the workspace creation process.
It's the cc:Betty service that does all the heavy lifting on the back end. Using smart technology, "Betty" pulls out the email threads and posts them into a single, tabbed view. Addresses found within the emails are mapped out in Google Maps, dates are placed into a workspace calendar, and attachments like photos, videos, documents, and audio files are also retrieved and given their own tabs within the workspace, as are links. The people involved in the email conversation are listed in their own tab as well.
With cc:Betty, all members are sent an email with a link to the online workspace when you add "Betty" into the cc: field upon replying to an email. The other participants can then click the link and visit the web site without having to create an account at cc:Betty or download any additional software. If they want to participate by viewing the content or downloading files, they can then set up an account and validate their email. However, some people may find the service's auto-responder a bit spammy, so be aware of that. An option to turn that setting off would be a good addition.
A service like cc:Betty makes the process of creating a collaborative space - such as one for a project you're working on - faster and more efficient than what's possible when using similar tools. Although cc:Betty might not include all the features of a SharePoint site, for example, it's far more efficient. For that reason alone, it could almost become disruptive in the workplace for creating sites around short-term projects. CC:Betty dramatically cuts down on the time it takes to create an online workspace - a process often so time-consuming that workers often don't bother doing so, opting to work out of their email instead.
CC: Betty's CEO and co-founder is Michael Cerda, who also created Jangl, an internet phone company which unfortunately had to close its doors in spring of 2008.
CC:Betty is open to the public today - you can get started by simply adding Betty@ccbetty.com into the cc: field of an email.
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nice idea but the design lets it down.
I think email still has some life in it yet.
I was talking with a friend just yesterday about a similar idea she has. This is something I think we'll see trending in 2009, using computers for what they do best: automating common tasks. Only, as the tools have grown more sophisticated, so have the tasks you can assign to be automated. cc: Betty is a really smart idea because it let's even the most tech-unsavvy user create a virtual collaboration space using the least threatening tool in their arsenal.
a good idea but the benefit——to backup mails—— is not good enough for all users to "cc" frequently
I suggest them target specific group who really need this and develop the mailspaces's functions to be more effective than a list.
and why they use a fat aunt as their symbol?I'd like to see a hot girl Betty ,who'd be more attractive ^^
Interesting idea - and certainly a role to play. What's more pressing, however, is a rational tool to manage all the work you have to do as a result of sending and receiving all that email.
We're looking into commercializing our MarkMail service with a very similar end in mind -- to help people extract the knowledge that's buried in corporate email lists. I think the real value is such services is in group mailing lists where you need to include both the historical archive as well as a current subscription to the list.
Agree Betty's design is a disappointment, but will be watching the uptake to see if people see value in it, particularly because it starts with an empty database that needs to get filled up over time.
How to stop it sending message to my friends!
I suggest them target specific group who really need this and develop the mailspaces's functions to be more effective than a list.
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I suggest them target specific group who really need this and develop the mailspaces's functions to be more effective than a list.
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