ComScore: Bing is Still Going Strong
Right after Microsoft launched Bing, we already saw some indications that users were quickly warming up to this new search engine. Just a few days after its launch, Bing had already passed Yahoo as the #2 search engine in the U.S. according to StatCounter. On StatCounter, Bing is now back in the #3 position, though with almost double the market share that Microsoft's Live Search ever had. According to the latest data from comScore, however, Bing's daily 'searcher penetration' has slowly moved up in the last three weeks since the launch and is now at 16.7%.
In addition, comScore found that Bing's share of search results pages in the U.S., which it sees as a proxy for overall search intensity, climbed to 12.1%, up from 9.1% from where Live Search was just before Bing launched.
When Bing moved up quickly in the rankings just after launch, we wondered if this was due to a lot of interest in the launch, but it looks like Bing can stand on its own and that Microsoft is doing a good job at retaining new users. Of course, Microsoft's multi-million dollar advertising campaign is surely helping here as well, but the general quality of the search results on Bing is quite impressive. In most cases, it rivals what users can find on Google.
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Bing still has a long way to go in terms of market share but good to see competition in search. If bing goes beyond 20%, it will be interesting to see how google reacts. Either way, hopefully the user wins.
And, it'll continue to cause it's kinda cool and it's new and stuff. Twitter's growing too :)
Posted by: Jason Nunnelley
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June 17, 2009 11:50 AM
I like to hear about Bing still doing well, its been a solid search engine so far, I'm still training myself to think to use it automatically instead of Google though. Much better layout, SERPs and overall feel than Live. I'm cheering for MSFT here.
"BillRank" seems to be working as good as "PageRank", if not better, YET.
Kind cool the pictures, also, results are not bad
Bing is great. I hope they bring some much needed competition to the Big G.
I guess Carol Bartz’ dream of “Buckets of Money for Yahoo’s Search” is not going to happen.
I think a lot of people have been impressed by the marketing buzz about Bing. Like this video http://justbloodybingit.com/
Still, "Google it" is in the dictionary while "Bing it" has a long way to go!
Bing is going to be more powerfull .and better than before ..!
Google has The curse of The Market Leader (entrenched player's dilemma) http://bit.ly/OECJ9
The Empire (Microsoft) strikes back and it will be hard as they have multiple sources of income, whereas Google has just one revenue stream.
Mircosoft has been preparing this since many months (18months) as we have seen their bots visiting regularly our website using many different keywords. They do use a different information collecting method than Google.
If Microsoft keeps supplying a better service they will challenge Google.
When it's start then marketing boom is going to strong. but its not permanent.. After some days, this is not stable. Google is more become stronger than bing.
The real story here is not whether or not Google is affected by Bing's success, but rather that both Ask and especially Yahoo saw declines in their shares as Bing's has increased. More at http://domusinc.blogspot.com/2009/06/ppc-marketing-bing-gains-yahoo-loses.html.
Well, we've already seen how Microsoft behaves when they're in a dominant market position, but even if they manage to dominate in search, I seriously doubt that they'll attempt to make Bing Windows-only the way they did with the Web itself, e.g., "works best with IE6." Unless, of course, they come up with search that's radically superior. I don't think they're even close to that with the current iteration of Bing.
Not really surprising with the way they are navigating with their $100M ads campaign.
Good! Now there is at least some balance and interesting in the search competition.