If you're a lobbyist / advocate, conspiracy theorist or Freakonomics fan, then you'll love DataMasher. The map-based mash up site just took the Sunlight Foundation's $10,000 grand prize in the Apps for America 2: The Data.gov Challenge. DataMasher offers users with no programming experience a chance to compare government data sets on a state-by-state basis. The tool is just one of the 3rd party mash ups using Data.gov's federal government information.
Tonight at the Graphing Social Patterns, 10 social applications gave demonstrations for the GSP West AppNite. The first six applications were Facebook Apps and the last four were Open Social applications.
Charlene Li gave the opening keynote at today's Graphing Social Patterns conference. The keynote was titled "The Future of Social Networks" and Charlene clarified that specifically she was focused on five to ten years out in her presentation. Her basic thesis is that in the future, 'social networks will be like air.' In other words, it will be ubiquitous as you navigate across the web and sites will feel inadequate (like you can't breathe) if a user's social network isn't part of the experience.
I'm at the Graphing Social Patterns conference in San Jose again today. I'm covering the event for Read/WriteWeb and doing a few interviews for Read/WriteTalk. This morning, Tim O'Reilly gave the 'developer keynote' for the conference. The presentation hit on three basic themes:
Tim started off by talking about the idea that "new technologies first exploited by hackers, then entrepreneurs, then platform players." A few good examples were the move toward adoption of universal WiFi access or webservices from network wifi groups and screen scraping hacks respectively.
I'm at the Graphing Social Patterns conference in San Jose for the next two days. I'll be covering the event for Read/WriteWeb and doing a few interviews on Read/WriteTalk. This morning Seth Goldstein, Co-Founder & CEO of SocialMedia.com, gave a presentation etitled Appvertising: The Future of Social Advertising. I also sat down with Seth after his presentation and recorded a quick interview for Read/WriteTalk.
Seth Goldstein is a serial entrepreneur, who has been in the Internet business since 1995 - when he created SiteSpecific, one of the early Internet advertising agencies. Seth was also a Co-Founder of AttentionTrust.org, a non-profit group that explores and explains many of the issues around the attention economy. (For more information on the Attention Economy, check out our coverage here). He also helped start a company called Root Markets, that focused on commercializing many of the Attention Trust themes.
Seth's slides are available on SlideShare and embedded at the end of this post. The issue I want to focus on in this post is his vision for SocialMedia.com, which Seth described as an 'app network'. The slide below explains:
I'm at the Graphing Social Patterns conference in San Jose for the next two days. I'll covering the event for Read/WriteWeb and doing a few interviews on Read/WriteTalk.
This morning Charlene Li from Forrester Research gave a presentation entitled 'Big Brands & Facebook: Marketing Case Studies & Best Practices.' The theme that she came back to a few times was: Facebook marketing requires communication not advertising.
Assuming that advertising means 'interruption', I think anyone who has been using Facebook for anytime would agree with that assumption. Some of the implications around best practices were quite interesting, so in this post we'll explore those.
