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Could Struggling Economy Help Second Life?

Written by Josh Catone / May 30, 2008 8:52 AM / 5 Comments

Forget taking a class in social media, how about taking a class in social media? Specifically, virtual worlds. No, not taking a class about virtual worlds, but actually donning an avatar and going to see your professor (who very well could be dressed as a unicorn) inside Second Life. That's a reality for some students of San Jose State University, which has a 16 "acre" virtual campus for their Library Sciences department. In tough economic times, universities and companies are starting to return to the virtual world as a cost-cutting measure.

"When I teach with Second Life, I think of it as an experience generator," SJSU professor Jeremy Kemp told the AFP. Kemp is using his Second Life course to help his students overcome the "terror of public speaking."

A couple of years ago, when Second Life-hype was at its peak, businesses flocked to the virtual world. But last year, the LA Times reported that as quickly as they had set up shop, many of them were leaving Second Life due to lack of interest. We reported a couple of months ago that Second Life's user numbers had plateaued, saying that the much-hyped virtual world "may have already proven itself too inhospitable to scale."

But could that trend be reversing? The same Los Angeles Times is now reporting that companies are taking a second look at Second Life in order to cut costs. Companies "are creating employee-only islands and office buildings, then encouraging their staff to meet there," says the paper. "Compared with plane tickets and hotel bills, it's not that expensive: A 16-acre private island in Second Life costs $1,000 plus a $295 monthly maintenance fee."

"Virtual worlds are relatively inexpensive, don't require a great deal of start-up technology infrastructure, and provide a naturalistic, immersive approach to simulating space, people and objects," according to Forrester Research analysts Erica Driver and Paul Jackson in a report entitled "Getting Real Work Done in Virtual Worlds."

Intel, Sun, and IBM are just some of the big name companies trying out work environments in Second Life.

Many companies that left Second Life the first go around did so due to vandalism, however. Can you really create a good learning environment in a place where giant, flying penises could attack at any moment?

"This is an adolescent technology that's lurching and pushing in different directions and getting a sense of itself," Kemp told the AFP. Of course, even while schools and companies attempt to figure out how best use Second Life to promote good professional and learning environments, some schools have already figured out how to exploit the technology for educational gain. Researchers at Rensselaer Polytechnic Institute, for example, are using Second Life as a cheap way to test out artificial intelligence for robots.


Comments

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  1. Second Life: Great idea, garbage engine and net-code. Simple as that.

    Posted by: Mike S. | May 30, 2008 10:05 AM



  2. Average people do not visit Second Life. Lots of hype, little reality, even for a second life.

    Live From Las Vegas
    The Masked Millionaire

    Posted by: The Masked Millionaire | May 30, 2008 4:54 PM



  3. The Second Life adult grid is very liberal in its allowances for free, creative expression. Thats perhaps the main reason that it is not for children - and that they thus provide a separate "teen grid."

    Creative, free expression has its drawbacks, especially for those who like tight control or are easily offended. I have always given this piece of advice to newbs: bring your sense of humor. Second Life provides many an opportunity to exercise rolling the eyes... I like to think that a flying penis attack is good for developing a sense of which issues are significant and which are not.

    Posted by: Dave | May 30, 2008 6:40 PM



  4. I don't get it. Why wouldn't Webex or GoToMeeting be easier (lower barriers to use and adoption) and more effective intra-company collaboration platforms than SL? What's the added value of having weird avatars standing or sitting aimlessly in a virtual conference room?

    Established enterprise collaboration solutions such as those above and others from IBM offer a quick, low cost and familiar experience for sharing information, training seminars and group collaboration.

    Posted by: Ethan Tanner | June 1, 2008 10:10 AM



  5. hard to see where SL is going lately--hype continues and data is confusing. We run the largest public area in SL now and have some perspective on engaged users. Some look at recent SL data: http://rezzable.com/blog/rightasrain-rimbaud/looking-linden-sl-data-and-trying-be-excited-about-sl5b

    Posted by: rightasrain | June 26, 2008 4:04 AM



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