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      <title>E-Learning - ReadWriteWeb</title>
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      <copyright>Copyright 2012 Richard MacManus</copyright>
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         <title>How YouTube is Part of a Global Economic Transformation</title>
		<description><![CDATA[<p><img src="http://rww.readwriteweb.netdna-cdn.com/images/youtube_150x150.png">The Internet may have grown up first in the United States, but it's a global phenomenon now.  The same can be said for the fast-growing body of educational content on the web.  YouTube<a href="http://youtube-global.blogspot.com/2012/02/homework-got-you-stumped-our-new-lineup.html"> announced </a>a new batch of partners that were added to its <a href="http://www.readwriteweb.com/archives/youtube_for_schools_all_the_ted_talks_none_of_the.php">Education Channel</a> today and noted that nearly 80% of the viewership of educational content on the site came from outside the United States.  Less than 70% of the site's total traffic is International, so the educational content is disproportionately viewed by global audiences.</p>

<p>Both YouTube and iTunes U are serving up huge quantities of educational content to a world already in the throes of a 50 year revolution in global education.  In some ways they represent exactly the kind of education that a new world needs, too: learning that augments existing education and fosters life-long development of non-routine analytical and interactive skills.  That's a recipe for good times.</p>]]>
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<![CDATA[<p>YouTube now hosts more than 500,000 educational videos, on a wide variety of topics.  The <a href="http://www.readwriteweb.com/archives/itunes_u_20_not_perfect_just_awesome.php">new mobile-friendly iTunes U</a> also offers 500,000 educational resources and says that 60% of its viewership comes from outside the United States. This global consuption of US-created online educational content may be the newest chapter in a radical transformation of global education over the past 50 years.  Life in this world is not like it used to be just a few decades ago, and the availability of world-class education on-demand, at almost no cost, is likely to help things change all the more as this century unfolds.</p>

<p><object width="610" height="340"><param name="movie" value="http://www.youtube.com/v/Yocja_N5s1I&hl=en_US&feature=player_embedded&version=3"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/Yocja_N5s1I&hl=en_US&feature=player_embedded&version=3" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="610" height="340"></embed></object></p>

<h2>Global Transformation</h2>

<p>"During the past 50 years, the expansion of education has contributed to a fundamental transformation of societies in OECD countries," wrote the authors of this year's lengthy report <a href="http://www.oecd.org/dataoecd/61/2/48631582.pdf">Education at a Glance 2011: OECD Indicators</a>. (500 page PDF, Organisation for Economic Co-operation and Development)</p>

<blockquote>"In 1961, higher education was the privilege of the few, and even upper secondary education was denied to the majority of young people in many countries. Today, the great majority of the population completes secondary education, one in three young adults has a tertiary degree [Colleges, universities and polytechnics] and, in some countries, half of the population could soon hold a tertiary degree."</blockquote>

<p>In other words, it's not an uneducated world gaining its first access to the information available in these free online education repositories. What's happening is augmentation of already historic global education levels.</p>

<p><strong>Below:</strong>  <em>The United States used to be the most educated society in the world.   That's no longer true.   Click to view full size.  From the OECD.</em></p>

<p><a href="http://www.readwriteweb.com/assets_c/2012/02/schoolin-38241.php" onclick="window.open('http://www.readwriteweb.com/assets_c/2012/02/schoolin-38241.php','popup','width=808,height=608,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.readwriteweb.com/assets_c/2012/02/schoolin-thumb-610x459-38241.jpg" width="610" height="459" alt="schoolin.jpg" class="mt-image-none" style="" /></a></p>

<p>"Half a century ago, employers in the United States and Canada recruited their workforce from a pool of young adults, most of whom had high school diplomas and one in four of whom had degrees - far more than in most European and Asian countries," reports the OECD. "Today, while North American graduation rates have increased, those of some other countries have done so much faster, to the extent that the United States now shows just over the average proportion of tertiary-level graduates at age 25-34."</p>

<div class="pullquote">"It has become increasingly evident that to realise human potential in today's societies and economies, lifelong learning is required, not just an initial period of formal schooling." - OECD</div>The OECD recognizes that formal education has a meaningful connection to economic development, but that the two are not equivelant.  "The level of education that an adult has completed may be a proxy for the competencies that contribute to economic success, but it is a highly imperfect measure," the report says. 
<blockquote>"First, each country has its own different processes and standards for accrediting completion of secondary or tertiary education. Second, the knowledge and skills acquired in education are by no means identical to those that enhance economic potential. And third, <strong>it has become increasingly evident that to realise human potential in today's societies and economies, lifelong learning is required, not just an initial period of formal schooling.</strong>" (emphasis added)</blockquote>

<p>That lifelong learning no doubt contributes to the global audience that amasses around this educational content online.  For a high school teacher to be able to give their lectures not to 30 students at a time, but to 100,000 viewers around the world on YouTube has got to be a powerful opportunity.  If many of those viewers are adults, so be it.</p>

<div class="pullquote">What's hot? Non-routine analytic and non-routine interactive skills. Those are things that a good YouTube or iTunes U video about world history or global ecology can help improve.</div>Learning new information that helps inform our understanding of the world is, in fact, growing more important for economic well-being than the development of routine skills.

<p>According to <a href="http://www.cosn.org/Portals/7/docs/conference/Symposium/Rethinking%20Schoolong%20in%20Globalised%20World.pdf">a presentation</a> (10 page PDF) by Francesc Pedró, Senior Policy Analyst at the Center for Research and Information, OECD, the last 50 years have seen a dramatic change in the types of skills in demand in the workforce.  A trend began, at least in the United states, as far back as 1985:  demand for "routine manual skills" has held relatively steady, demand for non-routine manual skills has plummeted. Demand for routine cognitive skills climbed through 1970, then fell. What's hot? Non-routine analytic and non-routine interactive skills. </p>

<p>Those are things that a good YouTube or iTunes U video about world history or global ecology can help improve, your non-routine analytic and interactive skills.  More than for just economic well-being, those are skills that positively impact quality of life in many ways.</p>

<h2>Disruption</h2>

<p>"A new phase of education change awaits the world, for those who embrace it," writes radical Canadian educator Joe Bower in <a href="http://www.joebower.org/2012/01/25th-international-congress-for-school.html">a summary</a> of last month's <em>2012 International Congress for School Effectiveness and Improvement (ICSEI)</em> in Malmö, Sweden.<br />
<blockquote>A central message of the 25th ICSEI conference was that change brings challenge but also opportunity, with the need to find new means of collaboration, participation and networking to reshape education for the shifting demands ahead. A whole range of papers and presentations from 450 delegates from over 50 countries set an optimistic tone, with strong commonality in themes of respect, trust, new power relations and moving to evaluation as joint enterprise. In presentations from Iceland to Malaysia there were common threads of renewing teacher professionalism, establishing change via collaborative networks, and emphasizing systems perspectives through linkage and understanding, rather than prescription and grading...</p>

<p>"The central message of ICSEI 2012 was of strong common issues facing schools and their communities in far separated contexts, with global similarities in connecting responses. A few countries stood out in stark contrast, chastising schools and denigrating teachers, seeing change not as opportunity for partners in prospect, refashioning and renewing learning, but as a threat to be sanctioned in audit prescription. But whilst those systems are shrill and close at hand, a more pervasive and positive way forward was signposted in Malmö to a new responsible professionalism, embracing complexity and change, more loosely configured in uncertainty yet promise."</blockquote></p>

<p>Good luck, teachers of the world, keeping up with the Internet.  It's great to hear that so many are embracing change, surely caused by technology, as an opportunity and not a threat.</p>

<p>That's the kind of life-long learning that professional development has always required but that will go on in a global context for perpetual learning with increasing access to high-quality educational content online.</p>

<p>That's a recipe for a very different world than the one we lived in last century.</p>

<p></p>

<p><br />
</p>]]>
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         <link>http://www.readwriteweb.com/archives/how_youtube_is_part_of_a_global_economic_transform.php</link>
         <guid>http://www.readwriteweb.com/archives/how_youtube_is_part_of_a_global_economic_transform.php</guid>
         <category>Analysis</category>
         <pubDate>Thu, 02 Feb 2012 00:36:44 -0800</pubDate>
<author>Marshall Kirkpatrick</author>
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      <item>
         <title>Not So Fast: Teens Aren&apos;t Fleeing Facebook For Twitter</title>
		<description><![CDATA[<p><img alt="Facebook Logo_150x150.jpg" src="http://www.readwriteweb.com/Facebook%20Logo_150x150.jpg" width="150" height="150" class="mt-image-none" style="" />Contrary to an <a href="http://www.cbsnews.com/8301-505245_162-57367971/teens-migrating-to-twitter-sometimes-for-privacy/?tag=content;siu-container">Associated Press report</a> implying otherwise, teens are not shutting down their <a href="http://www.facebook.com">Facebook</a> accounts in favor of <a href="http://www.twitter.com">Twitter</a>.</p>

<p>Emil Protalinski has <a href="http://www.zdnet.com/blog/facebook/are-teens-ditching-facebook-for-twitter/8191">a much more thorough analysis</a> of what is happening, which includes the Pew Research report AP used, as well as a July 2011 Pew report that focused solely on teens and social media use. His conclusion? Teens are definitely using Twitter more, but they are not giving up their Facebook accounts to do so.</p>]]>
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<![CDATA[<p>The numbers in the July 2011 report "were much more telling: of teenagers who use just one social network, 89 percent are using Facebook," Protalinski wrote. "Less than 1 percent are using just Twitter. Of teenagers who have more than one social network, 99 percent are using Facebook, and 29 percent are using Twitter as well."</p>

<p>The AP report seemed aimed at the myth that younger users found Twitter "uncool" and less protective of their privacy. AP draws some solid conclusions on why teens may be using Twitter more than they once did: unlike Facebook, Twitter allows them to set up multiple accounts and they can do so anonymously. There's also rising evidence that teens like to use Twitter with a smaller, select group of friends while keeping Facebook as a more public profile for a wider group of friends and family members.</p>

<p>But score a big swing-and-a-miss for the assertion that teens are "shifting to Twitter" included in the AP report. Like a lot of us, teens, including at least one of the two teens AP quoted in its story, maintain multiple social media accounts on multiple social media platforms.</p>

<p>Anecdotally, I can't speak for teens, but as a part-time college writing and journalism instructor, I can say Twitter has been the best crossover platform for me when it comes to connecting with students in their late teens and early twenties. There's a growing body of evidence suggesting that social media in the classroom can increase student engagement, so I've been experimenting with different ways to do just that over the course of the past year.</p>

<p>For many students and faculty, there remains a creep factor for friending on Facebook. I also know of a handful of students who have been in abusive relationships and have either been advised to shut down their Facebook accounts or limit the number of friends they have while amping up their privacy settings.</p>

<p>I tried using <a href="http://plus.google.com">Google+</a> in one of my classes last fall but ran into problems when a couple of 17-year-old freshmen couldn't register for the site (Google has since changed the policy and opened Google+ up to teens). Google+ was still relatively new at the time, so there was a lot of class time wasted in getting students up to speed with its many features.</p>

<p>While not all students love using Twitter, it is workable in most situations. Roughly half of my students have Twitter accounts before they enroll in my class, and for those that don't, its a simple enough platform that I don't have to spend loads of time demonstrating the basics in class. Students who are truly worried about their professor creeping on their Twitter feed can easily and quickly set up a new one (which is something I recommend they do).</p>]]>
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         <guid>http://www.readwriteweb.com/archives/not_so_fast_teens_arent_fleeing_facebook_for_twitt.php</guid>
         <category>E-Learning</category>
         <pubDate>Tue, 31 Jan 2012 07:30:00 -0800</pubDate>
<author>Dave Copeland</author>
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         <title>Why Apple Won&apos;t Disrupt the Textbook Industry Anytime Soon</title>
		<description><![CDATA[<p><img alt="textbooks-150.jpg" src="http://www.readwriteweb.com/textbooks-150.jpg" width="150" height="150" class="mt-image-none" style="" />Apple revolutionizes stuff. It's practically conventional wisdom in the tech world that, even if they're not first in the game or necessarily even the best, the Cupertino-based giant has a tendency to make a noticeable impact. They didn't invent the MP3 player, smartphone or tablet, but they sure have redefined all of those products.  Even if this tendency is strong, it's not necessarily always how things play out. For an example, look no further than the Apple TV. </p>

<p>Today, the company <a href="http://www.readwriteweb.com/archives/apple_takes_aim_at_textbooks_launches_ibooks_2_and.php">set their sights on textbooks</a>, an industry Steve Jobs himself described as being "ripe for digital destruction." True as that may be, is what Apple planning to do in the space really all that disruptive? </p>]]>
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<![CDATA[<p>There's no doubt that giving authors dead simple tools for publishing their own interactive e-books is a big deal. As Nieman Journalism Lab's Joshua Benton <a href="http://www.niemanlab.org/2012/01/a-garageband-for-ebooks-simplifying-publishing-could-mean-a-flood-of-new-content/" target="_blank">so effectively outlined</a> earlier this week, creating a "Garage Band for e-books" could do to book publishing what the advent of the blogging platform did for short-form self-publishing on the Web.  And it's also true that the immersive, interactive experience of learning from the kinds of digital textbooks Apple demoed today has far more potential than print ever did. </p>

<p>If the company's efforts are going to help revolutionize textbooks and education, it's going to be some time before that happens, and they're not going to do it alone. </p>

<h2>Costly and Not Cross-Platform</h2> 

<p><img alt="apple-reinventing-textbooks.jpg" src="http://www.readwriteweb.com/apple-reinventing-textbooks.jpg" width="320" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" />Apple <a href="http://www.readwriteweb.com/archives/apple_takes_aim_at_textbooks_launches_ibooks_2_and.php">released the second version of its iBooks app</a> for iOS today, which includes access to the new textbook titles. One thing the company did not announce is that the app is coming to other platforms. Granted, the iPad is still the leader of the tablet market, but Android is slowly catching up and Amazon just released a device geared toward content consumption that costs less than half of the entry level iPad. And <a href="http://www.readwriteweb.com/archives/kindle_fire_use_fastest_growing_tablet_since_origi.php">it's growing fast</a>. </p>

<p>Of course, Apple ultimately wants to sell more of its hardware, but if it really wants its textbook initiative to truly take off, it will have to develop apps for other platforms, just as Amazon has done with its Kindle apps.</p>

<p>Another barrier to widespread adoption of this model is the cost of the iPad.  It starts at $500, which is not something every American family can afford, especially with an economy in flux. With hundreds of "pages" of content, 3D interactive graphics, embedded video and other bells and whistles, we have to imagine these books aren't particularly light on file size. As the books accumulate over time, alongside other content stored on the iPad, the 16 GB entry level model may no longer cut it, making it an even more expensive investment. </p>

<h2>Not Aimed at the College Market (and Did We Mention the iPad is Expensive?)</h2>

<p><img alt="ipad-textbook-300.jpg" src="http://www.readwriteweb.com/ipad-textbook-300.jpg" width="300" height="206" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" />The cost issue might be mitigated somewhat if the initiative were not targeted exclusively at high school students. </p>

<p>At least for the time being, Apple's digital textbooks are targeted primarily at high school students. That fact alone presents a few roadblocks to the initiative being truly disruptive. For one, not every high school student in the United States can afford a $500 tablet device.  Apple may well end up dropping the price when they launch the iPad 3 in a few weeks, but even then we're probably still talking about a several-hundred-dollar gadget. Many middle and upper class families can afford that, but kids in inner city schools and other low-income areas, some of which can barely afford enough paper textbooks, aren't going to be learning from iPads anytime soon. </p>

<p>For college students, investing in an iPad or similar device to replace textbooks makes simple economic sense. A single semester's worth of textbooks can easily approach the cost of an iPad. If the e-books available on the device are drastically less expensive than their paper counterparts, it would be foolish not to make the digital switch.  Of course, how dramatically prices would drop remains to be seen. </p>

<h2>Apple is <em>Partnering</em> With Big Publishers, Not Killing Them</h2> 

<p>College textbooks are enormously, obscenely profitable for the the companies that print them.  In fact, they've come up with all kinds of creative ways of milking more money out of students. Textbooks about ancient history will be revised and re-issued every other semester and the company will package supplementary CD-ROM's and other digital learning materials, using them as a justification to jack up the price. </p>

<p>To get its new initiative off the ground, Apple is partnering with major publishers like McGraw Hill, Pearson and Houghton Mifflin Harcourt.  For the high school market, perhaps those companies can afford to agree to a $15-per-book price tag.  But when it comes to higher education, publishers are unlikely to allow a $180 biology print textbook be replaced with a $15 e-book. That would cut into their profits pretty dramatically.  At the same time, interactive e-textbooks can't be resold once they're used, so perhaps the publishers can be convinced that their e-book revenues will be replenished on a semesterly basis without fail. </p>

<p>Interestingly, at the same time that Apple has unveiled major partnerships with textbooks publishers, it also unleashed what appears to be a powerful, easy-to-use publishing toolkit for producing those books. If independent authors manage to create enough competition, it's possible that bigger publishers will have no choice but to play ball with Apple's preferred pricing for textbooks. </p>

<h2>Apple's Not the Only Player</h2> 

<p><img alt="inkling-etextbook.jpg" src="http://www.readwriteweb.com/inkling-etextbook.jpg" width="350" height="241" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" />There's little reason to doubt that a decade from now, the classroom and the tools in it will look very different from what students are accustomed to today. The textbook is indeed one of the educational tools that is most in need of a digital makeover.  When paper textbooks are finally a thing of the past, it won't have been Apple's efforts alone that got us there. </p>

<p>For one, education is already being blown wide open by the Web. The mere concepts of "the lecture" and "the textbook" begin to look antiquated in light of things like <a href="http://www.khanacademy.org/" target="_blank">Khan Academy</a>, <a href="http://wikipedia.org" target="_blank">Wikipedia</a>, <a href="http://www.wolframalpha.com/" target="_blank">Wolfram Alpha</a>, <a href="http://www.apple.com/education/itunes-u/" target="_blank">iTunes U</a> and MIT's <a href="http://ocw.mit.edu/index.htm" target="_blank">Open Courseware</a>. </p>

<p>Those examples are just the tip of the iceberg. You'd be hard-pressed to find a student in the U.S. today that isn't already using the Internet to supplement their educational experience to some extent. Apple is well aware of the changes that are already underway. That's why they're doing this. That's why their DIY publishing tools include the ability pull in pieces of the Web and incorporate HTML5 and JavaScript. </p>

<p>Apple is also not the first company to try to re-imagine the textbook for a digital world. The so-called "smartbooks" offered by e-textbook startup <a href="http://www.inkling.com/" target="_blank">Inking</a> are in some ways more advanced than what Apple is bringing to the table. Other companies already active in this space include <a href="http://www.chegg.com/" target="_blank">Chegg</a> and <a href="http://www.kno.com/home" target="_blank">Kno</a>, as <a rhef="http://hackeducation.com/2012/01/17/apple-announcement-chegg-kno-and-inkling/" target="_blank">Audrey Watters points out</a> on Hack Education. </p>

<p>Indeed, Apple is anything but the first entrant into this space.  Not that that's stopped them in the past. </p>

<p><em>Lead textbook photo by <a href="http://www.flickr.com/photos/spcummings/2708616082/sizes/m/in/photostream/" target="_blank">Stephen Cummings</a>. Phil Schiller photo courtesy of <a href="http://theverge.com">The Verge</a>.</em><br />
</p>]]>
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         <guid>http://www.readwriteweb.com/archives/why_apple_wont_disrupt_the_textbook_industry_anyti.php</guid>
         <category>Apple</category>
         <pubDate>Thu, 19 Jan 2012 10:20:14 -0800</pubDate>
<author>John Paul Titlow</author>
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      <item>
         <title>Apple Takes Aim at Education With iBooks 2 and Textbook Publishing Tools</title>
		<description><![CDATA[<p><img src="http://rww.readwriteweb.netdna-cdn.com/archives/ibooks150.jpg"/>Having already done their part to shake up several industries, Apple officially unveiled what the company hopes is the next phase in textbooks. Starting today, iBooks 2 will be available in the iTunes App Store. The update will provide access to Apple's new breed of interactive textbooks, which are aimed at high school students and will cost $14.99 each. To help populate the store, the company is also launching iBooks Author, a self-publishing application for authors. </p>

<p>Apple's new digital textbooks will be available through the iBookstore and will feature much more rich and interactive components than their existing, consumer-focused e-books. In a demo at today's press event in New York City, the company demoed a science textbook complete with video, rich graphics, multitouch support and thumbnail-based navigation. </p>]]>
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<![CDATA[<p>Textbooks sold through iBooks 2 will allow for a far more interactive learning experience than their paper counterparts. Glossary terms can be looked up instantly, the index of each book contains links to the appropriate sections and each chapter closes out with an interactive Q&A for students. Books can come with built-in flash cards for memorization as well as any additional multimedia or Web-based resources that could aide in the learning process. </p>

<p>To bring this new initiative to market, Apple partnered with textbook publishers Pearson, McGraw Hill and Houghton Mifflin Harcourt. Initially, the textbooks will largely be geared toward high school students, but it sounds like there are plans to expand to other levels of education in time. </p>

<h2>Fulfilling Steve Jobs' Vision</h2>

<p><img src="http://rww.readwriteweb.netdna-cdn.com/Appleed_s.jpg" align="right"/>In his official biography of Apple's late cofounder, Walter Isaacson  revealed that in addition to television and photography, one industry Steve Jobs was <a href="http://www.appleinsider.com/articles/11/11/18/steve_jobs_wanted_apple_to_reinvent_tvs_textbooksphotography.html" target="_blank">hoping to revolutionize next</a> was textbooks, which he saw as being "ripe for digital destruction."  </p>

<p>Today's demonstration very much echoed Jobs' vision for textbooks, which he saw as cumbersome, heavy and slow to update. By contrast, the iPad is portable, interactive and of course quite easy to update with new information. </p>

<p>To that end, Apple is rolling out a new application for the Mac that enables authors to easily build interactive textbooks using a drag-and-drop, WYSIWYG interface. iBooks Author for OS X supports everything from simple text to interactive graphics and allows authors to weave the Web into their publications using JavaScript and HTML5 add-ons. </p>

<p>Apple also unveiled a new iTunes U app, which gives teachers more digital tools to stay organized and communicate with their students. </p>

<p>This is not an all together shocking direction for Apple to move into, considering its somewhat recent foray into e-books with iBooks and how the <a href="http://www.readwriteweb.com/archives/will_the_ipad_2_make_the_grade_for_classroom_usage.php">iPad is already being used</a> for educational purposes. That the tablet form factor makes for a potentially excellent educational tool is not at all a new concept, and it's one that Apple <a href="http://www.apple.com/education/ipad/" target="_blank">has already been using</a> to help sell the iPad pretty much since day one. </p>

<p><br />
<strong>See Also: <em><a href="http://www.readwriteweb.com/archives/why_apple_wont_disrupt_the_textbook_industry_anyti.php">Why Apple Won't Disrupt the Textbook Industry Anytime Soon</a></em></strong></p>]]>
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         <guid>http://www.readwriteweb.com/archives/apple_takes_aim_at_textbooks_launches_ibooks_2_and.php</guid>
         <category>Apple</category>
         <pubDate>Thu, 19 Jan 2012 07:53:12 -0800</pubDate>
<author>John Paul Titlow</author>
      </item>
      
      <item>
         <title>On the Eve of the iPad 3, Apple to Rethink Textbooks and Education </title>
		<description><![CDATA[<p><img src="http://rww.readwriteweb.netdna-cdn.com/ipad-educational-apps.jpg" width="150">The unveiling of the third generation of Apple's iPad is still, unofficially, weeks away. That isn't stopping the company from taking a crack at the way tablets and other mobile devices could change the way people learn. Tomorrow, Apple is expected to reveal its latest plans in the education space at an official press conference in New York City. </p>

<p>Exactly what they'll unveil tomorrow isn't yet known, but some hints and leaks have started to paint the picture. That the event is centered around education is no mystery, as the official press invite wasn't shy about making that point. As for which area of education is set to be targeted by Apple, all available evidence points to the textbook. </p>]]>
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<![CDATA[<p>In last year's biography of Steve Jobs, it was revealed that in addition to television and photography, one industry Jobs was <a href="http://www.appleinsider.com/articles/11/11/18/steve_jobs_wanted_apple_to_reinvent_tvs_textbooksphotography.html" target="_blank">hoping to revolutionize next</a> was textbooks, which he saw as being "ripe for digital destruction."  </p>

<p>Just as Apple has entered the market for digital music and, more recently, consumer-focused e-books, it appears set to put a digital, interactive spin on the textbook. The company's plans are said to revolve not just around distribution of digital textbooks, but also around their creation.  <a href="http://arstechnica.com/apple/news/2012/01/apple-to-announce-tools-platform-to-digitally-destroy-textbook-publishing.ars" target="_blank">According to Ars Technica</a>, Apple will unveil a platform for producing digital textbooks for iOS, quite possibly in manner simple enough to warrant it being nicknamed the "Garage Band for e-books".   The effort is <a href="http://9to5mac.com/2012/01/17/apples-iwork-vp-roger-rosner-leading-development-of-digital-textbook-creation-tools/" target="_blank">reportedly headed up</a> by Roger Roser, a VP best known for his work on the iWork productivity suite. </p>

<p><img src="http://rww.readwriteweb.netdna-cdn.com/Appleed_s.jpg" align="right"/>It's not a terribly surprising direction for Apple to move into, considering its recent forays into e-books and how the <a href="http://www.readwriteweb.com/archives/will_the_ipad_2_make_the_grade_for_classroom_usage.php">iPad is already being used</a> for educational purposes. This is an angle <a href="http://www.apple.com/education/ipad/" target="_blank">Apple is already using</a> to market the device.</p>

<p>Even outside of schools, one of the biggest takeaways about the tablet revolution in general is that <a href="http://www.readwriteweb.com/archives/instapapers_marco_arment_on_how_the_ipad_is_changi.php">it's dramatically changing how and when people read</a>. If that's true among consumers and working professionals, imagine the implications the tablet will have for education. Indeed, some expect that <a href="http://www.readwriteweb.com/archives/tablets_to_outnumber_desktop_computers_in_schools.php">tablets will outnumber desktop computers in schools</a> within a few years. </p>

<p>The confirmed details are few and far between at this point, but rest assured that ReadWriteWeb will bring you latest news and analysis about Apple's announcement tomorrow morning. </p>

<p></p>

<p><br />
</p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/archives/apple_textbooks_education_ipad_3.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/archives/apple_textbooks_education_ipad_3.php</link>
         <guid>http://www.readwriteweb.com/archives/apple_textbooks_education_ipad_3.php</guid>
         <category>Apple</category>
         <pubDate>Wed, 18 Jan 2012 16:10:18 -0800</pubDate>
<author>John Paul Titlow</author>
      </item>
      
      <item>
         <title>The Robot Takeover of Work &amp; the Rise of Online Learning</title>
		<description><![CDATA[<p><img alt="robotpic.png" src="http://www.readwriteweb.com/images/robotpic.png" width="150" height="150" class="mt-image-none" style="" />Tools provide leverage for people to get work done; in many cases they enable us to do new kinds of work.  Now consider robots in the workplace.  They seem like bad news but do they have to be?  What if robots weren't a threat to humanity, only intended to steal human jobs, but were tools that enabled all of us to do new things and live life differently?  We may need to start seeing things that way, for our own sake.</p>

<p>The iPhone and iPad tablet manufacturer Foxconn employs more than 1 million human beings around the world. (They produce other electronics as well.)  The company <a href="http://www.csmonitor.com/Business/new-economy/2011/1117/Huge-employer-in-China-makes-big-step-toward-robots">said last month</a> that it plans to cut that number in half with the enlistment of 1 million new robot workers, a 100X increase in its robot workforce, over the next 3 to 5 years.  "An empire of robots," the company says. Human workers?  <em>They will move up the value chain</em>, the company says.  How might that actually happen?  People say that education is undervalued, what if robots saved us from that?</p>]]>
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<![CDATA[<h2>This Might be Bad News</h2>

<p>A cynical, apocalyptic view of that plan to build "an empire of robots" is easy to imagine.  If Foxconn builds 1 million robot workers, that will likely double the number of robot workers on the planet today. I want to consider a potential upside to all this; with regard to human freedom, creativity and opportunities for innovation in learning systems and technology.</p>

<p>But the robotization of the workforce does have clear risks.  Enterprise 2.0 forefather Andrew McAfee is the co-author of a new book called <a href="http://raceagainstthemachine.com/">Race Against the Machine</a>. He put it this way in <a href="http://spectrum.ieee.org/podcast/at-work/tech-careers/the-future-of-work">an interview with Steven Cherry at IEEE Spectrum</a> earlier this month: <br />
<blockquote>..it is possible for some people to be left behind, even as productivity surges ahead and even as our society as a whole benefits. There is no economic law that says that everyone has to share in those benefits equally, and when we looked around we started to see a lot of people--and particularly a lot of workers in the economy, people who wanted to offer their labor to the economy--we saw a lot of people being left behind as the machine races ahead.</blockquote></p>

<p>McAfee is concerned that this could lead to a violation of the social contract and widespread social unrest. On some level, this definitely makes sense. The situation may be vastly understated and need of more human compassion.  McAfee:<br />
<blockquote>"...the social contract has been something like, If you are willing to work, there will be a job waiting for you. And we've done a fairly good job with that social contract, not a perfect job obviously, but pretty good. When I hear a lot of the protesters talk, I get the impression that they believe that social contract is fraying. When we looked at the data, we came to the same conclusion.</blockquote></p>

<p>What does that mean in an era where there is less and less demand for unskilled labor, though?  </p>

<h2>Maybe We Can Make Some Great Lemonade</h2>

<p>Whether due to robots or due to an increasingly competitive and complex world, it seems apparent that there is a growing imperative for human workers to move up the value chain - to develop and more widely distribute the skills to perform more skilled, creative work.</p>

<div class="pullquote">53% of US manufacturing firms believe that less than 50% of their human workers have the skills and work ethic required to do high performance work.</div>A survey this year of US manufacturers <a href="http://www.scdigest.com/ONTARGET/11-12-15-1_MANUFACTURING_STUDY.PHP?cid=5278">by The Manufacturing Performance Institute</a> found that 53% of US manufacturing firms believe that less than 50% of their human workers have the skills and work ethic required to do high performance work.

<p>That's not good news for humans.</p>

<p>Parents have been telling their children for years now that computers are going to change the world and young people need to develop skills to offer in the marketplace.</p>

<p>It may soon come to the point, if it hasn't already, where the supply of and demand for skilled labor become imbalanced enough that the market value of skill building shoots through the roof.</p>

<p>Human Capital Acquisition and Management, otherwise known as training people and keeping track of the skills available in your organization, is an increasingly potent field.  </p>

<p>I can't stop thinking about SAP's acquisition of Human Capital Management firm SuccessFactors <a href="http://www.information-age.com/channels/business-applications/news/1677593/saps-successfactors-acquisition-wins-analyst-approval.thtml">for $3.4 billion this month</a>.  That ten year old company is <a href="http://www.readwriteweb.com/archives/online_training_and_learning.php">one of many firms</a> focused on building, retaining, optimizing and managing skills in the workforce.</p>

<p>If an empire of robots eliminates a substantial amount of the demand for unskilled human labor, that may mean that both companies and individuals have a strong economic incentive in moving people from low-level jobs where they have to be told exactly what to do and how to do it, into higher-functioning roles at work where they can be told simply what needs to be accomplished, then be capable of accomplishing it in whatever ways make the most sense.  </p>

<p>Systems that help optimize that learning process would then confer a powerful competitive advantage.  Successfactors is huge. <a href="http://rypple.com">Rypple</a>, a small player in the same market, was just acquired by Salesforce, which says it is now building out a new product suite in Human Capital Management called SuccessForce. <a href="http://workday.com">WorkDay</a>  has an IPO pending; analyst Josh Bresin calls its software "<a href="http://www.bersin.com/blog/post/2011/08/Workday-14--Amazing-Enterprise-Software-for-HR.aspx">amazing</a>".</p>

<p>That sounds to me like a world in which humans get to learn new skills as fast as competitive cloud services can train them on those skills.  Then they can act as creatively and intelligently as they can, having been empowered with new forms of Human Capital.  </p>

<p>Including work in creative use of cloud services and robots.  Have you seen the new social network for robots, <a href="http://www.myrobots.com/">MyRobots.com</a>, for example?  Rather than worry about having robots and machines doing the things we used to do, why not focus on learning how to work with the robot and <a href="http://www.readwriteweb.com/archives/google_x_these_nine_products_from_the_future_are_r.php">machine cloud layer</a> of data and functionality?</p>

<p>The ability to move from being told explicitly what to do into a role where you're told generally what needs to get done is not just an economic change - it's a change of conditions for the human spirit.</p>

<p>There are certainly equity, justice, privacy and other issues that need to be figured out.  But it's not all bad news - far from it.  </p>

<p>If robot workers can in fact be treated as tools for a human workforce that is effectively moved up the value chain, using services from an increasingly competitive Human Capital Management sector to make that shift, then I think the end result is win-win.  Less unskilled labor, more support for better systems for teaching and learning.  More fruit of skilled labor in the future.</p>

<p>Will it work that way?  We'll see.  That seems a possible trajectory for the future.</p>

<p><em>Photo: <a href="http://www.flickr.com/photos/jdhancock/4091338317/">Menace From The Land Before Color</a>, by JD Hancock</em></p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/archives/the_robot_takeover_of_work_the_rise_of_online_lear.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/archives/the_robot_takeover_of_work_the_rise_of_online_lear.php</link>
         <guid>http://www.readwriteweb.com/archives/the_robot_takeover_of_work_the_rise_of_online_lear.php</guid>
         <category>Analysis</category>
         <pubDate>Tue, 27 Dec 2011 23:36:10 -0800</pubDate>
<author>Marshall Kirkpatrick</author>
      </item>
      
      <item>
         <title>Making You More Awesome: The Red-Hot World of Online Learning Services</title>
		<description><![CDATA[<p><img src="http://rww.readwriteweb.netdna-cdn.com/images/bloggingpose.png">The joy of learning is among the most valuable ways to find meaning in life.  Combine that with the substantial imbalance between supply and demand of skilled labor in the United States, and a period of economic upheaval, and you've got a recipe for for something magical to happen.</p>

<p>While traditional schools struggle to fit the bill, the internet is finally rising the the occasion.  Startups like <a href="http://teamtreehouse.com">Treehouse</a>, <a href="http://codeacademy.com">CodeAcademy</a>, <a href="http:/Lynda.com">Lynda.com</a> and of course <a href="http://www.khanacademy.org/">Khan Academy</a> are capturing the imagination of learners around the world, of all ages.  Can these sites give traditional education the "Wikipedia vs. the encyclopedia" treatment? Why are these new websites aimed at teaching new skills so hot right now?  A discussion of those questions leaves me feeling very optimistic, for the future of humanity even.</p>]]>
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<![CDATA[<h2>Human Capital Management is Hot</h2>

<p>The phrase human capital might seem cold and unappealing, but when you think of capital as something with the capacity to create economic value, then having some becomes important for anyone who can get it.  The future may be characterized by the big gap between the quality of life of a relatively small population of highly skilled workers and a much larger population of unskilled workers.  There certainly can be dignity and value in unskilled or semi-skilled labor, but I'm guessing that most readers here are people interested in the world of skilled or highly skilled work.</p>

<p>I remember first reading about Human Capital Management years ago when people were writing about the huge waves of baby boomers about to retire.  What could be done to retain the incredible body of business knowledge they had amassed after they leave the workforce?  </p>

<p>I'm not sure how well that human capital was maintained, but the paradigm seems to have become even hotter in recent years.  Looking at the economic outcomes of some recent companies in this sector should make anyone sit up and pay attention: SAP acquired talent management service <a href="http://SuccessFactors.com">SuccessFactors</a> <a href="http://www.information-age.com/channels/business-applications/news/1677593/saps-successfactors-acquisition-wins-analyst-approval.thtml">for $3.4 billion in cash</a> this month.  Jason Corsello, of talent management company Cornerstone OnDemand, <a href="http://humancapitalist.com/?p=390">once called SuccessFactors</a> "not only the hottest vendor in the HCM (Human Capital Management) space but in the entire enterprise software sector." </p>

<p>Then last week HR and performance management feedback loop web app <a href="http://Rypple.com">Rypple</a> <a href="http://www.hrcapitalist.com/2011/12/why-i-love-the-salesforce-acquisition-of-rypple.html">got acquired by Salesforce</a>.  Now business services provider in the cloud WorkDay is <a href="http://venturebeat.com/2011/12/23/workday-plans-ipo/">reportedly planning a very big IPO</a>.</p>

<p>As computing gets faster, lighter, more mobile and more powerful, optimization of precious human resources to leverage it is becoming an increasingly imperative and potent opportunity for software and services to focus on.</p>

<p>"The total US training market is massive, it's a $125 billion market and it's moving online fast," says Tom Turnbull of training marketplace <a href="http://OpenSesame.com">OpenSesame</a>.  His startup aggregates training content from more than 100 providers with 10,000 different courses.  "We're creating Amazon.com for courses," Turnbull says.  "And many of the content creators are individuals who didn't previously have access to the corporate market.  It's also a chance to make education more affordable and broadly available."</p>

<h2>Enter the DIY Web Apps</h2>

<p>How does the individual relate to this?  As Napoleon Dynamite said 7 years ago, "Nunchaku skills... bowhunting skills... computer hacking skills... Girls only want boyfriends who have great skills!"</p>

<p>Where are you going to get those great skills?</p>

<div class="pullquote">"The future of education is DIY and built through collective intelligence."</div>"People (not just kids) aren't able to get the tech education they need through traditional channels like face-to-face formal education or even face-to-face mentoring," says Janet Clarey, Senior Analyst at talent managent analyst firm <a href="http://www.bersin.com/">Bersin & Associates</a>, "so they turn to sites like Codeacademy and Treehouse to learn with others. No one can <em>wait</em> for a broken, cumbersome educational system to react. The future of education is DIY and built through collective intelligence."

<p><a href="http://teamtreehouse.com">Treehouse</a> is a subscription site where you can view videos about and acquire skills in web and mobile application design and development.  Founder Ryan Carson says a number of factors have contributed to his startup's rapid early growth:<br />
<blockquote> "Huge numbers of people are switching careers because they got laid off or their business failed.  Professionals in other industries are realizing they need to learn how to design/build web sites or iOS apps.  There is a massive global swell in the desire to learn Web Design, Dev and iOS. Movies like the Social Network have popularized the idea of creating tech startups.</p>

<p>"We take people from knowing nothing to being able to launch a site or app. There really isn't any other service that holds your hand and guides you through that entire process.</p>

<p>"We're hoping to help people land jobs after they finish a certain number of Badges. We've partnered with Facebook, Living Social, WordPress and more to help them start recruiting Treehouse Members."</blockquote></p>

<h2>Self-Actualization as a Service</h2>

<p>It's not just about amassing human capital to maximize your employability or workplace effectiveness.  Another set of startups is emerging that is focused on skill building and life change outside of work.  Startups like <a href="http://dailypath.com">DailyPath</a>, <a href="http://mightybell.com">MightyBell</a> and <a href="http://www.readwriteweb.com/archives/what_twitters_co-founders_appear_to_be_building_ne.php">Obvious Corp-backed Lift</a> could be described as <em>instrumenting self-actualization through social software.</em>  </p>

<p>Whether at work or in life, there is a continuum of skill levels that we all can be understood within; you could say it goes from "low task," in which people must be told what to do and how to do it, to "high task" circumstances in which people are capable of being given a general direction and then figuring it out on their own.  We probably all sit in different places in that continuum in different circumstances in our lives. (I got to thinking about this after listening to <a href="http://www.successfactors.com/podcast/marc-demerest-%E2%80%93-leading-knowledge-intensive-organizations-under-duress/">this brain-exploding podcast interview</a> from SuccessFactors with Marc Demerest, CEO and Principal of <a href="http://www.noumenal.com/">Noumenal Inc.</a>, titled <em>Leading knowledge intensive organizations under duress</em>.)</p>

<p>These kinds of web applications could be understood as helping people move up that continuum towards higher level functioning in life and work.  The independence, confidence, power and freedom that come from that represent some of the best things the web could possibly offer us.</p>

<p>With so much business and personal potential, learning services like this are only going to grow in number and sophistication.  When there's a crowded market looking to serve a world hungry for these kinds of technologies, then all the startups will have to continually improve in order to compete with each other.</p>

<p>That sounds like reason enough to feel very optimistic about the future, for the growing number of people with the access and time needed to take advantage of these rapidly expanding opportunities.</p>

<p><em>Illustration titled "Blogging Au Plein Air, Jean-Baptiste-Camille Corot" by Flickr user Mike Licht</em></p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/archives/online_training_and_learning.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/archives/online_training_and_learning.php</link>
         <guid>http://www.readwriteweb.com/archives/online_training_and_learning.php</guid>
         <category>Analysis</category>
         <pubDate>Fri, 23 Dec 2011 10:53:25 -0800</pubDate>
<author>Marshall Kirkpatrick</author>
      </item>
      
      <item>
         <title>YouTube for Schools: All the TED Talks, None of the Cat Videos</title>
		<description><![CDATA[<p><img alt="youtube_150x150.png" src="http://www.readwriteweb.com/images/youtube_150x150.png" width="150" height="150" class="mt-image-none" style="" />YouTube has launched a new initiative called <a href="http://www.youtube.com/schools">YouTube for Schools</a>, which will enable educators to open up classrooms to the wide world of educational content on YouTube without all the junk. Open Internet access in schools is tricky, with all the distractions and time-wasters out there, so Google is taking this step to make educators' lives easier.</p>

<p>Network administrators can turn on YouTube for Schools to give school computers access to the vast library of <a href="http://www.youtube.com/education">YouTube EDU</a> content from partners such as the <a href="http://www.youtube.com/smithsonian">Smithsonian</a> and <a href="http://www.youtube.com/ted">TED</a>. The content is organized into topical and grade-level playlists. You can view the lists at <a href="http://youtube.com/teachers?feature=inp-bl-paq">youtube.com/teachers</a>.</p>
]]>
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<![CDATA[<iframe width="610" height="343" src="http://www.youtube.com/embed/NegRGfGYOwQ" frameborder="0" allowfullscreen></iframe>

<p><a href="http://www.youtube.com/schools">YouTube for Schools</a> allows unfettered access to educational videos without any of the YouTube stuff that's inappropriate for school. Schools can customize their YouTube portals with playlists and topics tailored to their curricula. And teachers can find videos <a href="http://youtube.com/teachers">arranged by topic and grade level</a> to help them formulate lesson plans.</p>

<p>In 2010, Google's launch of <a href="http://www.readwriteweb.com/archives/googles_new_secure_search_might_force_schools_to_b.php">encrypted search</a> ran afoul of school network administrators by clashing with the <a href="http://www.fcc.gov/cgb/consumerfacts/cipa.html">Children's Internet Protection Act</a>, a federal law that would have required schools to block Google. Google had to move encrypted search to a <a href="http://www.readwriteweb.com/archives/google_moves_encrypted_search_to_new_domain.php">new, separate domain</a> to fix the problem. With this specialized version of YouTube, it looks like Google has figured out how to better serve the needs of schools.</p>

<p>YouTube has run some interesting educational promotions this year, such as a contest to <a href="http://www.readwriteweb.com/archives/new_youtube_contest_will_perform_your_science_expe.php">perform your science experiment live from space</a>.</p>

<p>Read more about YouTube for Schools on the <a href="http://youtube-global.blogspot.com/2011/12/opening-up-world-of-educational-content.html">YouTube blog</a>.</p>

<p><strong>Do you think YouTube is a good educational resource?</strong></p>
]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/archives/youtube_for_schools_all_the_ted_talks_none_of_the.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/archives/youtube_for_schools_all_the_ted_talks_none_of_the.php</link>
         <guid>http://www.readwriteweb.com/archives/youtube_for_schools_all_the_ted_talks_none_of_the.php</guid>
         <category>YouTube</category>
         <pubDate>Mon, 12 Dec 2011 09:15:00 -0800</pubDate>
<author>Jon Mitchell</author>
      </item>
      
      <item>
         <title>Education-Specific HTML to Be Submitted to Search Engines Soon</title>
		<description><![CDATA[<p><img alt="LRMIlogo.jpg" src="http://www.readwriteweb.com/images/LRMIlogo.jpg" width="150" height="150" class="mt-image-none" style="" />Students, educators and others interested in finding the best published content, events and experts for learning new things will be heartened to learn that a new metadata markup standard is in the works to make discovery of learning materials easier than ever.  Perhaps more importantly, it will make those materials easier for machines to find.  Once finding the right content is a solved problem, many new things could become possible.</p>

<p>The <a href="http://www.lrmi.net">Learning Resource Metadata Initiative</a> (LRMI), a project co-led by the Association of Educational Publishers and Creative Commons, <a href="http://creativecommons.org/weblog/entry/30463">today took the next step</a> towards submitting its specification to <a href="http://schema.org">Schema.org</a>, the collaboration between Google, Yahoo and Bing that maps out 100 different types of content online in a standardized format.</p>]]>
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<![CDATA[<p>The LRMI 0.5 spec lets publishers communicate in a page's HTML things like the competencies taught, the competencies required, the type of educational materials and the typical age range of intended users for anything educational published online.  Time required for completion, degree of interactivity and a small number of other ways of describing educational content are included in the spec.</p>

<p>Active participants working to figure out how to construct LRMI and how to integrate it into Schema.org include people from small non-profits like open curriculum community <a href="http://www.curriki.org/">Curriki</a>, corporate education technology giant <a href="http://www.pearson.com">Pearson</a>, international information standards group <a href="http://dublincore.org/">Dublin Core</a> and intellectual property law group <a href="http://creativecommons.org">Creative Commons</a>, among others.</p>

<center><iframe width="480" height="360" src="http://www.youtube.com/embed/c_cI34l3t2k" frameborder="0" allowfullscreen></iframe></center>

<p>Participants debate on the official mailing list over new terminology, balancing concerns like coherence with Schema.org, ease of input by people who will enter metadata to go with resources being published online and specificity gained or lost by the way that metadata fields are named and framed.</p>

<p>While some semantic technologies are <a href="http://www.readwriteweb.com/archives/the_top-down_semantic_web.php">able to assert categorization from the top down</a>, whether content publishers participate or not, it seems likely that the kind of data that will be communicated in LRMI will require informed participation by the producers of the content themselves.  Requiring participation in categorization could pose a challenge to hopes the spec will gain meaningful adoption.</p>

<p>The LRMI effort doesn't seem well-known yet outside its own ranks, either; the official website has almost no inbound links indexed by Google yet and none of the education technology blogs we track here at ReadWriteWeb have mentioned LRMI yet.  The project was just announced last month though and in the education market, a month isn't a very long time.</p>

<p>LRMI isn't alone though, either.  Nathan Angell, a Board Director at the collaborative open education software community <a href="http://sakaiproject.org/sakai-foundation">Sakai Foundation</a> and a Product Manager at <a href="http://www.rsmart.com/">rSmart</a>, calls LRMI "another welcome intervention in growing list of data specifications for education."</p>

<blockquote>"These days we have access to an unbelievable number of learning resources--both open and proprietary--but it's still hard to find the right ones, quality resources, suited to your needs, when you need them.

<p>"For example, in the Sakai community, we have built a new platform--the Open Academic Environment--that helps people create and tag learning materials, and most importantly, share them openly by default. </p>

<p>"With the LRMI specification, we can help people tag their materials with exactly the right information that will make them easy for others to find and use...and even better, we can augment the suggested content widgets we already have in place to discover resources in the moment that match the very specific needs of a particular educator or student."</blockquote></p>

<p>Angell, who isn't associated with LRMI in particular, sees data specifications like this as potential game changers.  Those suggested content widgets are really shorthand for computation that can begin at a higher level of abstraction if the hard work of content categorization and description has already been done in a standardized way.  That means education technology providers, search engines and others don't have to invest time and energy into understanding educational resources online - they can begin with a pre-existing understanding of that content and then offer higher-level features and services on top of already-organized information.   </p>

<p>"LRMI helps set the stage for the hive mind that will help our children's children learn faster and better than we ever thought possible," Angel says. "In comparison, school today will look like drawing pictures in the dirt with a stick."<br />
</p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/archives/education-specific_html_to_be_submitted_to_search.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/archives/education-specific_html_to_be_submitted_to_search.php</link>
         <guid>http://www.readwriteweb.com/archives/education-specific_html_to_be_submitted_to_search.php</guid>
         <category>Data Services</category>
         <pubDate>Mon, 21 Nov 2011 23:31:33 -0800</pubDate>
<author>Marshall Kirkpatrick</author>
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      <item>
         <title>Mozilla Aims to &apos;Iconize&apos; Skills with Standardized &apos;Merit Badges&apos;</title>
		<description><![CDATA[<p><img alt="111121 Mozilla 'merit badge' (150 px).jpg" src="http://www.readwriteweb.com/111121%20Mozilla%20%27merit%20badge%27%20%28150%20px%29.jpg" width="150" height="150" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" />In a world where eligible candidates for Web-related positions range from 14 to 81 years of age, and thousands worldwide may compete for an open position or contract, how can an employer expect to screen them all?  In the old days, people used degrees; but in an environment where today's skills become tomorrow's bird cage liners, major players in Web development are suggesting the old system may already be outmoded.</p>

<p>A system proposed earlier this year by the Mozilla Foundation will be the basis of <a href="http://www.dmlcompetition.net/">a global competition</a>.  As much as $2 million in grants from Mozilla and the MacArthur Foundation will be awarded to interested parties, in amounts ranging up to $200,000 apiece, who can propose a technical infrastructure and/or physical appearance for what Mozilla describes as a standard system of verified icons for representing individuals' Web developmental skills.</p>]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d.ads.readwriteweb.com/ck.php?n=30271&amp;cb=30271' target='_blank'><img src='http://d.ads.readwriteweb.com/avw.php?zoneid=14&amp;cb=30271&amp;n=30271' border='0' alt='' /></a></p>]]>

<![CDATA[<p>"Imagine... a world where your skills and competencies were captured more granularly across many different contexts, were collected and associated with your online identity and could be displayed to key stakeholders to demonstrate your capacities," reads the latest working paper from Mozilla for an Open Badges framework (<a href="https://wiki.mozilla.org/images/b/b1/OpenBadges-Working-Paper_092011.pdf">PDF available here</a>). "In this ideal world, learning would be connected across formal and informal learning contexts, and you could discover relevant opportunities and craft your own learning pathways at your own pace, based on your own interests and learning styles.  Whether it was through discussion with peers, structured classes or workplace experience, you could collect evidence of skill development, including new or often neglected skills such as social skills or digital literacies. This evidence could be acquired automatically from your interactions with online content or peers, explicitly sought out through various assessments or based on nominations or endorsements from peers or colleagues. This would allow you to present a more complete picture of your skills and competencies to various audiences, including potential employers, mentors, peers and collaborators."</p>

<p><img alt="111121 Mozilla merit badge mockup'.jpg" src="http://www.readwriteweb.com/111121%20Mozilla%20merit%20badge%20mockup%27.jpg" width="610" height="449" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /></p>

<p>The picture Mozilla paints for us is of a diverse environment of educational providers including online courses and after-school programs, which would be authorized to provide icon-like badges to individuals based on criteria they decide.  Those badges could then be displayed on Facebook pages, on Web sites (like the mockup created by Mozilla above), and in resumes.</p>

<p>As a Mozilla spokesperson told RWW this afternoon, "the badge itself is more than a static image or button.  Its value comes from the information or metadata attached to it."  The plan is for the metadata for the badge file to contain the name and authentication of its issuing party, the date of issue, the way the badge was earned, and links to URIs that describe the works leading up to the badge being earned.  There will be, the spokesperson said, an "implicit validation system" that reduces the chances of anyone counterfeiting or illicitly using a badge or something that looks like a badge.</p>

<p>But it's this system, among other components, that will be the subject of Mozilla's and MacArthur's Digital Media+ Learning Competition.  <a href="http://www.dmlcompetition.net/Competition/4/badges-competition-cfp.php">For Stage 2 of the competition</a>, applications will be accepted between December 12 and January 12, for grants ranging from $10,000 to $200,000.  "Fully developed badge systems will include a badge or set of badges, assessments and the technology required to issue, track, and measure performance," read the contest specifications.</p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/archives/mozilla_aims_to_iconize_skills_with_standardized_m.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/archives/mozilla_aims_to_iconize_skills_with_standardized_m.php</link>
         <guid>http://www.readwriteweb.com/archives/mozilla_aims_to_iconize_skills_with_standardized_m.php</guid>
         <category>E-Learning</category>
         <pubDate>Mon, 21 Nov 2011 15:00:00 -0800</pubDate>
<author>Scott M. Fulton, III</author>
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      <item>
         <title>BenchPrep Opens Test-Prep Courses to Wikipedia, YouTube Content</title>
		<description><![CDATA[<p><img alt="benchprep.jpg" src="http://www.readwriteweb.com/images/lead-images/benchprep.jpg" width="150" height="149" class="mt-image-none" style="" />Online studying solution <a href="http://benchprep.com">BenchPrep</a> has announced a new feature called OpenPrep that adds the vast reach of the open Web to its suite of paid courses from major publishers. BenchPrep sells <a href="http://www.readwriteweb.com/archives/benchprep_test-prep_app_adds_syncing_across_device.php">interactive courses</a> for standardized tests like the LSAT, GMAT, GRE, MCAT, Bar Exam and more, and they sync your work across all your digital devices.</p>

<p>OpenPrep supplements those courses with open Web resources like Wikipedia articles, <a href="http://www.khanacademy.org/">Khan Academy</a> tutorials, YouTube videos and more, all pulled in by algorithms tuned to find the most relevant content for your course of study.</p>
]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d.ads.readwriteweb.com/ck.php?n=29526&amp;cb=29526' target='_blank'><img src='http://d.ads.readwriteweb.com/avw.php?zoneid=14&amp;cb=29526&amp;n=29526' border='0' alt='' /></a></p>]]>

<![CDATA[<p><img alt="benchprep_open.jpg" src="http://www.readwriteweb.com/images/benchprep_open.jpg" width="610" height="556" class="mt-image-none" style="" /></p>

<p>"YouTube and Wikipedia are knowledge warehouses, which rival the greatest libraries ever built yet they lack the structure and curriculum required to master a subject," says BenchPrep CEO Ashish Rangnekar. "Our goal is to help students tap into this open knowledge base in an intuitive, convenient and engaging way while maintaining the academic structure of a course."</p>

<p>OpenPrep accomplishes this by using topic detection and ranking algorithms to analyze the test prep material and draw in relevant material from these free Web resources using their APIs. Additional resources from <a href="http://www.wolframalpha.com/">Wolfram Alpha</a>, <a href="http://www.pearson.com/">Pearson</a>, <a href="http://www.ap.org/">Associated Press</a> and more are coming soon.</p>

<p>Rangnekar says that BenchPrep students have already begun to take advantage of these new open Web options, tweeting and sharing YouTube videos to their friends from within the BenchPrep applications. Social learning is an integral part of BenchPrep's courses, but the new OpenPrep features let students share what they learn with friends outside their courses.</p>

<p><object style="height: 372px; width: 610px"><param name="movie" value="http://www.youtube.com/v/UdMfVfpFH-M?version=3"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><embed src="http://www.youtube.com/v/UdMfVfpFH-M?version=3" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="610" height="372"></object></p>

<p>BenchPrep's <a href="http://www.readwriteweb.com/archives/benchprep_test-prep_app_adds_syncing_across_device.php">cross-platform</a> test prep tools are now enhanced by some of the vastest libraries of knowledge available on the Web. Check out some of our <a href="http://www.readwriteweb.com/archives/benchprep_test-prep_app_adds_syncing_across_device.php">past coverage</a> of how educational publishers are adapting to the networks and form factors of the future.</p>

<p>Also check out this study we covered yesterday about how users' <a href="http://www.readwriteweb.com/archives/love_of_control_has_made_tablets_indispensable.php">love of interactivity and control</a> has made tablets a better way to read and learn.</p>

<p><strong>How do you think social Web technologies in education can supplement face-to-face learning?</strong></p>
]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/archives/benchprep_openprep.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/archives/benchprep_openprep.php</link>
         <guid>http://www.readwriteweb.com/archives/benchprep_openprep.php</guid>
         <category>E-Learning</category>
         <pubDate>Wed, 12 Oct 2011 09:15:00 -0800</pubDate>
<author>Jon Mitchell</author>
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      <item>
         <title>Zuckerberg To Give Teachers $10k Each In Two Year Grant Program</title>
		<description><![CDATA[<p><img alt="facebook150.jpg" src="http://www.readwriteweb.com/facebook150.jpg" width="150" height="150" class="mt-image-none" style="" />Facebook founder Mark Zuckerberg will be giving $10,000 grants to Newark teachers who come up with innovative programs as a part of the $100 million fund he set up with the City of Newark last year. </p>

<p>Newark Mayor Cory Booker announced the grants on his Facebook page this morning, signaling what the city hopes is beginning of a long-running process to build a Web tech presence, and improve teaching into the city's school system.</p>]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d.ads.readwriteweb.com/ck.php?n=29103&amp;cb=29103' target='_blank'><img src='http://d.ads.readwriteweb.com/avw.php?zoneid=14&amp;cb=29103&amp;n=29103' border='0' alt='' /></a></p>]]>

<![CDATA[<p>The grants will come from a $600,000 two year program created from the $100 million matching gift campaign <a href="http://online.wsj.com/article/SB10001424053111904106704576583571812451968.html">Zuckerberg announced last year</a> on the Oprah Winfrey Show. </p>

<p>Newark is one of many urban centers plagued by high dropout rates, but peppered with promising charter school networks and education upstarts that are trying to fix the problem. </p>

<center><img alt="booker_0911.png" src="http://www.readwriteweb.com/booker_0911.png" width="450" height="128" class="mt-image-none" style="" /></center>
	
This new grant program may be good news for <a href="http://www.readwriteweb.com/start/2011/02/startls-accelerator-program-fo.php">vendors of education technology</a>. The booming industry is filled with young entrepreneurs who are trying manically to introduce social Web-based learning into programs across the country. 

<p>Companies that <a href="http://www.readwriteweb.com/start/2010/08/5-ways-tech-startups-can-disru.php">make mobile apps</a>, social networks dedicated just to teachers and students, as well as live video teaching platforms are just a few of the thousands of startup ideas being <a href="http://www.readwriteweb.com/start/2010/04/as-kids-media-use-increases-will-ed-tech-investment-follow.php">incubated by venture capitalists</a> or fueled by angel investors. </p>

<p><i>Facebook image comes from Douglas Crets' news feed</i><br />
</p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/archives/zuckerberg_boosts_school_innovation_in_newark_like.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/archives/zuckerberg_boosts_school_innovation_in_newark_like.php</link>
         <guid>http://www.readwriteweb.com/archives/zuckerberg_boosts_school_innovation_in_newark_like.php</guid>
         <category>Facebook</category>
         <pubDate>Wed, 21 Sep 2011 12:00:00 -0800</pubDate>
<author>Douglas Crets</author>
      </item>
      
      <item>
         <title>Pearson Acquisition Brings Online Learning Pressure to States</title>
		<description><![CDATA[<p><img alt="education_learning_jul09.jpg" src="http://www.readwriteweb.com/education_learning_jul09.jpg" width="150" height="150" class="mt-image-none" style="" />Pearson, the world's largest education publisher, <a href=" http://online.wsj.com/article/BT-CO-20110915-708357.html">acquired Connections Education</a>, one of the country's largest online learning providers, last night for $400 million in cash.</p>

<p>The bid for Connections, which has been growing at 30% year-over-year, shows that online learning is being driven by the private sector. </p>]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d.ads.readwriteweb.com/ck.php?n=29014&amp;cb=29014' target='_blank'><img src='http://d.ads.readwriteweb.com/avw.php?zoneid=14&amp;cb=29014&amp;n=29014' border='0' alt='' /></a></p>]]>

<![CDATA[<p>Decisions about what type of education a child receives are traditionally made by state legislation, but the acquisition of a strong player like this by a very large publishing company will put pressure on states to make online learning more widely available.  </p>

<p>Connection Education's online learning business, <a href="http://www.pearson.com/investors/announcements/?i=1476">Connections Academy</a>, serves 40,000 students in 21 states. The acquisition will also make for more competition and put pressure on Connections' biggest rival, K12, to innovate and grow. K12 Inc. considering buying Connections at one point. </p>

<p>Education watchers say that the private enterprise push for K12 education that blends online learning with a traditional classroom approach is going to become the trend for growth. Typically, it has been small, non-profit charter school operators that have pushed online learning efforts. </p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/archives/pearson_buys_connections_academy_signals_boost_in.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/archives/pearson_buys_connections_academy_signals_boost_in.php</link>
         <guid>http://www.readwriteweb.com/archives/pearson_buys_connections_academy_signals_boost_in.php</guid>
         <category>E-Learning</category>
         <pubDate>Fri, 16 Sep 2011 13:00:00 -0800</pubDate>
<author>Douglas Crets</author>
      </item>
      
      <item>
         <title>The State of Digital Education [Infographic]</title>
		<description><![CDATA[<p><img alt="knewton_150.jpg" src="http://www.readwriteweb.com/images/knewton_150.jpg" width="150" height="150" class="mt-image-none" style="" /><a href="http://www.knewton.com">Knewton</a>, the maker of test prep app that also provides <a href="http://www.readwriteweb.com/enterprise/2011/01/4-ways-predictive-analytics-ar.php">analytics data</a> about student performance, has released a thought-provoking <a href="http://www.knewton.com/digital-education/">infographic</a> contending that the time is ripe for Web technologies to disrupt the education space. The graphic cites rapidly rising dropout rates in the U.S. as an indication that the status quo in education is failing, and it uses signs of growing adoption of Web technology to argue for that as the basis of a new approach.</p>

<p>The infographic mixes analyst projections about future digital content trends with current usage data, as well as opinions from educators. Its point is that the old one-size-fits-all education model is not as well suited to growing up in the Web age as the custom fit that new technology allows. Yesterday, we wrote about <a href="http://www.readwriteweb.com/archives/benchprep_test-prep_app_adds_syncing_across_device.php">new tools</a> for enhancing lifelong education with Web technologies. This infographic describes the trends behind these developments.</p>]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d.ads.readwriteweb.com/ck.php?n=28416&amp;cb=28416' target='_blank'><img src='http://d.ads.readwriteweb.com/avw.php?zoneid=14&amp;cb=28416&amp;n=28416' border='0' alt='' /></a></p>]]>

<![CDATA[<p>Knewton's graphic doesn't make a causal case that Web technology makes learning qualitatively better, but it highlights the alignment of a few telling trends showing that the shift, for better or for worse, is certainly happening. The growth rate in online learning is 14 times that of overall higher education, according to Knewton. The graphic also makes an economic case, citing a 40% reduction in cost of instruction by going digital. Over 90% of educators surveyed said that they believed online tools improve education for their students.</p>

<p><strong>What do you think of these trends? Let us know in the comments.</strong></p>

<p><a href="http://knewton.com/digital-education/" ><img src="http://knewton.marketing.s3.amazonaws.com/images/infographics/state-of-digital-education.jpg" alt="The State of Digital Education" title="The State of Digital Education" width="600" height="2831" /></a><br />
<p>Created by <a href="http://www.knewton.com/" >Knewton</a> and <a href="http://columnfivemedia.com/" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://columnfivemedia.com/']);">Column Five Media</a></p><br />
<p></p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/archives/the_state_of_digital_education_infographic.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/archives/the_state_of_digital_education_infographic.php</link>
         <guid>http://www.readwriteweb.com/archives/the_state_of_digital_education_infographic.php</guid>
         <category>E-Learning</category>
         <pubDate>Wed, 17 Aug 2011 13:40:00 -0800</pubDate>
<author>Jon Mitchell</author>
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      <item>
         <title>BenchPrep Test-Prep App Adds Syncing Across Devices</title>
		<description><![CDATA[<p><img alt="benchprep.jpg" src="http://www.readwriteweb.com/images/lead-images/benchprep.jpg" width="150" height="149" class="mt-image-none" style="" /><a href="http://benchprep.com/">BenchPrep</a> has just released an update to the iOS version of its social learning app to enable seamless syncing across devices. BenchPrep, formerly known as <a href="http://www.readwriteweb.com/archives/6_great_tools_for_lsat_sat_and_gmat_test_prep.php">Watermelon Express</a>, sells prep courses from educational publishers for undergraduate, graduate and professional-level standardized tests like the LSAT, GMAT, GRE, MCAT, Bar Exam and more.</p>

<p>The app is also available on Android and the Web, but the previous iOS version required students to work on the device for which a course was purchased. Today's update will sync work across all devices, including test answers and performance as well as notes and other student-created content. Work done offline will sync as soon as the device is connected again.<br />
</p>]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d.ads.readwriteweb.com/ck.php?n=28373&amp;cb=28373' target='_blank'><img src='http://d.ads.readwriteweb.com/avw.php?zoneid=14&amp;cb=28373&amp;n=28373' border='0' alt='' /></a></p>]]>

<![CDATA[<p><img alt="benchprep_iphone.jpeg" src="http://www.readwriteweb.com/images/benchprep_iphone.jpeg" width="200" height="300" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" />BenchPrep partners with big educational publishers, licenses their content and enhances it with the interactive and social functions of the app. Most of the <a href="http://benchprep.com/titles">courses</a> sell for $99.99.</p>

<p>BenchPress CEO Ashish Rangnekar says social features are part of the company's educational philosophy. "Social learning," as Rangenkar frames it, means using data from student activity to form online study groups, matching students based on their work styles and enabling students to share notes, flash cards or other prep materials. Printed materials and conventional e-books, he says, are "very static. There is no interaction. There is no feedback, there is no analytics, and these things are all part of what we believe learning should be."</p>

<p>Rangnekar says this philosophy comes out of the team's many years as students, rather than a background as educators, but that leads to an app developed with the interests of students at heart.</p>

<p><img alt="benchprep_sync-1.png" src="http://www.readwriteweb.com/images/benchprep_sync-1.png" width="610" height="407" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /></p>

<p><big><strong>Test Prep is BenchPrep's Specialty</strong></big></p>

<p>Currently, the course offerings are mostly for higher education, but Rangnekar says that the app is beginning to reach the high school market as well. "We want students to graduate within the platform," Rangnekar says. Because BenchPrep can offer prep courses across all levels of education, with performance analytics that students can bring with them, Rangnekar envisions a use case for BenchPress that follows a student "throughout the educational life cycle." Subject tests for graduate school usually require students to reach back to high school- or college-level math. Having that old test material, as well as detailed performance analytics, readily available on the same platform would be a great help to students.</p>

<p>The analytics also provide value for the publishers, who can get more meaningful feedback from interactive educational materials than simple print sales figures could provide.</p>

<p>BenchPrep is positioned mostly as a self-prep tool; it doesn't yet offer textbooks or help teachers create curricula, but Rangnekar says BenchPrep is "in the process of building analytics tools for [educators]" to help them monitor their students' test preparation. As a platform, BenchPrep would already be able to deliver textbooks or other in-class material, it just hasn't broken into that kind of content yet.</p>

<p>We offered a <a href="http://www.readwriteweb.com/archives/6_great_tools_for_lsat_sat_and_gmat_test_prep.php">round-up</a> of Web-powered test prep services in the past, and Watermelon Express, BenchPrep's predecessor, was first on the list. Other services, such as <a href="https://grockit.com/">Grockit</a>, also emphasize social learning, but BenchPrep's integration across platforms and devices stands out.</p>

<p><object style="height: 372px; width: 610px"><param name="movie" value="http://www.youtube.com/v/UdMfVfpFH-M?version=3"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><embed src="http://www.youtube.com/v/UdMfVfpFH-M?version=3" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="610" height="372"></object></p>

<p><big><strong>Toward the Future of Educational Content</strong></big></p>

<p>BenchPrep's platform seems scalable, and it could conceivably expand beyond the test prep space and have an impact inside the classroom. <a href="http://www.readwriteweb.com/archives/beyond_textbooks_chegg_adds_course_selection_and_h.php">Chegg</a> and Amazon's <a href="http://www.readwriteweb.com/archives/textbook_rentals_come_to_the_kindle_probably_not_a.php">Kindle Textbook Rental</a> are well-established in the digital textbook market, but BenchPrep's model could offer textbook publishers a different kind of business for a different kind of content. With its interactive capabilities, and especially with its offline access, BenchPrep could deliver educators and students a new kind of course material, rather than renting static content based on the model of the physical textbook.</p>

<p><strong>How do you think social Web technologies in education can supplement face-to-face learning?</strong></p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/archives/benchprep_test-prep_app_adds_syncing_across_device.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/archives/benchprep_test-prep_app_adds_syncing_across_device.php</link>
         <guid>http://www.readwriteweb.com/archives/benchprep_test-prep_app_adds_syncing_across_device.php</guid>
         <category>E-Learning</category>
         <pubDate>Tue, 16 Aug 2011 09:00:00 -0800</pubDate>
<author>Jon Mitchell</author>
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