In this exclusive interview with ex-Excite founder and current JotSpot CEO Joe Kraus, I discuss with Joe the Web Office and his 'Embrace and Extend' theory.
"Our goal wasn't just to build Excel online. In fact I believe that Excel will be 'Excel Online'. Microsoft isn't dumb and they get this revolution about 'software as a service' much more than they got the Internet revolution. They're getting it much more quickly. So we believe where Tracker is headed is not only to embrace the capabilities of Excel - you've got to do that. But you've also got to extend it beyond what Excel is currently envisioned as today, in order to provide lasting value. Because otherwise I think you're going to get your lunch eaten, over time as Microsoft rolls in."
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In a google dominated world, you gotta love Microsoft. :) They really do have a finger on the pulse, when I look deeper into the power of the office suite, it really blows my mind.
Posted by: Paul Reilly | March 15, 2006 8:39 AMI agree. Just cloning functionality adds little value. Adding additional valuethorugh web2.0 functionality like collaboration and stuff is the real key.
Posted by: Saul Weiner | March 15, 2006 2:02 PM