We all love the David and Goliath story. What about David vs two Goliaths? That is the improbable story of Zoho, the Web Office startup competing head on with both Microsoft and Google. On top of that, Zoho is from India and who ever heard of a product company from India? Indeed Zoho has only 10 people in America, yet it is winning really big enterprise accounts in head to head evaluations with both Goliaths. What's more, they have not taken a dime of external money - having bootstrapped it from the start.
At Web 2.0 Expo in New York this week I met up with Raju Vegesna, one of Zoho's founders, to find out how they're succeeding despite the odds.
What a week of market mayhem! How odd having that as the backdrop to the Web 2.0 Expo in New York. We have been sounding alerts about the economic backdrop to our world of innovation for nearly a year. Back in February we wrote that this is not our bubble. Since then, the news from the economy has gotten worse and nobody is suggesting it will get better any time soon. Reading the papers is pretty grim (unless you stick to Sports or Arts). Yet we contend that it is not grim in the 'innovation economy'. Here's why...
Many Web 2.0 companies have tried to make money by charging for their product, but it can be hard work - especially if the product started out as free. Jott, a voice to text transcription service, is an example of one that took the plunge and succeeded.
Jott moved to a paid model following a successful free beta. I spoke with Jott CEO John Pollard to learn how they did it and how it is working out for them.
If you had a 'clean sheet' opportunity to create the ideal digital office environment for you and/or your business, what would you buy? What hardware and software would give you a productivity advantage, while being fun and affordable? Here is what we did in our London based marketing agency.
This is Part 1 of a 5-part series in ReadWriteWeb's Enterprise Channel. Part 1 covers everything from a physical perspective. What, ideally, you need to have to make the digital office run. In subsequent parts, we will cover browser, web apps, mobile, and more.
A new report about Enterprise adoption of Web 2.0 technologies, by Awareness, Inc., shows that employers are increasingly allowing staff to use social media applications in working hours. Awareness puts the figure at 69 percent of businesses in 2008, up from 37 percent last year.
It's the latest in a string of reports this year - from Awareness, Forrester and others - which provide data about the growth of web 2.0 in the enterprise. It'll be a $4.6 Billion industry by 2013, according to Forrester. More of Awareness' findings below...
I am an "enterprise guy". I edit the RWW Enterprise channel and I think that Enterprise 2.0 is a large wave of opportunity. So was I pleased to see an enterprise start-up win the Techcrunch 50 bake-off? Yes, but not this one. Surely not a 'Twitter for enterprise' product called Yammer?
In this post I outline the reasons why I do not consider Yammer to be a serious start-up.
I recently attended the Office 2.0 Conference in San Francisco. The highlight for me was the first session where Ismael Ghalimi interviewed David Allen, the author of "Getting Things Done." The book and associated methodology highlight the need to capture and organize ideas and tasks in a structured way. The interesting question for me is how to make it work on an Enterprise or company level.
The internal IT department, headed by the CIO, no longer acts as the gatekeeper for all new technology coming into the enterprise. IT may stand at the gate to the castle, but SaaS and social media startups are swimming across the moat. Internal IT can still set fire to the moat and otherwise make life difficult. But how do you make this a win/win relationship, so that they welcome your entry? Start by understanding how IT is thinking about social media.
The Office 2.0 conference took place in San Francisco this week and I attended and took notes for ReadWriteWeb. The Day 1 recap is here and Day 2 is below.
The sessions highlighted in this post are Going 100% SaaS and Meeting without traveling. I also reviewed Joblogs, a CRM "relationship and management lite".
If you were interviewing someone for a position with your company and they admitted that they didn't know anything about the new trends and innovations taking place in their field, what would you think? Likely, what you would think is "next candidate, please." In today's business world, job-seekers are expected to stay current with the happenings taking place in their area of interest. There was a time when those happenings were very much job-specific and anything having to do with technology fell squarely on the shoulders of I.T. That time has passed. Web 2.0 technologies lifted the veil of mystery surrounding computing technology and made it accessible to everyone. Today, if you're not staying current with Web 2.0 technologies' impact on business, then you're just not staying current. Period.
