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Facebook Data Mining: Truth in Association?

Written by Dana Oshiro / September 20, 2009 7:41 PM / 6 Comments

facebook_datamining_sept09.jpgWith a product as ubiquitous as Facebook, the public has raised a number of privacy-related concerns including optional settings, privacy policies and data mining. In the past, ReadWriteWeb covered Facebook's plans to sell user data for market research purposes. However, today's article in the Boston Globe suggests that user information can be mined for more than just advertising purposes.

facebook_socialgraph_sept09.jpgAn MIT experiment dubbed, "Gaydar" by creators Carter Jernigan and Behram Mistree has employed computational analysis to identify user traits based on information listed by their Facebook friends. Through friend profiles, the program predicts the likelihood of your religious affiliations, political leanings and even your sexual orientation. Essentially the idea is that friends are likely to share traits. So if you're in the closet, but you've got loads of vocal friends, a program of this nature could potentially out you.

Said Hal Abelson, a professor who co-taught the course, "[It] pulls the rug out from a whole policy and technology perspective that the point is to give you control over your information - because you don't have control over your information."

With the service being used to catch tax evaders, in addition to a conspiracy theory citing CIA ties, it'll be interesting to see how the public reacts to this latest show of Facebook data mining capabilities. While it's unlikely that terrorist suspects are friending each other on Facebook, there are a number of associations that need not be publicized to corporate partners or governments.

Photo Credit: Steve Jurvetson


Comments

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  1. It's really a new thing in the facebook. Because data mining capabilities is a new concept for the face book users. And I think we should see what result this concept gives....

    Posted by: dvi-kabel | September 20, 2009 11:26 PM



  2. This does seem like a data source with huge potential. Allowing the public a better view of connectivity can uncover tons of hidden information which can be used for lots of applications.

    We have developed a free, open-source interactive web-based tool for analysing facebook and other connectivity based data.
    For want of a better name we called it WiGi for "web-based interactive graph interface".

    check it out: www.wigis.net

    cheers.
    -John

    Posted by: John O'Donovan | September 21, 2009 1:22 AM



  3. Is this the real big brother? Do we care?

     Posted by: ECRM Author Profile Page | September 21, 2009 4:01 AM



  4. You mean now they may find my ex and I may get child support! Great!

    Posted by: Tina Fortune | September 21, 2009 3:52 PM



  5. We have developed a free, open-source interactive web-based tool for söve analysing facebook and other connectivity based data.
    For want of a better mantolama name we called it WiGi for "web-based interactive graph interface".

    Posted by: boya Author Profile Page | December 7, 2009 8:10 AM



  6. I could never remember my password, so my details are invalid to anyone, besides if you read my profile, it says peace to the world, DOWN WITH ALL GOVERNMENTS although I have friends who keep sending me their details and I cannot open them so go ahead and TRY to track me hahahaha! It can be worrying when one googles themselves and finds someone saying GO GET HER!!!!

    Posted by: Angel | January 4, 2010 2:27 AM



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