While the cosmetic change is a nice feature for end users, the real news here is the analytics on the back end. Content creators and site owners can access the data associated with each shared item, including how often users share the link, how often they "like" shared content, how often they comment on the shared content on Facebook, and how often users click through from the shared item on Facebook to the original website.

"You can do this programmatically by calling the links.getStats API method, or you can run an FQL query on the link_stat table," writes Kinsey. "By giving you access to this data for all URLs, we hope you'll create tools to help analyze and understand how users interact with your content on Facebook."

The Facebook post further notes that Techmeme, bit.ly, and awe.sm have already put this data to use in analyzing traffic and monitoring user attention.