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facebook_logo_mar09.pngFacebook and AOL announced last night a partnership that will integrate a user's Facebook friends into their AOL Instant Messenger. The announcement came on a day when Google announced its new attempt at capturing your social attention with Google Buzz and Yahoo! reminded us from the outskirts that they've been at this game for a year now.

According to Mercury News, about 70% of AOL users also use Facebook and the move is a sign of where AOL is heading, but we wonder if it isn't more a sign of where Facebook is heading and has been all along.

The partnership will use Facebook Connect to import a user's Facebook friends into their AIM contacts, enabling chat directly between the two services. This will allow AIM's 17 million users to continue using AIM while being able to keep in touch with their existing friends on AIM.

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The Great Migrations

If you think back to 2002, the big news was Friendster. For many of us, it was the first time we'd joined a social network and we went wild adding friends. Then, in 2003, Myspace came along and we slowly started adding these same friends on Myspace until one day the virtual cobwebs became too much and we left Friendster altogether. And then came Facebook and we did it again.

Let's face it - if we can avoid it, we'd rather not do this again and that's precisely what Facebook wants. Facebook has already become the dominant platform for social networking, but as it expands its business in other directions, we will begin to see it pull users away from other businesses too. This partnership is not only about preventing that, but further solidifying Facebook's place as our one, true login.

The more integrated Facebook becomes, the less willing we'll be to recreate that same web of social connections we've reinvented time and again.

While many of us may complain about Facebook's on-site chat breaking down, being slow or crashing our browsers, the fact remains that Facebook is where we've based our online social life and chat is a basic extension of this. AIM used to be one of the industry standards in this realm, but now it looks more like the company is hedging its bets and trying not to fall prey to the same circumstances that caused us to abandon other platforms.

Your One True Login

As we wrote last month, users already prefer to use Facebook Connect by a margin of 2-to-1 and countless sites already let you make connections on their site by comparing their user base with your Facebook friends.

In this case, however, it isn't the connections that are being imported - real-time interaction with an external user base is being imported. Whether or not a particular friend has an account with AOL is irrelevant. The partnership reinforces the idea that our Facebook profile is at the center of our online existence. Whether or not someone is signed into AOL is no longer what's at stake here, it's whether or not the user is logged into Facebook.

While other integrations attempt to replicate our social connections, to port them over to the site we're on, this one makes no such demands. We can continue using AIM while taking advantage of the particular friend set we've likely spent the most time cultivating and grooming - our Facebook friends.



Comments

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  1. Ok If I have to I will comment,I love facebook so right now just want to log in if thats ok with you..lol Keep up the good work...

     Posted by: Gladys Author Profile Page | February 10, 2010 9:12 AM



  2. whilst i do use facebook i am starting to worry that they appear to show no desire to let me leave and take my stuff with me.. my photos, my contacts, my emails, my 'wall'.
    at least with hotmail, yahoo, gmail, aol they all have that friendly 'import / export' button. I'm surprised, in particular after the latest privacy settings changes that there haven't been more facebook / privacy stories.

    Posted by: alex | February 10, 2010 9:16 AM



  3. ok cool now can I get to facebook

    Posted by: fuccinwayne | February 10, 2010 9:39 AM



  4. I truly love Faceback.I am able to talk to more then one person.

     Posted by: Diane Author Profile Page | February 10, 2010 9:41 AM



  5. The new facebook sucks> NOW LET ME IN.

     Posted by: John Author Profile Page | February 10, 2010 9:47 AM




  6. when can we log in?

    Posted by: kathy | February 10, 2010 9:53 AM



  7. I WANT THE OLD FAFEBOOK BACK THIS SHIT IS WACK!!!!!

     Posted by: Nicole Author Profile Page | February 10, 2010 9:54 AM



  8. just want to get on facebook

    Posted by: cassandra james | February 10, 2010 10:01 AM



  9. please give me back the old facebook login this is crazy.................

     Posted by: Nancy Author Profile Page | February 10, 2010 10:04 AM



  10. EXCUUUUUUUUUUUUUUUUUUUUUUUUSE ME!!!!!!!!!!!!!!!! WHY NOT JUST LEAVE IT ALONE!!!!!!!!!!!1111

     Posted by: Nora Author Profile Page | February 10, 2010 10:05 AM



  11. I just want to sign in............

     Posted by: Ann Author Profile Page | February 10, 2010 10:09 AM



  12. I just want to log in to Facebook - what with the red color and all? LOLLLOLOL!!!!!111

     Posted by: Frederic Lardinois Author Profile Page | February 10, 2010 10:13 AM



  13. I was just learning,why would you mess it up?

     Posted by: Richard Author Profile Page | February 10, 2010 10:13 AM



  14. wtf is this bullshttttttttttt all about. can i get n plzzzzzzzzz

    Posted by: M arvin Scott | February 10, 2010 10:17 AM



  15. What is going on? You are totally confusing me. Knock-knock. Anybody there? Let me in. Katherine

     Posted by: Katherine Author Profile Page | February 10, 2010 10:19 AM



  16. IAM NEW AT FACEBOOK NOW WITH CHANGES IAM LOSSSSSSSSST!

     Posted by: Joyce Author Profile Page | February 10, 2010 10:22 AM



  17. All I want to do is log in, this sucks!!!!!!!!!!!!!!!!!1

     Posted by: Janet Author Profile Page | February 10, 2010 10:22 AM



  18. LIKED THE OLD FACEBOOK SING IN.............

     Posted by: Ida Author Profile Page | February 10, 2010 10:24 AM



  19. This is such a mess I can't do a thing on my facebook .The changes you have made are ridiculous,I can't even login!!!!!I am very upset!!!

     Posted by: Michelle Author Profile Page | February 10, 2010 10:24 AM



  20. Can we log into face book? This is crazy I want to get all my info off and be done with this. I recently moved from MN to SC Myrtle Beach and facebook was a great way to keep in touch with family and friends but this is getting to be to difficult.

     Posted by: Dawn Author Profile Page | February 10, 2010 10:32 AM



  21. log in please.

     Posted by: Raymond Author Profile Page | February 10, 2010 10:38 AM



  22. i need the old facebook this new one is very bad bbbbbbbbbbuuuuuuuuuuuuuuuuuuuu!

     Posted by: Alfonso Author Profile Page | February 10, 2010 10:40 AM



  23. HELP!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

     Posted by: Judy Author Profile Page | February 10, 2010 10:43 AM



  24. What have they done now. It's not simple enough for me to figure out.

    Posted by: Benny Hough | February 10, 2010 10:46 AM



  25. i just started useing face book so i dont really care

    Posted by: philipp | February 10, 2010 10:46 AM



  26. How do you get in?

     Posted by: Benny Author Profile Page | February 10, 2010 10:54 AM



  27. I JUST WANT TO LOGIN IN TO FACEBOOK!

     Posted by: Billy Author Profile Page | February 10, 2010 10:58 AM



  28. OK can I long in now

     Posted by: Cindy Author Profile Page | February 10, 2010 11:00 AM



  29. I'M lost, If It's not broken why fix It?

    Posted by: stephanie messina | February 10, 2010 11:01 AM




  30. This is a little confusing until I get used to it.

     Posted by: Jean Author Profile Page | February 10, 2010 11:01 AM



  31. I am not happy!!!,I was starting to feel comfortable with it now I am all confuse How do I sign in?

     Posted by: Victoria Author Profile Page | February 10, 2010 11:02 AM



  32. all I want to do is lon in to y home page

     Posted by: Cindy Author Profile Page | February 10, 2010 11:03 AM



  33. Why couldn't you just leave well enough alone!!!

     Posted by: Gloria Author Profile Page | February 10, 2010 11:04 AM



  34. why!!!!!!!!!!!!!!

     Posted by: Anthony Author Profile Page | February 10, 2010 11:09 AM



  35. I don't like the new facebook. Why fix something that isn't broken. this really sucks..

     Posted by: Joanne Author Profile Page | February 10, 2010 11:20 AM



  36. Why can't I get on ???

     Posted by: Stephanie Author Profile Page | February 10, 2010 11:21 AM



  37. All I wanted to do was LOG IN TO MY FACE BOOK ACCOUNT! I don't like this new way! "If it an't broke why fix it?"

    Posted by: Valerie Jean Thompson Merricks | February 10, 2010 11:21 AM



  38. WTH??? We need the old FB back...this is ridiculous!!!

     Posted by: Lauri Author Profile Page | February 10, 2010 11:23 AM



  39. this is just way to funny.........

     Posted by: Theresa Author Profile Page | February 10, 2010 11:23 AM



  40. THIS SUCKS I DONT LIKE IT AT ALL................

     Posted by: Hollie Author Profile Page | February 10, 2010 11:28 AM



  41. now that you have managed to mess up the whole system how do i get back to login?

     Posted by: Toni Author Profile Page | February 10, 2010 11:29 AM



  42. Hola a todos es un dia muy hermoso

    Posted by: Roldan | February 10, 2010 11:31 AM



  43. Nothing like being taken hostage on our own computer :-(

    Posted by: Deborah Moody | February 10, 2010 11:33 AM



  44. I don't like the new face book page. I want the old face book page back. Plus the updates run slow or the pages freezes

    Posted by: Debi | February 10, 2010 11:35 AM



  45. O HAI GUYS WHATS GOING ON IN THIS THREAD?

     Posted by: Jolie O'Dell Author Profile Page | February 10, 2010 11:42 AM



  46. Just let me in please

     Posted by: Mary Author Profile Page | February 10, 2010 11:49 AM



  47. Why wont you let me sign in?

     Posted by: Mary Author Profile Page | February 10, 2010 11:52 AM



  48. Seams like all of the comets i read agree with me you people messed up royal i was enjoying facebook now i am thinking of getting rid of it all

    Posted by: Dan Danahoo | February 10, 2010 11:54 AM



  49. I LOVE FACE BOOK CONNECTED W/PEOPLE I WENT TO HIGH SCHOOL W/ESPECIALY ONE CLOSE FRIEND.KNOW LET ME LOG IN!!!!!!!!!!!!!!

     Posted by: John Author Profile Page | February 10, 2010 11:57 AM



  50. This is what happens when people use Google to enter sites instead of typing it on their address bar...

    Damn you all Farmville users...

    Posted by: Rodrigo | February 10, 2010 11:57 AM



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