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facebook_logo_mar09.pngFacebook and AOL announced last night a partnership that will integrate a user's Facebook friends into their AOL Instant Messenger. The announcement came on a day when Google announced its new attempt at capturing your social attention with Google Buzz and Yahoo! reminded us from the outskirts that they've been at this game for a year now.

According to Mercury News, about 70% of AOL users also use Facebook and the move is a sign of where AOL is heading, but we wonder if it isn't more a sign of where Facebook is heading and has been all along.

The partnership will use Facebook Connect to import a user's Facebook friends into their AIM contacts, enabling chat directly between the two services. This will allow AIM's 17 million users to continue using AIM while being able to keep in touch with their existing friends on AIM.

Dear visitors from Google. This site is not Facebook. This is a website called ReadWriteWeb that reports on news about Facebook and other Internet services. You can however click here and become a Fan of ReadWriteWeb on Facebook, to receive our updates and learn more about the Internet. To access Facebook right now, click here. For future reference, type "facebook.com" into your browser address bar or enter "facebook" into Google and click on the first result. We recommend that you then save Facebook as a bookmark in your browser.

The Great Migrations

If you think back to 2002, the big news was Friendster. For many of us, it was the first time we'd joined a social network and we went wild adding friends. Then, in 2003, Myspace came along and we slowly started adding these same friends on Myspace until one day the virtual cobwebs became too much and we left Friendster altogether. And then came Facebook and we did it again.

Let's face it - if we can avoid it, we'd rather not do this again and that's precisely what Facebook wants. Facebook has already become the dominant platform for social networking, but as it expands its business in other directions, we will begin to see it pull users away from other businesses too. This partnership is not only about preventing that, but further solidifying Facebook's place as our one, true login.

The more integrated Facebook becomes, the less willing we'll be to recreate that same web of social connections we've reinvented time and again.

While many of us may complain about Facebook's on-site chat breaking down, being slow or crashing our browsers, the fact remains that Facebook is where we've based our online social life and chat is a basic extension of this. AIM used to be one of the industry standards in this realm, but now it looks more like the company is hedging its bets and trying not to fall prey to the same circumstances that caused us to abandon other platforms.

Your One True Login

As we wrote last month, users already prefer to use Facebook Connect by a margin of 2-to-1 and countless sites already let you make connections on their site by comparing their user base with your Facebook friends.

In this case, however, it isn't the connections that are being imported - real-time interaction with an external user base is being imported. Whether or not a particular friend has an account with AOL is irrelevant. The partnership reinforces the idea that our Facebook profile is at the center of our online existence. Whether or not someone is signed into AOL is no longer what's at stake here, it's whether or not the user is logged into Facebook.

While other integrations attempt to replicate our social connections, to port them over to the site we're on, this one makes no such demands. We can continue using AIM while taking advantage of the particular friend set we've likely spent the most time cultivating and grooming - our Facebook friends.


Comments

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  1. Very fascinating comment thread! I really wonder if the bold text solves this ;)

    Posted by: digitarald.de Author Profile Page | February 12, 2010 6:10 AM



  2. I'm absoluetely speechless. This is priceless, and please never delete the comments. Whenever I am having a breakdown because of (again) a loose power cable and therefore a "broken computer" I want to read this and tell me that technical support is really not that bad after all.

    Posted by: JLPD | February 12, 2010 6:11 AM



  3. Baaaahahaahaaaaa

    Internet stupidity at it’s best.

    ROFL

    Posted by: Dirk | February 12, 2010 6:13 AM




  4. This is a message to all those people that have left comments in the belief that the website is Facebook...

    STOP BEING STUPID!!!!!

    Kind Regards,

    Billy

    Posted by: Billy Bragg | February 12, 2010 6:19 AM



  5. Um, if you want to log into facebook, go to facebooks site dumbass. Wow, I remember my first time using the internet.

    Posted by: jman | February 12, 2010 6:22 AM



  6. WOT R U TALKIN BOUT BILLY!!!! THIS IS NEW FACEBOK. IT SUKS - I CAN NO LONGER LOGIN TO SEE MY 5 FIERNDS

    Posted by: Hammond | February 12, 2010 6:23 AM



  7. http://www.facebook.com/photo.php?pid=1650688&id=44781398618

    Who is the bigger idiot?

    The idiot or the idiot who comments upon the idiot?

    Or the idiot who comments upon the idiot who comments upon the idiot?

    "When google has their own facebook page, who knows what is truth."

    - mumon, 6th century

    Posted by: Facepalm | February 12, 2010 6:24 AM



  8. PLZ ELP ME. MY HAMSTER HAS GOT STUCK IN ITS CAGE

    Posted by: Hammond | February 12, 2010 6:26 AM



  9. i am so very highly amused at the stupidity of some people :L

    Posted by: Lauren | February 12, 2010 6:27 AM



  10. So, about the ARTICLE...

    Facebook is making calculated moves to keep its massive web audience. This article also highlights the tensions between Google and Facebook for web users. What if Facebook decided to expand and advertise its web search? Google could watch a chunk of its marketshare disappear overnight. Just something to think about when Facebook makes a big announcement every time Google does in regards to social media.

    As for the comments...

    Holy $#%*! This is a huge insight into the nature of the Internet and computing in general. Until the UI abstracts away the ACTUAL nature of both the web and computing, these poor folks will fight an uphill battle, and gloriously fail before our eyes like right now...

    I totally shared this with everyone I know. ;)

     Posted by: Hector Author Profile Page | February 12, 2010 6:27 AM




  11. YEAH MAN! RIGHT ON HAMMOND BRO!! DON'T WORK FOR ME EITHER. FACEBOOK IS BROKE, I CAN'T LOG IN TO SPEAK TO ALL MY FRIENDS IN KENTUCKY Y'ALL!

    FACEBOOK SUCKS MAN!!

    Posted by: Billy Bob | February 12, 2010 6:28 AM



  12. CAN YA'LL STOP WRITING ON MY WALL! PLEEEEASE.

    Posted by: Mona | February 12, 2010 6:28 AM



  13. Please just let me log in too!!! Pleeeaasssse. What is it with this page. Where's the login thing!!!? And I don't even have a facebook account.

    Posted by: Searching for Facebook | February 12, 2010 6:29 AM



  14. Sod this, wheres the porn..... I thought this was a site for porn :-(

    Posted by: Dude | February 12, 2010 6:31 AM



  15. http://www.youtube.com/watch?v=Vsxxsrn2Tfs

    just watch all parts maybe some of you get it ... hopefully....

    Posted by: dannnn | February 12, 2010 6:33 AM




  16. Hell yeah Billy Bob! You tell them sons of bitches how it is!

    Make me proud boy! Damn I got to find me a chicken to screw!

    Posted by: Bubba | February 12, 2010 6:34 AM



  17. I having a party tonight. Right now I am sipping coffee.

    Posted by: Performer | February 12, 2010 6:34 AM



  18. Oh hi, stupid people on internet who can't type in a simple address into their browser.
    THIS IS NOT FACEBOOK.
    In case you couldn't tell, the address above is "www.readwriteweb.com" and not "www.facebook.com"!
    You are, in fact, reading an article ABOUT facebook. SHOCKER!!
    If you are in fact completely dense and incapable of typing the phrase "facebook.com" then you're in luck!
    The very kind people who wrote this article were considerate enough to include RETARD INSTRUCTIONS TO GET TO FACEBOOK embedded in the above article (just look for the indented and bolded paragraph with the red links).
    There you go.
    Problem solved.
    Maybe you shouldn't rely so much on Google in the future?
    That's just a suggestion though....

    Posted by: EmilyFalcon | February 12, 2010 6:34 AM



  19. Thx RWW for this really hilarious comment section! This became very famous even here in Germany (though I don't think that German facebook users would do any better) LOL

    Posted by: peitzman | February 12, 2010 6:36 AM



  20. @Brian Mars Greetings, fellow Discordian?

    Posted by: Abernathy Lester | February 12, 2010 6:37 AM



  21. I LIKE THE NEW FEATURES!

    Posted by: JJRambo | February 12, 2010 6:42 AM



  22. the best part is that in order to get that little (f) by their names, these people all had to be ALREADY LOGGED IN TO FACEBOOK. Meaning if they had just put "facebook" in their URL bar they would have been in their account.

    It's hard to believe these people are able to figure out how to flush the toilet at their friends' houses. They really don't know how things work. I am worried!

    Posted by: boz | February 12, 2010 6:43 AM



  23. IF YOOOOOU DONT LET ME LOG INTO FACEBOK I WILL KILLMYSELF: LET ME FUCKIGN IN YOU REATARDS: IM GIONNA SUE YOUR ASSES!

    SERIOUSLY PLZ LET ME In, JUST ONCE! SO I CAN TALK WITH MY FAMILY MEMBERS TOO

    Posted by: Ashley Jannings | February 12, 2010 6:44 AM



  24. CAN SUM1 TELL ME HOW 2 PUT ON MY TROUSERS IT IS TOO DIFFICULT DURRRRRRR HURRRRRR!

     Posted by: Richard Gibson Author Profile Page | February 12, 2010 6:48 AM



  25. Just epic. Maybe better then lolcats.

    Runkenstein was here!

    Posted by: Cyberdroid | February 12, 2010 6:48 AM



  26. *kills self*

    Posted by: Bob | February 12, 2010 6:51 AM



  27. I'm too simple to figure this out

    Posted by: Nick | February 12, 2010 6:53 AM



  28. my new years resolution was to learn computers. looks like i waited too long. :(

    Posted by: Facebook | February 12, 2010 6:54 AM



  29. Hey, I actually like this new facebook! It's much more interesting than the old facebook, plus I got a bunch of new friends, on my own low mental level!!

    Posted by: Kookie | February 12, 2010 6:55 AM



  30. Hahah. This thread is officially one of the funniest ever. People, this isn't facebook. It's Read Write Web, and unless you like making yourself look like an idiot, I suggest typing www.facebook.com in the URL box at the top of your screen.

    But, besides that, wow.......... :D

    Posted by: Jane Doe | February 12, 2010 6:56 AM



  31. After i read this thread, i m full of shame, cause i have a facebookaccount too lol

     Posted by: Bernd Author Profile Page | February 12, 2010 7:03 AM




  32. Remember, Sully, when I promised to kill you last?

    Posted by: Matrix | February 12, 2010 7:04 AM



  33. That's right, Matrix. You did.

    Posted by: Sully | February 12, 2010 7:05 AM




  34. I LIED

    Posted by: Matrix | February 12, 2010 7:06 AM



  35. how stupid are you people?!?!?!

    Posted by: joey | February 12, 2010 7:07 AM



  36. LOL!

    This reminds me of MY site where I warn people about scams and then they write to ME demanding refunds on those scams I'm warning them about.

    This phenomenon was discussed in the 2007 FTC workshop on negative option marketing where they said:

    A "characteristic of people online involves what Professor Hillman and Mr. Grossklags described as “click happy” or exuberant Internet use. Specifically, users click through webpages quickly, without paying much attention because they want to complete a given transaction. Professor Hillman cited research finding that online shoppers “enter a seamless sequence of responses, a flow state in which their sense of time and reality become distorted and their self-control is diminished.” As a result, and as discussed in more detail below, users do not read or understand the terms of agreements they enter into online."

    WITHOUT PAYING MUCH ATTENTION.

    Btw, why can't I log into FaceBook here? ;-)

    Posted by: Paul Schlegel | February 12, 2010 7:09 AM



  37. OH GOD HOW DID I GET HERE I AM NOT GOOD WITH COMPUTER

    Posted by: surgeon rocket | February 12, 2010 7:14 AM



  38. HAHAHAHAHAHAHA what a bunch of idiots

     Posted by: Zach Author Profile Page | February 12, 2010 7:14 AM



  39. ZOMG my animalz are dying in farmville and they miss me... AND I NEED THEM>!

    LET ME IN!!!!!! WTF!11one oen!!Eleven!!!

    Teh new way sux, am taking ball n goin home.

    Posted by: Thorn | February 12, 2010 7:20 AM



  40. OK. To log into Facebook you must post your full name and address, date of birth, bank account number and sort code. They, hey presto, you'll get in!

    Posted by: You are all spastics | February 12, 2010 7:22 AM



  41. Its the Phishing vulnerability test!

     Posted by: Teddy Author Profile Page | February 12, 2010 7:23 AM



  42. Is this neogaf? I can't looooooooooooog in!!?!?!

    Posted by: John Duggns | February 12, 2010 7:24 AM



  43. ATTN: if you are one of the people who thought this was facebook, please light your genitals on fire now. If you already have children, do the same to them.

    Posted by: Kevin | February 12, 2010 7:25 AM



  44. The new facebook has all these articles on computers doesn't afraid of anything

     Posted by: Teddy Author Profile Page | February 12, 2010 7:26 AM



  45. This is epic and I just have to comment in order to be able to later say "yes, I was part of it, see..."

    Big WIN!

    OK, enough said - where's my Facebook Login Window?!?

     Posted by: Steffen Author Profile Page | February 12, 2010 7:27 AM



  46. Please stop posting here. You are clogging the Internet. The Internet is not something that you just dump something on. It's not a big truck. It's a series of tubes. And if you don't understand, those tubes can be filled and if they are filled, when you put your message in, it gets in line and it's going to be delayed by anyone that puts into that tube enormous amounts of material...

    Posted by: US Senator Ted Stevens | February 12, 2010 7:28 AM



  47. Come on, let the girl go, just between you and me, don't deprive yourself of some pleasure, come on Bennett, lets party!

    Posted by: Matrix | February 12, 2010 7:36 AM



  48. I can beat you, I don't need the girl hahah, I DON'T NEED THE GIRL!

    Posted by: Bennett | February 12, 2010 7:37 AM



  49. @Hector (#810):
    "So, about the ARTICLE…
    Facebook is making calculated moves to keep its massive web audience. This article also highlights the tensions between Google and Facebook for web users. What if Facebook decided to expand and advertise its web search? Google could watch a chunk of its marketshare disappear overnight. Just something to think about when Facebook makes a big announcement every time Google does in regards to social media."

    Congrat's, you're probably the first person to post a comment related to the article… ;)

    Still, a lovely comment thread which made me laugh for such a long time, that I'm willing to do pretty much anything now – including learning for the upcoming exams.

    Posted by: jonson | February 12, 2010 7:39 AM



  50. That's why phising is so easy these days.

    Posted by: steffenjan.myopenid.com Author Profile Page | February 12, 2010 7:40 AM



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