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facebook_logo_mar09.pngFacebook and AOL announced last night a partnership that will integrate a user's Facebook friends into their AOL Instant Messenger. The announcement came on a day when Google announced its new attempt at capturing your social attention with Google Buzz and Yahoo! reminded us from the outskirts that they've been at this game for a year now.

According to Mercury News, about 70% of AOL users also use Facebook and the move is a sign of where AOL is heading, but we wonder if it isn't more a sign of where Facebook is heading and has been all along.

The partnership will use Facebook Connect to import a user's Facebook friends into their AIM contacts, enabling chat directly between the two services. This will allow AIM's 17 million users to continue using AIM while being able to keep in touch with their existing friends on AIM.

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The Great Migrations

If you think back to 2002, the big news was Friendster. For many of us, it was the first time we'd joined a social network and we went wild adding friends. Then, in 2003, Myspace came along and we slowly started adding these same friends on Myspace until one day the virtual cobwebs became too much and we left Friendster altogether. And then came Facebook and we did it again.

Let's face it - if we can avoid it, we'd rather not do this again and that's precisely what Facebook wants. Facebook has already become the dominant platform for social networking, but as it expands its business in other directions, we will begin to see it pull users away from other businesses too. This partnership is not only about preventing that, but further solidifying Facebook's place as our one, true login.

The more integrated Facebook becomes, the less willing we'll be to recreate that same web of social connections we've reinvented time and again.

While many of us may complain about Facebook's on-site chat breaking down, being slow or crashing our browsers, the fact remains that Facebook is where we've based our online social life and chat is a basic extension of this. AIM used to be one of the industry standards in this realm, but now it looks more like the company is hedging its bets and trying not to fall prey to the same circumstances that caused us to abandon other platforms.

Your One True Login

As we wrote last month, users already prefer to use Facebook Connect by a margin of 2-to-1 and countless sites already let you make connections on their site by comparing their user base with your Facebook friends.

In this case, however, it isn't the connections that are being imported - real-time interaction with an external user base is being imported. Whether or not a particular friend has an account with AOL is irrelevant. The partnership reinforces the idea that our Facebook profile is at the center of our online existence. Whether or not someone is signed into AOL is no longer what's at stake here, it's whether or not the user is logged into Facebook.

While other integrations attempt to replicate our social connections, to port them over to the site we're on, this one makes no such demands. We can continue using AIM while taking advantage of the particular friend set we've likely spent the most time cultivating and grooming - our Facebook friends.



Comments

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  1. This sucks,why when something works and we get used to it,they have to change it and mess it up!

     Posted by: Rita Author Profile Page | February 10, 2010 12:02 PM



  2. Quit this crap and let me sign in!

     Posted by: Dennis Author Profile Page | February 10, 2010 12:06 PM



  3. Could I just log on please!

    Posted by: susan metzgar | February 10, 2010 12:07 PM



  4. Quit this carp and let me sign in!

     Posted by: Dennis Author Profile Page | February 10, 2010 12:08 PM



  5. i liked the old way better what advantages do we have with the new way takes to long to sign in fix it back

     Posted by: Chad Author Profile Page | February 10, 2010 12:11 PM




  6. I just want to get into my Facebook page.

     Posted by: Wendy Author Profile Page | February 10, 2010 12:11 PM



  7. dont like new face book

    Posted by: phyllis thompson | February 10, 2010 12:11 PM



  8. I am going to delete my account (IF I CAN EVER LOG IN) as this SUCKS BIG TIME ! If this does not get back to NORMAL you are going to lose a lot of folks who hate this and as you can see from all the comments they think it sucks too !!! facebook was great for connecting with old friends ...now, NOT SO MUCH. SO HOW DO I LOG IN ?????????????????????????????????????????????????????????

     Posted by: Laraine Author Profile Page | February 10, 2010 12:12 PM



  9. Just let me sign in

     Posted by: Dennis Author Profile Page | February 10, 2010 12:12 PM



  10. this sucksssss how do i get on my screen?

    Posted by: vincent diverniero | February 10, 2010 12:13 PM



  11. Looking good

    Posted by: Vick Rogers | February 10, 2010 12:16 PM



  12. this sucks

     Posted by: Marie Author Profile Page | February 10, 2010 12:21 PM



  13. bring me back old facebook
    this is sheet

    Posted by: niko lov | February 10, 2010 12:32 PM



  14. hello i want in now whats goin on,jus wen i wasstartin 2 ike it

     Posted by: Maria Author Profile Page | February 10, 2010 12:33 PM



  15. im glad im not da only one mad
    hopefuly it might get us somewhermayb

     Posted by: Maria Author Profile Page | February 10, 2010 12:38 PM



  16. on a big snow storm????????????????????????


    Posted by: jeremy | February 10, 2010 12:38 PM



  17. I HATE THE NEW FACEBOOK PAGE , IN FACT I HAVE STARTED TO VISIT IT LESS, BECAUSE IT IS A HASSLE

    Posted by: marsha | February 10, 2010 12:40 PM



  18. Who's idea was this?? Hope he's not too big to fire cause he just LOST a bunch of faithful users. Chances are it'll never be the same as it was before....cya

    Posted by: PDS | February 10, 2010 12:40 PM



  19. sucks

     Posted by: Minnie Author Profile Page | February 10, 2010 12:41 PM



  20. This is a waste of everyone's time!!! Fix this fast!!

     Posted by: David Author Profile Page | February 10, 2010 12:41 PM



  21. this is a bunch of bullsh--! am i loged in?

     Posted by: Denise Author Profile Page | February 10, 2010 12:42 PM



  22. The new facebook is ok

     Posted by: Jane Author Profile Page | February 10, 2010 12:45 PM



  23. ummm guys? Everyone realizes this page is not Facebook right? To login to Facebook, go to Facebook, and use the login option. This is a blog post about Facebook which references logging in.

    Posted by: Kate | February 10, 2010 12:50 PM



  24. i just want to get on fb and what a mess this is. How do you get on? Help

     Posted by: Myra Author Profile Page | February 10, 2010 12:52 PM



  25. what the fuck!!!!!~!~

    Posted by: jeff | February 10, 2010 1:04 PM



  26. Like the old log in better!!!

    Posted by: Tiffany | February 10, 2010 1:05 PM



  27. I was having a bad day before I saw this thread. Feeling better now. Thanks, all of you! Awesome comments thread XD

     Posted by: Scott Author Profile Page | February 10, 2010 1:09 PM



  28. Why do all these people think RWW is Facebook? What search term are they putting into Google to get to this page?

     Posted by: Colin Author Profile Page | February 10, 2010 1:09 PM



  29. i dont like the new

     Posted by: Ashley Author Profile Page | February 10, 2010 1:09 PM



  30. I would just like to login please. I love facebook.

    Posted by: Karen Sehon | February 10, 2010 1:10 PM



  31. im going back to my fuckin space u ass holes have to fuck up a good this !!!!! dumn asses

    Posted by: jeff | February 10, 2010 1:10 PM



  32. This is the most awesome comment thread ever. Thank you everyone for making my day.

    I know the Interwebs can be confusing and what's with all these boxes at the top of your browser window?

     Posted by: Patrick Thornton Author Profile Page | February 10, 2010 1:10 PM



  33. hello

     Posted by: Karen Author Profile Page | February 10, 2010 1:12 PM



  34. WOW. LOL.

     Posted by: Mona Author Profile Page | February 10, 2010 1:13 PM



  35. for those of you that want to get in face book now just go to Bing..put in face book and search (or it will pop up) hit on face book login and it takes you to your password page...i did it....
    if this ever gets back to normal I will use the address bar from now on.....

     Posted by: Laraine Author Profile Page | February 10, 2010 1:15 PM



  36. *likes this*

    Posted by: Carl | February 10, 2010 1:15 PM



  37. Comment no. 81: "im going back to my fuckin space u ass holes have to fuck up a good this !!!!! dumn asses"

    There is just way too much epic hilarity in this thread -- blog comment GOLD.

     Posted by: Mona Author Profile Page | February 10, 2010 1:16 PM



  38. This is too funny. No, really, it's TOO funny. The desperation in the voices of those separated from their beloved Facebook. The nearly crack-like addiction apparent in their comments. The bizarro lack of awareness of where they are (as in, not at the Facebook site). Love the Farmville comment Rodrigo!

     Posted by: Robin Luymes Author Profile Page | February 10, 2010 1:17 PM



  39. I can only assume these idiots are typing "facebook login" into google.
    This made my day... people are hilarious. I find it even funnier that they read presumably read the post, found a comment box, and posted a comment, all without figuring out they weren't actually on Facebook.

     Posted by: Addison Ryan Author Profile Page | February 10, 2010 1:19 PM



  40. WHAT THE HELL??????? I JUST WANT TO SIGN IN. LOL

     Posted by: Tammy Author Profile Page | February 10, 2010 1:22 PM



  41. Ok so just when i thought I had about 65% learned facebook, you go and change stuff. No fair.

     Posted by: Tina Author Profile Page | February 10, 2010 1:23 PM



  42. Hahaha, funny thread! :)

    Posted by: Wolfgang | February 10, 2010 1:24 PM



  43. i dont like this its to much for such a simple thing

     Posted by: Anthony Author Profile Page | February 10, 2010 1:26 PM



  44. These people should search for "bookmark" first. My favorite: "The new facebook is ok" ... like Facebook turning into RWW isn't all bad. Wow, stunning thread. Too funny, but kind of tragic at the same time!

    Posted by: segdeha.com Author Profile Page | February 10, 2010 1:27 PM



  45. Ha ha, you forgot to tell all these users to not just type www.facebook.com into their browser, but to right click and bookmark/favorite/whatever facebook and use that bookmark so they never do something as stupid as using google to find facebook again (and don't encourage them to do that, using google to find a site you probably go to frequently is silly). Seems like Facebook didn't win any fans over with that last update, though.

    Posted by: Rx | February 10, 2010 1:28 PM



  46. oh facebook. I hope you realize you have many miles to go before many of your users figure out FB connect. meanwhile let me just say WHEREZ MY FACEBOOK I WANNA LET ME IN SUCKKKKKKKKKKKKKKKKKK

     Posted by: John Author Profile Page | February 10, 2010 1:30 PM



  47. Agreed! Best comment thread ever. How do more of these people not get caught up in phishing schemes?

     Posted by: Dillon Smith Author Profile Page | February 10, 2010 1:30 PM



  48. I just want to be able to sign in without any hassle!

     Posted by: Rebecca Author Profile Page | February 10, 2010 1:33 PM



  49. I just want to log in to Facebook. I don't have time to mess around with all this other stuff!

     Posted by: Linda Author Profile Page | February 10, 2010 1:40 PM



  50. All well and good but all I want to do is sign in and play My Farmville game now how do I get on.

     Posted by: Colin Author Profile Page | February 10, 2010 1:43 PM



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