This blog was founded in 2003 on the philosophy of a read/write Web - a Web in which people can create content as easily as they consume it. This trend eventually came to be known as Web 2.0 - although others preferred Social Web - and was popularized by activities like blogging and social networking.
It would be easy to say that the 'social' element is still the primary part of today's Web, since the popular products of this era enable you to say what's on your mind (Facebook), what's happening (Twitter), or where you are (Foursquare). All of these are mostly social activities. But more significantly, these and other products output data that will increasingly be used to build personalized services for you.
How do you take the social web by storm in a day, winning over even the coldest of hearts and gaining international acclaim - with commercials?
A team of creatives, tech geeks, marketers and writers gathered in an undisclosed location in Portland, Oregon yesterday and produced 87 short comedic YouTube videos about Old Spice. In real time. They leveraged Twitter, Facebook, Reddit and blogs. They dared to touch the wild beasts of 4chan and they lived to tell the tale. Even 4chan loved it. Everybody loved it; those videos and 74 more made so far today have now been viewed more than 4 million times and counting. The team worked for 11 hours yesterday to make 87 short videos, that's just over 7 minutes per video, not accounting for any breaks taken. Then they woke up this morning and they are still making more videos right now. Here's how it's going down.
Today Google launched "App Inventor," a do-it-yourself mobile app creation tool that lets anyone build their own Android applications without needing to know how to program or even write a line of code. Instead, using an online interface, would-be developers visually design the app's interface and interactions, using drag-and-drop blocks that specify what the app should look like and how it should behave.
Want your app to talk to Twitter? There's a button for that. Want your app to use text-to-speech? No problem. Use the GPS? Piece of cake. Or so says Google, who had tested the app for a year prior to launch with groups that included "sixth graders, high school girls, nursing students and university undergrads who are not computer science majors," reports The New York Times, who broke the story this morning.
It's now a little over 6 months into 2010, so a good time to reflect on the highlights of the year so far. At the beginning of the year, we identified some key trends to track: (in alphabetical order) Augmented Reality, Internet of Things, Mobile, Real-Time Web, Structured Data.
Mobile and Real-Time Web have been particularly eventful in 2010, as you'll see below. Augmented Reality and Internet of Things are both early stage trends, but have continued to edge towards the mainstream this year. The movement towards Structured Data has made significant progress in 2010, primarily thanks to RDFa and the adoption of that Semantic Web format by Facebook, Google and other big companies.
Last month, I decided to take to the road with my blogging. Armed with a 12-inch netbook, an iPhone and a 1995 Chevy Astro Van, I've hit the paved pathways with many intentions to see just how mobile technology can or cannot determine how we approach and experience the world. Just a couple weeks into the experiment, I've come to one certain conclusion - ambient awareness and the combination of recommendation engines with geofencing is the future when it comes to all of these location-based services.
Facebook just announced the availability of a new feature for users creating accounts on the social network: Suggested Interests. Facebook will now recommend that new users sign up for updates from ("Like") publishers with high reader engagement and subscribed-to by people demographically similar to themselves. That's a unique combination of factors that only Facebook could offer.
If this intersection of 3 key social software trends is someday exposed more fully to all 500 million Facebook users and more - the Facebook vs. Google battle could become a fight between Recommendation and Search. Facebook recommendations are in the sidebar for most users today, but they are so powerful that it's worth betting they'll be center stage in the future.
This week we've been exploring the emergence of the Semantic Web among companies like Best Buy and Google. It's all thanks to RDFa, code that is inserted into the HTML of web pages to add extra meaning. The increasing usage of RDFa was one of the main themes at the recent Semantic Technology conference in San Francisco.
There is perhaps no better example than Facebook's use of RDFa. We chatted to Facebook open standards evangelist David Recordon to find out more.
Mobile analytics and tracking firm AdMob has just released its latest mobile metrics report, a monthly snapshot of the smartphone industry based on data generated by ad requests within its network of 23,000 mobile websites and mobile applications. This current report, the last of its kind, notes the company who plans on reinventing the report to make it "more useful going forward," focuses on long-term trends across the industry.
Not surprisingly, the company found that Android has seen rapid growth thanks to the launch of new devices, Apple is still the top manufacturer and iPads are having an impact on mobile Internet traffic worldwide.
Services like Foursquare, Gowalla and others make it easy to post your physical location to the Web - but what makes people want to do that at all?
Fifteen-month-old Foursquare is adding 100,000 new users every week, and Facebook has made it clear that location is a feature it is preparing to offer soon. What's the motivation for users to register where they are in the offline world online? We asked some users of these services and found that they had varied and interesting answers.
Congratulations, you're a new iPhone 4 owner! Now what do you do with it? The iPhone 4 operating system introduces a number of new features, some, like FaceTime video calls, which are entirely unique to the iPhone 4 hardware itself.
Plus, there are several reports now surfacing about issues with the iPhone 4's hardware. Are these credible? Should you be concerned? How do you resolve these issues?
Below, we'll answer these and more of the most burning questions new users may have about their iPhone 4.
