FeedBurner and Google Analytics: Together at Last
After years of waiting, FeedBurner users can finally see their stats in Google Analytics. Google acquired FeedBurner in 2007. Since then, there has been a lot of grumbling about how Google handled the transition and the lack of innovation in FeedBurner since the acquisition. The integration with Google Analytics is still hidden and incomplete - right now you can only see feed item click data - but Google promises to slowly add more data in the coming weeks.
Subscriber count - the one statistic that many bloggers are most interested in - is not part of this current integration. Right now, you can only see data about the traffic that your feeds brought to your site.
How to See these Stats
Getting to this data isn't easy, though. First of all, you have to use AdSense for feed or FeedBurner to track this data. Then, in Google Analytics, you have to go to Traffic Sources and click on All Traffic Sources. After this, you still have to filter your traffic by entering 'feedburner' in the search box at the bottom of the page. In the Campaigns view you can also filter stats by 'feedburner.'
In today's announcement, Google explains how to customize the way FeedBurner tags clicks it sends to Google Analytics. Google plans to create more endpoints for FeedBurner data in the near future.
More to Come
FeedBurner users will be happy to hear that Google plans to release more features in FeedBurner that will take advantage of this new functionality in the coming weeks. FeedBurner had been lying dormant for quite a while. Today's announcement hopefully signals the end of this stage in FeedBurner's development.
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This is indeed an excellent development!
Feedburner was lying in the dust since so many years and compared to that Google has developed and introduced several feature and products in last few months.
Now that they have officially mentioned that they would be working on Feedbuner, I am hoping to see much better integration of Feedburner in Google Analytics, just like they did with Adsense!
Finally i have been waiting for this as well honestly.
Dino | Dinono.com
this is a great step forward but the methods of finding those stats are quite lame...
There is an easy way if you just set up and advanced segment. Here you go: http://www.google.com/analytics/reporting/add_segment?share=amnb7yQBAAA.RD_MY1rbVaEf7ayaUJLvVEZCNE984nDu17opDCT0saBC1w6xMrErRyucEd0Hq-5aN9GB-0ZBogvMWFrFMjiefA.Gp249HR8cLuf4xTZ4rNuyg
I've been waiting for this feature to come. I'm glad it's now here.
freaking forever.
sheesh. and they didn't make it easy either.
I think after a long time i am being to be happy as a blogger myself Google should have done this early but never to late
http://thetechnologycafe.com/feedburner-and-google-analytics-–-happily-bonded-finally…
Integration with google analytics is a good move, it helps to better analyse the stats.