FeedBurner Quits Blogging, Gets Eaten by AdSense
RSS and podcast publishing service FeedBurner has been a great friend to bloggers over the years but this morning announced that it will shut down its own blog Burning Questions. Readers will now be referred to a new blog, AdSense for Feeds. FeedBurner is so useful for so many things beyond serving up ads in feeds that there's something sad about the symbolism here.
As a part of the announcement FeedBurner offers information for publishers about how to migrate from FeedBurner to a new Google account, as in the future all feed related services will require a Google account. It's the end of an era, really.
Still, for everything from analytics, to nice clean easily transferable URLs and accounts, to email subscriptions and adding links into the body of feeds - FeedBurner has been great.
Now it appears to be subsumed by AdSense. Maybe that will mean it will get more attention and updates than it has since the acquisition. Maybe that will mean there are more ads in feeds. Either way, just as so much of the art and communication world now lives in the shadow of advertising and PR, it's sad to see feed publishing now wholly under the umbrella of Google's massive advertising business.
Photo: "Spreading the FeedBurner love," CC by Flickr user 37hz
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If I recall, you and I first really bonded over our shared admiration for FeedBurner at that security panel at NTEN in Seattle.
It remains a truly amazing thing. Whatever else changes, I hope Google doesn't start downgrading the core offering - it's one of the great services of the Web 2.0 world.
Feedburner has been really horrible lately. What is with Google acquiring and destroying the best stuff...feedburner, jaiku, etc? Sigh.
Posted by: Karoli
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December 23, 2008 12:30 PM
Google is searching for more revenue any place they can get it these days aren't they?
Posted by: AJ Kohn
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December 23, 2008 12:33 PM
Does Yahoo still have the record for buying startups and burying them?
Posted by: Mr. Gunn
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December 23, 2008 12:54 PM
feedburner isn't going anywhere is it?
Demand an apology Marshall, lol. If not Google will become sexist too!
Hey Four20, go process your issues somewhere else. The only thing more obvious than that you're a dude who women probably call a pig all the time is that you're a big baby about it.
Supposed it had to happen, pity Feedburner offered some good features.
If Adsense for feeds provides revenue then the Feedburner services are more likely to be maintained and developed.
This is likely due to Google's preference for advertising income and the growing usage of RSS and similar formats.
Posted by: michael.chelen.myopenid.com
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December 24, 2008 12:29 AM
The "MyBrand" service in FeedBurner allows to use a custom domain name for your feed.
It's time to set it up, so you will be able to change of statistics provider or bring back to a raw RSS feed without losing your readers !
another one bites the dust.
Google will eat up the smaller guys and consolidate them all under their own "vision". It's just a matter of time, FeedBurner's founder knew it. Losing control of your company and fighting the corporation politics might be more frustrated than getting a load of cash for some of them.
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