A new report from Forrester Research predicts that mashups will be coming to the enterprise in a big way -- to the tune of a $700 million market by 2013. Mashup platforms that make it easier for consumer to create mashup applications, such as Yahoo! Pipes, Dapper, or Microsoft Popfly, are beginning to have analogues in the enterprise space. "Mashup platforms are in the pole position and ready to grab the lion's share of the market -- and an entire ecosystem of mashup technology and data providers is emerging to complement those platforms," says Forrester analyst G. Oliver Young.
Forrester defines mashups as "custom applications that combine multiple, disparate data sources into something new and unique." Starting in 2005, says the report, with the proliferation of free APIs, mashups came to the web in a big way, combining data and visualization tools from multiple services in meaningful and useful ways. More recently, mashup platforms have emerged that have allowed consumers with little or no development experience to create their own mashups.
Now enterprise mashup platforms, such as Presto Wires from JackBe, are starting to gain traction. In January 2007, an Economist Intelligence Unit survey (PDF - please note that this is a separate report than the Forrester report mentioned elsewhere in this post) revealed that mashups were the most popular traditional web 2.0 technology in the enterprise, with 64% of companies saying they already use or planned to use mashups within the next 2 years.
Mashups come in three distinct flavors in the enterprise, says Forrester:
Forrester believes that the enterprise mashup market will hit a tipping points in 2009-2010 and will fold into the IT landscape by 2013. "As a result," writes Forrester, "we expect traditional collaboration and productivity vendors like IBM and Microsoft to ultimately come to dominate the mashup platform market, rolling mashup platforms into major products like SharePoint and the Lotus application suite."
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Great report Josh! The PDF link doesn't work though.
Posted by: Emre Sokullu | May 6, 2008 10:09 AM@Emre: Whoops! I forgot the 'http://' -- fixed. I also updated the post to make sure it was clear that the PDF report linked to regarding the survey about mashups in the enterprise is a separate report than the one from Forrester that forms the basis of this post.
Posted by: Josh CatoneSpeaking of mashups, the nonprofit I work for is currently sponsorship a mashup challenged. We are looking for Web strategists or developers interested in coming up with new ways to use the Web for social good. There are two $10,000 prizes for Web developers who do just that.
In a nutshell, we are challenging developers to mash-up our online donation processing API with another Web service to either (a) enhance the online donor experience or (b) revolutionize a nonprofit's ability to fundraise online. As if changing the world was not enough, the two winners will each receive a $10,000 prize.
For more information: http://www.netsquared.org/mashup/donatenowchallenge.
Posted by: Jono Smith | May 7, 2008 6:21 AMHave a look at this story about Serena software that is betting big on enterprise mashups:
Posted by: Sramana Mitra | May 7, 2008 7:59 AMhttp://sramanamitra.com/2008/04/08/private-equity-on-steroids-part-1-2/
I never understood the power of enterprise mashup tools until I went to the Web 2.0 conference - I was really a skeptic. I was starting to see a little bit of the use from some of the vendors - and then I came on this one the really hit it home for me. The guys at the LiquidApps booth took some time to talk to me, and I watched the videos they had and I am now sold about the power that is out there. That tool is working towards everything you could want - the ability for non-developers to create applications is incredible. And it is really easy to use. I definitely want to bring this tool into my company - I have the evaluations starting next week.
I would like to know what you think about the tool - you can download it for free from http://www.liquidappsworld.com
Posted by: Liz | May 7, 2008 10:16 AMThere's a finite pool of engineers and there are only so many hours in a day. The demand for newer, cooler, faster tools means that at some point, we just run out of smart-people-brainpower.
So, mashups are the way to extend new products. And interestingly enough, you can see how smart people without degrees in programming can latch onto an API and create something new and useful.
Is the next Google, Facebook, or other big idea lurking in a college dorm room? Probably. And a good mashup will likely be the bridge to launching that project.
That is, as long as legal tangles don't screw it all up.
Buddy Scalera
Posted by: Buddy Scalera | May 8, 2008 4:16 PMhttp://wordspicturesweb.wordpress.com
It's great to see the likes of Forrester and Gartner start to differentiate consumer vs. enterprise mashups, and describe all of the different mashup projects that are possible. This is refreshing, because there are some amazing case studies soon to emerge on hardcore -- sometimes mission critical -- mashup projects.
Posted by: Kurt Foeller | May 9, 2008 9:33 AMI agree that there is something here, but feel like the analyst firms could do more to help define this market.
Let's face it, no CIO rolls out of bed in the morning excited to create a mashup. This is a vendor/analyst driven "market" just like Web 2.0 and Enterprise 2.0.
Mashup describes the technology. I would be much more excited by some good analytical thinking on the benefits - something along the lines of what John Hagel did for e-commerce with Net Gain.
Posted by: C Keene | May 9, 2008 9:44 AM