Free Webinar on Social Technology Today
You've probably heard people talking about the new "it" book: "Groundswell: Winning in a World Transformed by Social Technologies." The book discusses the current trend of people using online social technologies like blogs, social networks, and podcasts, among other things, and how enterprise must learn to embrace these tools. Along with describing how the public's use of these technologies impacts businesses, the book also provides tools from Forrester to teach companies how to embrace social media as part of their business strategy.
For anyone interested in social media's impact on business, Groundswell is a great read. If you want to learn more on this subject, then you may be interested in Forrester's free webinar on the topic today. The authors, Charlene Li and Josh Bernoff will be discussing the core ideas laid out in the book as well as "going through the frameworks and strategies needed to approach and thrive in the groundswell."
On the agenda:
- What process should companies use to create social strategies?
- What business objectives can be achieved with Web 2.0 technologies?
- How should you get started?
Going through the sign-up form, it's obvious that this seminar is aimed at business and not just the casual user, as the questions do pertain to your industry, job role, etc., but it definitely sounded too interesting to pass up. The webinar is today at 11 ET/8 PT and you can sign up here.
Update: Watching now...interesting stuff here!
Share
Comments
Subscribe to comments for this post OR Subscribe to comments for all ReadWriteWeb posts
It's a must read for anyone who cares about all things 2.0
-DH
http://techwatch.reviewk.com/
I listened to the webinar this morning. It's good to see that there's a group dedicated to inviting Corporate America to the 21st Century.
Some key points included a discussion on the importance of objectives in defining a company's theme for its customers.
Forester advocates a four-step approach to groundswell (POST):
Charlene Li and Josh Bernoff, who authored Groundswell, highlighted five specific objectives for successful groundswelling:
Most of what they discuss is really common sense. But there's a lot of catching up that businesses have before they can integrate their marketing into the rapidly evolving networking paradigms of this century.
One thing that wasn't discussed (time limit of course) was how important it will be for companies to spawn remarkable products and service. That's the piece that will make or brake any company's marketing, regardless of the technologies they embrace. It's people in the end, and the presenters highlighted that point.
Overall, a good introduction to the newbies in corporations who have yet to discover their place in the long tail.
Here's a link to Josh and Charlene's blog on HarvardBusiness.org
Sarah: Glad you found it interesting, especially the Social Technographics ladder. And thanks very much for mentioning it to your readers!