ReadWriteWeb

Gmail Give Millions An Unexpected Holiday

Written by Marshall Kirkpatrick / February 24, 2009 9:10 AM / 8 Comments

Gmail was down for so long last night that Google felt compelled to apologize this morning. Google's online apps are unavailable for short periods of time often enough for it to be unsurprising, but the length of this outage (2 hours plus) was quite remarkable.

What do you do when you're left waiting for a meeting or a lunch? If you're like us, you probably check your email. What do you do if your email keeps you waiting? Something else! What better excuse could hundreds of thousands, if not millions of people, have to do something else with a few precious hours than to say "all of Gmail is down?" We presume that books were read, "to read" lists were plowed through and who knows - maybe a few babies were conceived!

This April 1st, Gmail will turn 5 years old ("it's still in Beta!"), marking 5 years that countless other startups have wistfully thought that they too could make people go nuts over a product by limiting access and requiring invitations from friends.

gmaillogogreasemonkey-1.jpgThe fact is though that GMail is just so good as a product that even with hours of downtime, even with our concerns that Google is Big Brother waiting to happen, even with the company's silence about regular hours-long delivery delays - we just can't quit Gmail.

Now that Gmail is back, though, maybe it's a good time to go install this Greasemonkey script to replace the Gmail logo in your email inbox. It's a little complicated but the next time the service goes down at least you'll have been trained to remember what's really important in life. Not Gmail.


Comments

Subscribe to comments for this post OR Subscribe to comments for all ReadWriteWeb posts

  1. This is where a writer can make a difference. A simple news, which everyone knows and is expected to be covered by thousands of other blogs, made interesting. Superbly written Marshall !

    Posted by: Abhijeet Mukherjee | February 24, 2009 9:52 AM



  2. Weirdly I went into a meeting here in London at exactly the time GMail went down, and the meeting lasted two hours... our meeting was a lot more focused with no one able to check their mail. Thanks Google!

    Maybe a lesson for all of us - pretend GMail is down during your meetings...

    Posted by: Ted Shelton | February 24, 2009 9:54 AM



  3. Thanks Abhijeet and thank you too for commenting, Ted.

     Posted by: Marshall Kirkpatrick Author Profile Page | February 24, 2009 10:23 AM



  4. Marshall,

    Well said! I do have to admit, though, that it was rather fascinating to watch the panic/meltdown in Twitter messages...

    Dan

    Posted by: Dan York | February 24, 2009 10:44 AM



  5. "maybe a few babies were conceived!"

    Can we track this to a population explosion?

     Posted by: Bernard Lunn Author Profile Page | February 24, 2009 6:06 PM



  6. Yes, Google, thank you for this holiday! How nice of you to give us this little perk! How gracious of you to actually apologize for it - imagine, they give us this wonderful gift of free time, and they even apologize for it! How lovely!

    Posted by: Avner Kashtan | February 25, 2009 12:13 AM



  7. I was among the many people that were gutted that it was down for so long, and I'll be honest it reminded me to backup all of my important stuff in other places including locally. So I guess thank you is due to Google for giving me a kick up the behind :-)

    Posted by: holiday guy | February 25, 2009 10:47 AM



  8. That's why you need to backup your emails and Gmail labels. Gmail Keeper can do that, with scheduling ability.

    Posted by: Edwin Ye | Automatic Gmail Backup Software | April 29, 2009 6:22 PM



Leave a comment

Optional: Sign in with Connect Facebook   Sign in with Twitter Twitter   Sign in with OpenID OpenID  |  

If you think Twitter is big, check out the Real-Time Web
RWW SPONSORS



FOLLOW @RWW ON TWITTER

ReadWriteWeb on Facebook



TEXT LINK ADS