According to the latest data from Hitwise, Google gained yet another percentage point on its biggest competitors last month and now accounts for more than 69.17% of U.S. searches. In the U.K. and Australia, Google's market share has climbed above 87%. This increase comes at a time when, according to Hitwise, more and more Internet users are also relying on search to navigate to key industry categories.
As Google gained market share, every other major player lost a considerable amount of users over the last year, with the most dramatic loss being MSN's search share dropping from 14.68% to 6.72% in Australia. At the same time, Google gained 10% in both Britain and Australia.
Update: The original graph displayed information from May 2007 instead of June 2007. We have replaced it with the updated version below.
Besides Google, Yahoo, Microsoft, and Ask, Hitwise also looked at 42 smaller search engines. Overall, they accounted for only 1.70% of the U.S. market - a number that demonstrates the staggering uphill battle new entrants in the search business have to face.
These latest numbers also once again stress that, at least in the U.S., a combination of Microsoft's and Yahoo's search would create a relatively large competitor to Google. However, looking at the current trends - there is also a good chance that Google would just continue to grow while taking away market share from a combined Microhoo search engine.
Comments
Subscribe to comments for this post OR Subscribe to comments for all Read/WriteWeb posts
We are a online marketing agency. We manage dozens of clients, from small to very large corps. For practically every client:
Google 90%
Yahoo! 6%
Microsoft 3%
It's been this way for nearly two years. In nearly every country worldwide, it's the same. Google has 90%. Only China, Korea, and Japan are different.
The Hitwise/Comscore reports are wrong and useless.
Go ahead, set up analytics, and find out for yourself.
Posted by: Andreas Ramos | July 15, 2008 2:09 PM
Just 70% ... that's strange.
Posted by: LiviuX | July 15, 2008 2:28 PM
Hitwise muffed the June 2007 numbers (I noticed they reproduced the May 2007 stats by mistake, and they sent out a later correction.)
The correct June 2007 numbers are Google 63.92%, Yahoo 21.31%, Microsoft 9.85%, and Ask 3.42%.
Posted by: Stephen Shankland | July 15, 2008 4:54 PM
So doesn't surprise me about Australia. I wonder if there is any connection with firefox use in a country and google use?
Posted by: Kat | July 15, 2008 5:18 PM
70% of searches, but I think a much higher % of search advertising - which I think is what Andreas is referring to.
Posted by: Bernard Lunn
|
July 15, 2008 5:21 PM
This crap will all be over soon!
Posted by: steveballmer | July 15, 2008 8:52 PM
As long as Yahoo's search results are so off the mark, people will use Google. I can only see Big G's grip tightening although I would love some competition from Yahoo.
I don't understand why they can't develop a better organic search system. They have access to all the sites Google does yet cannot return anywhere near the accuracy of Google.
Posted by: Jamie | July 15, 2008 11:06 PM
I am a SEO specialist and being in this profession i know why people are choosing GOOGLE for their search. Actually if any one search in Google the URL list that they can have are more relevant than other search engines. Ranking any site in Google is the toughest job in SEO as Google search bots searches every aspects to rank a site in its results. Naturally their information base that they delivers is also the best. So they deserve this traffic.
Posted by: hillary | July 15, 2008 11:51 PM
Someone is going to have to come up with something special to compete.
Posted by: Michael McGimpsey
|
July 16, 2008 1:41 AM
It's the bad Web trend.We need the real search combat.
Posted by: Scabr | July 16, 2008 1:58 AM
@Michael
"Someone is going to have to come up with something special to compete."
Working on it!
Charles Knight, editor
www.AltSearchEngines.com
Posted by: Charles Knight | July 16, 2008 7:59 AM
Google is certainly gaining most of of the US biggest competitors. They are also doing great in China and India.
Posted by: kassi | July 17, 2008 7:27 PM
Go go Google monopoly!
Posted by: Technology blog | July 17, 2008 7:41 PM
I don't believe my dear autralian guy. Australians are also using more then 70% google for their search. If you are not using then it does not mean that no one is using. Secondly google is used by more than 92% in overall UK this is my personal research.
Thanks Frederic Lardinois I appreciate that you bring this data but still google is somewhat more than you specified. I like it and sumbling it here http://lindsayhogan.stumbleupon.com/ so that i can share it with my stumbleupon group
Posted by: Nintendo wii | July 28, 2008 6:01 AM