Google Gets Mini-Sitelinks
Google announced a new, smaller version of their sitelinks search feature on their official Webmaster Blog today. The new mini-sitelinks will appear on more than just the top search result, and will occupy a maximum of one line and four links per result. Sitelinks were originally added by Google to help people jump to more specific portions of large web domains like Amazon or About.com. Additionally, the original version of sitelinks ws only generated for the top-most result of a search query; the new one-liners can appear on other results on the first page.
Sitelinks can be seen as a slow encroachment of Google into a function that is traditionally part of the experience of visiting a site. Depending on how a site is structured, a business might not appreciate customers being pushed directly to a page below the front page. It could be seen as taking away from the customer's average time on site (a commonly measured site statistic) as well as potentially confusing if a company's offerings are complex and require some explanation.
To this end, Google has made available settings in its suite of Google Webmaster Tools that allow domain holders, once registered, to block specific sitelinks from being listed in Google search results. It does appear that the block is only temporary (90 days) and for specific pages - which means webmasters are going to have a headache dealing with it if they have a lot of potential sitelink pages to block. In any case, Google has written about how to block sitelinks here.
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This maybe Google's way of optimizing/refining its results, but it prunes a webmaster's options. As you say Phil, webmasters are going to juggle with links. Now,being a webmaster, have to go and read on "how to block sitelinks"
GOOGLE
Der erfolgsverwöhnte Internet-Konzern Google hat der Wirtschaftskrise zum Jahresauftakt weiter getrotzt und seinen Gewinn kräftig gesteigert. Der Überschuss kletterte im ersten Quartal um neun Prozent auf 1,42 Milliarden Dollar (1,08 Mrd Euro).
Der Umsatz wuchs zum Vorjahr um sechs Prozent auf 5,51 Milliarden Dollar, wie Google am Donnerstag nach US-Börsenschluss im kalifornischen Mountain View mitteilte.
«Google hatte ein gutes Quartal angesichts der Schwere der Rezession», sagte Konzernchef Eric Schmidt. Mit den Zahlen übertraf der Suchmaschinen-Riese die Erwartungen der Analysten. Die Aktie legte in einer ersten Reaktion nachbörslich deutlich zu. Wesentliche Einnahmequelle Googles sind bezahlte Werbeanzeigen rund um die Internet-Suche. Der Konzern ist hier mit weitem Abstand Marktführer vor Yahoo! und Microsoft.
Thanks to Google, that newest tool will the guy as us, some webmasters could watch out what are hiding in his owner site!
Nice feature. So nearly every site will get sitelinks.
Google always surprises me :-)
Speculation continues that this 'bypass' of a site home page is bad for business and interfere with some metrics. Google on the other hand says that having these links may direct more traffic to a site.
Since the old version of this feature (limited to the first result) has been out for some time, is there any evidence one way or another about whether it reduces traffic to the home page but increases it to other pages, as Google "suggests"?
John
Hello Every One
can you tell me how to get mini sitelinks for any website . Is that any process by which google will start listing mini sitelinks for my Website. Your all suggestion and feedback are welcome.
seo@arbertechnologies.com
www.arbertechnologies.com
Well it would be very useful that we can suggest some links on which Google should pay attention while he choosing Sitelinks for our websites.
I am pretty sure you have to either work their or spend vast amounts of money to get sitelinks with google.
site link can be helpful for visitors.
and that save us lots of time~
this is very helpfull for the 2nd and 3rd places to "steal" a little traffic.