Google Leads the Way in Online Video
The good news for Google keeps coming from comScore. Yesterday, comScore revealed that despite a slight dip in search marketshare in June, Google's lead over second place Yahoo! in the search engine wars remained virtually unchanged (Microsoft was the only search gainer for the month among the top 5). Today, the metrics firm released numbers showing just how thoroughly Google is dominating the online video space.
In May 2007, Google sites (primarily YouTube) streamed nearly 1.8 billion videos, good for 21.5% of the US market. Their next closes competitor, Fox Interactive (primarily MySpace Video) streamed just 680 million -- or 8.1% of the US market.
Interestingly, Fox is not that far behind in streamers (unique visitors who viewed at least one video stream), trailing Google by just 9 percentage points. My quick math estimates that YouTube viewers are watching an average of just under 28 videos per month, while MySpace Video viewers watched about 12 videos each in May. Why the large gap between the two sites? My guess is that MySpace, which overall remains the stickier site, offers a lot more than video and is used primarily by its viewers for things other than video (further, many MySpacers still embed YouTube clips in their profiles).
Some other eye popping figures: 75% of Americans watched video online in the past month, and 1 in 3 did so on YouTube. The average video streamer consumed well over 2.5 hours of online video (I confess that I've watched probably more than that in the past month, thanks in part to an always enlightening and entertaining Guy Kawasaki-hosted roundtable discussion). The average video consumer watched more than 2 videos per day, which unless my math is totally batty means that most people are using more than one site (and probably more than two) to get their online video fix.
As we reported last week, Hollywood is taking online video more seriously, and according to ABI Research, there will be nearly 1 billion online video consumers by 2012. As the audience for Internet video and user generated content grows, Google's mega acquisition of market-dominating YouTube, which accounts for about 95% of the company's video streams, last fall looks more and more wise.
1 TrackBacks
TrackBack URL for this entry: http://www.readwriteweb.com/cgi-bin/mt/mt-tb.cgi/1463
Comments
Subscribe to comments for this post OR Subscribe to comments for all ReadWriteWeb posts
I will make google's stock dip by 50% before the end of the year because I solved business.
Hi Josh,
Here's my piece on Google's Video Monetization situation that may be of interest to this audience:
http://sramanamitra.com/2007/06/14/is-google-monetizing-youtube/
Sramana
Looks like google is building the empire. The big question is if they will be able to figure out how to make money from this other than advertising.
I think the first step in making any money on advertising in having measurement in place. and today an average consumer is watching TV while downloading videos on the internet and seeing youtube videos on their phones.. if companies are looking to monetize online video.. they should hvae measurement in place for all the different platforms that are out there.. and currently the only company that provides independents sampling of multiple platforms is divinity Metrics. check out their tool Scope/
http://www.divinityMetrics.com
cheers.
Drew
An all-star cast of players premiered online video download services in early 2007. ... Paid Video Downloads Give Way To Ad Models http://www.testi32.com/di/madonna/index.php