Google Ramps Up Personalization, Prepares Online Presentations App
Couple of bits of Google
product news this weekend. Firstly, at last some tangible
evidence of an online presentations app from Google, one of the missing pieces so far
in the much-anticipated Google Office suite.
The 'Google Operating System' blog dug into some file notes from Google that reveal the
code-name of the tool is Presently (a play on Writely, the name of the online word
processor bought by Google). This will be an online version of Powerpoint, but no other product details are known at this point.
In other news Google is ramping up its personalization efforts. Now when you're signed in to Google, you'll "have access to a personalized Google - one that combines personalized search results and a personalized homepage." Google's best-known blogger, Matt Cutts, mentions this in his latest post - as well as linking to external analysis on the personalization theme.
I actually came across it myself the other day, via Google Accounts. At the time I wasn't sure whether this message in the Google Accounts Help was new or not:
"What does it mean for Google to be more personalized with Google Accounts?
When you're signed in to Google Accounts, you'll now get more relevant, useful search results, recommendations and other personalized features. For example, if you use Google Bookmarks or Google Search History, you'll get more targeted web search results and recommendations for videos or gadgets."
Although there's nothing spectacularly new in all this, it looks like Google is beginning to integrate its various personalization efforts more. Remember when we did a poll asking which "Search 2.0" approaches stand the best chance to beat Google? Well Personalized Search ended up getting the most votes! So looks like Google is covering the search 2.0 attack with a full court press.
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On Webwag.com, personalized search means you can search inside the RSS feeds you installed on your page. Of course the search results return from the landing page for each RSS feed.
Do we NEED another boring, heavily text-based presentation service or software? Honestly, nothing I've seen by anyone does anything more than take the basic feature-set of Powerpoint and put it online. Zoho, Thumbstacks, Empressr, that S5 system, they all do exactly what we all hate -- produce terrible presentations.
Where's the true game-changer in terms of a tool that helps the average person create a killer, likely Flash-based slideshow that supports their presentation?
i agree with frank. Flash based presentation. While the whole web is now moving towards opensource why havenot there been any push on online presentation using flash etc. I have never used any personalized stuffs because none of them really pull the contents i want. Why not have one singe personalized website may be opensource so we do not have to move back and forth such as from my yahoo my google.
eioba.com have some interesting view on personalization. Look at this: http://www.eioba.com/about_en.html !