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New-look Google Reader Is Stunning!

Written by Richard MacManus / September 28, 2006 5:20 PM / 16 Comments

google readerGoogle Reader, Google's web-based RSS Aggregator, has had a re-design and I am impressed. It now has a look n' feel very much like Gmail, which I believe is a pointer to this product being prepped for mainstream promotion - and/or merged with Gmail. Probably a bit of both, as a standalone RSS Reader is always going to be needed. You'll recall that the new Yahoo Mail Beta has RSS integrated into its email experience - and the reason for that is quite simply to reach the 250 Million odd people that have a Yahoo Mail account. What better way to make RSS a mainstream experience than to integrate it into the web email platform. So I expect Google to follow suit.


Google Reader List view

You probably know that I am a huge fan of Gmail, so this new Google Reader interface was immediately a pleasure to use. I love that it automatically marks items as 'read' as you scroll. I also like the List view (very much like email), for quick scrolling, and the 'Expanded' view feels much more natural to use now. The 'sharing' functionality is excellent too - a shared clippings blog similar to Bloglines; and ability to share via email.

The new features:

  • Expanded view and list view
  • Simplified sharing functionality
  • Improved read-state management
  • Infinite scrolling
  • Unread counts
  • Mark all as read

I remember trying out Google Reader back in the Web 2.0 Conference last year, when it was launched. I was underwhelmed at that time, but this new design - with its Gmail-like interface, features, and speed to match - is much more impressive. Like Niall Kennedy, I hope they also integrate blog search into the Reader at some point - as well as tie into other Google services. But otherwise, Google has upped the ante in the online RSS Reader space. And also gone a long way towards matching Yahoo's email/RSS integration.


Expanded View

Update: Marshall Kirkpatrick at Techcrunch points out that Google is emphasizing the email tie-in: "Think of Google Reader as your inbox for the web."


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  1. Stunning!??? it's o.k-

    why do i have a feeling that you are a PC user...

    Posted by: ron | September 28, 2006 7:02 PM



  2. I really like it too, however right now it's acting very slow for me.

    One feature that Bloglines has that I hope Greader integrates is the ability to create dummy emails and have some of your subscriptions come to the reader to be handled.

    For instance, I subscribe to many newsletters, but I wish I could handle them in a river of news style interface. GReader would be great for this.

    Posted by: Hashim | September 28, 2006 8:07 PM



  3. OK maybe I was a little over enthusiastic, but any time Google releases a kick ass product or upgrade (as opposed to some of their 'see if it sticks to the wall' releases) - I'm happy!

    And yes, I'm a PC user (just to be different).

    Great point Hashim, newsletters via GReader would work well.

    Posted by: Richard MacManus | September 28, 2006 8:57 PM



  4. Seems like Google put their passion into this product as well. For me, Google Search, Gmail, Google Finance (, Writely, Blogger) are the best products of Google Inc so far; the others (like Google Web Page Creator) are just like placeholders without Google soul and creativity. Impatiently waiting all of them to become stable and get much better.

    Posted by: Emre Sokullu | September 28, 2006 10:39 PM



  5. Just try http://mintr.com for a real RSS 2.0 application

    Posted by: Nitin Nanivadekar | September 29, 2006 5:41 AM



  6. If by stunning you mean plain and Yahoo, circa 1998ish looking, then yea, it's stunning.

    Posted by: Josh Einstein | September 29, 2006 9:38 AM



  7. we make something called the media inbox, an RSS reader that supports video and audio feeds and podcasts. We integrate into outlook and outlook express. Here is a demo http://www.inclue.com/outlookdemo

    Free at www.inclue.com Kind of curious what the crowd thinks about the future of rich content delivered via media feeds.

    Posted by: nick gogerty | September 29, 2006 3:29 PM



  8. A little over enthusiastic? Your crazy. I'm a google fan too. I'm dying for them to fix google reader so I can ditch bloglines. This is closer to useable but not quite there.

    Posted by: Brett | September 29, 2006 10:21 PM



  9. Wow, Google keeps getting better and better everytime.

    They now even have an easter egg:

    http://tech.cybernetnews.com/2006/09/29/google-reader-easter-egg-found/

    Posted by: mark | September 29, 2006 10:41 PM



  10. ALMOST there. No hotkey to navigate between subs. If it had that, I'd be saying goodbye to bloglines.

    Posted by: Tim Haynes | September 30, 2006 7:30 PM



  11. I take it back. Shift-n/shift-p to navigate subs, shift-o to open selected sub. Bye bye bloglines!

    Posted by: Tim Haynes | September 30, 2006 7:31 PM



  12. I like the Google Reader, but like NewsHatch better. Slick design--just fun to use.

    Posted by: Todd Finley | October 1, 2006 7:39 PM



  13. They have done a good job, but I have seen the beta version of a very cool RSS aggregator : itsmynews.com (not accessible yet). No need to understand RSS by the way. They are focus on news and have a huge data base of media RSS. They should be live soon. Watch out for it. They have done a smart job.

    Posted by: Celse | October 1, 2006 7:46 PM



  14. muy buen articulo y diseño web muy currado

    Posted by: juan | October 8, 2006 11:39 AM



  15. I like the Google Reader!

    Posted by: Baig | October 11, 2006 6:43 AM



  16. Ill excuse you the google myopia but I think you mean "bloglines like interface" not gmail like. In fact you could say "bloglines rip off like interface" which would be more accurate.

    Posted by: fred | October 28, 2006 11:15 AM



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