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Google held a major search product event today and among many incredible new products and features displayed was real-time search. Fresh search results pushed live to the search results page, with a pause button above that section of the page.

Results are coming in from freshly published web pages, Tweets, MySpace updates and shockingly, Facebook public profiles. Check out the demo video below.

Want to see real-time results for any query right now? Go to http://google.com/trends and click on any of the hot topics on that page. Replace the search query in that page's URL with a new search term and if real time results are available, you'll be able to see them.

This looks a lot like what Collecta offers with its XMPP API. This option should be baked into Google.com's main search results pages soon.

The company also says that technologies like personalization and localization will be baked into real-time search in the future.


If you would like to learn more about the real-time Web, check out our premium report, The Real-Time Web and its Future, to give you a jump-start in this new direction the Web is moving in.


Comments

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  1. The real-time search functionality has a big "wow" factor, this will make Bing look outdated. Also wondering how search.twitter.com will keep it's edge ?

     Posted by: Erik Jonker Author Profile Page | December 7, 2009 12:39 PM



  2. That's really cool. The page is updated with new results as they come in.

    Posted by: Tech | December 7, 2009 4:01 PM



  3. its a innovative step by google
    Nice tip... :)

    Posted by: Shivaraj | December 7, 2009 7:02 PM



  4. Actually their buttons look the same on all browsers. They use some fancy new CSS3 specs to give the buttons the pretty look they have. So, I assume this video used old screenshots.

    Posted by: clef usb | December 7, 2009 9:49 PM



  5. Why my google search page still the same?

    I wonder :(

    Posted by: abee | December 8, 2009 8:11 AM



  6. That's a great move by google.Can't wait to see facebook results.

    Posted by: Hillary | December 8, 2009 10:07 AM



  7. This is going to lead to some very cool things.

    Posted by: Bill Sebald | December 8, 2009 1:06 PM



  8. I think this a step in the right direction. And they did it the right way, on the front page - not on a separate search page like Bing did.

    But I have a bit of a problem with way it looks and some questions. http://ow.ly/JYp6

     Posted by: John Vasko Author Profile Page Posted on FriendFeed   | December 8, 2009 7:50 PM



  9. This is going to place so much more importance on Social Media. Any business wishing to prompte their products or services will need to clue up on Facebook, Twitter etc and integrate it into their marketing plan.

    Posted by: John Tanner | December 9, 2009 12:34 AM



  10. they did it the right way, on the front stüdyo not on a separate search page like Bing did.

    Posted by: stüdyo | December 19, 2009 12:33 PM



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