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Google to Launch Microblogging Search Engine?

Written by Doug Coleman / June 13, 2009 1:36 PM / 47 Comments

Google_logo.jpgMicroblogging has become a very popular way for people to share news and information or even live-blog events in real time, but if you have ever tried to search through services like Twitter using only Google, the Twitter native search or any number of other services, you know how difficult it can be to find exactly what you're after. Today the Google Operating System blog reports that Google will be launching a new microblogging search service that will sort results by relevance and integrate those results with its own web search engine to trigger a "microblog universal search group", closely related to the way Google Blog Search works. If it turns out to be true, this is great news to those of us who constantly search Twitter for the latest news and trends.

Of course, you can always search Google in real-time with our favorite Greasemonkey script called, "Realtime Twitter Search Results on Google"

While Google has not confirmed this new search engine just yet, the company's search products chief Marissa Mayer hints that there may have been something like this in the works at Google for some time now: "...we are interested in being able to offer, for example, micro-blogging and micro-messaging in our search. Particularly in Blog Search and possibly in Web Search, but we don't have any particular plans to announce". The Google Operating System blog points to this description used in Google's localization service as further evidence that there is something going on. It is allegedly a phrase that Google wants translated to be multilingual:

"Recent updates about QUERY. This is the MicroBlogsearch Universal result group header text. A Microblog is a blog with very short entries. Twitter is the popular service associated with this format."

GoogleTranslateScreenshot.png

This is not proof-positive that Google is developing a microblogging search engine, but it makes sense that they would. Twitter and other microblogging platforms are rich with information could be used to rank messages. Reportedly the search results will appear based on frequently used keywords or current events, but a whole bunch of other factors could play a role in providing relevant results. The number of followers a person has, the author's authority in Twitter's social graph, replies, re-tweets, posting frequency and other stats could be used. We hope Google is paying attention to current microblogging trends and will include those results in any microblogging search engine it may or may not be working on.


Comments

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  1. Very interesting indeed. If this is true and does actually happen at some point, I forsee further development and likness of social networking sites, especially Twitter as it lacks the search engine capability.

    Posted by: TechCombo | June 13, 2009 2:40 PM



  2. Interesting (if true). I'm hoping they have plans to index Friendfeed as well.

    Posted by: Brandon Mendelson | June 13, 2009 3:10 PM



  3. I suspect Twitter will try and block Google from indexing its content at some point.

     Posted by: Jaan Author Profile Page | June 13, 2009 3:47 PM



  4. Twiiter is in trouuuuuuuble....once this happens, and we are able to search through this app...twiiter either has to do the same or they will lose their die hard users rapidly...

    Posted by: College Chris | June 13, 2009 4:32 PM



  5. So will this new Google tool index paralysing amounts of spam, just like Google Blog Search?

    Thanks but no thanks, Google.

    Posted by: James B | June 13, 2009 5:37 PM



  6. Thanks for the article!

    Microblog search fits fine with what I know of the upcomming Google Wave. And the step is logical.

    Posted by: Ulstrup | June 13, 2009 6:15 PM



  7. People dont want a separate search engine for verticals, google proves that -- they compete very nicely with e.g. http://kosmix.com and their competitors. Google also shows that people don't want to have special search engines just for blogs, as they compete successfully with e.g. http://technorati.com. So IMHO twitter and tumblr and all these other microblogging platforms were toast from day one if they thought they were going to monetize search.

    Posted by: Fleshlight Reviews Author Profile Page | June 13, 2009 6:43 PM



  8. this means that twitter can't afford to keep twiddling their thumbs and wondering how to make a dollar. the bug G is coming so they need to start making a buck or they'll become another internet roadkill.

    Posted by: dougie | June 13, 2009 9:22 PM



  9. Well i am not agree with Jaan. Google is a main source which proved you lots of visitors every day. And if twitter blocks Google. then i think they will loss many of visitors.

    Posted by: Youngistaan | June 13, 2009 11:59 PM



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    Posted by: Heilner | June 14, 2009 3:31 AM



  11. Oh wow, go Google, go Google, Go Google!

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    Posted by: Johnny Cash | June 14, 2009 4:37 AM



  12. Great article by Doug Coleman !
    Google is main powerfull searching engine in the world and i don't think they will loss many of visitors.

    Posted by: Alex | June 14, 2009 5:04 AM



  13. Interesting news.

    Posted by: Harshal | June 14, 2009 5:06 AM



  14. More effective social search on google will be better. I hope it is mostly separated from organic search. Else search results filled with twitter pages and profiles will make google less effective as a search engine.

    Facebook should also consider enabling more of their pages to be searched rather than keep it as an internal online system.

    Posted by: Ryan Lou | June 14, 2009 8:38 AM



  15. Interesting indeed. Let's see what happen next.

    Posted by: Roseli A. Bakar | June 14, 2009 9:26 AM



  16. Else search results filled with twitter pages and profiles will make google less effective as a search engine.

    Posted by: sohbet | June 14, 2009 9:48 AM



  17. Topsy is not bed but when Google make this we can expect uprading and web serach with fresh results.

    Posted by: Michelle Schneider | June 14, 2009 4:59 PM



  18. Real-Time is always the best, and first hand information is the name of the game.

    Posted by: FerdinandFelix | June 14, 2009 8:58 PM



  19. i believe they have already started, since some tweets are being tracked on regular basis!!

    Posted by: Moksh Juneja | June 14, 2009 11:08 PM



  20. Great article by Doug Coleman !
    Google is main powerfull searching engine in the world and i don't think they will loss many of visitors..

    Posted by: Erik | June 15, 2009 2:24 AM



  21. A microblogging search engine will be great seeing how microblogging is on the rise rapidly.

    Posted by: virtual worlds online for kids | June 15, 2009 4:31 AM



  22. i d't think so that Google really need this they already providing you same services...what you people say?

    Posted by: crunchitech | June 15, 2009 5:23 AM



  23. This is very interesting.
    BTW, I believe Google will buy Twitter after all.

    Posted by: Acidace | June 15, 2009 8:53 AM



  24. I always use google.com. I never use yahoo or an other.

    Posted by: haber | June 15, 2009 9:46 AM



  25. How about a filter to filter out these micro blogs or is this search going to be in a different sub domain... Not everybody is interested in these micro blogs.

    Posted by: Diamonds | June 15, 2009 9:59 AM



  26. I like the idea of it fitting with Google Wave.

    Posted by: hawaii | June 15, 2009 9:59 AM



  27. You guess! In fact, it's Google vs. Twitter or Google + Twitter?

    Posted by: Ken Yeh | June 16, 2009 1:00 AM



  28. I prefer google never other

    Posted by: prefabrik | June 17, 2009 7:53 AM



  29. I love it. It has a very “South Park feel” to it. It would be great if this actually became a learning series which focused on other aspects of the web which might seem daunting to others, maybe even having its own YouTube channel someday?

    Posted by: Emre Ak | June 17, 2009 8:03 AM



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  32. I love it. It has a very “South Park feel” to it. It would be great if this actually became a learning series which focused on other aspects of the web which might seem daunting to others

    Posted by: lisans yerleştirme sınavı | July 1, 2009 5:39 AM



  33. You guess! In fact, it's Google vs. Twitter or Google + Twitter

    Posted by: yeni öss sistemi | July 1, 2009 5:41 AM



  34. I prefer google never

    Posted by: diyet | July 8, 2009 7:26 AM



  35. I hope Google + Twitter

    Posted by: Apaydn | July 21, 2009 1:46 PM



  36. This is great news, google is doing good job, i tried various twitter search but no one was as good as google is.
    Google blog search is also really helpful to bloggers like me.
    Lets see what google will do with microblogging search.

    Posted by: Hoodia Author Profile Page | July 26, 2009 3:33 AM



  37. I hope Google + Twitter

    Posted by: Dark + Müzik Alanı | July 29, 2009 9:15 AM



  38. I believe Google will buy Twitter after all.

    Posted by: Universal Joints | August 27, 2009 9:54 PM



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  43. Well i am not agree with Jaan. Google is a main source which proved you lots of visitors every day. And if twitter blocks Google. then i think they will loss many of visitors.

    Posted by: pırlanta | September 26, 2009 7:11 AM



  44. Wow that is awesome, so maybe google and twitter might have some kid of better search engine type thing going on? I usually just used twitter's search on the website but didn't always return the best results.
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  45. Topsy is not bed but when Google make this we can expect uprading and web serach with fresh results.

    Posted by: edds | October 29, 2009 3:59 AM



  46. I love it. It has a very “South Park feel” to it. It would be great if this actually became a learning series which focused on other aspects of the web which might seem daunting to others.
    Ed

    Posted by: Johnny | October 29, 2009 7:51 AM



  47. Thanks for the article!

    Microblog search fits fine with what I know of the upcomming Google Wave. And the step is logical.

    Posted by: hafriyat | November 14, 2009 12:23 AM



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