The Google Code blog announced today the debut of yet another developer resource, this one focused entirely on making Internet browsing "as fast as turning the pages of a magazine."
The new site will be all about performance, "from Internet protocols to the browser to website development." When the Web is faster, the apps are faster; those idealist Googlers seem to think we should be browsing through pages, running complex apps, viewing enormous images, and streaming HD movies without delays or lag time of any kind.
Google's main concerns are related to updating protocols such as TCP/IP and HTML, improving browser performance to keep up with JavaScript development, creating more responsive apps and better-optimized pages, and ensuring better broadband access for more people.
Along with the new site, Google released this video explaining their intentions:
As with many Google initiatives, this one will require cooperation between all kinds of entities, from ISPs to web standards organizations to individual developers to end users; and it will require an immense advocacy effort for, as one performance evangelist put it, "changes, enhancements, or even alternatives" to the current standards and protocols that make up the architecture of the web.
This initiative also extends to the mobile web, the unloved stepchild of the Internet that has suffered the bitter rebuke, "Perhaps next year will be the year for mobile," for many years running. Google predicts a faster, better mobile web experience will lead to higher adoption rates and more mobile commerce.
Check out Google's stable of articles on optimization, including Google videos and "Tech Talks" with speakers from non-Google organizations. Google's also got a Make the Web Faster group, and Google Moderator is hosting a forum for performance-enhancing ideas and discussion thereof.

As web junkies and generally impatient people, we at ReadWriteWeb fully support the idea of a faster Internet. If the web was a bullet train, we'd be the kid asking, "Are we there yet?" after the first five minutes or so. We hope the efforts prompted by Google's speed initiative impress us all.
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This is amazing. Optimizations explained and voted on by engineers and hopefully moderated by google engineers. What a brilliant idea! Will be spending a lot of time here.
Google has already done a lot to make the web faster... and this is a good addition... thumbs up!
We need to aware of this new Ideas and google concepts of web browsing, this is nice article i like it to much, and i want to thanks for google engineers also ..
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"those idealist Googlers seem to think we should be browsing through pages, running complex apps, viewing enormous images, and streaming HD movies without delays or lag time of any kind."
- well, you actually can do all of this today...as long as you DON'T use the browser (but rather your OS which actually was designed for this) !
Long long time ago people believe our world is flat, you don't go too far if you don't want to fall.
Hundreds years ago, we believe the world is a globe, no worry to fall in somewhere strange.
But today, the world is flat again.
Everything moves faster and faster so I can't stand with slow motions or slow people, I want it now, fresh and actual.
It turns out that the earth want my body in the same way, I want your life as soon as possible. I just don't realize that I am an old man staring my screen all the time.
Time is passing by in a such quick glimpse.
Meanwhile, it is very good to keep our heart in a positive way.
I'm sure I don't need to point this out but on the first line of the third paragraph you say:
"Google's main concerns are related to updating protocols such as TCP/IP and HTML"
HTML is a mark-up language, not a protocol.
Wow, I really need a faster browsing experience.. my internet speed really s*cks! Hope to enjoy these kind of speed soon.
Users are definitely expecting greater levels of site performance than ever before. Further, many companies have some pretty well documented info on how page performance can significantly impact conversion rates for site visitors.
Two recent data points I have come across are:
1. Aberdeen's recent survey shows that 5.1 seconds is the response time threshold before website performance begins impacting business performance.
2. NetForecast's APDEX calculation uses 4 seconds as the threshold where users being becoming frustrated.
What sort of performance are your web applications delivery? I can help you find out.
Ken Godskind
Chief Strategy Officer
www.alertsite.com
kgodskind@alertsite.com