The iPhone is Apple's Netbook: Almost Half of All Traffic from WiFi Networks
According to the latest report from AdMob, 42% of all requests from iPhones to Admob's partners worldwide are coming in over WiFi instead of through the networks of mobile operators. This puts the iPhone in a league of its own, given that on average, AdMob is only seeing about 10-20% of all requests from Wifi capable phones actually coming in from WiFi networks. From T-Mobile's Android phone, for example, only about 10% of all requests were made on WiFi.
The iPod Touch and the PlayStation Portable come in at number two (28%) and three (13.1%) with respect to WiFi usage in the US. Only a few Blackberry devices are WiFi capable, but even from those that are, like the Pearl and Curve, only 1% of the requests were on WiFi.
The iPhone is Apple's Netbook
Steve Jobs once said that the iPhone is Apple's netbook, and this usage data does lend some credence to this. Most of these WiFi requests probably come from people using the iPhone on their couch at home or in a coffee shop, and often, these users might be quickly checking their email or the weather from their phone instead of booting up their netbooks or laptops.
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The open wifi network in our office stopped working a few months ago. When we investigated, the problem turned out to be that the DHCP server had given out more than 153 addresses to various Apple devices.
Posted by: Robin Barooah
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December 17, 2008 10:31 PM
This stat makes total sense to me. I probably spend about 50% of my time on iPhone on wifi, as I tend to check email and rss feeds at home while veged out on the sofa.
Will Apple manufacture a low-cost netbook? If you believe Steve Jobs, not anytime soon. Until then, it has the iPhone.
I use iPhone most of time for meail etc.
http://www.oxyshopping.com
iPhone as netbook? No. Apple's real "netbook" WILL have copy and paste right out the door.
Read email and news on iphone, sometimes i remember its also a phone.
Posted by: Gaston
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December 18, 2008 7:54 AM
This is why I believe that Apple's 'net book' strategy is to create a bigger form factor of the iPod touch, and position it as a living room companion device, something that I blogged about in:
Apple, TV and the Smart, Connected Living Room
http://thenetworkgarden.com/weblog/2008/08/apple-tv-and-th.html
Check out the post if interested.
Mark
Our stats at Boingo show similarly interesting growth.
From our airport networks: in June 2007, non-laptop device traffic logging on through the hotspots was less than 1 percent of all unique visitors.
In November 2008, the non-laptop device traffic was almost 19 percent of all visitors. Of that 19 percent, close to 16 percent came from iPhones and more than 2 percent came from the iPod Touch.