ReadWriteWeb

How Big is Facebook?

Written by Marshall Kirkpatrick / April 8, 2009 10:17 AM / 38 Comments

Facebook announced this morning that it will welcome its 200 millionth user today. That's a whole lot of people. Just three months ago the company announced it was starting the year out with 150 million users. That kind of growth could make a person's brain hurt. People want to connect with each other and Facebook is clearly a very compelling way to do that these days.

Just how hot is it though? For context, we looked up some other activities and offer below a list of things that are less popular these days than being a registered user at Facebook. Bowling, for example, appears to be headed the way of MySpace - there are now twice as many Facebook users as there are people who play ten pin bowling around the world.

At 200 million users, Facebook is:
bowlingpic.jpg

  • Twice as big as the largest number of people who have ever watched a Superbowl game

  • Twice as big as YouTube

  • Twice as big as Skype

  • Bigger than the number of people who own gaming consoles in their homes (190m)

  • Bigger than the population of all but 4 countries in the world. (Just passed Brazil, next in line is Indonesia and then the US.)

  • Twice as big as eBay.

  • Four times as big as the number of people in the US who run on treadmills.

  • It's twice as big as the number of malnourished people in India. Another way to look at that is to imagine that half of the people on Facebook were malnourished and living in one place.

Now imagine if all the brainpower spent on building stupid Facebook apps was instead spent on helping all the malnourished people in India and around the world. Imagine, though, if the 100 million people who like to bowl gave that up in favor of working for world peace.

These numbers can't be directly compared with any real meaning, but we think it's interesting for context. It's still cooler to live in France than it is to have a Facebook account, even if it is only 30% as popular.

Bowling photo by Flickr user Pål Berge.


Comments

Subscribe to comments for this post OR Subscribe to comments for all ReadWriteWeb posts

  1. Ok, you say, "Now imagine if all the brainpower spent on building stupid Facebook apps was instead spent on helping all the malnourished people in India and around the world. Imagine, though, if the 100 million people who like to bowl gave that up in favor of working for world peace."

    I would settle for a use case for daily business for real, service oriented small and medium business. I don' think that is in the cards, however, as they are not really set up for productivity. But they could be.

    More likely that another company will take FB lessons learned and create something for real product service management, or knowledge work group enabling, where there is still much work to be done. Web20 really let these sectors down.

    Posted by: Alan Wilensky | April 8, 2009 10:43 AM



  2. The biggest bubble on the web!
    The biggest time waster!
    The most heavily funded site in history.
    Most arrogant CEO (who stole the idea from his college buddies).
    Company with the most secrets.
    Social network backed by the CIA fund.
    Biggest baddest PR machine on the web.
    Most closed network.
    Network most likely to sell its users out.
    How about them apples :)

    Posted by: Jamster | April 8, 2009 10:48 AM



  3. Or... 1/2 the size of Yahoo.
    Yahoo has 500 million uniques.

    Posted by: j allard | April 8, 2009 10:50 AM



  4. There are many, many, local collaborative business models where servicers have to cover each other, work in self-composed work-groups, and other real business-money subscriber pay-by-the-month stuff where the "graph" is real, not some speculative someday it will pay thing.

    The VC money wants nothing to do with such real, blue collar, work and trade social network mobile opportunities. I went to so many meetings and incubators, networking events, etc. I went with real product research for the self dispatched automotive services business. The funders wanted virtual goods and false G-ds.

    Much of a FB type platform is really great for the back end, persistent storage and membership management, +++++. But the for real applications, used by real businesses, where the transactions make money are not happening. This is not due to a lack of ideas or business models (try me, I ask you , I dare you), but that the sources who can stake a reasonable sum to get the market and technical functionality established are just not from that world where folks do real, technical, skilled and semi-skilled work.

    They are just becoming semi-disabused of the all free, ad-supported model. Maybe they will take a call from me now. I mean, I have no profile, no university education, and I am not that combination of CEO / CFO / CTO, but I have been around and have a couple of products under my belt.

    If facebook crests and falls (unlikely), let noone say that there was no model where at least one channel of productivity development wasn't proposed.

    Posted by: Alan Wilensky | April 8, 2009 11:07 AM



  5. Fwance finally has someone whose ass it can kick! Viva La Fwance!

    Posted by: Stiflersmom | April 8, 2009 11:24 AM



  6. Many of us have different accounts. For example, I have one for my family, other for my friends or co-workers... I don't want them all sharing the same wall!!

    Posted by: MR | April 8, 2009 11:40 AM



  7. Why do you comment about malnourishment in India?? You can write much better things about India. This is totally unacceptable.. RWW sucks.. totally!!

    Posted by: Indian | April 8, 2009 11:40 AM



  8. Indian - I'm looking at numbers and the number of malnourished people in India in particular is a big one. People in tech tend to just talk about good news about India, so when the opportunity arises to mention another part of the story, I think it's worthwhile to do so.

     Posted by: Marshall Kirkpatrick Author Profile Page | April 8, 2009 11:46 AM



  9. I don't know who peed on your rug, man, but MySpace doesn't deserve to be in the same sentence as the fine sport of bowling. You know, that's just, like, your opinion, man.

    Posted by: The Dude | April 8, 2009 12:29 PM



  10. I don't want this to be a flame war..

    Somehow the author's tone in the comment doesn't appeal to me. If you look at the list of comparisons that you have created, this one about malnourishment clearly stands out without implying much about the topic at hand. Looks like the author is inspired by recent movies like Slumdog millionaire which many indians hate for misrepresenting india.

    Posted by: Indian | April 8, 2009 12:37 PM



  11. @Indian, thanks for coming back and responding! In fact I haven't seen Slumdog Millionaire and am not familiar with the controversies around it. Perhaps I should recognize that there is in fact lots of discussion then about poverty in India and keep my uninformed nose out of it! I hadn't even thought about that movie. Thanks!

     Posted by: Marshall Kirkpatrick Author Profile Page | April 8, 2009 12:41 PM



  12. @Indian, upon further reflection - I'm not sure it's ever wrong to point to a group of hungry people and say "those people are hungry, and there are a lot of them." That's all I meant to say and I think that's appropriate.

     Posted by: Marshall Kirkpatrick Author Profile Page | April 8, 2009 12:53 PM



  13. "It's still cooler to live in France than it is to have a Facebook account"

    - I'm guessing that the author has never actually tried to live in France. The least 'easy' place to live on the planet.

    The thing about living in France is that that the theory is waaay better than the reality. A bit like Facebook...

    Posted by: bof | April 8, 2009 1:39 PM



  14. "Looks like the author is inspired by recent movies like Slumdog millionaire which many indians hate for misrepresenting india."

    - Sorry to jump in on this.

    @Indian: are you denying that malnourishment is a massive problem in India?

    All the shiny tech parks that bring fantastic jobs to many bright and uber-talented people, don't mean that the often crippling poverty of the majority of Indians can be airbrushed out of public awarness...

    As Marshall concluded, you are never wrong to point at an elephant in the room and exlaim: "there's a damn elephant in the room".

    The hallmark of strength is a willingness to face up to your weakenesses.

    Posted by: bof | April 8, 2009 1:48 PM



  15. Facebook is cool enough that 200 million use it and like it, but somewhere in the background I wonder if we are evolving into a species with monitors for heads- maybe not literally, but in ways just as important.

    Possible cure. Walk into a forest for at least an hour with no devices on you. See if that interface is something you can still resonate with.

    leavethejobbehind.com

    Posted by: Tim | April 8, 2009 2:23 PM



  16. I have to agree with Marshall on this one...
    Pointing out that there are millions of malnurished people in India is not a dig on the country, it's simply a statistic.

    So, to counter it, let's state another statistic...
    There are more children in India with a Genius IQ level than there are children in the United States.

    Let's all try not to be so sensitive about things.

    Posted by: Troy Peterson | April 8, 2009 2:30 PM



  17. @Indian

    And I think it is just highlighting what is perhaps India's biggest problem. It is only if these problems get media attention that they will eventually get solved.

    @Marshall

    As almost always, thanks!

    Posted by: Aziz | April 8, 2009 2:34 PM



  18. @bof

    "The hallmark of strength is a willingness to face up to your weakenesses."

    Should be included in a collections of quotations somewhere .. nice one..

    Posted by: Aziz | April 8, 2009 2:39 PM



  19. fictitious numbers… of those 200 million I don't believe that it arrives at a 10% of authentic users.
    Aside they are the people with two or more accounts.
    By the way, I prefer Spain than France :))

    Posted by: xavier | April 8, 2009 4:23 PM



  20. Big enough to beat any social networks :)

    Posted by: 面经 | April 8, 2009 7:29 PM



  21. not sure if I agree with you because I think FB is just a huuuuge FAD. But twitter is a cult I believe.

    Posted by: Phillip Gibb | April 8, 2009 11:55 PM



  22. well i have never used facebook and i have more people on my contacts on my phone and i wouldn't want to waste my time on the computer when i can do it on my cell!!!!

    Posted by: turb | April 9, 2009 6:56 AM



  23. Why do you have to cite example of India when it comes to malnutrition. There still exists many other countries whose condition is much worse that India's. Anyways, pretty good facts up there :-)

    Posted by: Debjit | April 9, 2009 7:32 AM



  24. @ Marshall

    Writing about the statistics on malnourished people in India was totally uncalled.... There was no logic in putting that point in context to the post where you are describing the feat archived by some organization.... You could have use something else.... We expect much more maturity in terms of using the set of words from a professional blogger like you... In all those comparisons you used India as the only nation to compare with, that to with a dismal statistic. Remember every country has its own set of problems so putting that thing out of context in a tech post doesn't solve the purpose. If you are that much concerned about this issue then better start doing something about those malnourished people.... It simply looks that you took a dig on India. Would request you to better remove that portion from your post. Remember many of your readers come from the same country and they wont take this well.......

    Posted by: Sujay Ray | April 12, 2009 11:42 AM



  25. Commenting on a Country's population and then comparing it with something like bowling! A seriously sensitive issue of a growing economy been compaired with something so insensitive shows the childish behaviour of the author. Author should reconsider some better examples to satisfy his hypothese on bowling.

    Posted by: Deepak | April 13, 2009 4:36 AM



  26. The comparison with Indian Demographic stats is bull shit - looks like the author has an intention of spoiling the name of India at a forum accessible by the global population - poor display of insensitivity - not at all appreciated

    Posted by: Gaurav Banerjee | April 13, 2009 4:48 AM



  27. India is a land of brains and intellectual people, but If the author is an Indian,then i must say there are some excpetions to it.

    Posted by: Raavi | April 13, 2009 5:45 AM



  28. Why don't you compared it with the mal nourished ppl in the U.S. A. You'll find many times users on your social networking site. Do you want that all the Indian ppl should leave facebook by reading this sarcastic comment?? This is something which is directly offensive to my country and I along with my fellow Countrymates will not gonna tolerate it at any cost. please remove it as soon as possible or else I'll leave facebbok in next few days...

    Abhay Agrawal

    India

    Posted by: Abhay | April 13, 2009 5:50 AM



  29. To Marshall Kirkpatrick,

    You don't seem to have understood the point. Like many people commented after me, your list of comparisons doesn't make sense to anyone (not just Indians). You seem to be ranting about India, I don't know why.

    I was expecting RWW to post professional bloggers, I am turned off by this. Like many others said above, many countries have their own problems. This is not a forum to bring out those issues.

    Posted by: Indian | April 13, 2009 8:08 AM



  30. The comments being used for India simply shows that the author is illiterate and insensible. He is playing with the emotions of allll Indians which is highly objectionable...there are much more good things in India to be talked about...and mind it, India is not only the country that has malnutritioned masses.... pls remove those lines from your blog now.

    Posted by: renu | April 14, 2009 12:14 AM



  31. Hi Marshall,

    Very disappointed after reading the content and the kind of example you cited to tell how big is Facebook. Anyways I can say out of all the countries you got India, See how big India is...but I am sorry to say that you don't know the actual India. They don't need Facebook to live at many places. We Indians are everywhere. Our uniqueness is this, that we can converse in your language also but you can't converse in ours. How poor and malnourished you are..without knowing the facts you are citing such examples on this forum. Take my advice, get nourished with the facts first....

    Regards
    Indian

    Posted by: Nidhi | April 14, 2009 10:06 AM



  32. A lot of comments have revolved against the comparison of 'malnutrioned people' with internet statistics. It clearly focuses on one thing - the author wanted to create a 'controversy' and giving information was not his motto. I give it to the author. After all India has the fastest growing internet population and English speaking crowd. Making a 'racist' comment would surely attract a lot of attention (read : page views) for this site. Great trick. However, just one thing - you lose on credibility by following such cheap gimmicks.

    Posted by: Slope | April 14, 2009 11:45 PM



  33. ha ha ha... I bet that one line (you know which one) got you more page views and involvement than you expected. If this was a well thought out plan - kudos. If it came spontaneously - u need to improve taste. :)

    Posted by: Bobby | April 14, 2009 11:49 PM



  34. We talked about this today on our show. Thanks for making this and other great articles available to us!

    ~Matthew Tietje
    The Techology Show

    http://www.thetechologyshow.com/2009/04/episode-006/

    Posted by: Matthew Tietje | April 15, 2009 9:40 AM



  35. Hey Marshall,

    Its really nice that you are so aware about India and its statistics...but I feel there are good ways of showing that...You could have compared with the number of doctors we produce each year or the number of places of worship or the number of Postgraduates we produce each year.... believe me even these are sizeable number you can compare with any thing Biiiiig...

    No Hard Feelings...Cheers

    Posted by: Ambuj Kumar | April 16, 2009 1:28 PM



  36. hey Marshall,

    great article.however, i would like to know certain more facts, just to get a crystal clear picture of how big is facebook.
    like is it bigger than the number of obese in United states??
    Is it as fast growing as the hate crimes in US and UK!
    Is it as big as the indian railways,which is the worlds largest employer?
    Is it growing as fast as yoga in the western countires?

    many more questions, if only you could answer these.

    thanks!

    Posted by: Anjali | May 19, 2009 10:27 PM



  37. Facebook is really big, no doubt. It really great for facebook developers also. Nice info. Thanks

    Posted by: Cheap Facebook Developers | August 5, 2009 2:23 AM



  38. You say that it's cooler to live in France than to be on Facebook, I'm French and most of the days I live, I'd prefer to be abroad than in here... Come here and you'll see how it's better to have a Facebook account !!! ;-)

    Posted by: Baguette | September 16, 2009 2:25 AM



Leave a comment

Optional: Sign in with Connect Facebook   Sign in with Twitter Twitter   Sign in with OpenID OpenID  |  
RWW SPONSORS


FOLLOW @RWW ON TWITTER

ReadWriteWeb on Facebook



TEXT LINK ADS