InsideFacebook's PageData: What do Coca-Cola, Nutella, and Pizza Have in Common?
InsideFacebook, one of the best blogs dedicated to Facebook, just released a new metrics product that tracks the popularity of Facebook Pages (also known as "public profiles"). PageData tracks the most popular pages on Facebook, as well as the daily and weekly top gainers and losers. Barack Obama's page is by far the most popular Facebook page with close to 6 million fans, while Coca-Cola, Nutella, and a page about Pizza follow with around 3 million fans.
Brands Are Losing Control
Of course, the interesting fact about the Coca-Cola page is that it wasn't even created by the Coca-Cola company, but by two fans (according to AdAge, there are now over 250 Coca-Cola fan pages on Facebook). Indeed, looking at some of the other top pages like the Nutella page, we are quite sure that it wasn't created by Ferrero either (and neither was the Ferrero Rocher page, for that matter).
Popular Pages
As we explained in detail last week, Facebook Pages are not without problems. Over time, Facebook will merge these public profile pages with the standard Facebook profiles, but for now, they are an integral part of the Facebook experience and are very popular with brands and advertisers, though judging from the PageData statistics, Facebook's users are also using them heavily as alternatives to Facebook groups.
PageData makes it possible to keep an eye on which campaigns are succeeding, but also to track developing (and dying) memes on Facebook, as the most interesting data is not so much in the leaderboard, but in the lists of top gainers and losers.
Here are a few other facts we noticed while looking at this data:
- There are a high number of pages in languages other than English among the top gainers.
- A large number of the top gaining pages do not belong to public figures or brands (which was the reason why pages were introduced in the first place), but are 'novelty' pages like 'pizza,' 'cuddles in bed,' 'ice cream,' 'dormir,' or 'Los besos no se piden, se dan...'
- FML (FMyLife.com) was already quite popular, but over the last few days, it managed to add more than 100,000 new fans every day
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I'm a little dissapointed with my results, I think I need to do a little more networking. However I do think it is a cool idea
Frederic, thanks for checking out PageData! I agree that it's very interesting to see how brands respond to the growth of Pages created by fans. Coke definitely took an interesting approach by partnering with the fans in their case. We'll be watching which pages explode next :)
I think I need to do a little more networking. However I do think it is a cool idea!!
I believe that I am the almost victim of a really bad JOKE (SCAM)being conducted by some individuals from South Africa who are using THE COCOA-COLA COMPANY as leverage to trick unsuspecting people such as my self.
I was contacted through email that I was the winner of a very large amount of money in the tune of $1,230,000.00 USD via the promotion drawing of South Africa's World cup Local Organizing Committee. I was reassured that this was not a SCAM & that Ididn't have to buy anything. Well being the un-trusting person that I am I had a hard time believing that this was for real. As I have saved everything that was sent to me; I responded back with only name, address, sex, age, marital status, occupation, phone, fax (none), email address,country of origin,country of residence,and amount of claim. I also from the very beginning made it very clear that unless they were for real not to bother me again.
Mr. Pius Best made it quite clear that this was on the level. He then sent me a copy of his of his passport with pic, and his offical ID card representing The Cocoa-Cola Company as a Processing Director. I thought that maybe it was on the level however still very unsure. I let him know every step of the way that my trust wasn't there. By the way I have also saved all of my replies as well. He then sent me the name of the ttorney that would be involved in the transferring of funds.
This person is supposed to have 10 years experience in the handling of funds. His name is Mr. Russell H. Campbell. He sent me an email letting me know what information I would need to send him. Again a red flag went up but this time I wanted to see what they would be asking for. They gave me 3 options I could give all my bank info. as 1 option. 2nd options was to go with the Mastercharge Debit card, and finally 3rd a Cashiers Checque. So, I said the checque. He had sent me the pic of the Cashiers Checque (ABSA Bank) with my name on it, and then said I would have to have to pay up front $930.00 USD for a processing fee, and $10,000.00 attorney fees.
I emailed back that I didn't have that kind of money just laying around that we are a struggling family who have had some hardships in our lives, and that I wouldn't be doing that. I got back the reply that as the attorney handling the transaction that he had a team to pay. I also got a email from an Engr. Mark David requesting confidential cooperation in re-routing the winnings for continued building of the facility being built for some worldcup being held in 2010 in South Africa. I asked Mr. Campbell who he was, and why was I getting a letter from him. Along with my ???? of this person I also said that if it was so important to for these people to get paid just take it out of the winnings and send me the rest.
Just I thought I didn't hear anything back for a few days, and I must tell you that there was emails going back-n-forth just about everyday so I sent an email back to them accusing them of what I thought was a SCAM and that I would also be informing THE COCOA-COLA COMPANY of this, and wanting to know if they condone their Company Name being used in something like this to defraud unsuspecting people who enjoy their products.
Fortunately I didn't fall for this HORRIBLE joke. If this is a for real contest, and there are people fortunate to win this kind of money (fantasy/dream) then who ever is handling it on whatever end they are on should be able to deduct any processing/attorney fees that might be involved sending the balance to the LUCKY WINNER, but if this is not for real then THE COCOA-COLA COMPANY or any other well known company should be very careful a to who they put in charge of CONTESTS such as this.
My ???? is, is there really going to be a World Cup held in South Africa in 2010?
Rebecca Benjamin