Scan the QR to the right and you'll be able to see my one-man anarchic online nation. (Prepare yourself. You're in for a thrill.)

Appearance is everything. Well, it's something anyway. And the high-profile users the company windows on its website are a strange combination of fairly well-known entertainers, like the rapper Big Boi and reality star Adrienne Curry with scantily-clad gals and gentlemen who are rather too liberal with the word "rockstar."

Regardless, the innovative use of the QR code as a "social identity" code is interesting. QR codes have currency and the prospect for using them in the service of marketing is growing in importance. The QR code alone is not responsible for ItsMyURLs' user growth, but it may have had an effect on investors. In the past two weeks since introducing the QR, CEO Eddy Inserra says he's been approached by three major VC firms.

The key for growing QR as a personal online tools to some degree the same as QR for marketing in general, finding a wide-spectrum use past the initial novelty.

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