Enterprise 2.0 is a rapidly growing trend that takes the concepts and tools of social media (social networking, RSS, wikis, blogs, etc.) and re-purposes them for business use, wrapping them up into applications that make the tools at work seem more like the tools we use in our day-to-day lives. While these enterprise 2.0 apps give us that web 2.0 feel, it's rarer to see actual Web 2.0 services like Facebook or Twitter used by businesses. And although we've seen many people promoting the business use of Twitter, we had not yet heard about anyone actually going so far as to integrate Twitter into a non-consumer focused application. However, that's just what Joint Contact has done. Their PM tool now shows how tweeting can actually be a productive activity.
Many people have made cases for Twitter as a tool for business. Here at ReadWriteWeb for example, we told you how Twitter can be used for journalism. We've posted about how companies were using Twitter for customer service and how PR professionals could use it for pitching purposes. The Twitter Fan Wiki is also keeping track of other Twitter usage cases that go beyond simply having conversations.
Despite this growing perception that Twitter can be actually be useful, we haven't seen business applications that make Twitter an essential part of their program...until now.
The online project management system Joint Contact has just been updated to allow its members to Twitter their project statuses and other project-related messages - a task normally relegated to email. But email isn't always the right tool for the job - Twittering is faster, simpler, and thanks the the 140-character limit, the messages stay short and to the point. Twitter is also available on a number of devices from computers to PDAs, but unlike email, Twitter also works over SMS, so even those team members without a data plan on their phone can receive Twitter messages about the project when they're away from their computer.
In the Joint Contact online software, project members can post entries from discussion groups directly into Twitter - the subject line of a discussion group doubles as a tweet. Members can also update their work status via Twitter, too.
Twitter in Joint Contact
As far as the actual software itself, Joint Contact looks pretty standard. It allows you to manage tasks, documents, images, contact lists, online discussions, and team announcements in a way that's similar to how Basecamp works.
What's most interesting about this recent update to Joint Contact is that it's a great example of how email can be replaced by social media tools. We know that the younger generation communicates via social media - most often on social networking sites like MySpace and Facebook - often only using email to communicate with the "old people." We also discussed whether or not email was in danger not too long ago, and received a slew of comments debating this hot topic.
Whether or not you believe that email is danger, you have to admit, email is broken - our inboxes are so overloaded that a non-profit organization IORG has been recently been formed to research solutions to this problem. Well, here's one idea - replace email with other services (like Twitter) when possible to lighten the load on the inbox. For this innovative concept alone, we wish Joint Contact success.
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Oh, if only I could replace email with Twitter! It's not fair to tease us with radical thoughts like that. ;)
@Justin LOL! I hope it's only a matter of time :)
Wow. I think of Twitter as kind of a 'chat room for the whole world'. Unless I'm missing something, why would I want to replace email with Twitter? Aren't there privacy issues?
Only if twitter can be stable 24/7. Right now, it still has it's spurts of downtime. When twitter can claim over 99% uptime, than this can be taken seriously as a business tool.
Rex
Surely you jest? Twitter a Business Tool. Not only would Twitter have to be more stable it would also have to clean house of the people you mentioned who are attempting to use it for business...and doing a crapping job of it I may add.
This is a great service for bloggers.
Teh Fail Whale sez "Yes, please rely on Twitter for your critical business communications! I whole heartedly recommend that!"
Well email should be integrated with Twitter, Hotmail, Yahoo mail, Gmail, should have Twitter inside them.
Remember Yang demod Yahoo mail becoming a social network. why it is not launched yet?
I would simply stop following anyone who was tweeting their project status.
As a business tool itself, Joint Contact has done a smart thing by aligning itself with Twitter. Whether or not Twitter is valuable as a business tool, they've got people talking about it. It's good press. The social networking apps are hogging all the good press, might as well piggyback on them to get your business app noticed more. At least until the enterprise and small business apps start getting more press.
Surely you jest? Twitter a Business Tool. Not only would Twitter have to be more stable it would also have to clean house of the people you mentioned who are attempting to use it for business...and doing a crapping job of it I may add.