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Joost Partners With Meebo

Written by Marshall Kirkpatrick / November 5, 2007 9:07 PM / 4 Comments

Joost, the desktop-based long-form video service that aims to take on the old TV model with a large pile of venture capital, is scrapping one of its defining features built in-house, inline chat, and replacing it with outside chat service meebo. Essentially, the announcement means that users will be able to chat with all their friends on MSN, Yahoo Messenger, AIM and GoogleTalk while watching the high-resolution, professional video content on Joost. It's a good combination.

If you haven't checked out Joost lately, I can tell you that I looked at it for the first time in months tonight: it looks nicer, has far more content (and ads) than before and appears more stable on a Mac. It's free for anyone to download. The meebo integration was supposed to have gone live minutes ago, I'm not seeing it yet but I'm sure it will arrive soon.

A web-based cross-platform chat client, meebo says more than 1 million people spend over two and a half hours each, daily, on its site. Joost, which has started by Skype co-founder Niklas Zennström amongst others, has raised almost $50 million in venture funding and says it has had more than 1 million beta testers. It's a good distribution deal for meebo, but some cross promotion to meebo users wouldn't hurt Joost either. That will likely happen, at the very least, every time a meebo user chatting with their IM friends on MSN or Yahoo messenger through Joost is asked "what are you doing?"

Meebo is a VC darling as well - this is the kind of deal that high-powered investors can help make happen, a great example of why people say it's as much about the connections as it is about the cash.

Joost launched a developer platform for widgets at the end of this summer, though there's little evidence of widespread adoption of that platform yet. Meebo launched a platform of its own last week with selected partners offering everything from integrated audio to live streaming video. Complex features are all well and good, but tonight's announcement is likely to be one of the most significant features either of these companies can offer.



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  1. Yay! real IM in Joost, now if only Joost had more channels available outside of the USA, maybe i'd watch it more instead of just when im bored.

    Posted by: Ruxton | November 5, 2007 11:07 PM



  2. Interesting. I don't entirely understand the advantage of the integration. Since I'll be on my computer already, why not just have Meebo open in a browser window?

    Posted by: Ed Kohler | November 6, 2007 5:25 AM



  3. Ed, that would have been a good question to answer in the original post. Thanks for bringing it up. Joost is a full screen experience but puts chat and other functions over the top of the content in a translucent layer. Switching over to a browser window isn't practical.

    Posted by: Marshall Kirkpatrick | November 6, 2007 7:15 AM



  4. I have posted my thought on Crenk and I just dont really see the overall point of the partnership. How does a chat solution enhance the user experience on a IPTV service?? Why not just run both in different windows and then you can see the TV service perfect and without and overlay!

    Posted by: Steven Finch | November 6, 2007 9:01 AM




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