Justin.tv Makes Global Video Site Top 5
Justin.tv, popular live video stream and chat destination, announced today that they are now in the top five online video sites world-wide with 21.9 million monthly unique viewers according to Quantcast. Justin.tv is beating other streaming video sites in this space, including Hulu at 15.7 million and Veoh at 11.8 million. Further, the service has shown impressive growth, measured at 1,800% year-over-year, according to their internal Google Analytics reporting.
TechCrunch notes that most of this traffic is generated outside of the United States, and what we have seen seems to back this up. Viewership globally is twice that of the US, and rapidly outpacing their competitors. Domestically, the landscape is a lot more competitive, with Hulu easily trouncing Justin.tv for monthly unique viewers. The other streaming video sites are not all direct competitors, however. Of the ones listed, Ustream.tv would be closest to the same format, and others such as Stickam and Seesmic are much smaller.
We wonder what is driving this international growth curve for Justin.tv. After all, if what they are doing is basically the same as Ustream, shouldn't we be seeing a similar curve? We can't be sure if there is a single differentiator but we can point out a few places where Justin.tv seems to be moving in the right direction. First, the site is very responsive and most of the channels load quickly and use a high quality encoder, with a fast refresh rate. Second, the pages arrange the channels by total number of viewers, which means the top listings are at least interesting to watch. Third, the site seems to encourage channel-switching, catering to a jaded TV-watching audience and keeping them on the site longer.
Finally, there does seem to be a fair amount of video that would fall into a legal gray area, such as live sporting events, streams of full-length movies (we even saw a screener for a movie still in the theater on one channel), and more mature content that often borders on R-rated. Especially with the sporting events and feature films, we could see where there would be huge international appeal.
Update: Re-ran the Quantcast charts to compare Justin.tv site numbers instead of network numbers.
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Phil,
Your numbers are wrong.
Ustream according to quantcast is 27 mil, not 7 mil.
You compared Justin.tv's entire network (embeds included) against all the other sites destination traffic (not including embeds)
www.quantcast.com/ustream.tv
Pretty big mistake..
Your numbers are all inaccurate.
Phil- you should check Quantcast yourself and get the facts correct first.
Hope you didn't just use the image Justin.tv sent you.
Thanks for calling me out, guys. I kept looking at the press release, and then what I got from Quantcast. I'll update with more accurate charts & numbers. Give me a few minutes.
Yeah, I looked at quantcast and it says 7 million global. I've been sensing a lot of trolling around these posts, both here and on TechCrunch. It seems to be striking an oddly strong chord...
That chart is misleading, comparing Justin's entire network (includes embeds) to ustream's destination site. Here is a chart comparing both of their networks:
http://www.quantcast.com/profile/trafficGraph?wunit=wtpub%3Apixel%2Fp-22sNmkTMKNC-A&wunit1=wtpub:pixel/p-16uNVwiyGoWyg&drg=gbl&dty=pp&dtr=dm&gl=6mo&ggt=large&showDeleteButtons=true
even more interesting, here's a chart comparing both their networks, for US Traffic only: http://www.quantcast.com/profile/embed?img=http://www.quantcast.com/profile/trafficGraph?wunit=wtpub%3Apixel%2Fp-22sNmkTMKNC-A&wunit1=wtpub:pixel/p-16uNVwiyGoWyg&drg=us&dty=pp&dtr=dm&gl=6mo&ggt=large&showDeleteButtons=true
Justin might be winning globally, but it looks like Ustream is winning in the US
Justin.tv is definetly winning in europe because of live football matches streams.
Every saturday and sunday there's hundred of links pointing at justin.tv who make it easier for people to see a live event. There's no more need to install p2p streaming sw.
Yeah, I looked at quantcast and it says 7 million global. I've been sensing a lot of trolling around these posts, both here and on TechCrunch. It seems to be striking an oddly strong chord...
http://www.livetribun.com
You compared Justin.tv's entire network (embeds included) against all the other sites destination traffic
http://www.bestfutbol.net
JUSTIN TV is really best streaming site...
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Yeah, I looked at quantcast and it says 7 million global.
Yeah, I looked at quantcast and it says 7 million global. I've been sensing a lot of trolling around these posts, both here and on TechCrunch. It seems to be striking an oddly strong chord...
http://www.izlejustintv.com
justin tv prloms .. turkey open no :S
very nice can you watch free tv justin